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Finessing Boring Words and Everyday Stories Into “I have to work with her” Emails

Q. What’s the quickest path to profitability for your personal brand?

A. Be YOU and get YOUR message and offers out into the world.

Although, that’s easier said than done, right? 

You’ve got pre-launch strategy to conjure up, launches to write emails for, a Welcome Series that’s collecting digital dust in your Google docs and about a million other things to do each day (including virtual school for the kiddos, oy vey).

Time’s short and you’ve got a lot of projects to implement. 

That’s why with my clients we don’t spend 4-6 weeks going back and forth over email, Voxer and Google Doc comments. 

In my corner of the world—we get your email copy job done & dusted in a day (or days). 

I help you get the confetti out of your head and turn it into profitable copy—done and dusted in a day (nope, that’s not a typo).

I haven’t always been a copywriter, though.

In fact, I waited until I was 40, got inspired after doing Whole30 (that’s a different story).

On a whim, I decided to start a social media management business after 10+ years of being a stay-at-home mom working odd jobs helping people with social media, blog posts, email marketing, proofreading and writing.

The only problem?

I HATED social media management.

So I sat back, and asked myself: “What do you love to do about your job?”

And copywriting was the answer.

I’ve always had a knack for words—whether that was reading The Babysitter’s Club in the back of my parent’s Isuzu Trooper SUV (yes, without a seatbelt) or writing in my journal (that I’ve since burned so my kids never read it) in high school.

Now, I’ve taken my affinity for the English language and maneuver the words that sounded good in your head and help you get them onto the page. Packed with personality, your new copy helps your phone sing out Stripe notifications because your words connect so much they sell on autopilot.

Know what’s even better? Because I have an extensive background in online marketing, fancy funnels and social media, when you hire me, you just aren’t bringing in a copywriter.

You’re hiring someone who’s thinking through your words for PERSONALITY + STRATEGY, which is the online dynamic duo.

 

Another fun fact about me?

I was born in New Jersey, but have migrated into a bonafide, I-hate-winter California girl.

I think of it as The Tale of Two Brennas (full disclosure, I’ve never read A Tale of Two Cities. You’re more likely to find me reading the next Emily Giffen novel (love me some chick-lit) than reading Dickens)…

New Jersey Brenna:

  • I was born in New Jersey, then moved to CA when I was 8, then back to NJ when I was 15, then back to CA…. All my extended family still lives in NJ and I’d spend summers there as a kid at my Grandparents eating copious amounts of Reese’s peanut butter cups (my Pop spoiled me rotten) and catching fireflies.

  • I’d give my right arm for an Entemanns’s Crumb Cake right now. My father has even called headquarters asking “You have Entemann's in CA—why no Crumb Cakes?” (If you live in a place that sells them, send me one please).

  • California pizza sucks (no explanation needed).

  • The beach is my happy place, and the Jersey Shore is one of my favorites. My aunt & uncle actually live down the street from where Jersey Shore was filmed (our family’s claim to fame).

  • I hate the word “authentic” that’s thrown around the World Wide Web of online business. Maybe it’s the leftover bits and pieces of my inner-Jersey-Girl, but I’ll take “real” over authentic anyday. Curious what the difference is? You can read my rant about it here.

West Coast Brenna:

  • I have a serious white tank top addiction. Probably because where I live in Northern CA, you can wear one every day of the year. It’s the perfect top.

    Summer: It matches everything, from my Old Navy linen shorts to my hippie maxi skirts with a mala necklace
    Fall: Under a light cardigan
    Winter: As a layering piece

    My favorite ones were from–wait for it— Walmart.

    But I can’t find them right now. I have about 50 of them (ya, my husband isn’t too happy about it). Long ones, short ones, ribbed ones, non-ribbed ones, I have one for every occasion.

  • I can create an email or Instagram caption out of ANY story. My brain is reminiscent of a Seinfeld episode.

  • Jane Eyre is my favorite book. Oddly enough, I named my youngest Jane before I even read it (it was destiny). I swoon at the thought of Mr. Rochester and Jane getting together. (But—good grief -- not “my” Jane!)Speaking of swooning, my heart stops every time I see Colin Firth get out of the pond in the A&E rendition of Pride & Prejudice. Although I love the book, I watch the 1995 mini-series on repeat (and if you only have watched the movie with Keira Knightly you’re seriously missing out).

  • Frank is my 11-year-old pug, and an Instagram fan favorite.My best piece of copy advice? Talk about your dog or random animal story, you can’t lose. Like my turkey email that has become an online legend. Click, I promise it's worth it.

Selena-conmackie

Ready to check those copy jobs off your Asana task list? To turn those drafts into money in your pocket? I thought so.

The “I’m a professional” 3rd-person bio:

Hi, I'm Brenna

Brenna McGowan is an award-winning email copywriter who helps the words that sounded so good in your head come out even better on the page.

Going from a stay-at-home mom who just wanted to make an extra 500 bucks three years ago to a booked up, in-demand copywriter working alongside some of the biggest names in the space, Brenna has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%!

When not hunkered down behind her MacBook, you can find Brenna walking her pug Frank, practicing yoga, reading chick lit or shuttling one of her three teenagers around their Northern California neighborhood.