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The One Phase You’re Probably Skipping in Your Launch Strategy
Let’s be real for a moment: most online business owners rush from warm-up content straight into selling.
Emails, posts, podcast episodes—they’re all good until they suddenly shift into sales mode and then — crickets.
That’s exactly why I created Before the Launch.
In this very first episode, I break down the missing link in most launch strategies: the Consideration Phase. It’s that in-between moment when your audience is deciding whether or not they’re even interested. And it’s where early sales can happen—if you know what to say.
I also share my journey from social media manager to in-demand copywriter and launch strategist, and what inspired me to create this show. You’ll hear about the common content mistakes, how to fix them, and what I’ll be covering each week—from visibility and messaging to pre-launch mindset shifts.
Expect quick riffs, no fluff, and a whole lot of honesty.
You’ll also discover:
- Why launch success starts way before the sales page
- How strategic messaging gets people ready to buy
- Why pre-launch content can make sales feel easy
Tune in now to learn how to position yourself (and your offer) for a smoother, more successful launch.
Your Next Steps:
Want to plan your next launch in seconds? Grab my free AI Launch Calendar
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
