Save Your Seat in the Anticipation Marketing Program

LIVE GROUP COACHING EXPERIENCE ONLY 20 ?? SPOTS AVAILABLE

Hurry, doors close October 2nd!

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing
a unique opportunity to add significant impact for your students — and your bottom line.

Simplify Your Launches with the *Proven* Pre-Launch System that Boosts Sales

…So Your Perfect Buyers Are Eager and Waiting Before Your Cart Even Opens

REGISTRATION OPENS SPRING 2025

Anticipation Marketing
This course is for you if:

When you think about planning your next launch, what comes to mind?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress.

Chaos behind the scenes.
(And let’s be honest) Lackluster sales.

What if you were able to use the weeks before your launch to dial in your messaging, get crystal clear on your strategy, and open your doors with ½ the seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you had extra time to collect the objections, concerns, and worries you need to overcome (so you’re not scrambling when doors open)?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)?

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

The Other thing a Pre-Launch Does?

Takes the pressure off YOUR Actual Launch.

Because let’s be real for a second…

When you launch it can be tough to feel you have to be “ON” for days on end.

Let’s also not forget the existential crisis mid-cart when it’s quiet — leaving you to wonder if despite all this hard work you still might not reach your goals.

Or when you’ve broken down in tears because of a checkout page tech glitch that leaves your leads no option to buy. #truestory

With pre-launch done right, your entire bottom line isn’t riding on some arbitrary 5-10 day window.

You’ve already built tons of early interest and pre-sold spots.

Since you’re here, I’m guessing you don’t want to follow all the BeSt PrAcTiCeS shenanigans that feel gross, spammy, and slimier than the salami I found in my kid’s backpack two months after school ended.

You’re looking for a solid, sleaze-free launch method that feels right to you – and your potential clients.

You’re over the kind of selling that forces you to send sneaky cold DMs and “social sell” your next victim client — or where you back people into a corner and demand a decision out of them because the countdown timer is running out.

If you’re like so many of my biz besties whispering behind the scenes that “sales are down” and “selling is different in 2023” — and you’re not sure how to fix it — please let me introduce you to:

HI! I'M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring you to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who coaches coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

Here's what you get with Anticipation Marketing!

Module 1

MODULE 2

MOUDULE 3

MODULE 4

Module 1

MODULE 2

MOUDULE 3

MODULE 4

MODULE 1

Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)

But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.

You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.

Lastly, you’ll nail your Anticipation Marketing messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

Analyze

You have the research you need to get a strategic plan in place.

But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.

You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your Anticipation Marketing strategy.

MODULE 2

You have the research you need to get a strategic plan in place.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your Anticipation Marketing strategy.

Analyze

You have the research you need to get a strategic plan in place.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 3

Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.

First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.

Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.

I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your Anticipation Marketing plan done and copy written, you leave the a better copywriter for your business.

MODULE 4

Energize

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

Special BONUSES Just for the
Pre-Launch Plan Program 6.0

Get them while you can!

SALES PAGE AUDIT

by Brenna McGowan

Joining the Pre-Launch Plan Program comes with a bucket load of perks, and topping the list is a personalized sales page audit through Loom, conducted by none other than me!

Imagine having an *award-winning* copywriter dissect your launch plan, layer by layer, infusing it with strategies to escalate its effectiveness exponentially.

It’s not just about pinpointing what works; it’s about elevating everything to a level where ‘working’ meets ‘wowing.’

With my experienced eyes on your sales page, I’ll tell you what tweaks I’d make on your sales page so it’s not just good, but launch-ready and laser-focused to convert!

LAUNCH EMAIL TEMPLATES

from Brenna McGowan

Now that you’ve got your pre-launch strategized and the copy written, the next thing on the to-do list?

Write your launch emails.

Well, I’ve got you covered. These templates are inspired from my own launch emails, which have sold tens of thousands of dollars of my program in just days.

Plus, they leave room for you to insert your own stories, case studies, and personality so you can customize them for your own offer.

Say goodbye to blank screens and blinking cursors, and hello to launch emails that prospects actually enjoy reading and happily click over to your sales page to hit “BUY IT NOW.”

You also get…

1:1 Business and Marketing Coaching from aTeam with a Proven Track Record

Plus a community of like-minded business owners looking to share ideas to grow their business.

Because:

Which is why Anticipation Marketing is designed as a high-support, implementation-rich program where you have lots of opportunity to ask questions and space inside the program to implement everything you’ve learned.

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts March 2025!

Now powered with proprietary AI Tools

ONLY 20 17 SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

Investment

$3500

*payment plans available at checkout

Click to see payment plans.

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

Lifetime Access to PPP Curriculum + Future Updates
Weekly Coaching & Editing Calls
Private Facebook Group
Weekly Co-working "Get it Done" Sessions"
Personalized Edits by Brenna
Voxer Access to Brenna

Investment

$5000

*payment plans available at checkout

Click to see payment plans.

Hurry, Registration closes at midnight on October 2nd!

Have questions?

Book a (no pressure) 20-minute call

Or send me a Voxer

Book a (no pressure) 20-minute call

or send me a Voxer

HERE'S WHAT KIM DALTON FUNK IS SAYING:

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

"I 10x'd the investment on my first launch after taking PPP!"

Check out Susan Reoch's success:

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.

It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.

I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

My guess is that you wouldn’t be this far down here if you thought you could.

And even though I’m not teaching rocket science, there IS a lot of science to what I teach.

What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.

Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.

But, if you’re like many of my clients, it’s not just about the money.

It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.

You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).

Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!