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Are Your Pre-Launch Emails Too Long?
A question I get a lot: How long should my pre-launch emails be?
As a launch strategist and copywriter, I teach clients how to tell better stories in their marketing.
But sometimes, those stories need editing — even when they’re good.
I don’t think there’s a right or wrong length to pre-launch emails. The most important part is that pre-launch emails need to be long enough to convey your message and add interest to the story, but not so long that the reader loses interest.
On today’s podcast I go through a pre-launch email I wrote and how I decided what needed to be cut.
The editing process:
- I removed “great” but unnecessary lines.
- I asked, “Would this still make sense without it?”
- I kept what added clarity and emotion—and cut the rest.
The result? A sharper, tighter email that people actually responded to.
What you can do:
- Don’t aim for shorter—aim for sharper.
- Use stories, but don’t drown the reader in detail.
- Edit, edit, edit!
So before your next pre-launch emails go out, take a virtual red pen and see what 10% you can cut.
Want to see how this works in real time? Listen to the full episode and hear how I turned a story about a chilly hike in Yosemite into a warmer connection with my list in one of my pre-launch emails.
Next Steps:
- Want to plan your next launch in seconds? Grab my free AI Launch Calendar
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
