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Holiday Pre-Launch Strategies That Actually Work
What if I told you that the holidays might actually be the best time to run your pre-launch?
It sounds a little bonkers, right? Everyone’s sipping cocoa, scrolling less, and checked out of “business mode.” But here’s the twist: people are still paying attention. In fact, they may be more open and engaged than usual—if you show up the right way.
In this episode of Before the Launch, I’m diving into how to approach a holiday pre-launch without burning out or disappearing completely. (Hint: you probably already have everything you need.)
Why this matters
Most January launches start with a December pre-launch—and that’s when we hit the holiday dilemma. Do you go quiet and risk losing momentum? Or show up and risk feeling spammy?
Here’s your middle path.
Key Lessons from This Episode
- Visibility counts—even when it’s low effort. You don’t need daily emails or constant content. A single email in the inbox can work wonders while your competition checks out.
- Your past content is gold. Repurpose your best-performing pieces, even if they’re a year old. Most people won’t remember, and the ones who do will probably appreciate the reminder.
- Use real-life stories to connect. Sharing seasonal reflections (like that Christmas I spent alone with A Christmas Story) creates emotional resonance that builds trust.
- Try the “double CTA.” Give value up front—then drop a soft teaser about what’s coming. It’s pre-launch magic without pressure
Don’t skip your pre-launch just because it’s December.
Lean into what makes this season special—slower pace, real connection, and the chance to stand out.
Listen to the full episode for ideas you can implement today without making new content from scratch.
Want help planning your launch (holiday or not)?
Book a strategy call or grab my free AI Launch Calendar.
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Thanks for Listening!
Brenna
