Finessing Boring Words and Everyday Stories Into “I have to work with her” Emails
Q. What's the quickest path to profitability for your personal brand?
A: Be YOU and get YOUR message and offers out into the world.
Although, that’s easier said than done, right?
You’ve got pre-launch strategy to conjure up, launches to write emails for, a Welcome Series that’s collecting digital dust in your Google docs and about a million other things to do each day (including virtual school for the kiddos, oy vey).
Time’s short and you’ve got a lot of projects to implement.
That’s why with my clients we don’t spend 4-6 weeks going back and forth over email, Voxer and Google Doc comments.
In my corner of the world—we get your email copy job done & dusted in a day (or days).
Brenna helped me organize my thoughts around what to say in my website copy—while still keeping “me” in it. “It was a pleasure working with you. You really helped me organize my thoughts around what I wanted to say in my website copy—while still keeping "me" in it. In a short time, you were successful at capturing my tone and my mission. I found your services impressive, plus I learned some things along the way. Thank you.”
I help you get the confetti out of your head and turn it into profitable copy—done and dusted in a day
(nope, that’s not a typo).
I haven’t always been a copywriter, though.
In fact, I waited until I was 40, got inspired after doing Whole30 (that’s a different story).
On a whim, I decided to start a social media management business after 10+ years of being a stay-at-home mom working odd jobs helping people with social media, blog posts, email marketing, proofreading and writing.
The only problem?
I HATED social media management.
So I sat back, and asked myself: “What do you love to do about your job?”
And copywriting was the answer.
I’ve always had a knack for words—whether that was reading The Babysitter’s Club in the back of my parent’s Isuzu Trooper SUV (yes, without a seatbelt) or writing in my journal (that I’ve since burned so my kids never read it) in high school.
Now, I’ve taken my affinity for the English language and maneuver the words that sounded good in your head and help you get them onto the page. Packed with personality, your new copy helps your phone sing out Stripe notifications because your words connect so much they sell on autopilot.
Know what’s even better? Because I have an extensive background in online marketing, fancy funnels and social media, when you hire me, you just aren’t bringing in a copywriter.
You’re hiring someone who’s thinking through your words for PERSONALITY + STRATEGY, which is the online dynamic duo.
A few things you should know about me:
- I’m forever on a search for the perfect white t-shirt
- I have 3 kids, ages 16, 18, & 21
- I’m an Enneagram 3 (achiever)
- I love to read — like cheesy romance books where everyone is happy at the end!
- Kate, my middle child plays competitive soccer and we now travel all over the state for tournaments (she’s trying to get a scholarship)
- I feel strongly about leading with kindness, empathy, and compassion. This is the crux of my sales process
- I’m ADDICTED to sparkling water
And another fun fact?
I was born in New Jersey, but have migrated into a bonafide, I-hate-winter California girl.
I think of it as The Tale of Two Brennas (full disclosure, I’ve never read A Tale of Two Cities. You’re more likely to find me reading the next Emily Giffen novel (love me some chick-lit) than reading Dickens)…
“Brenna is that social media friend who everyone needs. Her knowledge in all things Instagram has been heaven-sent. Her copywriting genius is what I've been missing in my life."
Ready to check those copy jobs off your Asana task list? To turn those drafts into money in your pocket? I thought so.
“Brenna is the bomb! When Brenna sent me my email sequence I LOVED it—it was funny, sounded like me and really addressed what my ideal client was looking for—all while telling stories and pitching me as the expert in my field.”
“Brenna is the bomb! Every time I sat down to write emails my brain would freeze and nothing I wrote sounded good. Brenna chatted with me for an hour, really understood what I was trying to say and captured my tone of voice perfectly! She sent me an email sequence that she wrote and I LOVED it! It was funny, it sounded like me, and it really addressed what my ideal client was needing and looking for, while telling stories and pitching me as the expert of the field. It was totally what I was going for and I couldn't have done it without her. She is amazing and I can't recommend her enough!!!”
And the "I'm a professional" 3rd-person bio...
Hi! I'm Brenna.
Brenna McGowan is an award-winning email copywriter who helps the words that sounded so good in your head come out even better on the page.
Going from a stay-at-home mom who just wanted to make an extra 500 bucks three years ago to a booked up, in-demand copywriter working alongside some of the biggest names in the space, Brenna has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%!
When not hunkered down behind her MacBook, you can find Brenna walking her pug Frank, practicing yoga, reading chick lit or shuttling one of her three teenagers around their Northern California neighborhood.
