Get More People Saying ‘I’m In!’ Before You Even Open the Cart
What if your audience was already primed to buy before you ever made an offer?
That’s the power of Anticipation Marketing™—and why I help coaches, course creators, and consultants warm up their audience, build desire, and pre-sell their offers before cart open.
Because a launch shouldn’t feel like a high-stakes, high-pressure gamble (this isn’t Vegas, after all). When you build anticipation the right way, you stack the odds in your favor.
Instead of crossing your fingers and hoping people magically throw their credit cards at you, you create momentum that makes saying ‘yes’ the obvious next step for your buyers.
I created The Pre-Launch Process™ to help you drop the right breadcrumbs, tell the right stories, and build the kind of trust and anticipation that has people leaning in, excited, and practically asking when they can buy—before you even open your doors.
I Started My Business So I Could Get Botox. #truestory
At 40, after years of being a stay-at-home mom I took a leap and started my own business helping people with social media.
But here’s the kicker: I hated social media management.
So, I asked myself: What do I actually love about what I do
And the answer was clear—helping people communicate their value in a way that actually lands with their audience as a copywriter.
Fast forward… I realized that great copy isn’t enough to pull off a successful launch. You need a strategic runway that builds anticipation, pre-sells spots, and makes people want what you’re offering before you even pitch it.
That’s when Anticipation Marketing™ was born.
Why My Clients and Students Love
This Approach
The problem with most launches? They rely too much on last-minute urgency and scarcity.
Instead, I help you:
✔ Nurture buyers early, so they’re emotionally invested before your launch
✔ Pre-sell your offer, so sales happen naturally—not through pressure
✔ Stand out in a crowded space, by creating content that sparks curiosity, excitement, and trust
And the best part?
You don’t have to rely on high-pressure sales tactics, countdown timers, or eleventh-hour ‘OMG don’t miss this!!’ emails.
A few things you should know about me:
- I’m always searching for the perfect white t-shirt (taking recommendations).
- I live in Northern California with my husband, three kids, and a Labradoodle named Louise.
- I’m an Enneagram 3, which basically means I don’t do anything halfway.
- I’m obsessed with rom-com novels, because I believe in happy endings.
- I’m fueled by raspberry Bubly sparkling water.
- I was born in New Jersey but have fully embraced my I-hate-winter California life.
Your Next Launch Starts Now!
(Long Before You Open the Cart)
If you want to create a launch runway that builds demand, pre-sells your offer, and gets buyers primed to say ‘yes’ before you even open the doors, here’s how I can help:
What if your audience was already primed to buy before you ever made an offer?
That’s the power of Anticipation Marketing™—and why I help coaches, course creators, and consultants warm up their audience, build desire, and pre-sell their offers before cart open.
Because a launch shouldn’t feel like a high-stakes, high-pressure gamble (this isn’t Vegas, after all). When you build anticipation the right way, you stack the odds in your favor.
Instead of crossing your fingers and hoping people magically throw their credit cards at you, you create momentum that makes saying ‘yes’ the obvious next step for your buyers.
I created The Pre-Launch Process™ to help you drop the right breadcrumbs, tell the right stories, and build the kind of trust and anticipation that has people leaning in, excited, and practically asking when they can buy—before you even open your doors.
I Started My Business So I Could Get Botox. #truestory
At 40, after years of being a stay-at-home mom I took a leap and started my own business helping people with social media.
But here’s the kicker: I hated social media management.
So, I asked myself: What do I actually love about what I do
And the answer was clear—helping people communicate their value in a way that actually lands with their audience as a copywriter.
Fast forward… I realized that great copy isn’t enough to pull off a successful launch. You need a strategic runway that builds anticipation, pre-sells spots, and makes people want what you’re offering before you even pitch it.
That’s when Anticipation Marketing™ was born.
Why My Clients and Students Love This Approach
The problem with most launches? They rely too much on last-minute urgency and scarcity.
Instead, I help you:
✔ Nurture buyers early, so they’re emotionally invested before your launch
✔ Pre-sell your offer, so sales happen naturally—not through pressure
✔ Stand out in a crowded space, by creating content that sparks curiosity, excitement, and trust
And the best part?
You don’t have to rely on high-pressure sales tactics, countdown timers, or eleventh-hour ‘OMG don’t miss this!!’ emails.
A few things you should know about me:
- I’m always searching for the perfect white t-shirt (taking recommendations).
- I live in Northern California with my husband, three kids, and a Labradoodle named Louise.
- I’m an Enneagram 3, which basically means I don’t do anything halfway.
- I’m obsessed with rom-com novels, because I believe in happy endings.
- I’m fueled by raspberry Bubly sparkling water.
- I was born in New Jersey but have fully embraced my I-hate-winter California life.
Your Next Launch Starts Now!
(Long Before You Open the Cart)
If you want to create a launch runway that builds demand, pre-sells your offer, and gets buyers primed to say ‘yes’ before you even open the doors, here’s how I can help:
A few things you should know about me:
- I’m always searching for the perfect white t-shirt (taking recommendations).
- I live in Northern California with my husband, three kids, and a Labradoodle named Louise.
- I’m an Enneagram 3, which basically means I don’t do anything halfway.
- I’m obsessed with rom-com novels, because I believe in happy endings.
- I’m fueled by raspberry Bubly sparkling water.
- I was born in New Jersey but have fully embraced my I-hate-winter California life.
“Brenna is the bomb! When Brenna sent me my email sequence I LOVED it—it was funny, sounded like me and really addressed what my ideal client was looking for—all while telling stories and pitching me as the expert in my field.”
“Brenna is the bomb! Every time I sat down to write emails my brain would freeze and nothing I wrote sounded good. Brenna chatted with me for an hour, really understood what I was trying to say and captured my tone of voice perfectly! She sent me an email sequence that she wrote and I LOVED it! It was funny, it sounded like me, and it really addressed what my ideal client was needing and looking for, while telling stories and pitching me as the expert of the field. It was totally what I was going for and I couldn't have done it without her. She is amazing and I can't recommend her enough!!!”
Brenna helped me organize my thoughts around what to say in my website copy—while still keeping “me” in it. “It was a pleasure working with you. You really helped me organize my thoughts around what I wanted to say in my website copy—while still keeping "me" in it. In a short time, you were successful at capturing my tone and my mission. I found your services impressive, plus I learned some things along the way. Thank you.”
“I tripled my enrollment! This is a must-have program for anyone who launches."
And the "I'm a professional" 3rd-person bio...
Hi! I'm Brenna.
Brenna McGowan is a launch strategist, copywriter, and the founder of the popular online event Behind the Launch.
She helps coaches, course creators, and consultants ditch hustle-based, high-pressure launches and promotional periods by leveraging her signature pre-launch and Anticipation Marketing™ strategies.
Through her Pre-Launch Plan Program, Brenna’s clients and students have achieved results like tripling their revenue from previous launches while reducing overwhelm, pre-selling their offers, and attracting perfect-fit buyers.
When Brenna’s not strategizing or helping clients, you can find her walking her Labradoodle, Louise, in her Northern California neighborhood, reading cheesy romance books, and coming to terms with soon becoming an empty-nester.
When Brenna’s not strategizing or helping clients, you can find her walking her Labradoodle, Louise, in her Northern California neighborhood, reading cheesy romance books, and coming to terms with soon becoming an empty-nester.
Finessing Boring Words and Everyday Stories Into “I have to work with her” Emails
Q. What's the quickest path to profitability for your personal brand?
A: Be YOU and get YOUR message and offers out into the world.
Although, that’s easier said than done, right?
You’ve got pre-launch strategy to conjure up, launches to write emails for, a Welcome Series that’s collecting digital dust in your Google docs and about a million other things to do each day (including virtual school for the kiddos, oy vey).
Time’s short and you’ve got a lot of projects to implement.
That’s why with my clients we don’t spend 4-6 weeks going back and forth over email, Voxer and Google Doc comments.
In my corner of the world—we get your email copy job done & dusted in a day (or days).
A few things you should know about me:
- I’m always searching for the perfect white t-shirt (taking recommendations).
- I live in Northern California with my husband, three kids, and a Labradoodle named Louise.
- I’m an Enneagram 3, which basically means I don’t do anything halfway.
- I’m obsessed with rom-com novels, because I believe in happy endings.
- I’m fueled by raspberry Bubly sparkling water.
- I was born in New Jersey but have fully embraced my I-hate-winter California life.
I haven’t always been a copywriter, though.
In fact, I waited until I was 40, got inspired after doing Whole30 (that’s a different story).
On a whim, I decided to start a social media management business after 10+ years of being a stay-at-home mom working odd jobs helping people with social media, blog posts, email marketing, proofreading and writing.
The only problem?
I HATED social media management.
So I sat back, and asked myself: “What do you love to do about your job?”
And copywriting was the answer.
I’ve always had a knack for words—whether that was reading The Babysitter’s Club in the back of my parent’s Isuzu Trooper SUV (yes, without a seatbelt) or writing in my journal (that I’ve since burned so my kids never read it) in high school.
Now, I’ve taken my affinity for the English language and maneuver the words that sounded good in your head and help you get them onto the page. Packed with personality, your new copy helps your phone sing out Stripe notifications because your words connect so much they sell on autopilot.
Know what’s even better? Because I have an extensive background in online marketing, fancy funnels and social media, when you hire me, you just aren’t bringing in a copywriter.
You’re hiring someone who’s thinking through your words for PERSONALITY + STRATEGY, which is the online dynamic duo.
