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The Pre-Launch Waitlist Mistake Most Entrepreneurs Make
In this episode, I’m diving into a spicy topic—why I don’t believe in a pre-launch waitlist for most.
A pre-launch waitlist might seem like a smart strategy, but I’ll show you why they often don’t convert the way we expect — and what you can do instead to warm up your buyers before the launch even starts.
Let’s rethink how we’re gathering interest and get strategic about starting conversations that actually lead to sales.
Here’s what you’ll uncover during this episode :
- Why waitlists often don’t mean buyer intent
- The psychology of perceived progress (and how it works against you)
- The big problem with waitlists that most people don’t realize
- What an interest list can do that a waitlist can’t
- How one client sold 55% of their program months ahead of launch
Listen now to get the scoop on your revised “waitlist” strategy.
Next Steps:
- Want to plan your next launch in seconds? Grab my free AI Launch Calendar
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
