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The Hidden Power of Multiple Entry Points in Launches
Ever wonder why some launches feel effortless, while others flop despite all the effort? The secret often comes down to multiple entry points in launches — the ways potential buyers discover, connect, and decide to buy from you.
During my most recent Pre-Launch Plan Program launch, I saw firsthand how these different touchpoints helped build momentum and trust. And honestly? It’s something I’ll never skip again.
Why Multiple Entry Points in Launches Matter
Your audience isn’t one-size-fits-all. Some want to binge your podcast. Others need a conversation before they’re ready to buy. In what I call today’s “trust recession,” people crave connection and reassurance before investing.
By creating multiple entry points in launches, you make it easier for every type of buyer to engage — in the way that feels best for them.
How I Built Multiple Entry Points in My Own Launch
Here’s what worked for me:
- Sales page access: Some buyers want to click and buy without talking to anyone.
- Zoom calls & Voxer chats: Others prefer a personal connection.
- Affiliate and referral touchpoints: New audiences found me through trusted recommendations.
- Private podcast + behind-the-scenes content: For those who like to “preview” before purchasing.
Each path met people where they were and that flexibility built trust and confidence.
What I’ll Do Differently Next Time
Even with strong results, I noticed some buyers hesitated because they weren’t sure exactly what the program included. My next step? A product tour.
This quick video walk-through will help people see what’s inside, understand the value, and make a confident decision. Fewer questions. Fewer refunds. Happier clients.
Creating Multiple Entry Points in Your Own Launch
If you’re gearing up for a launch, start small.
Think about how people currently find and interact with you. Then, ask:
- Can they learn more in different ways?
- Are there easy ways to ask questions?
- Does every path feel low-pressure and personal?
Even one or two extra touchpoints can dramatically shift your results.
Ready to Build Stronger Multiple Entry Points in Launches?
Building multiple entry points in launches isn’t about adding more work, it’s about removing friction and creating trust.
When you do, you’ll find buyers who feel seen, supported, and excited to say “yes.”
Listen to this episode of Before the Launch for the full story — and get inspired to rethink how people enter your next launch.
Connect with me on Instagram: @brennamcgowanco
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
