Case Study: Linda Sidhu’s Pre-Launch Strategy Success with Brenna McGowan

Watch Brenna & Linda chat about how Lindaʻs Pre-Launch Plan Yielded 69k!

Do you feel like you’re in a rush to slap something up & sell it?

That’s exactly how personality quiz copywriter Linda Sidhu was feeling about her launch *cough* “plan.”

And she was… over it (to say the least).

During her previous launches, Linda was in a business partnership. A partnership that was 50% “let’s get it done” & 50% “let’s be intentional.”

“If there’s no intention behind the launch, your sales suffer.”

Now, she was running her own business & an upcoming launch was staring her in the face. She was feeling the pressure.

She wanted this launch to be as intentional & thoughtful as possible.

From her days in pharmaceutical sales, Linda knew how important it was to lean into her strengths & hire out the other project pieces.

The DiSC personality assessment had been a guiding light in Linda’s life—from approaching doctors, to writing quizzes, to navigating sales calls.

It was time for her to apply it to launching her online offers (like The Quiz Lab).

Around the time Linda was looking for launch help, I was getting serious about becoming the “go-to” pre-launch strategist.

“Everything you were focusing on aligned & connected perfectly with what I needed for my launch!”

So… Linda brought me on to help create her Pre-Launch Plan.

(Brenna McGowan, Pre-Launch Specialist, to the rescue! 🥰)

Quick point of clarification—

Linda hired me to create her pre-launch plan. Which is different from joining my group program, The Pre-Launch Plan.

Sometimes my clients want to hire out the entire project (I totally get it!). And other times, people want the accountability & guidance offered from a group program.

(Just so you know, I offer both!)

Back to Linda’s story…

Linda is best known for writing personality quizzes.

(You should see what she’s done for dozens of clients like Helena Bowen, Meg Yelaney, & Dr. Ashly Locklin!)

She also:

We met via The Great Connector of people: Instagram.

One of our favorite copywriters, Laura Belgray, shared something of mine. Linda saw it, started following me, & eventually reached out!

When Linda was ready to launch The Quiz Lab (& after working with me for years), she knew a pre-launch strategy wasn’t a “nice to have.” It was a “must-have.”

The #1 thing Linda wanted for her pre-launch: A step-by-step plan.

She wanted:

Her Pre-Launch Plan… delivered. ✅

Because she had a solid strategy in place, Linda freed up time to do things like schedule a massage, take a vacation, & pre-sell her program!

“I was taking sales calls before I even opened the doors!”

When you’re launching, it’s always going to be time-consuming—you’re selling something! But ↓

Having a pre-launch strategy can make #LaunchLife much simpler…

1. You learn the specific objections your customers have.

2. You work from a predetermined calendar.

3. You get your time & energy back.

1. You learn the specific objections your customers have.

2. You work from a predetermined calendar.

3. You get your time & energy back.

When you have a plan & an outline for each of these pre-launch pieces, you go in feeling really secure—and confident.

Linda didn’t have time to spin her wheels thinking of what to say in her emails & social media captions.

“To have Brenna’s outline was incredible. I would sit down to write my emails & there was a plan in place.

I just needed somebody to tip me off & say, ‘this is what this email is supposed to be about.’ Then the block is gone & I’m off writing!”

She wanted a really strategic plan to:

And because she had that helpful go-to guide…

“I booked 4 DFY quizzes during my pre-launch sales calls because we realized they were a better fit for that vs the Quiz Lab.”

Pre-launch is definitely a powerful lead generation & visibility marketing tool.

Where you get to introduce yourself to new people & nurture the ones already in your sphere of influence.

Linda is best known for writing personality quizzes.

(You should see what she’s done for dozens of clients like Helena Bowen, Meg Yelaney, & Dr. Ashly Locklin!)

She also:

We met via The Great Connector of people: Instagram.

One of our favorite copywriters, Laura Belgray, shared something of mine. Linda saw it, started following me, & eventually reached out!

When Linda was ready to launch The Quiz Lab (& after working with me for years), she knew a pre-launch strategy wasn’t a “nice to have.” It was a “must-have.”

Linda was getting highly pre-qualified leads who were interested in working with her & curious about her program.

But—she knew enough from her DiSC personality training to recognize that some leads would be better matched with a different offer.

The buzz generated by your pre-launch & launch efforts will impact your business in multiple ways.

For Linda, it added up to a $70,000 launch when all was said & done. 😮

She filled her quiz creation program, The Quiz Lab, and booked some incredible DFY quiz clients.

“I adored the people who joined. I didn’t want to leave those final calls. I kept offering additional support!”

The Pre-Launch Plan is the gift that keeps on giving!

She was so thrilled with her Pre-Launch Plan that she already wants to get on my books for her next launch.

This next pre-launch plan will be more streamlined because we have done the foundational work already.

Now it’s time to review & analyze the last pre-launch plan. We’ll see what worked, what didn’t, & what needs to be tweaked.

Linda says it best…

“I think it’s really important to invest in help from professionals like Brenna. I found it so freeing to hire people to help my business so I could lead a balanced life during my launch & pre-launch.”

Pre-Launch Plan Program Fall Cohort Registration Now Open!

Case Study: Linda Sidhu’s Pre-Launch Strategy Success with Brenna McGowan

Watch Brenna & Linda chat about how Lindaʻs Pre-Launch Plan Yielded 69k!

Do you feel like you’re in a rush to slap something up & sell it?

Linda is best known for writing personality quizzes.

Linda is best known for writing personality quizzes.

For Linda, it added up to a $70,000 launch when all was said & done. 😮

See Brennaʻs Other Case Studies!

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