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Why Launch Messaging Matters More Than Price
Have you ever opened your cart and… nothing?
Crickets. Even with a waitlist.
You’re not alone—and you’re definitely not doomed.
This episode of Before the Launch dives into one of the most common launch frustrations: when your offer just doesn’t sell the way you thought it would.
And spoiler: it’s usually not because your price is too high.
The Real Story Behind Low Conversions
One listener recently shared that she had 85 people on her waitlist and only one sale. Her conclusion? The $997 price point was too much. She wished she had started with something cheaper.
But here’s the deal:
-A 1% conversion rate is actually standard.
-Waitlists are interest lists—not guaranteed buyers.
-People say “it’s too expensive” even at $7.
Lowering your price isn’t always the solution. And often, it just dilutes your message and splits your focus.
What Really Needs Your Attention
If your launch flopped or fell flat, don’t rush to create a new offer. First, ask:
- Is your offer messaging clear?
- Do you deeply understand your audience’s readiness and objections?
- Are you talking to the right people at the right time?
Most of the time, it’s not your offer that’s broken—it’s the way you’re communicating it. And fixing that can change everything.
Ready to get your launch messaging dialed in?
In the Pre-Launch Plan Program, I’ll help you figure out exactly what to say before you launch so you can confidently sell to an audience that’s primed and ready to buy.
Doors are open September 17th through the 24th and spots are limited to 20! Get in while you can!
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
