The launch framework behind multiple 6-figure launches — now available for just $67
The "Backwards" 60-40 Launch Method:
Most launchers spend 80-100% of their energy DURING cart week.
Top launchers flip that ratio.
60% of your launch success happens before you ever open the cart.
Get the pre-launch framework that pre-sells your audience (before the cart even opens).
“Brenna doesn’t miss a thing. She’s thorough, smart, tuned in, creative, adaptive, supportive, relatable, funny and real.”
Geoff Steurer MS, LMFT
“Brenna’s attentive and supportive — and so generous with her time and expertise!”
Lindy Alexander
Course Creator, Freelance Food & Travel Writer
“My business is growing because of Brenna’s brilliance. I’m grateful I found her and wish I found her programs sooner. It would’ve saved me so much time and money!”
Dr. Celia Varghese
AS SEEN / HEARD ON:
AS SEEN / HEARD ON:
Your Launches Aren't Performing Like They Used To
— And More Effort Isn't Fixing the Problem
01
Same Effort, Shrinking Returns
You’re showing up more than ever — more content, more emails, more touchpoints — and somehow converting less.
02
The Unpredictable Launch
One launch crushes it. The next one falls flat. You can’t figure out what changed or how to make your launches more consistent.
03
Pre-Launch Confusion
You know pre-launch matters, but your approach is haphazard. Some content here, an email there…
04
The Trust Recession
Your audience has been burned before. They’re skeptical, slower to buy, and not converting using the same launch tactics that worked two years ago.
05
The Cart Week Heavy Lift
You’re cramming trust-building, belief-shifting, AND selling into 5–7 days. No wonder it feels like pushing a boulder uphill. You’re asking people to decide before they’re ready.
Instead of relying on cart week to do all the heavy lifting, you're calmly converting warm leads who are already sold on your offer.
Top launchers discovered this years ago!
They spend 60% of their energy warming up their audience and only 40% during cart open. The result?
By the time they open the cart, their audience is already ready to buy.
What's Inside
The 60/40 Launch method™
01
The 60/40 Flip
- The counterintuitive ratio that separates top launchers from everyone else — and why getting it backwards is costing you sales
- The trust recession is real: why your audience needs more time with you before they'll buy — and what that means for your launch timeline
- A quick diagnostic to find the 3 hidden leaks in your launch (most experienced launchers have at least one and don't know it)
02
The Warm-Up Engine (Your 60%)
- The 6-week pre-launch journey that takes your audience from "not thinking about it" to "ready to buy" — mapped out week by week
- Exactly what to communicate each week (and why the order matters more than most people realize)
- The PACE framework: the 4 content elements that prime buyers — and the one most launchers consistently skip
- How to mention your offer throughout pre-launch without being salesy — the overt and covert approach that makes cart open feel like a natural next step
03
The Bridge Week
- Why skipping the launch event is one of the most expensive mistakes you can make right now (especially for offers over $500)
- The 4 types of launch events that actually work (webinar, workshop, challenge, open house) and how to choose the right one for your audience and energy
- How to pick a topic that hooks attention AND creates a seamless bridge to your offer — plus the critical test most people skip
04
Your 40% — The Close Sequence
- The objection shift: why the objections you handle during cart week should be completely different from pre-launch (and what happens when they're not)
- The 7 essential cart open emails broken down day by day — from invitation to final call, including what to send when and why
- How to stay flexible mid-launch: addressing real-time objections, using case studies strategically, and knowing when to add an extra email
05
Your 60/40 Launch Calendar
- The YES framework: a complete visual roadmap from week 1 through cart close so you can see exactly how everything connects
- The 6 mistakes that tank even experienced launchers' results, including the one most people don't realize they're making
- What to track after your launch so the next one gets easier and converts better
INCLUDED
Plus 4 Bonuses
1
60/40 Launch Method Private Podcast
Every lesson delivered as a private podcast feed so you can learn the framework on a walk, in the car, or wherever you do your best thinking. No need to sit at your desk and watch videos.
2
Launch Email Templates
The essential cart open emails already written for you — so you’re not staring at a blank page during the most important week of your launch. Customize them for your offer and your voice, and hit send.
3
Launch Debrief
A post-launch review framework so you know exactly what to track, what to measure, and what to tweak for next time. This is how you make every launch better than the last one.
4
"Why Didn't You Buy?" Survey
The exact survey to send non-buyers after your cart closes — so you get real data on what held them back instead of guessing. This is the single fastest way to improve your next launch.
Ready to Flip Your Launch?
Stop chasing sales. Start collecting them.
5 Modules
- The 60/40 Flip
- The Warm-Up Engine
- The Bridge Week
- The Close Sequence
- Your Launch Calendar
4 BONUSES
- Private Podcast Feed
- Launch Email Templates
- Launch Debrief Framework
- "Why Didn't You Buy?" Survey
$67
One-time payment · Instant Access · Watch in under 90 minutes