Save Your Seat in the Pre-Launch Plan Program

SELF-STUDY EXPERIENCE AVAILABLE FOR A LIMITED TIME

Hurry, doors close at midnight PT October 8th!

INTRODUCING...

The Pre-Launch Plan Program Self-Study

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing
a unique opportunity to add significant impact for your students — and your bottom line.

Simplify Your Launches with the *Proven* Pre-Launch System that Boosts Sales

…So Your Perfect Buyers Are Eager and Waiting Before Your Cart Even Opens

INTRODUCING...

The Pre-Launch Plan Program Self-Study

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing
a unique opportunity to add significant impact for your students — and your bottom line.

Simplify Your Launches with the *Proven* Pre-Launch System that Boosts Sales

…So Your Perfect Buyers Are Eager and Waiting Before Your Cart Even Opens

The Pre-Launch Plan Program
is the same one that's helped its best students...

Sell more than 50% of their seats in pre-launch
Quadruple previous launch revenue
Have their first 6-figure launch
Close $230k during pre-launch
Get a 10X ROI on their investment
Ease their stress load by 97% (based on raw and unscientific data)

I tripled my enrollment! This is a must-have program for anyone who launches.

I loved EVERYTHING about the program.

I felt so well cared for inside this container. Brenna’s hands-on feedback was phenomenal and gave the course work real context. I now feel super confident to implement everything I learned for my next launch and have an A-Z framework on how to plan a successful launch. I also loved that there was a resource for every single part of the program.

One of the other things I loved was how to talk up my client wins in my content in a way that feels helpful and not ick. I also uncovered how to effectively target and address the stuff that was holding people back from joining my program.

After PPP, I walked away with a clear roadmap of every piece of content for my next launch as well as having resources galore to use in every launch I’m involved in going forward!

I also have a better understanding of how content fits into a launch strategy! Inside the Pre-Launch Plan Program Brenna walks you through every single step in detail of how to lock down your messaging and plan and write persuasive content that gets people fired up and ready to buy.

Not to mention, I also have a rinse-and-repeat framework to use for every launch, several killer emails to whip up a frenzy of excitement for my next promotion, and an expanded community of entrepreneurs I met inside the program (priceless!)

Lastly, I loved how much Brenna cared and how whip-smart she is (a rare and special combination in this online business world!).

This is a must-have program for anyone who launches.

SUSAN REOCH

UX COPYWRITER & STRATEGIST

What Students are Saying:

“Over 230k in closed conversions!
What is going to happen when we actually launch?!”

“This is a must-have program for anyone who launches.”

SUSAN REOCH

“Best. Money.
Spent.”

JESSICA BROOKS

“I’m obsessed with this program.”

FRENCHIE FERENCZI

Blew past our launch goal and doubled it!”

AMY NICOLE

“Launching without Brenna’s PPP is a mistake I’ll never make again.

We sold out 40% of our program BEFORE the cart even opened. And surpassed our goal by 130%.”

-Kevin Rogers | Copy Chief

When you think about planning your next launch, what comes to mind?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress.

Chaos behind the scenes.

(And let’s be honest) Lackluster sales.

What if you were able to use the weeks before to warm up your audience and open your doors with seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic and chaotic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)?

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

When you think about planning your next launch, what comes to mind?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress.

Chaos behind the scenes.
(And let’s be honest) Lackluster sales.

What if you were able to use the weeks before your launch to dial in your messaging, get crystal clear on your strategy, and open your doors with ½ the seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you had extra time to collect the objections, concerns, and worries you need to overcome (so you’re not scrambling when doors open)?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)?

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

The Other thing a Pre-Launch Does?

Takes the pressure off YOUR Actual Launch.

Because let’s be real for a second…

When you launch it can be tough to feel you have to be “ON” for days on end.

Let’s also not forget the existential crisis mid-cart when it’s quiet — leaving you to wonder if despite all this hard work you still might not reach your goals.

Or when you’ve broken down in tears because of a checkout page tech glitch that leaves your leads no option to buy. #truestory

With pre-launch done right, your entire bottom line isn’t riding on some arbitrary 5-10 day window.

You’ve already built tons of early interest and pre-sold spots.

Since you’re here, I’m guessing you don’t want to follow all the BeSt PrAcTiCeS shenanigans that feel gross, spammy, and slimier than the salami I found in my kid’s backpack two months after school ended.

You’re looking for a solid, sleaze-free launch method that feels right to you – and your potential clients.

You’re over the kind of selling that forces you to send sneaky cold DMs and “social sell” your next victim client — or where you back people into a corner and demand a decision out of them because the countdown timer is running out.

If you’re like so many of my biz besties whispering behind the scenes that “sales are down” and “selling is different in 2024” — and you’re not sure how to fix it — please let me introduce you to:

The Other thing a Pre-Launch Does?

Takes the pressure off YOUR Actual Launch.

Because let’s be real for a second…

When you launch it can be tough to feel you have to be “ON” for days on end.

Let’s also not forget the existential crisis mid-cart when it’s quiet — leaving you to wonder if despite all this hard work you still might not reach your goals.

Or when you’ve broken down in tears because of a checkout page tech glitch that leaves your leads no option to buy. #truestory

With pre-launch done right, your entire bottom line isn’t riding on some arbitrary 5-10 day window.

You’ve already built tons of early interest and pre-sold spots.

You’re looking for a solid, sleaze-free launch method that feels right to you – and your potential clients.

If you’re like so many of my biz besties whispering behind the scenes that “sales are down” and “selling is different in 2023” — and you’re not sure how to fix it — please let me introduce you to:

THE PRE-LAUNCH PLAN PROGRAM

The Pre-Launch Plan Program is the only program where you nail your messaging, create a strategic pre-launch plan, and all the copy that goes with it.

The Pre-Launch Process™ is something I’ve created to help you get out of the do-or-die live launch cycle. (And this process has worked time and time again.)

With an effective pre-launch, you can uniquely position your course or program with content that drives momentum, sells seats before the doors open, and takes the overwhelm out of a launch (and leaves you feeling oh-so-confident).

When you and I create a strategic pre-launch, you:

Know your audience is HOT for your offer.
Generate early interest and get people asking YOU if they can join your
program early.
Understand how to use testimonials, case studies, and personal experiences to not just build authority and credibility, but to show genuine empathy and sparks of your personality.
Create an experience of genuine connection with your audience, giving them the respect of SPACE to make a buying decision while building trust and increasing their confidence in your program.
Take the pressure off your launch and have fun with content like stories and humorous memes to sell your program instead of countdown timers and fake "I'm never doing this again" types of messages.
Naturally increase launch revenue because you know what to say to your potential audience at the right time that increases desire and anticipation for your offer.

It doesn't matter if you...

Are launching your offer for the first time
Have launched before and are looking to optimize
Need to tweak or reimagine your offer
Have an evergreen funnel and are trying to make more sales
Have no cap on how many spots you can sell
Are worried about selling in this economy (people are still buying!)
Don't use social media

When you know how to use the Pre-Launch Process, you’re able to take someone from “Hmmm, this might be interesting” to “Where do I sign up? I need this now!” in a way that feels good to you!

HI! I'M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who just “coaches” coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer pre-launch messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

HI! I'M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring you to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who coaches coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

Take a peek at some of the unsolicited comments I get when I've helped students with their pre-launch:

Here's the thing:

A pre-launch isn't for the people who were going to buy anyway — it's for those who weren't going to buy at all.

Which is why during the Pre-Launch Plan Program you'll...

Discover what you really need to know and understand about your audience so you can create content that speaks directly to them

Uncover the exact language and stories to use during your pre-launch period to build trust and confidence before the sale

Grab templates and examples of emails, social media posts, and more with a customizeable plug-n-play formula - which takes analysis paralysis out of the equation and speeds up your content creation process

Have a step-by-step process you can use again and again for creating content strategically that sells your course, program, or 1:1 services

Snag proprietary AI Tools that speed up the process 50-75% strategically that sells your course, program, or 1:1 services

Finish with your pre-launch plan & copy ready to go!

I pre-sold 75% of my seats in my early bird round! And had my biggest launch yet!

The truth is, I didn’t want to enroll in PPP. I wanted to skip the hard parts and just have things work automagically – and that’s exactly what Brenna taught me to do.
With just a few easy tweaks, we created a launch plan that fit my style and didn’t force me into never-ending Tik Tok dances, social posts, or reels. We created a schedule that allowed a natural flow, solid content, and no yuckiness.
Brenna helped me figure how to be a more efficient and effective me.
She made my launch easier than ever, and I even pre-sold 75% of my seats in the early bird round.
She’s the real deal. Having her in your corner is extremely Brennaficial.”

JUSTIN BLACKMAN

BRAND VOICE EXPERT

I feel so much more equipped to market my current offer.

Before the Pre-Launch Plan Program I felt overwhelmed. I didn’t know how best to convey my messaging through all forms of content marketing without then burning myself out. Inside the program I uncovered how important VOC is and how systematic the whole process can be. I appreciated the logical sequences and discovering how to get into the hearts and minds of my clients so that I know how best to serve them.

The Pre-Launch Plan Program gives you a blueprint for marketing new and current offers. It helps you to lay the foundation for take off for your launch. I feel so much more equipped to market my current offer — and anything else I have coming up in the future. I now have another tool in my arsenal!

NINA DAFE

PR EXPERT

The Pre-Launch Plan Program is for you if you don’t want just another course.

This is for you if you’re ready to take action and want a little kick in the butt to make sure you *actually* do the work.
You want a whole lot of customization because you know cookie-cutter templates and working in a silo doesn’t work for you.
You also want personalized help and to be part of an intimate group of go-getters who are on a quest to be have their best launch ever (yep, even in this economy!).
Sound like what you need? Here’s what your next 11 weeks will look like:
We kick off the week of October 7th!

The Pre-Launch Plan Program is now powered with my proprietary AI tools, aka, BrennaBots to help you get results 50-75%% faster!

(It's like having a research assistant, data analyst, and a junior copywriter all at your fingertips!)

Module 1

MODULE 2

MOUDULE 3

MODULE 4

Module 1

MODULE 2

MOUDULE 3

MODULE 4

MODULE 1

Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)
But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.
You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.
Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

Analyze

You have the research you need to get a strategic plan in place.
But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.
You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.
Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 2

MODULE 2

Analyze

You have the research you need to get a strategic plan in place.
But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.
You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.
Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 3

Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.
First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.
Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.
I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.
Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

MODULE 4

MODULE 4

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.
Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.
Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

And, Now for the Bonuses! 🎉

Special BONUSES Just for
PPP Self Study!

Get them while you can!

01

WHAT YOU GET

Bonus Group Call

with Brenna McGowan

On Tuesday, October 22nd at 1pm PT, come to this call with any questions about the modules or your pre-launch plan and get them answered real-time! You’ll have an opportunity to submit questions ahead of time and also get a chance to get selected for a hot seat to get immediate feedback on your pre-launch plan, messaging, or copy.
With my experienced eyes on your pre-launch, I’ll tell you what tweaks I’d make so it’s not just good, but launch-ready and laser-focused to convert!
And yes, the replay will be available!

02

WHAT YOU GET

LAUNCH EMAIL TEMPLATES

from Brenna McGowan

Now that you’ve got your pre-launch strategized and the copy written, the next thing on the to-do list?
Write your launch emails.
Well, I’ve got you covered. These templates are inspired from my own launch emails, which have sold tens of thousands of dollars of my program in just days.
Plus, they leave room for you to insert your own stories, case studies, and personality so you can customize them for your own offer.
Say goodbye to blank screens and blinking cursors, and hello to launch emails that prospects actually enjoy reading and happily click over to your sales page to hit “BUY IT NOW.”
Note: Will be delivered by October 31st.

03

WHAT YOU GET

EFT session

EFT session

with Jacqui Acree

With so many moving parts in a launch, at some point you might experience a challenging situation.

How do you keep going when you just want to get into your PJs and Binge Emily in Paris on Netflix?

Join certified Advanced EFT Practitioner, Jacqui Acree, for a 60 minute group tapping session to help you deepen your belief → I’ll keep going, even when it feels hard (essential not only for launching, but for pretty much everything new you do in life!).

Because EFT is a mind+body stress management tool, it works quickly to:

Lower cortisol

Regulate your nervous system, and

Shift you out of black and white, all-or-nothing thinking towards curiosity, compassion, perspective and possibility.

No tapping experience necessary; Jacqui will be your guide throughout.
This session will leave you both thinking and feeling calmer, clearer, and more confident.
Unlike other mindset tools, tapping has been shown to bring lasting results with relative ease — the shifts you experience in these short 60 minutes will change the way you think and feel about launching.
And when your perspective shifts, your whole world changes!

Special BONUSES Just for the
Pre-Launch Plan Program 6.0

Get them while you can!

SALES PAGE AUDIT
by Brenna McGowan

Joining the Pre-Launch Plan Program comes with a bucket load of perks, and topping the list is a personalized sales page audit through Loom, conducted by none other than me!
Imagine having an *award-winning* copywriter dissect your launch plan, layer by layer, infusing it with strategies to escalate its effectiveness exponentially.
It’s not just about pinpointing what works; it’s about elevating everything to a level where ‘working’ meets ‘wowing.’
With my experienced eyes on your sales page, I’ll tell you what tweaks I’d make on your sales page so it’s not just good, but launch-ready and laser-focused to convert!

LAUNCH EMAIL TEMPLATES
from Brenna McGowan

Now that you’ve got your pre-launch strategized and the copy written, the next thing on the to-do list?

Write your launch emails.

Well, I’ve got you covered. These templates are inspired from my own launch emails, which have sold tens of thousands of dollars of my program in just days.

Plus, they leave room for you to insert your own stories, case studies, and personality so you can customize them for your own offer.

Say goodbye to blank screens and blinking cursors, and hello to launch emails that prospects actually enjoy reading and happily click over to your sales page to hit “BUY IT NOW.”

PPP isn’t some random course that sits
on your virtual shelves.

Which is why you get…

Weekly Live Coaching & Editing Calls

I’ve run this program five times — with top-notch entrepreneurs filling it each time.

A few things I know for sure:

Creating your own messaging is hard (even if you do it for others)

No matter what stage of the game you’re in, you have questions

Copy always improves with editing and positive feedback

Talking things out brings clarity

No one teaches pre-launch like me!

Which is why PPP is designed as a high-support, implementation-rich program where you have lots of opportunity to ask questions and space inside the program to implement everything you’ve learned.

Can’t make the calls? No problem! You can submit your questions/copy for video feedback!

“We just had our first 6-figure launch thanks to PPP! ”

When I hired Brenna I was unsure about what I should really focus on AND totally overwhelmed with all the moving parts of this launch (I had revamped so many new parts that it felt like starting over).

I wanted everything to be fresh and not just use old templates and swipes that I got from copywriters that never fit my product or messaging.

With the pre-launch I now know how to seed in and talk about my offer in my regular emails AND still deliver content my audience wants.

I went into launch mode knowing I had a plan, purpose and strategy for all my emails and podcast.

Brenna laid it out in a way my team could follow, and I knew exactly what to share when and where. I even had the tools to seed my offer across all my platforms — even my podcast. I also feel confident in who I am attracting and how I say it to call in my audience. I’ve gained so much clarity in my audience and messaging! And, I had the biggest grossing launch ever! I quadrupled my revenue from my previous launch! It was well worth the investment!

Then I put my team member through the Pre-Launch Plan Program so we could continue to implement. The next launch we did was $136K — our first 6-figure launch!

READ EMILY’S ENTIRE CASE STUDY

EMILY REAGAN

DIGITAL MARKETING COURSE CREATOR

“I had no idea how much more calm and confident Iʻd feel about my launch. The pre-launch plan made things feel manageable and stress-free.”

Brenna helped me set up a pre-launch strategy that focused on weekly emails, live events, and social media posts ahead of time, so when I went into my pre-launch mode, everything was perfectly laid out.

Doing the launch this way feels so refreshing. Iʻm wasn’t stressed out, and I was so excited because the strategy we put into play worked! In fact, I had 7 people who asked for more information or booked a call with me an entire month before my doors opened.
The Pre-Launch Plan provided a sense of direction and made things manageable to the point where I felt stress-free and could provide dinner to my family without feeling the weight of my upcoming launch looming over my head.
And the results? A 69K launch on the very first launch of my signature program! So ya, you can say I’m pretty happy with the overall results.”

READ LINDA'S ENTIRE CASE STUDY

LINDA SIDHU

QUIZ CREATION EXPERT

Here's what happens whn you implement the Proprietary
Pre-Launch Process™

Play Video about video-testimonial-mary-chhea

"If selling has felt stressful to you, the Pre-Launch Plan program feels like self-care!"

Mary Chhea

Fangirl

Play Video

"The Pre-Launch Plan Program is very clearly a steal!"

Dr. Junaid Niazi

Medical Doctor & Life Coach

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“The Pre-Launch Plan Program is worth every penny.”

Jamie Bright

Pivot Coach

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"This was the most useful program I’ve ever taken! There's nothing else in the marketplace right now — you’ll never get this kind of coaching and implementation in a program. And the proof is in the data — our pre-launch yielded 230K!"!

Tiffany Noel Taylor

SOCIAL SELLING COACH

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"I helped a client with their pre-launch. We only implemented maybe 30-40% of what Brenna taught me (due to time) and we more than doubled the expected revenue in our launch — and it all felt very easy!"

Amy Nicole

OBM & STRATEGIEST

Play Video about sharell-weeams

“I’ve launched over nine times, and generated, high multiple, six figures in launch results. But I see how a pre-launch is going to, double, triple the results that I get!”

Sharell Weeams

BUSINESS GROWTH & SALES STRATEGIST

Play Video about dr-michelle-mazur-you-tube cropped

"There were a lot of things I loved about this program. First, I loved the emphasis on messaging. I also loved how actionable it was. I sold 8 spots during my pre-launch of a new program!"

Dr. Michelle Mazur

MESSAGING STRATEGIST

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"What I really loved about the experience was being able to get Brenna’s feedback. You can tell she deeply cares."

Nina Dafe

PR EXPERT

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"I truly believe this is one of the best programs I've been in! What sets this program apart is Brenna's approach- she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable."

Frenchie Ferenczi

GROWTH & MARKETING SPECIALIST

PPP is unlike ANY program you’ve taken before.

Yeah, you’ve taken a bazillion courses and trainings.

But here’s the thing:

The Pre-Launch Plan Program doesn’t just help you launch your program or course: it’s what will help you skyrocket the sales of ANY service, program, or idea.

With PPP, you'll learn the art of priming your audience to see your value long before you make an offer.

This program is about more than just what and when to post on Instagram or sending out emails.

It's about crafting a message that resonates deeply with your audience, gets them excited, and primes them to buy before your doors even open.

The entire messaging process you learn throughout the Pre-Launch Plan Program will make it so much easier for you to finally leverage the courses and investments you’ve left gathering dust on your desktop.

When you know how to create a USP (unique selling proposition) around your offer, and have a system to create the messaging (sales argument) for what you’re trying to sell, your launch life becomes easier.

PPP will hold a spotlight up to your offer and help you define where you need to make tweaks or changes so you can get the highest conversion.
Yes, you get a simple process to pre-launch in PPP. Yes, Instagram Reels, recording Live Videos, writing your next email, or recording your podcast episodes will be so much easier.
But, perhaps most importantly, you get a roadmap to stop overthinking and start putting out the right content to draw in that perfect-fit person into your world

And, this is why PPP gets reviews and testimonials from seasoned business owners saying:

“This is one of the best investments I’ve made in my business.”

Now, it's time to grab your spot in the
Pre-Launch Plan Program!

***Now powered with proprietary AI Tools***

ONLY 20 ?? SPOTS LEFT!

Pre-Launch Plan Program
Self-Study

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Self-Study you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Bonus Call with Brenna

BrennaBots AI tools to go 50-75% faster

Full Library of Resources & Templates

Investment

$2500

$1997

I'M READY

*payment plans available at checkout

Click to see payment plans.

Hurry! Registration ends ends at midnight PT
on October 8th!

Have questions?

Send me a Voxer

Like I mentioned earlier, PPP's Best Students Have Seen Results!

And if you look at someone like Susan Reoch who’s said:
“The investment has paid me back by tens of thousands at this point.”

PPP is a no brainer.

Now, you may not see these same results.
Everybody’s business is different, but these results are not a-typical.
And if you have a strong offer (or are in process of creating one) and an audience to sell to, this should be a very easy decision for you.
What I can promise is that I’ll do everything in my power to give you the tools you need to sell more without all the icky pressure — and have your biggest launch ever.

However, the Pre-Launch Plan Program isn’t for everyone.

Sometimes money is a real problem

Sometimes people don’t want to be held accountable in a program

Sometimes people say they want to have bigger launches, but don’t want to do the work upfront to get those results

That’s why I want to be real with you — because I only want you to be a part of the Pre-Launch Plan Program unless it’s the right decision for you.

So...

If you don’t have 2 hours a week to spend watching the trainings and implementing, this program isn’t for you.

If you don’t know what your numbers are to know if this program is going to give you an ROI, this program isn’t for you

If you don’t have an audience to sell to, this program isn’t for you.

And if this isn’t you, it’s totally Ok. I just want you to have all the information upfront so you can make an informed decision.

But if you’re thinking this *is* for you, but feel a little hesitant about making the investment, let me ask you this:

How many extra spots would you need to sell in your own program to get an ROI?

Let’s do the math:
If your program is $2000, that’s just a couple of sales .
If your program is $1000 that’s just a few sales.
If your program is $4000, one sale does it.
For example, let’s take Voice Expert Justin Blackman.

He’s pre-sold 10 spots in his current launch (50% of his total goal) in pre-launch.

That’s the 2nd time he’s done it (the strategy you uncover in PPP can be used again and again for future launches) and each spot was $2,750.

That’s $55k in revenue!
If we look at those numbers, that’s a 1,471.43% ROI (this workshop is just $3,500 and you’ll get the exact same information as Justin).
So, when you’re contemplating your decision, I’d ask you to consider your numbers, and what would it look like to have a repeatable strategy for EVERY launch you do that increases revenue.
So, I want to ask you, how much is the offer you’re selling?
In most cases, if sell just 1-2 more of your thing, the Pre-Launch Plan Program is essentially a bargain (especially because you can rinse-and-repeat this strategy for EVERY promotion you do moving forward).
And it’s not just about the money. Justin also said to me that this process “…Is way less pressure. It’s really just made everything so much easier.”
Want your next launch to feel “easier?”

Grab your spot in the Pre-Launch Plan Program.

HERE'S WHAT KIM DALTON FUNK IS SAYING:

HERE'S WHAT KIM DALTON FUNK IS SAYING:

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

Check out Susan Reoch's success:

"I 10x'd the investment on my first launch after taking PPP!"

"I 10x'd the investment on my first launch after taking PPP!"

Check out Susan Reoch's success:

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.
It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.
I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.
It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.
I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

You’ll also get:

Examples Out the Wazoo

I don’t know about you, but I need to see an example that goes along with the system I’m learning to make it truly applicable. So with each structure-late you get, I’ll also provide a copy of how it works in the “wild” to make implementation even easier.

Non-Templatey Templates

And no, not the mad-lib style you can grab on Pinterest. My templates are more like structure-lates. I give you the structure of what goes into an email, social post, etc., and show you how to put it into your own words so it’s uniquely YOU.

Launch Outline

Not sure what emails need to go into your live launch? I’ve created an outline for you so you know exactly what emails to send once you’re in full launch mode.

Story Strategy Worksheet

Easily uncover what stories you should tell to get your audience laughing, connecting, and relating to you on a deeper level in a way — while also staying relevant and strategic.

Customizable Pre-Launch Calendar

I’ll show you how to give yourself plenty of space and map it out on a customizable calendar so you know exactly what you need to do at each phase of your pre-launch/launch.

Voice of Customer Organizational Tool

I’m not what you’d call super organized, but when it comes to VOC, I don’t play. I’ll give you my simple tool for keeping all your customer research organized (BTW, this tool is something you’ll be able to use not only for this launch, but will help you with every single piece of content you put out in the future).

Use AI in Your Pre-Launch

AI is all the rage, right?! And that’s why the PPP curriculum is getting an upgrade with my propriety AI tools that I'm loving calling BrennaBots. It will save you 50-75% more time on research, strategizing, and writing copy.

How to Blow Up Your Email List During Pre-Launch

Grab the training on innovative ways to grow your email list during your pre-launch so you have an eager list of buyers waiting to snap up your offer!

The Pre-Launch Plan Program is for you if:

You want a proven, repeatable, step-by-step system for marketing and selling your offers with less pressure

You’re tired of the hustle that comes from traditional launching and are looking for a way to sell more of your program or service without the typical launch frenzy

You have a new offer and know that pre-launch is best way to launch it

You have an established program or service and want to increase sales from your existing list and audience

You have an evergreen offer and are looking for a way to boost revenue

You’re a course creator, coach, or high-end service provider and recognize the old launch model is dying off and people need more time and space in their buying decisions in 2024 and beyond

Totally love the idea of an easeful launch, but feel stuck on where to start and how to pull it off

Questions you might have...

What’s the difference between PPP Live & Self Study?
With the Pre-Launch Plan Program Self Study you get access to all the videos, curriculum, resources, examples, and bonuses.

But “self study” is just that — unlike PPP live, the self study option doesn’t come with the coaching calls, Facebook Group, and 1:1 feedback.

Who’s a good fit for PPP Self Study?
Smart question.
PPP Self Study IS a good fit for you if:
> You’re a go-getter who wants to put their head down and implement
> You enjoy taking courses where you work at your own pace

> You’re not someone who wants the coaching calls, personalized feedback, or community aspect of PPP Live

> You feel like you have a good handle on your messaging and you’ve successfully launched before.

> You feel confident in your copywriting chops (we go over some copywriting in PPP Self Study, but this isn’t a comprehensive Copywriting Course)

PPP Self Study is NOT a good fit if:

> You like getting feedback and being part of a community

> You’re iffy on your copywriting skills

> You’ve never launched before

>You feel like something is missing in your messaging

Do I get immediate access to the program or is it dripped out?
Yes! You’ll get access to all the modules and resources when you join.
And over the next several weeks you’ll also get updates as we implement our new —and exclusive — proprietary AI tools, aka BrennasBots.

Here’s the schedule for the rollout of the AI tools:

Module 1: Immediate
Module 2: October 18th
Module 3: November 1st
Module 4: November 15th

How long do I have access to the content for?
For ONLY this self study group, you’ll get lifetime access to the materials, including the proprietary AI tools.
This is the last time I’m guaranteeing lifetime access so if you’re thinking about joining, now is the time!

How much time should I allocate to PPP each week?
Great question! If you want to go through the program in 10-11 weeks, I’d say on average 1-2 hours (maybe less if you’re using the proprietary AI tools).
The videos/modules are set up to be quick and to the point.
And this cohort things will go faster than ever with the introduction of BrennaBots to help use AI to get more done in less time. I estimate that things will go 50-75% faster than in the past.

I’m short on time - should I take PPP next time you offer it?
First, I totally respect if you feel like now is not the right time. With that being said, taking programs is like having a baby — there’s never a “right” time.
Since we’re busy business owners, I’m not sure there ever is a right time. It’s more about deciding that you’re going to make it the right time.
Plus, PPP will go faster than ever as we implement our new proprietary AI tools, AKA BrennasBots.
Also, I’ve never offered PPP Self Study before and I’m not sure I’ll do it again (right now I’m texting it out).

I also will NOT guarantee lifetime access to the curriculum and proprietary AI tools in the future.

Also, I’d ask you to ask yourself: How much potential revenue are you losing by waiting and not implementing a pre-launch?
For example, PPP’s Tiffany Noel Taylor had a $230k pre-launch — what would’ve happened if she didn’t join the program when she did?
But only you can determine when is the best time for you!

I’m a copywriter/VA/OBM. Can I take this program and use it to help with client work?
No, the license for the Pre-Launch Plan Program is only for the use of your own pre-launch.

You can not use the resources in PPP Self Study to help you assist with client work.
However, if that’s what you’re interested in, send us an email at hello@brennamcgowan.co to see if there’s room to join the PPP Live.

I just launched / am in the middle of launching / launching soon / not launching until next year. Does taking PPP make sense right now?
Yes, yes, yes, and yes!
What you learn and all the resources inside the program will benefit you no matter what stage of “launching” you’re in.
If you just got done with a launch, taking PPP now will help you prep for the next one while also gaining knowledge on how to:
collect better voice of customer
plan your promotional calendar
strategize a lucrative pre-launch
write copy that builds anticipation while it converts
…all while becoming a better copywriter for your own business.
Plus you’ll be WAY ahead (that’s always a great feeling!).
If you have a launch coming up soon, there’s no better time to join because the sooner you get pre-launch content out to your audience, the better your chances are to have a successful launch!
And if you have a launch coming up in the future, everything you learn will help you prep well ahead of time and start calling in early buyers who are ideal clients.
Jess Brooks says,
“Everything that is taught is super practical and can be applied to more things than just launches. The skills you learn can also help you tighten up your offer and get clearer on your messaging.”
And Susan Reoch said,
“This is a must-have program for everyone who launches!”
So yes, this program is for you, no matter where you’re at in your launch journey!

I’m a service provider. Will PPP work for me?
Absolutely! Using a strategic pre-launch to sell your services is a great way to get booked up and not feel like you’re selling all the time to get clients.
Everything you learn inside PPP will give you an easy, repeatable process to attract more clients.
Plus, when you’re just selling your services all the time, it can start to be a static message to your audience.
PPP’s Mary Chhea said, “I don’t launch and I booked up faster than ever!”
When you do the Pre-Launch Plan Process™ you create anticipation and desire for what you offer, so you become the best solution when you do put an offer in front of people.
Here’s what 1:1 service provider Susannah Juteau said about the program:
“The Pre-Launch Plan Program gives you a guided plan, so you have a strategy before your launch to speak about your service and knock down objections authentically without it feeling like a sales pitch! So glad I joined the program!”

I feel like I need to grow my list/audience before taking PPP…
I hear you. Having an audience to sell to is an important part of the sales process.

But, a problem I see is that people spend time on list building before launching, when they really should be working on their messaging SO they attract the right audience. Because if you build a list of the wrong type of buyers, you are wasting precious time and resources.
The Pre-Launch Plan Program is designed to help you nail your pre-launch pre-launch messaging first, which not only helps you create a super effective pre-launch, it also helps ensure you grow a list of eager buyers.
When you join PPP you get immediate access to the bonus workshop on How to Blow Up Your Email List During Pre-Launch! So you can grow your list, while you work on your pre-launch!

Also, students have gone through PPP and have had extraordinary results with a *smallish* email list. Look at Susan Reoch as an example. She tripled her enrollment with a list of 800 people, and continues to have her “biggest launches ever” without huge growth to her list.

What if I have an evergreen funnel?
What I show you inside the program can be applied to your evergreen funnels.

Do I have to use AI?
No! I started this program before AI so I know you can get the same results not using it.

However, using the AI Tools I have created will expedite the process significantly.

Also, you can choose which AI tools to use. For example, you can use the research tools and forgo the writing tools.

You get to choose your customized experience.

I've been burned by programs before? What makes PPP different?
The sad reality is that there’s a lot of people who do great marketing that lure you in, but have sucky programs.

I also know that it doesn’t matter how much I tell you what a fantastic program PPP is.

But what I can tell you is that more than 1/2 the people that have gone through PPP have either given it a written testimonial (you can see these on the sales page) or have taken time out of their busy day to record a live case study interview with me.

I encourage you to reach out to anyone who’s gone through the program and ask them about their personal experience.

Or, if you have a specific question I’ll put you in touch with a student that I think can best help you with determine the right decision is for you.

I’m nervous about the investment — 2024 hasn't taken off as expected.
I totally get it — investing can feel a little scary.
First, I want to direct you to all of the testimonials, videos, and case studies on this page about other’s people experiences and how they felt about their investment so you know it’s not just me saying, “this is great!”
Second, if you’re in your business to make money, and want a step-by-step plan to increase sales without increasing stress — where every piece of content does the heavy lifting for your sales promotions, then “YES!” this program is for you.
Students have seen results like a 60% increase in revenue compared to previous launches and selling out 50% of their spots before their doors open.
And PPP participants have seen BIG wins and have said this is the Best. Money. Spent. and that they are glad they “took the plunge.”
A lot of students make back their investment before their cart even opens, just like Marianna Henninger recently did.

LOOKS AMAZING. I WANT IN!

So, if you got down this far you might be wondering,

“Is this really for me? Can’t I create a pre-launch myself?”

My guess is that you wouldn’t be this far down here if you thought you could.
And even though I’m not teaching rocket science, there IS a lot of science to what I teach.
What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.
Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.

But, if you’re like many of my clients, it’s not just about the money.
It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.
You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).
Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

And that was before BrennaBots, our proprietary AI tools, were part of the curriculum!

My guess is that you wouldn’t be this far down here if you thought you could.
And even though I’m not teaching rocket science, there IS a lot of science to what I teach.
What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.
Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.

But, if you’re like many of my clients, it’s not just about the money.
It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.
You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).
Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.

Before the Pre-Launch Plan program I felt overwhelmed and confused. I wanted to know how to create a strategy for a pre-launch that lasts for weeks. I saw people doing it and loved how natural it seemed but I had no clue what topics should go into it.

There’s so much I love about this program, but if I had to choose one, I really loved the support and feedback on my emails and posts from Brenna. I left the program a better writer! I also loved the different templates for emails that I can use not only during pre-launch, but for all my emails. Such a time saver!
During the program my life had a major hiccup and I wasn’t able to participate fully during the writing implementation, but I still left with a solid strategy, several emails written and social posts done.
I also have fully developed a pre-launch strategy, a compelling elevator pitch and clear benefits for my new offer (that didn’t exist when I first started this program). I feel fully prepared to have a pre-launch that leads seamlessly to my founding member launch.
As a messaging expert, it was nice to be working with someone who shared my philosophy around messaging and knew her stuff. There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.
I also was really impressed with the structure of the program. It was super actionable and implementable.
Thank you Brenna for helping me create a pre-launch campaign that will make my audience excited for what’s to come!

DR. MICHELLE MAZUR

MESSAGING STRATEGIEST

Ready to go into your next launch and promotion feeling energized instead of scattered?

There’s a reason why I’ve run this program 5 times with nearly 80 students.
What I teach works. Just take a look at the testimonials and case studies.
I know it’s a big claim, but this program will make everything different inside your business.
If you have questions, let’s jump on a call and chat. I’ll even give you my phone # (because who wants another Zoom call?!).
So if you…
> Want a repeatable system that helps you be strategic with your content (especially since you’re putting out content anyway).
> Are tired of the churn-and-burn that typically comes with launching and selling.
> Want your pre-launch content to act as a way to warm up your clients, pre-sell your program, fill spots early, and feel super confident when your doors officially open.
> And, the biggest question of all, if you want me to help you do it all…

If so, I invite you to grab your spot in the Pre-Launch Plan Program.

I'M READY!

Here’s what other Pre-Launch Plan Program Students are saying:

Here’s what other Pre-Launch Plan Program Participants are saying:

As a result of taking PPP, I now have solid messaging, positioning, offer, and pre-launch content planned out.

I felt lost before I joined the Pre-Launch Plan Program. I didn’t know why my messaging wasn’t landing with my audience and my launches weren’t doing so great. One thing I learned or discovered inside PPP was to really listen to what your audience wants, instead assuming what people want. As a result of taking the program, I now have solid messaging, positioning, offer, and pre-launch content planned out.
My favorite thing about PPP was the VIP Voxer support with Brenna and our group calls with the members.
My biggest win inside PPP was getting clear on my messaging and positioning and feeling more confident about my upcoming pre-launch.
One thing I really liked about Brenna was her analytical mind and how insightful her questions were. She’s brilliant in her approach and figuring out the missing pieces in my business to help give it a more solid foundation.
PPP sets the stage for having solid foundations in your business which position your messaging and methodology as an expert in your field so you are attracting your dream clients.

DR. CELIA VARGHESE

Coach for mom business owners

After taking PPP, I now have so much more depth to my pre-launch strategy and a whole new way to look at launching all around.

Before I joined the Pre-Launch plan Program I felt like a clear and effective pre-launch plan rested behind a veil, the edges were visible, but the details and real strategy were deeply unclear before. I didn’t know how a pre-launch plan genuinely fit into the launch cycle other than to drum up excitement.
After taking PPP, I now have so much more depth to my pre-launch strategy and a whole new way to look at launching all around. One thing I discovered inside the program was that pre-launch makes your launch easier because of pre-selling seats and getting the audience excited — but it also addresses the pain points, objections, and all that jazz. It’s like it magically removes the barriers and moves ideal buyers right into that beautiful space where they are ready to plunk down their card and hop right in.
My favorite thing about PPP was the coaching calls and the community that was formed on them. Love! The calls were so fun and the opportunity to thrive that was created was AMAZING! I am very grateful for these past few months. Thank you!!!
My biggest win was the new thought process around strategy, and a deeper focus on the awareness journey and buyer belief statement and how to bring them to that belief so they are ready to join, buy, and generally do the things.
I would describe the Pre-Launch Plan Program as a method of making your launches easier, making more money, AND bringing you so much closer to where your ideal client is in their journey. There’s so much great insight, it’s insane! It’ll make all of your marketing, and really your business as a whole, better. It helps you create a deeper relationship with your business and your bestest favoritest clients.
Brenna’s amazing. It has been a pleasure and I cannot wait to hopefully work with her again in the future!

Laura Kendrick

Copywriter

PPP is a complete solution to help you generate pre-sale interest —and revenue—in the 6 weeks before you open cart.

I felt curious, convinced, and optimistic before I joined the Pre-Launch Plan Program. Before I didn’t know how to properly launch or pre-launch. I now have a much better understanding of my customers, and how to position my offer.
One thing I learned or discovered inside PPP was personas, voice of customer, and copywriting are EVERYTHING! My favorite thing about PPP were the live calls.
PPP is a complete solution to help you generate pre-sale interest (and revenue) in the 6 weeks before you open cart. PPP had everything I needed.

Sidneyeve Matrix

Graphic and Instructional Designer

My biggest win inside PPP was learning how to write good copy!

I felt lost before I joined the Pre-Launch Plan Program. I felt that way because other online marketers and coaches were not doing a deep dive into pre-launch (which is not criticism of them, they were focusing on other parts of being an online course creator).
I have taken a lot of courses about marketing but pre-launch was the missing piece, and I knew that which is why I signed up so quickly. I didn’t know how to prep people on my email list for an upcoming launch. This troubled me because my course costs $2K and it’s a big ask to get people to shell out that amount of money if (a) they don’t know you very well and (b) you spring this on them during a webinar or workshop.
My favorite thing about PPP was the weekly calls and the small group. I felt that I was getting individualized attention to my specific niche, course idea, and the copy I was writing. The input from other people on the call was a benefit. Also, listening to others and hearing what concerns they had about their own courses. I now have a bank of solid emails that I can use to let people know that this course is being launched. I also feel a lot more confident.
My biggest win was learning how to write good copy! I’d say that PPP is a program designed to help you nail down where your ICA is in their journey, and how to talk to them (in emails and social media posts) way before you launch. It’s a program designed to make people want to sign up for your course the minute you open your cart because they’ve been made aware of how it can help them. That way your open cart period doesn’t have to be a beg-a-thon filled with fast action bonuses and razzle-dazzle.
By the end of the program, I wished that it would keep on going because I felt like I was learning so much!

Jenna McLean

Artist and Business Owner

After taking PPP, I now have confidence and a clear strategy going into the next launch of my course.

I felt a bit scatterbrained before I joined the Pre-Launch Plan Program — I didn’t know how the heck to even put my pre-launch together. I had heard of pre-launching and a pre-launch runway but I really didn’t know how to approach it.
After taking PPP, I now have confidence and a clear strategy going into the next launch of my course. Also, that pre-launching doesn’t have to be complicated (I was making it complicated in my mind!)
My favorite thing about PPP was the support from Brenna. Even though I didn’t get the VIP version of the program, I still felt like a VIP. She took extra time when I needed it and was always so quick to answer my questions. I truly felt valued by her. She made me feel so supported inside of a group program. She was a mentor, teacher, and friend and I’m so thankful to know her.
The Pre-Launch Program is a step-by-step program that shows you how to take your audience across the invisible bridge to your offer. It helps people to know and understand what they need to in order to make an informed buying decision when it comes time to open the cart to your offer. It also helps you to become a better copywriter and marketer.
My biggest win was realizing that I’m a better writer than I give myself credit for and that if I just start writing and experimenting with the right direction and support, I can write copy without being a copywriter.
Thank you so much, Brenna. I’m truly so thankful that I chose to join PPP. I would do it again in a heartbeat.

ASHLEE WRIGHT

Registered Dietitian

I really loved the structure of the training. It’s so easy to follow along with the modules and the resources!

The Pre-Launch Plan program is a step-by-step plan of how to write your content that gets people queuing up for your program before you open doors, hosted by one of the copywriting greats!
Before PPP, I always felt like I was cobbling things together as I went along with launches. So, before taking the Pre-Launch Plan Program I wasn’t even sure what would go in a pre-launch plan. I didn’t know how to schedule things or what the plan should look like — I was completely clueless.
As a result of taking PPP, I got a clear plan of action for my next launch—and a skillset + resources that I can use to craft pre-launches for absolutely anything I want! I can use this for future freebies, my podcast, offers, etc. And I can even craft pre-launches for future clients.
I really loved the structure of the training. It’s so easy to follow along with the modules and the resources Brenna has created. I love having the training video up on one side of my screen & the Google Doc open on the other half. I could easily listen to what Brenna was saying, pause the training, & do whatever the task was! It made me feel so accomplished & was an efficient way for me to work.
Not to mention, the people inside the program are just next-level incredible humans & business owners! We were always celebrating something. And even though I wasn’t able to make the live calls, the Facebook Group setting allowed me to feel connected to them!
It’s obvious that Brenna has poured care and attention to detail into this program. She deeply cares about her students and their success. It’s apparent every single step of the way!

BRITTANY HERZBERG

SEO + Case Study Copywriter

My biggest win inside was pre-planning content so it’s less work when the pre-launch begins!

I’d describe PPP as a program that helps you plan and write content for upcoming launches so selling spots in your program comes easier.
Before taking the Pre-Launch Plan Program, I was a little lost on what to do between launches. But now I have a structure, pre-written plan/outline for my next pre-launch. My favorite part of the program was Brenna’s edits on my sales page (amazing!) and edits to my emails.
My biggest win inside was pre-planning content so it’s less work when the pre-launch begins.
One thing I liked about Brenna is that she’s very personable, relatable, and she was always quick to reply and edit things. Overall she’s just a very kind, approachable person!

ERICKA ANDERSEN SYLVESTER

WRITING COACH

I now have a clear strategy I can follow each and every time I launch.

I felt a little insecure before taking the Pre-Launch Plan Program. I wasn’t sure if what I was doing was the BEST strategy for pre-launches. But as a result of taking PPP, I now have a clear strategy I can follow each and every time.
My favorite thing about the program is how hands-on it was. My biggest win was writing a pillar piece of content that helped clarify my new direction in my business.
Brenna’s the smartest cookie and quickly identifies gaps, fluff, or lack of flow. She asks great questions that help clarify things you didn’t even know were unclear. She’s supportive and makes you feel like you got this.
PPP helps you create anticipation, buzz, and desire for a product or service. When I enrolled in this course, I thought I’d get a “system” to streamline the pre-launches I was already doing. But what I got was way more than that. Brenna’s course has changed the way I see pre-launches.

VALENTINA VOLCINSCHI

Launch Specialist for Supplement Brands

I developed a full pre-launch plan during the program!

I felt a little disorganized before taking the Pre-Launch Plan Program. I didn’t know what I needed to do to prepare potential clients for the launch so that they’re ready to buy.
As a result of taking PPP, I have a clear plan for pre-launch content and a system to help get clients ready to buy during launch. My favorite thing about the program was Brenna’s legendary generosity, and my biggest win was developing a full pre-launch plan!
Brenna is very generous with her students — she really goes above and beyond and has a depth of knowledge and expertise on pre-launching! I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!

SARAH DOBSON

Research grant consultant and
academic career coach

The calls were full of supportive, awesome peers and colleagues!

I was feeling overwhelmed with what I was offering, who I was talking to and where to start before diving into the Pre-Launch Plan Program. I tend to get caught up in my head and make things way more complicated than they need to be. Basically, I do the complete opposite of what I’d advise any of my clients to do because it’s me and my stuff.
Brenna gave me the tools and the gentle encouragement to allow simplicity and straightforwardness, vs getting caught up in complication and endless delays. I left PPP with much more clarity and confidence in my new direction, and have been able to distill all the research and target market discussions down to topics and talking points that let me really dig into my “why” and share my passion.
The calls I attended were full of supportive, awesome peers and colleagues. They helped me see the vision I hadn’t yet fully formed, and cheered me on every step of the way.
There was never any judgment, even when I got distracted by personal stuff and fell off the map for a bit. Brenna gave me space and checked in on me, gave me ideas for different areas when I got stuck, and celebrated the hell out of every breakthrough and a-ha moment. Brenna’s badass and I’m honored to know her. In the end, PPP is a system for helping you identify and build connections with your ideal people, so that when you’ve got something to offer them, they’re already primed and excited to work with you!

ANGIE COLEE

FOUNDER OF PERMISSION TO KICK ASS

I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.

In the past, I felt like I had an idea of what pre-launch could do, but wasn’t 100% confident on how to execute it for myself or my clients. I didn’t know some of the nuances that made some content more effective to use during pre-launch, and how to leverage that in-between content so that by the time you launch, you’re not trying to overcome soo many objections in a short amount of time.
One thing I learned during the program was how to create more time and space for our audience to make a decision while shifting beliefs… Pre-launch isn’t just starting early. It’s really using that time to prepare your audience for an easier decision. LOVE IT!
After going through the program I now have clarity on my offer and how I wanted to position it as well as a repeatable process I can use for my business and for my clients. My favorite thing about PPP is the fact that you can apply it to so many parts of your business — not just when you’re launching a new program or course. Anytime you want to create some type of excitement or anticipation PPP can help you! I’ve been able to apply in my client work — in the copy, in the strategy and positioning of their message. I’ve also been able to start using it in my own business.
I joined PPP to provide pre-launch for clients as well as to use it to launch a new 1:1 service. My biggest win is getting clarity on my offer. I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.
Brenna leads a very generous group and I would sometimes listen in on the calls just to learn from everyone else! She brings so much insight and knowledge to the program. Yes, you’ll learn the pre-launch process (and learn to apply it really well) but you’ll get so much more than that! She gives you the resources you need, templates, real life applications, etc., so you’re implementing from the very beginning.
Brenna’s also such an awesome teacher. She is also invested in helping you – she shares strategic insights, gives detailed edits, gets you out of your head…it’s almost addicting! You’ll want to get her thoughts on everything you are working on! Wherever you are in your business when you start the program, it’s guaranteed you’ll be much further along by the time you are done working with Brenna!

REN BENEDICTO

LAUNCH COPYWRiter & Brand voice specialist

My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered.

I knew I wasn’t strategic enough with my pre-launch copy. But after going through the Pre-Launch Plan Program I discovered how thoughtful and analytic it is to create a marketing/communication plan.
And now I have a new tool to offer clients, as well as new strategies to use myself. My favorite thing was all the templates and workbooks. I decided to practice by “launching” my copy coaching club.
It was great to have a blueprint to follow and now I can relaunch when I’m ready.
My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered. PPP gives you the exact roadmap and the words and messaging to use in the lead up to a sale so that you can pre-sell your spots and have easier sales during the promotion.

KIM KIEL

COPYWRITER

I’ve never been this organized in my business, ever!

All my pre-launch content is scheduled 5 weeks ahead of time! The Pre-Launch Plan Program is a complete system of warming your audience up before a launch and helping them to understand the bigger picture of what they’re trying to achieve — without the sales pressure! I now feel like I have a rinse and repeat plan for not just this launch — but every launch in the future. Brenna’s also attentive and supportive — and so generous with her time and expertise! PPP is amazing!

LINDY ALEXANDER

Course Creator + Freelance Food and Travel Writer

Working with Brenna gave me a roadmap to build momentum for my launch.

It was such a relief to have weeks and weeks worth of content mapped out. It freed me up to do other things inside my business. And instead of me having to think through the strategy and make even more decisions, it was amazing to have someone I trusted come in and make some of the decisions for me.
I closed the doors with 47% increase in revenue versus my prior launch. But more than that, I went into this launch with confidence, not feeling the pressure I’ve felt in the past.
I’d totally recommend Brenna if you want a mix of strategy, story and sales for your next launch.

READ REESE’S ENTIRE CASE STUDY

REESE SPYKERMAN

ECOMM & WEBSITE CONVERSION SPECIALIST

I truly believe this is one of the best programs I’ve been in!

I recently participated in the Pre-Launch Plan Program and it completely exceeded my expectations. Before enrolling, I wanted to make my launches easier and more impactful, while still staying true to my authentic self.
The program provided me with a wealth of knowledge, including the double CTA technique, the importance of a strong program promise, and how to develop a content strategy.
I especially appreciated the combination of learning and doing, as I was able to complete all of my pre-launch content during the course. The flow and homework structure is logical and makes the learning process effortless.
I am confident that my upcoming launch will be a smooth and successful one, thanks to the comprehensive pre-launch plan and calendar provided in the program.
What sets this program apart is Brenna’s approach – she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable.
The Pre-Launch Plan Program is a live course that teaches you how to get a head start on your launch promo, allowing you to warm up your audience and avoid the open cart scaries. I highly recommend this program to anyone looking to elevate their launch game.

FRENCHIE FERENCZI

GROWTH & MARKETING SPECIALIST

I may honestly never need to have a hard core launch.

I joined the Pre-Launch Plan Program because I knew I needed a more strategic approach to launching without feeling the pressure to send a bazillion sales emails and do things that aren’t my style (like “doors are open!” and “I’ve just added a new bonus!”).
Inside the program I discovered pre-launching is what was missing from my sales process. The planning and strategy that goes into developing a pre-launch plan *almost* guarantees successful execution and increased results.
I now feel like I have a plan for nurturing my community in a way that’s authentic –friendly, approachable, non-salesy, service oriented, etc. I may honestly never need to have a hard core launch!
My favorite part of the program was getting to work with Brenna — I appreciated the careful attention to how she mapped out the curriculum (BTW – I used to be a school principal!) and the feedback I received from her on my writing. I also walked away knowing where my ideal client was in the customer buying journey.
In the past, I felt like I always heard “use the language” in your copy that your client speaks – but having an actual process (interviews, launch debrief, email and social analytics…) to follow and how to extract VOC was powerful.
It provided the language my clients use, but the clarity I got about my overall messaging about who I serve, how I help clients, and what their transformation is was by far the most impactful discovery and shift for writing better copy and sharing about my 1:1 coaching experience.
I also got so much clarity around my messaging. Brenna’s framework helps you get specific and concise about your offer and the transformation regardless if you’re writing or talking about it.
I’ve even had current clients notice how clear I am in sharing about what I do, who I help, and why it matters!
PPP is a comprehensive and strategic approach to build awareness about your offers without the stress of bro marketing tactics and complicated launches.
It gives you the opportunity to connect authentically with your community, the freedom to sell YOUR way, and still get results (aka raving fans ready that can’t get enough of your content and are ready to hand over the credit card without hesitation).
Overall, this experience has given me a greater desire to become better at creating content and writing copy for my business.

FAITH BURTAMEKH

FOUNDER & CEO

The Pre-Launch Plan Program is laid out so well! Each step builds on the next!

Before taking Brenna’s program I was overwhelmed with doing a pre-launch in addition to a full launch. But after going through the Pre-Launch Plan Program, creating a pre-launch became doable!
Brenna breaks down everything step-by-step, and I loved all the templates and feedback I got on my copy.
She really took the time with the copy I submitted for feedback and gave battle-tested tips that made the copy so much better. Having a pre-launch in place is going to make the launch so much less stressful!

DEB HANDLEY

UDMA

Best. Money. Spent.

Before the Pre-Launch Plan Program, I didn’t know how I was going to launch my new product. I was worried to just start selling to my audience and didn’t know how to begin without it seeming sleazy.
But I learned so. many. things. Inside the program, but my favorite was how to tackle objections and speak to them directly.
I also loved getting inside Brenna’s brain and discovering how to plug voice of customer into my content to use it strategically.
My biggest win inside the program was becoming waaayyyy more clear on my offer.
I’m also obsessed with Brenna’s plug-n-play style of teaching and the way she thinks of EVERYTHING to connect all the dots.
As a result of taking PPP, I now have the skills to design an entire pre-launch from scratch.
PPP is a brilliant program that teaches you how to warm your audience up before your launch and gets them hungry for your offer.
Everything that is taught is super practical and can be applied to more things than just launches.
The skills you learn can also help you tighten up your offer and get clearer on your messaging.
Brenna is the best and teaches in a way that’s so detail-oriented and much more hands-on than any program I’ve ever taken.
Best. Money. Spent.

JESS BROOKS

CONVERSION COPYWRITER

I helped a client implement a pre-launch and they blew past their sales goal and doubled it!

Before starting the Pre-Launch Plan program, I was curious and excited to learn how to design a pre-launch strategy to add to my launch skillset as an OBM.
I wanted to know what to say before a launch without the messaging getting repetitive.
After taking PPP I walked away with a system for creating pre-launch content and the confidence I’m doing everything I can to help my client’s have a successful launch.
In fact, I recently helped a client implement a pre-launch and they blew past their launch goal and doubled it!
Brenna’s a generous teacher and I was impressed with the level of support inside the program.
I’m so glad I now have a system for designing pre-launch content that actually sells (without repeating yourself or running out of things to say!).

AMY NICOLE

LAUNCH OBM & STRATEGIST

This program is a game changer!

Stuck, lost in my messaging, pulled in multiple directions — that’s how I felt before taking the Pre-Launch Plan Program.
I also didn’t know anything about pre-launching! I had been keeping launch communications separate from most of the other messaging I was doing. It left me feeling really disjointed and like I had to jump into sales mode.
So, one of the things I really loved about PPP was the framework for planning the content. I’m able to connect the messaging for the launch to the rest of the content I create.
The program gives you the tools you need to build your audience’s awareness of the problem you solve for them before your launch so that when you do launch, your audience is ready.
It takes the stress out of launching and integrates the messaging so that you can really be cyclical with what you do rather than popping up out of context with a launch.
As a busy mom with three boys under 6, any tools that help me be more effective with my time are always appreciated!
I feel like I have solid connections between the topics so everything makes sense together and builds upon itself.
I also appreciated Brenna’s commitment to all of us. She answered every question thoughtfully and in a way that helped the people who hadn’t asked it. Her insights were incredible.
As a result of the program, I now have a game plan!
I’ve been able to take what I’ve learned from Brenna and add structure and strategy to what I’m doing. I feel like I can use what she’s given us to map out so much of what I need to communicate.
I may actually be able to batch create my content now. 😉

BRIE JOHNSON

Career Coach

I loved the step-by-step guidance!

I was in the middle of pivoting a bit and wasn’t sure what my focus should be, much less having any of the content written for any of it.
My biggest win inside the program was having a plan with emails written ahead of time. I also loved the step-by-step guidance.
As a result of taking PPP, I now have a great voice of customer spreadsheet to go back to time and time again.
One thing I really liked about Brenna was how she really places herself in our ideal clients shoes and is able to empathize with them so well.
Her edits and thoughts about the copy and plan I created inside the program are so on-point.
The Pre-Launch Plan gives you a guided plan so you have a strategy before your launch to speak about your service and knock down objections in an authentic way without it feeling like a sales pitch!

So glad I joined the program and loved having upgraded to Voxer access to get immediate feedback anytime I needed it!

SUSANNAH JUTEAU

HEADACHE NUTRITIONIST

As a result of the Pre-Launch Plan Program I now have the confidence to launch! I don’t think you can find anything else quite like PPP out there!

I felt scared shitless about even just the idea of doing a launch before I joined the Pre-Launch Plan Program. I learned SO MANY valuable things in PPP, but the standout discovery was probably understanding how voice of customer is so critical in all of our marketing. Not just that, but where to find it and how to use it.
The best part of the Pre-Launch Plan was having Brenna in my pocket on Voxer and the incredibly thorough feedback she gave on my “fun work.” Brenna doesn’t just review your copy and give you a pat on the head or a kick up the ass, she edits it (and explains why she’s doing it), and asks pertinent questions to get you to go deeper into the mind of your ideal client.
Many of the skills I’ve learned in PPP I can also apply to my content when I’m not in a launch cycle which is just invaluable. Breanna doesn’t just tell you what to do, she teaches and shows you how to do it so you can start seeing your content in a different way – a way that speaks to your ideal client.
As a result of PPP I know have the confidence to launch! The tangibles are that my entire pre-launch (and launch) is mapped out, created, scheduled and ready to push out, minus all the stress of trying to do it as you go along (hello: burnout). And the best part – this system can be repurposed time and time again.
I really appreciated Brenna helping me brainstorm things and bringing a fresh perspective to issues that I couldn’t see because I was too close to my content. Brenna came across as someone who cares just as much about your pre-launch as much as she cares about her own.
PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take. You get the A-Z of a how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff. And if you want templates and examples for inspiration, you got them by the bucketload. I don’t think you can find anything else quite like PPP out there!

CLAIRE HUNTER

NUTRITIONIST

The Pre-Launch Plan Program has been an amazing resource for me to use for any of my offers and future launches.

Before joining the Pre-Launch Plan program, I hadn’t taken enough of a deep dive into what my audience struggled with and how they felt. Because of this, I didn’t know how to communicate the value of what I offer.
However, after discovering the program and working with Brenna, I quickly realized that the woman knows what she’s talking about! Through the program, I gained more insight and education on how to better understand my client’s voice of customer and the strategies behind a successful launch.
I think of PPP as a step-by-step framework into creating a pre-launch so that you can warm up your audience to the value you have to offer them.
PPP has been an amazing resource for me to use for any of my offers and future launches. Brenna is also relatable, fun, and full of advice.

ANNA BRADLEY

DUBSADO SPECIALIST & MENTOR

I now have the tools and knowledge to implement successful pre-launch strategies in my business.

Before taking the Pre-Launch Plan Program, I was overwhelmed and intimidated by the thought of launching.
However, within the program, I discovered the power of pre-launching and how to write better copy by sharing more about myself and my previous clients.
The templates and scheduling help provided was incredibly helpful, as was having Brenna provide feedback on my copy. Her candid editing and positive feedback gave me more confidence in launching my group program.
Brenna’s program is specifically designed to help entrepreneurs write better copy for the pre-launch of their program or service.
Thanks to Brenna, I now have the tools and knowledge to implement successful pre-launch strategies in my business. I truly appreciated everything and am excited to implement the tips and tools in my business and throughout my launch.

Dr. ROBYN GRAHAM

CERTIFIED BRAND STRATEGIST
& CERTIFIED MASTER CHRISTIAN LIFE COACH

The program is super thorough and exceeded my expectations.

Before taking the Pre-launch Plan Program I felt unsure of where to begin with getting more structure and strategy around my launches and didn’t know specifically what my customers want.
During PPP I got a clear path and way more clarity. The program provided structure and specific steps to get clear on what you offer and how it matches up with what your customer wants.
It also shows you how to talk to your customer so they know your offer is what they need. My favorite part was working with Brenna. It’s obvious she knows what she’s doing and cared about my experience — and everyone else’s — in PPP. The program is super thorough and exceeded my expectations.

SYDNEY CRAIG

RESTORATIVE MOVEMENT SPECIALIST

I finished PPP with my whole pre-launch email sequence done!

Before taking the Pre-Launch Plan Program I felt paralyzed and like I needed to convince people to buy. But after going through PPP, I understood what I should be saying to my potential clients and got more courage, interest, and excitement to do the research. I loved all the templates and resources inside the program. I also felt like it was an intimate class rather than a program. Brenna definitely over delivered with the hot seats and copy reviews — I finished with my whole pre-launch email sequence done!

MARY CHHEA

SOCIAL MEDIA STRATEGIST & COPYWRITER

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