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Deciding to Launch After a Summit (Should you do it?)
You’ve just wrapped up a summit, challenge, or bundle. Your list is growing. Your energy is high. The big question: Should you launch after a summit?
A friend recently asked me this exact question on Voxer, and I gave her the same answer I give clients: It depends.
Why This Matters
A launch after a summit only makes sense if the offer aligns and your audience is ready. A list-building summit? Great. But is it a conversion event? Maybe not.
Here’s what I want you to ask:
- Is your event a conversion or a list-building event?
Some events are perfect for pitches. Others are better for nurturing relationships and growing your email list. - Is your offer directly aligned?
If the summit topic is adjacent to your offer your audience might need warming up. But if it’s directly aligned, launch right after a summit might make sense - Do you need a pre-launch runway?
If you’re selling a higher-ticket program or something that requires education, give people time to process and get curious. - What feels good to you and your audience?
Strategy isn’t just logic—it’s energy. Choose what feels aligned and sustainable.
If you’ve been wondering if you should launch after a summit, this episode on Before the Launch gives you the clarity to decide.
Want to see how this works in real time? Listen to the full episode and hear how I turned a story about a chilly hike in Yosemite into a warmer connection with my list in one of my pre-launch emails.
Next Steps:
- Want to plan your next launch in seconds? Grab my free AI Launch Calendar
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
