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The Step-by-Step 6-Week Pre-Launch Framework Your Next Launch Needs
Let me guess: your last launch felt a little chaotic.
If that sounds familiar, you’re not alone. And the solution isn’t to “try harder”—it’s to start earlier.
That’s where pre-launch content comes in.
Most online business owners know they should be showing up before a launch—but what do you actually say? This episode of Before the Launch gives you the six-week Pre-Launch Framework I teach my clients to warm up their audience and sell with confidence.
Here’s what your pre-launch framework should include:
Why Week:
Tell your story—your real story. The one that makes people nod along and say, “I trust her.”
2. Pain Points Week:
Let your people feel seen. No solving, no fixing. Just empathy and understanding.
3. Myth Week:
Bust the beliefs holding your audience back. Shift their thinking in a way that opens them up to your method.
4. Objection Week:
Handle the “silent nos.” Not time or money—but the deeper doubts that stop them from seeing your solution as the way.
5. Transformation Week:
Show them what’s possible. Future-pace the life they want, and connect it back to your offer’s promise.
6. Fill-Up Week:
Now you can invite them in. Whether it’s a challenge, a masterclass, or a webinar—this is where you open the doors.
If you’re tired of launches that feel like begging, or pre-launch content that doesn’t convert, this episode will flip your perspective. I’ll walk you through the “consideration phase,” the real purpose of pre-launch, and exactly how to get started—today.
Want to hear how I walk clients through this step-by-step?
Listen to the full episode and get ready to pre-launch with purpose.
Next Steps:
- Want to plan your next launch in seconds? Grab my free AI Launch Calendar
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
