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Should You Host a Summit? Here’s What No One Tells You
A few years ago, I had a “too weird to work” idea:
What if I hosted a summit over Voxer? No video. No awkward Zoom delays.
Fast forward to today, and I’ve hosted Behind the Launch six times with top industry names and thousands of listeners.This episode of the podcast is all about the real behind-the-scenes of summit planning. The messy, imperfect, sometimes lazy but still strategic version of an online summit strategy that actually works.
Why This Episode Matters
Whether you’ve considered hosting a summit or already have a few under your belt, you’ll want to hear what I’ve learned. Because summits can absolutely grow your list, establish you as an expert, and create incredible relationships, but only if you approach them strategically.
What You’ll Walk Away With:
- Why your online summit strategy should align with your bigger offers (or not at all)
- The easy structure that made Behind the Launch irresistible to speakers
- A reality check on affiliate commissions, sponsors, and whether to go for-profit
- Why “weird” ideas are often your best marketing moves
Rethinking Your Online Summit Strategy?
This episode is your permission slip to do things differently — and strategically. You’ll get clarity on your goals, structure, and audience fit before you ever send your first speaker pitch.
Give it a listen and walk away with a new way to think about summits!
Next Steps:
- Let’s work together! Book a strategy call
- Join the Behind the Launch Facebook Group
- Connect on Instagram
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Thanks for Listening!
Brenna
