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Podcast During Your Pre-Launch? How to Use It
If you’re running a launch and wondering what to do with your podcast, I have good news—it’s one of your most powerful pre-launch tools. But most people don’t use it strategically. In this episode of Before the Launch, I’m answering a listener question that hits home for a lot of my clients:
How do you use a podcast during your pre-launch?
Why your podcast matters more than ever
We’re in a “trust recession.” With AI-generated content everywhere, people crave real voices and real faces. Your podcast during your pre-launch gives them both. When they can hear you, understand your thought process, and connect with your personality? You’re building trust without selling a thing.
Use your podcast during your pre-launch as your weekly anchor
During a pre-launch, every week should have a theme—and your podcast during your pre-launch becomes the anchor for that theme. Whether you’re handling objections, dismantling myths, or helping your audience future pace success, your podcast during your pre-launch is the perfect place to plant those seeds.
Talk about this before you pitch anything
Here’s the million-dollar question I ask all my clients:
What do people need to hear, see, and believe before they’re ready to buy from you?
That’s your podcast roadmap. Every episode of your podcast during your pre-launch should move them closer to being mentally and emotionally ready for your offer.
And when should you actually pitch?
I don’t recommend pitching your program until doors open. BUT mentioning that something’s coming? Totally fine (and helpful). Early mentions let your audience prep their schedules and their wallets. You’re not selling yet—you’re helping them start thinking.
Want more like this?
I cover all of this (and more!) in Episode 8 of Before the Launch. Tune in now to learn how to turn your podcast during your pre-launch into a strategic launch tool that builds trust and primes your audience—without sounding like a sales machine.
If you’re ready to plan your own pre-launch like a pro, head here: https://brennamcgowan.co/services
Next Steps:
- Want to plan your next launch in seconds? Grab my free AI Launch Calendar
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
