BEfore the Launch
WITH HOST BRENNA MCGOWAN
FULL EPISODE LIBRARY

Episode 39: Pre-Launch Strategy That Generated $300K
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 38: Pre-Launch Strategy That Doubled Webinar Conversions
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 37: How to Plan a Profitable Launch (3 Marketing Phases)
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 36: Launch Timing Strategy: When to Launch
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 35: Hosting a Summit: The Honest Pros and Cons
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 34: Online Summit Strategy That Actually Works
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 33: The New Launch Strategy 2026 Demands: Be in the Room
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 32: 2026 Launch Trends You Need to Know
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 31: 2026 Launch Trends That Actually Work (Part 1)
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 30: Why a Private Podcast is a Launch Must-Have
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 29: Why Your Business Insecurity Might Be Your Superpower
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 28: Launch Emails: How Many Emails Is Too Many?
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 27: Why Pricing Transparency Builds Trust and Boosts Sales
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 26: Is Pain Point Marketing Dead? Not If You Do This
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 25: Holiday Pre-Launch: Strategies That Actually Work
Learn how to run a stress-free holiday pre-launch that keeps you visible and builds momentum.

Episode 24: How to Use Anticipation Marketing® to Build Desire
Discover how Anticipation Marketing® helps create curiosity and trust before you sell. Learn the 4 A’s and how to apply them now.

Episode 23: Meaningful Copywriting That Truly Connects
Tired of copy that sounds nice but doesn’t convert? Learn how to write meaningful copywriting that actually resonates.

Episode 22: Why I Started My Business (Hint: It Involves Botox)
Discover the real story behind why I started my business — and how it led to my signature pre-launch strategy.

Episode 21: Should You Be Selling on Black Friday?
Should you be selling on Black Friday? Learn when it makes sense—and when it’s smarter to skip it.

Episode 20: Why Your VIP Offer Isn’t Selling—And How to Fix It
Discover how to position your VIP offer to increase upgrades, reduce burnout, and improve client retention.

Episode 19: Two-Week Pre-Launch Strategies That Actually Work
Learn how to maximize a two-week pre-launch with strategy, clarity, and key audience insights—even on a tight timeline.

Episode 18: Why Multiple Entry Points in Launches Boost Results
Learn how multiple entry points in launches build trust, boost conversions, and make your next pre-launch easier.

Episode 17: Avoid These 4 Sales Call Mistakes
Learn how to avoid the 4 biggest sales call mistakes with tips from launch strategist Brenna McGowan.

Episode 16: 3 Must-Know Launch Trends in Today’s Market
Discover 3 launch strategies that are working right now—ditch the waitlist, think like Hollywood, and connect deeper with your audience.

Episode 15: Social Selling That Converts Without Feeling Sleazy
Learn how social selling can increase conversions and feel natural—not pushy. Try this simple, high-converting strategy today.

Episode 14: Why Launch Messaging Matters More Than Price
Struggling with sales? Your launch messaging—not your price—might be the problem. Here’s what to fix before your next launch.

Episode 13: Hollywood Launch Strategy for Online Business Owners
Learn how to use a Hollywood launch strategy to boost buzz and pre-sell your next offer—without the stress.

Episode 12: The Copy You Have to Write Before You Launch
Write your Outstanding Offer Overview before anything else—it’s the key to a clear and compelling launch message.

Episode 11: AI and Launch Strategy (Why these don’t always go together)
Learn why AI and launch strategy aren’t a perfect match—and what to do instead to make your next launch a success.

Episode 10: Should You Reuse Pre-Launch Content?
Discover how to reuse pre-launch content the smart way. Learn what to tweak, what to keep, and how to audit old launch emails.