FREE MASTERCLASS!

For Online Coaches, Course Creators, Service Providers, or those with Memberships

From "Working Harder for the Same Results" to "Pre-Sold Before the Cart Even Opens"

The New Launch Model for 2026

3 Pre-Launch Moves That Build Demand, Pre-Sell Spots, and Take the Pressure Off Cart Week

Wednesday, September 23rd at 9am PT | 12pm ET
Wednesday, September 23rd at 5pm PT | 8pm ET

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“Brenna doesn’t miss a thing. She’s thorough, smart, tuned in, creative, adaptive, supportive, relatable, funny and real.”

GEOFF STEURER

MS, LMFT​

If launching feels harder lately, it's not just you.
(but it's also not what you think!)

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You’ve launched before. Maybe dozens of times. And it used to work better than this.

But lately? 

You’re doing more — more emails, more free trainings, more bonuses, more “value,” but it doesn’t feel like it’s paying off. 

The masterclass that used to fill up? Fewer signups. 

The emails that used to get lots of clicks ? Not happening. 

It’s like you’re doing all the right things and getting a fraction of the response you used to.

And the most disorienting part is that you can’t quite put your finger on why.

So you start wondering: 

Is the market just different now? 

Are courses dead? 

Does it take longer for people to buy these days?

And you’re not imagining it. There’s a weird vibe around selling right now. The energy does feel different this year.

Gone are the days when people just plunk down thousands of dollars for a course or program because they liked your webinar.

Buyers are more skeptical, more cautious, and slower to move than even a year ago. The online space has been through real disruption — and a lot of the launch strategies that worked in 2022, 2023, even 2024-2025 just don’t hit the same way anymore.

It kind of feels like everyone is struggling. But that’s not the full picture.

The smartest entrepreneurs aren’t launching harder — they’re doing something different in the weeks before they launch. 

They’re building trust and demand before they ever open the cart.

And by the time launch week arrives? 

Their audience is already ready to buy.

In this free masterclass, I’ll break down exactly what’s working now — and the 3 power moves that’ll make the difference during your next launch. 

Save My sEAT→

Here’s what you'll walk away with:

  • Why some launches are getting easier in 2026 — while most entrepreneurs feel like they're pushing harder than ever (and what's different about the ones that are working)
  • The biggest mistake even seasoned launchers make in the lead-up to a launch — and why it's killing conversions before you ever open the cart
  • The little-known pre-launch move that gets your audience to say "how do I get in early?" (before you even open cart!)
  • The simple shift that takes your audience from "maybe later" to "I need this now" — without more content, more bonuses, or more pressure
  • The one thing your audience needs to believe before they'll buy — and how to make that happen before you sell anything
Yes, I need this! →

Hi! I’m Brenna McGowan.

I help high-level course creators, coaches, and service providers turn their pre-launch period into their most profitable phase.

My clients have:

> Tripled their launch revenue by shifting their pre-launch strategy

>> Sold six-figure offers before the cart even opened

>>> Had their least stressful and most peaceful launch ever 

You already know how to launch. Now, it’s time to master the one strategy that makes every launch easier, more profitable, and more predictable.

And I’m teaching it inside this masterclass.

But you’ll have to join live to get the full breakdown and have a chance to ask questions!

Save My Spot →
Pre Launch Strategy with Brenna McGowan

“Brenna’s attentive and supportive — and so generous with her time and expertise!”

LINDY ALEXANDER

course creator, freelance food & Travel writer

This Masterclass Will Change the Way You Launch

You're either building demand before you sell — or you're making launch week 10x harder than it needs to be.

Let me show you the 3 moves that change that.

“Brenna’s very generous with her students  —  she really goes above and beyond and has a depth of knowledge and expertise on pre-launching!”

SARA DOBSON

RESEARCH GRANT CONSULTANT AND ACADEMIC CAREER COACH

You're confident in your offer and the results you deliver.

But if launching is feeling harder right now, you’re not alone. The key isn’t working harder – it’s getting strategic earlier.

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What if, instead of scrambling for last-minute sales…

  • You had buyers lining up, ready to buy before your cart even opens?
  • Your launch wasn’t a sprint to the finish but a strategic runway, designed to bring in pre-sales and prime your perfect-fit clients?
  • You could stop relying on urgency and instead create demand that makes your offer the only logical next step?

The most successful online businesses don’t wait until launch week to start selling—they create anticipation and desire weeks in advance.

And in this masterclass, I’ll show you exactly how to do it (just like Apple has people lining up when the new iPhone comes out!)

Save My sEAT

Join the Free Masterclass

Wednesday, Sept 23rd @  9am PT | 12pm ET
Wednesday, Sept 23rd @ 5pm PT | 12pm ET

“Brenna’s attentive and supportive — and so generous with her time and expertise!”

LINDY ALEXANDER | Freelance Food & Travel Writer

Join the Free Masterclass

Thursday, September 3rd at 9am PT | 12pm ET

“Brenna’s attentive and supportive — and so generous with her time and expertise!”

LINDY ALEXANDER | Freelance Food & Travel Writer