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Why You Should Sell Before You Launch
How Thinking About Using The Hollywood Launch Strategy Can Boost Your Next Launch
What do Taylor Swift and summer blockbusters have in common? No, it’s not just their star power—it’s how they build buzz before anything ever goes live.
In this week’s episode of Before the Launch, I’m sharing how to apply Hollywood launch strategy tactics to your next offer, whether it’s a course, service, or digital product.
Why Your Launch Needs a Hollywood Launch Strategy
Imagine this: You walk into a movie theater. The main feature hasn’t even started, but you’re already hooked on the next movie you want to watch because those trailers? They’re doing their job. They tease. They make you curious.
And most importantly, they leave you wanting more!
Hollywood starts promoting movies 120 days in advance for a reason. They know that success on opening weekend hinges on one thing: anticipation. And your launch is no different.
Here’s what you can steal from Hollywood:
- Use Open Loops to Hook Attention
Movie trailers don’t give everything away. Instead, they leave just enough mystery to drive us nuts (in a good way). This taps into something called the Information Gap Theory—our brains crave closure. In your pre-launch content, leave some questions unanswered to keep your audience coming back for more. - Get in Front of the Right Audience
Trailers play before movies with a similar vibe. That’s not random—it’s strategy. You can do the same by positioning your content in front of warm audiences who already buy what you’re selling. - Pre-Sell Without Pressure
Just like Taylor Swift’s fans who’ve pre-ordered her album months ahead of release, your audience can commit before your cart even opens. My clients have tripled launch revenue just by creating buzz early on—and without endless content creation.
Listen to this week’s episode to get the low down on how you should launch your course or program like the movies and Taylor Swift!
P.S. Think a waitlist is enough to pre-sell your offer? Not quite. I explain why in Episode 4: Waitlists Are Not a Launch Strategy
Want launch-day confidence without the chaos?
Doors to my Pre-Launch Plan Program open September 17, 2025. Inside, I’ll show you how to build buzz like a blockbuster (minus the stress). It’s not about working more—it’s about working smarter.
Book a strategy call to see if it’s a fit
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
