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How Many Launch Emails Is Too Many?
You’re mid-launch, finger hovering over the “send” button, wondering… am I about to annoy everyone on my list?
If you’ve ever second-guessed how many launch emails to send (or who to send them to), you’re not alone!
Why Launch Email Anxiety Kills Launch Sales
I get it. No one wants to feel spammy or aggressive. But the truth? Most online business owners don’t send enough launch emails during a promotion. And it’s not because their offer isn’t good—it’s because they’re scared of unsubscribes.
Let’s reframe that: You’re a business. People join your list expecting you’ll sell things. If you’ve done the pre-launch work to warm and prep your audience, launch time is go time.
And if someone unsubscribes because you sell twice a year for two weeks? You’re probably not the best match anyway.
Here’s What I Recommend (and Personally Do) for Launch Emails
Email cadence:
- 1–2 launch emails a day during your launch
- 3–4 launch emails on cart close day
- Possibly 3 launch emails a day if you’re dropping bonuses or replays
Launch length:
- 5–8 days is my sweet spot
- Shorter launches (even 3 days) can work if you’ve done a strong pre-launch
Segmenting
- If you have multiple audiences or offers, segment intentionally
- But don’t assume someone isn’t interested just because they didn’t sign up for a webinar
- Sometimes, the “silent lurkers” just want to see the offer
Soft opt-outs:
- Optional! You can add a link that lets subscribers opt out of launch emails
- Test this if you’re concerned about unsubscribes—but it’s not a must
When You Sell with Confidence, Everything Changes
The real magic isn’t just in the frequency of launch emails—it’s in believing in your offer and clearly communicating its value. That’s why messaging is the first thing we work on inside the Pre-Launch Plan Program.
If you’ve ever worried that “too many launch emails” will drive people away, I challenge you to flip the script: How many people miss your offer because you didn’t send enough launch emails?
Want the full breakdown and some behind-the-scenes honesty? Listen to the full episode!
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
