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3 Launch Strategies That Work in Today’s Market
Everyone keeps saying it: online launch strategies aren’t working like they used to.
You can’t just throw up a waitlist and expect a flood of sign-ups.
Cold webinar ads? A whole lot less effective than they were even two years ago.
And if you’re still talking to your audience the way you did in 2020, there’s a good chance your messaging is falling flat.
In this episode of Before the Launch, I brought on my friend and former client Emily Reagan to break down the three must-know launch strategies that are working right now. And spoiler alert: they don’t involve a magic template or 57 bonus PDFs.
Launch strategies are evolving—here’s why it matters
Let’s start with the obvious: audiences are savvier, more distracted, and slower to buy. That’s not a reflection of your offer—it’s the market.
If you don’t shift how you’re thinking about your launch strategy, you’ll be stuck creating content that doesn’t convert, waiting on a waitlist that never delivers, and wondering why the same methods that used to work now feel flat.
Emily and I both see it across industries—from business coaches to virtual assistant educators (like Emily). What used to convert quickly now requires a longer runway, deeper connection, and much more strategic content.
Here are 3 critical shifts to make in your launch strategies:
- Obsess over your audience, not your competition
You’ve probably heard this before, but you might ask yourself, “Am I really doing it?”
Launch messaging that converts isn’t generic or unspecific. Your offer messaging has to be rooted in how your audience expresses their pain points, objections, and desires. Emily even mentioned that her six-figure launch didn’t happen because of fancier tech. It happened because her messaging finally clicked with her people. - Market like Hollywood
Think about how a movie builds buzz months before it hits theaters. That’s the kind of energy your launch needs. Buyers are taking longer to decide—and launching without a strong pre-launch runway is like dropping a movie without a trailer. Long-form content (like podcasts and blogs) and belief-shifting messaging make a big difference when used early. - Ditch the waitlist—and pre-sell instead
Here’s the harsh truth: most waitlists are just digital graveyards. People feel good when they sign up, then totally forget about it. Instead, offer something better—early enrollment, bonus access, or an interest list with actual touchpoints. We’ve seen students pre-sell 40–80% of their seats before the cart even opens. That’s confidence you can’t fake.
Launch strategies that convert require more than templates
The biggest takeaway? Your content isn’t just about visibility—it’s about belief building. Your future buyer needs to believe that:
- You’re the one who can help them.
- Your method is the one that works.
- They’re capable of success.
Every podcast, post, and email is a chance to do that work.
And when you do it right? You’ll launch with more ease, more qualified buyers, and way fewer “Hey, is the cart still open?” DMs.
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
