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Selling on Black Friday? Let’s Talk About It
Selling on Black Friday—it’s the question that comes up every single year. And maybe you’re feeling that little twinge of panic right now.
Should you whip something together? Are you missing out if you don’t?
Before you jump into full campaign mode, let’s take a breath and get real about whether selling on Black Friday is the right move for your business.
Why Selling on Black Friday Can Create So Much Pressure
We’ve all been there: inboxes jammed, social feeds flooded, and that internal whisper saying, “Should I be selling on Black Friday?”
But here’s the deal—just because everyone else is doing it doesn’t mean it fits your energy, your audience, or your overall business plan.
A last-minute scramble often leads to:
- Rushed campaigns
- Misaligned offers
- Discounted services you later resent
So before you say yes to selling on Black Friday, check in with your goals—and your bandwidth.
Two Types of Buyers—and Why Selling on Black Friday Isn’t One-Size-Fits-All
If you’re considering selling on Black Friday, it’s important to understand your buyers.
- Bargain hunting and price-focused
- Waiting for a discount on something they already know they want
That second group is gold—but they need anticipation.
If you’re going to offer something, start talking about it now. Warm up your audience and build that buzz so when you ask yourself, “Should you sell on Black Friday?”, the answer is backed by strategy.
What If You Decide Selling on Black Friday Isn’t for You?
Here’s your full permission slip: you don’t have to run a promotion.
Yes, selling on Black Friday can be exciting—but it can also drain your energy and distract from your bigger-picture goals.
If you’re feeling stretched thin, uninspired, or just plain not into it this year, skip it. Your business is still real. Your revenue is still valid. And your holiday can still be magical.
Remember: selling on Black Friday is a choice, not a requirement.
Why Pricing Isn’t Everything When Selling on Black Friday
Just because something is cheaper doesn’t mean it’ll sell. In fact, Episode 14 of the podcast dives deep into this. Listen to Episode 14 – Pricing Isn’t Everything
This is especially important to remember when you’re asking yourself when deciding if selling on Black Friday is for you this year.
Thinking About Selling on Black Friday? Here’s Your First Step
Start now. Create a simple pre-launch strategy that builds anticipation and gets your people looking forward to your offer. When Black Friday hits, they’ll be ready—and you’ll have your answer to “Should you sell on Black Friday?”
If you’re already behind? Maybe it’s a sign to sit this one out.
Want to Plan Smarter Campaigns That Feel Good—Whether or Not You Should Be Selling on Black Friday?
I can help with that. Whether you’re selling or sitting this one out, you deserve a launch that works with your life.
Book a strategy session with me.
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
