Build Demand. Pre-Sell Spots. Increase Sales.
Get more eyes, more engagement, and more buyers — before your cart even opens.
The Pre-Launch Plan Program is a high-touch experience with a step-by-step framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.
Most course creators are one step away from a dramatically better launch.
REGISTRATION NOW CLOSED - STAY TUNED FOR THE NEXT COHORT!
Build Demand. Pre-Sell Spots. Increase Sales.
Get more eyes, more engagement, and more buyers — before your cart even opens.
The Pre-Launch Plan Program is a high-touch experience with a step-by-step framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.
Most course creators are one step away from a dramatically better launch.
REGISTRATION NOW CLOSED. STAY TUNED FOR THE NEXT LIVE COHORT!
Build Demand. Pre-Sell Spots. Increase Sales.
Get more eyes, more engagement, and more buyers – before your cart even opens.
The Pre-Launch Plan Program is a high-touch experience with a step-by-step framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.
Most course creators are one step away from a dramatically better launch.
REGISTRATION NOW CLOSED. STAY TUNED FOR THE NEXT LIVE COHORT!
AS SEEN / HEARD ON:
AS SEEN / HEARD ON:
The Pre-Launch Plan Program is the same one that's helped its best students...
- Sell more than 50% of their seats in pre-launch
- Quadruple previous launch revenue
- Have their first 6-figure launch
- Close $230k during pre-launch
- Get a 10X ROI on their investment
- Ease their stress load by 97% (based on raw and unscientific data)
I tripled my enrollment! This is a must-have program for anyone who launches.
I loved EVERYTHING about the program.
I felt so well cared for inside this container. Brenna’s hands-on feedback was phenomenal and gave the course work real context. I now feel super confident to implement everything I learned for my next launch and have an A-Z framework on how to plan a successful launch. I also loved that there was a resource for every single part of the program.
One of the other things I loved was how to talk up my client wins in my content in a way that feels helpful and not ick. I also uncovered how to effectively target and address the stuff that was holding people back from joining my program.
After PPP, I walked away with a clear roadmap of every piece of content for my next launch as well as having resources galore to use in every launch I’m involved in going forward!
I also have a better understanding of how content fits into a launch strategy! Inside the Pre-Launch Plan Program Brenna walks you through every single step in detail of how to lock down your messaging and plan and write persuasive content that gets people fired up and ready to buy.
Not to mention, I also have a rinse-and-repeat framework to use for every launch, several killer emails to whip up a frenzy of excitement for my next promotion, and an expanded community of entrepreneurs I met inside the program (priceless!)
Lastly, I loved how much Brenna cared and how whip-smart she is (a rare and special combination in this online business world!).
This is a must-have program for anyone who launches.
SUSAN REOCH
UX COPYWRITER & STRATEGIST
What Students are Saying:
“Over 230k in closed conversions!
What is going to happen when we actually launch?!”
“This is a must-have program for anyone who launches.”
SUSAN REOCH
“Best. Money.
Spent.”
JESSICA BROOKS
“I’m obsessed with this program.”
FRENCHIE FERENCZI
Blew past our launch goal and doubled it!”
AMY NICOLE
“What Brenna told me to do worked like a dream! I’m already 80% full before doors even have opened!
I almost didn't run my mastermind, Shrimp Club, again because filling it had become such a slog and would eat up my summer (I typically launch in August). It always fills up and is a joy to run, but launching it is just a tense process for me.
I've been so impressed by the results that Brenna has gotten with the Pre-Launch Plan Program, I decided to try a pre-launch and pre-sale myself. I wrote the exact emails she told me to send based on the themes she strategized. The best part is that this wasn’t some huge push with tons of content. It was a “lazy” pre-launch with just a handful of emails.
I would never have thought to do the things that Brenna told me to do, and they really worked like a dream. And I'm now going into summer so much more confident about Shrimp Club because the next round is already 80% full (before doors have even opened). It feels so great and is such a relief — and now I'm wondering why I didn't ever do this before!
LAURA BELGRAY
Founder, Talking Shrimp & National Bestselling Author, Tough Titties
If you've been launching for awhile, you already know the drill.
Get the sales page prepped. Think about your masterclass or launch event. Revamp the launch emails.
But lately something feels off.
You’re putting in the same effort (or more!) and the results aren’t matching. Your audience feels a little harder to move.
One launch crushes it and the next one leaves you wondering, “what changed?”
Do any of these sound familiar?
- You’re exhausted because you never know what the outcome will be.
- You met your goals, but the launch was stressful and draining.
- Things are unpredictable– one launch crushes it but the next flops.
- You’re just creating a bunch of content and calling it a strategy.
- You’re scrambling and never feel ready.
- You’re doubting whether people will even see the value of your offer.
And the honest answer is:
the market changed.
Buyers are more skeptical than they’ve ever been. They’ve been burned by programs that overpromised. They’re drowning in content, immune to hype, and slower to trust.
The launch tactics that worked two or three years ago are working less — not because you’re doing something wrong, but because the people on the other end of your emails are different now.
So you push harder. More content. More touchpoints. More effort in the open-cart window trying to make up ground.
But here’s what nobody’s talking about: the open-cart window is too late.
By the time your cart opens, a majority of your audience has already made up their mind.
The missing piece isn't your launch.
It's what happens before it.
Maybe you’ve sensed this. Maybe you’ve cobbled together some pre-launch content — a few emails, some social posts, a waitlist. But if you’re honest, it feels haphazard.
That’s not a you problem. It’s a system problem.
And here’s the thing about being experienced — the more you know, the harder it is to see your own gaps.
You can’t read the label from inside the bottle. Even Laura Belgray – who most people consider the best copywriter in the online space – said:
“I would never have thought to do the things that Brenna told me to do.”
And once she did? She was 80% full before her cart even opened.
The good news: you don't have to overhaul everything.
You don’t need a bigger audience, a new offer, or a complete rebrand. You just need a strategic pre-launch runway — one built around how buyers actually make decisions right now.
Add that one piece, and everything else you're already doing gets WAY more effective.
If you've been launching for a while, you already know the drill.
Get the sales page prepped. Think about your masterclass or launch event. Revamp the launch emails.
But lately something feels off.
You’re putting in the same effort (or more!) and the results aren’t matching. Your audience feels a little harder to move.
One launch crushes it and the next one leaves you wondering, “what changed?”
Do any of these sound familiar?
- You’re exhausted because you never know what the outcome will be.
- You met your goals, but the launch was stressful and draining.
- Things are unpredictable – one launch crushes it but the next flops.
- You’re just creating a bunch of content and calling it a strategy.
- You’re scrambling and never feel ready.
- You’re doubting whether people will even see the value of your offer.
And the honest answer is: the market changed.
Buyers are more skeptical than they’ve ever been. They’ve been burned by programs that overpromised. They’re drowning in content, immune to hype, and slower to trust.
The launch tactics that worked two or three years ago are working less — not because you’re doing something wrong, but because the people on the other end of your emails are different now.
So you push harder. More content. More touchpoints. More effort in the open-cart window trying to make up ground.
But here’s what nobody’s talking about: the open-cart window is too late.
By the time your cart opens, a majority of your audience has already made up their mind.
The missing piece isn't your launch. It's what happens before it.
Maybe you’ve sensed this. Maybe you’ve cobbled together some pre-launch content — a few emails, some social posts, a waitlist. But if you’re honest, it feels haphazard.
That’s not a you problem. It’s a system problem.
And here’s the thing about being experienced — the more you know, the harder it is to see your own gaps.
You can’t read the label from inside the bottle. Even Laura Belgray — who most people consider the best copywriter in the online space — said “I would never have thought to do the things that Brenna told me to do.”
And once she did? She was 80% full before her cart even opened.
The good news: you don't have to overhaul everything.
You don’t need a bigger audience, a new offer, or a complete rebrand. You just need a strategic pre-launch runway — one built around how buyers actually make decisions right now.
Add that one piece, and everything else you're already doing gets WAY more effective.
When you know how to ROCK the Pre-Launch Phase of your launch...
This is what happens:
Instead of “always scrambling and never feeling ready."
You go into launch week “totally prepared, retained focus, and calm all the way through it.”
Instead of launches that are “financially successful but stressful and draining.”
You finish knowing it was connected to your customers and didn’t leave me needing a month off after.
Instead of second-guessing yourself... “Am I sending the right number of emails? Am I using the best copy?”
You move forward with a clear strategy, solid metrics to review, and confidence your work would pay off without killing yourself to get there.”
Instead of worrying “Will my audience will see the value?” or feeling like “selling is just a noisy pitch.”
You’re putting yourself and your offer out there in a way that attracts interested, ready buyers- perfect-fit clients with no energetic drain.
Instead of launches that leave you baffled- “I don’t know what makes one launch crush it and another flop” or “What’s working in 2026?”
You have everything done long before the launch date, you feel super confident, and more at ease than ever during your launch.
Instead of “always scrambling and never feeling ready."
You go into launch week “totally prepared, retained focus, and calm all the way through it.”
Instead of launches that are “financially successful but stressful and draining.”
You finish knowing it was connected to your customers and didn’t leave me needing a month off after.
Instead of second-guessing yourself... “Am I sending the right number of emails? Am I using the best copy?”
You move forward with a clear strategy, solid metrics to review, and confidence your work would pay off without killing yourself to get there.”
Instead of worrying “Will my audience will see the value?” or feeling like “selling is just a noisy pitch.”
You’re putting yourself and your offer out there in a way that attracts interested, ready buyers- perfect-fit clients with no energetic drain.
Instead of launches that leave you baffled- “I don’t know what makes one launch crush it and another flop” or “What’s working in 2026?”
You have everything done long before the launch date, you feel super confident, and more at ease than ever during your launch.
And maybe the best part?
You actually feel excited and energized vs. drained.
Plus, with a pre-launch done right, your entire bottom line doesn’t depend on a stressful 5-10 day window.
Because…
You’ve already built interest
You’ve already pre-sold spots.
You’re not walking into launch week crossing your fingers- you’re walking in with momentum.
More importantly, you’re using a method that works now, in a market that’s shifted.
If you’ve been quietly thinking, “Sales feel harder,” “My audience is more resistant,” or “The old stuff just isn’t working anymore…”
Let me introduce you to what actually does.
THE PRE-LAUNCH PLAN PROGRAM
Most launch programs teach you what to do once your cart is open. By then? It’s too late.
PPP is different. It’s a 12-week intimate, high-touch experience where we build your complete pre-launch strategy together — so that by the time your cart opens, your audience is already primed, excited, and ready to buy.
We’re talking about the kind of pre-launch where people are reaching out to ask when they can join before you’ve ever mentioned the price.
Where your inbox has replies from people saying “this is exactly what I’ve been looking for.”
Where you walk into cart open not crossing your fingers, but with a list of people who’ve already decided.
Using the Pre-Launch Process™ you’ll:
- Get crystal clear on exactly what your right-fit buyer needs to see, hear, and believe before they’re ready to say yes
- Build a strategic content runway that creates demand, shifts buying decisions, and pre-sells spots (without a single pushy email)
- Walk into every launch with momentum already built — and a repeatable system you’ll use for every offer that follows
Here's how one student put it:
“PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take.
You get the A-Z of how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff.
I don’t think you can find anything else quite like PPP out there!”
“Launching without Brenna’s PPP is a mistake I’ll never make again.
We sold out 40% of our program BEFORE the cart even opened. And surpassed our goal by 130%.”
-Kevin Rogers | Copy Chief
What Makes the Pre-Launch Plan Program Different?
Here’s the truth: most launch programs teach you what to do once your cart is open. By then? It’s too late.
PPP is different because it helps you get results before you ever pitch - turning your pre-launch content into a sales strategy that builds trust, reduces pressure, and gets buyers leaning in early.
Normally, the Pre-Launch Program runs live cohorts - but now you can get started anytime!
When you grab your spot today you’ll get full access to every module, workbook, template, and customized AI tool right away, PLUS a guaranteed spot in a live round within the next 12 months.
Want extra accountability or personalized feedback before your live round?
Upgrade to VIP and get 3 months of unlimited copy reviews and Voxer access with Brenna you can use it anytime in the next 12 months.
Choose the Level of Support That Fits What You Need Right Now
CORE
VIP
Access
Immediate access to the full program + the 12-week Spring Live Cohort (starts March 30th!)
Everything in Core + 3 months of unlimited copy reviews + Voxer access
Flexibility
Work through at your own pace and join live when ready
Use VIP access anytime- during on-demand or live cohort
Perfect for
You’re planning ahead or have a launch in the near future and want to build your pre-launch runway now
You want extra accountability, feedback, and personalized strategy guidance
Choose the Level of Support That Fits What You Need Right Now
CORE
VIP
ACCESS
Immediate access to the full program + the Spring Live Cohort (starts March 30th)
Everything in Core + 3 months of unlimited copy reviews + Voxer access
FLEXIBILITY
Work through at your own pace and join live when ready
Use VIP access anytime — during on-demand or live cohort
PERFECT FOR
You’re planning ahead or have a launch in the near future and want to build your pre-launch runway now
You want extra accountability, feedback, and personalized strategy guidance
Unlike other courses that only really focus on Open Cart - Close Cart, PPP...
- Gives you a proven, step-by-step blueprint for what to say + do during the most important part of your launch — your pre-launch.
- Based on a tested system used by dozens of clients who’ve pre-sold spots, increased launch revenue, and launched with more ease (peep the testimonials)
- Highly personalized - with feedback, accountability, and live support along the way
- Designed to help you make the most of the content you’re already creating (no content treadmill required)
- Run in a small group format, where I’m in the trenches with you - reviewing your messaging, guiding your plan, and giving you strategic (not generic) feedback
- Spread over 12 weeks intentionally - with implementation time built in, so you can go deep without falling behind
- Built for smart, discerning business owners who want more than plug-and-play — and are ready for a system that actually makes sense and space to make it their own
- Allows you to customize your experience — start anytime, join live when it fits, and choose the support level that works best for you.
This isn’t about hype, hacks, or pressure.
It’s about having a clear message, a thoughtful plan, and content that quietly does the heavy lifting of your launch.
When you and I create a strategic pre-launch, you:
- Know exactly where to start, what to prioritize, and how to stay organized (no more scrambling or second-guessing).
- Have an audience that’s already warmed up and eager for your offer.
- Spark early interest — with people reaching out to ask when they can join.
- Use testimonials, case studies, and personal stories not just to build authority, but to create connection and show your actual personality.
- Build genuine trust by giving your audience the space to make a decision — while guiding them with content that makes them feel seen and supported.
- Make selling feel lighter, with fun, story-driven content (yes to memes, no to fake “never doing this again” posts).
- Turn even a small audience into a ready-to-buy audience (because it’s not about the numbers, it’s about the connection).
- Increase revenue by knowing exactly how to build anticipation and desire before you launch.
- Create a repeatable system you can use for every offer or launch — so this isn’t a one-time win, it’s a new way of launching.
It doesn't matter if you...
- Are launching your offer for the very first time (and wondering where to even start).
- Have launched before but know there’s room to optimize.
- Need to tweak — or completely reimagine — your offer.
- Rely on evergreen funnels and want them to actually convert.
- Have a big open enrollment… or a highly selective group with just a few seats.
- Are worried about selling in this economy (spoiler: people are still buying).
- Don’t use social media (yes, you can pre-launch without dancing on Reels).
When you know how to use the Pre-Launch Process™, you can move someone from “Hmm… this looks interesting” to “Where do I sign up?” — in a way that feels natural, aligned, and totally you.
Hi! I'm Brenna, the person behind these big launches.
I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.
But this isn’t some system that I just teach. I’m not a coach who just “coaches” coaches.
The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.
I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.
I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.
I also help you nail your offer pre-launch messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.
So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.
And that’s what makes all the difference. Just take a look at the testimonials.
Hi! I'm Brenna, the person behind these big launches.
I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring you to buy your offer.
But this isn’t some system that I just teach. I’m not a coach who coaches coaches.
The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.
I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.
I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.
I also help you nail your offer messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.
So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.
And that’s what makes all the difference. Just take a look at the testimonials.
Take a peek at some of the unsolicited comments I get when I've helped students with their pre-launch:
Here's the thing...
A pre-launch isn't for the people who were going to buy anyway — it's for those who weren't going to buy at all.
Which is why during the Pre-Launch Plan Program you'll...
- Discover what you really need to know and understand about your audience so you can create content that speaks directly to them
- Uncover the exact language and stories to use during your pre-launch period to build trust and confidence before the sale
- Get my expert copywriter eyes on your pre-launch plan and copy so you're confident your words will connect
- Grab templates and examples of emails, social media posts, and more with a customizable plug-n-play formula - which takes analysis paralysis out of the equation and speeds up your content creation process
- Learn how to use AI the right way — not as a replacement for messaging or psychology, but as a tool to help you brainstorm, draft faster, and execute your pre-launch plan in less time (without losing your voice).
- Have a step-by-step process you can use again and again for creating content strategically that sells your course, program, or 1:1 services
- Finish with your pre-launch plan & copy ready to go!
I pre-sold 75% of my seats in my early bird round! And had my biggest launch yet!
The truth is, I didn’t want to enroll in PPP. I wanted to skip the hard parts and just have things work automagically – and that’s exactly what Brenna taught me to do.
With just a few easy tweaks, we created a launch plan that fit my style and didn’t force me into never-ending Tik Tok dances, social posts, or reels. We created a schedule that allowed a natural flow, solid content, and no yuckiness.
Brenna helped me figure how to be a more efficient and effective me.
She made my launch easier than ever, and I even pre-sold 75% of my seats in the early bird round.
She’s the real deal. Having her in your corner is extremely Brennaficial.”
JUSTIN BLACKMAN
BRAND VOICE EXPERT
I feel so much more equipped to market my current offer.
Before the Pre-Launch Plan Program I felt overwhelmed. I didn’t know how best to convey my messaging through all forms of content marketing without then burning myself out. Inside the program I uncovered how important VOC is and how systematic the whole process can be. I appreciated the logical sequences and discovering how to get into the hearts and minds of my clients so that I know how best to serve them.
The Pre-Launch Plan Program gives you a blueprint for marketing new and current offers. It helps you to lay the foundation for take off for your launch. I feel so much more equipped to market my current offer — and anything else I have coming up in the future. I now have another tool in my arsenal!
NINA DAFE
PR EXPERT
The Pre-Launch Plan Program isn’t just another course to collect dust in your inbox.
It’s built for people who are ready to take action - and want smart, strategic support to actually follow through.
- You want accountability with a little (loving) kick in the butt to stay on track
- You want customization — not cookie-cutter content or plug-and-play templates that leave you second-guessing
- You crave personal support and thoughtful feedback — not “one-size-fits-all” advice
- You want to be part of an intimate group of business owners who are showing up, doing the work, and going after their best launch yet (yep, even in this economy)
If that sounds like what you’ve been looking for…
Next Live Cohort Kicks Off on March 30th!
Next Live Cohort Kicks Off on March 30th! Stay tuned for the next Live Cohort!
Why You Should Grab a Spot Now...
Join anytime. Start immediately.
Choose your live round later.
You know how launches have a way of sneaking up on you? Same. Which is why when you join today you get..
- Instant access to the full Pre-Launch Plan Program - no waiting for the next round (start planning now!)
- Extended 12-month payment plan available exclusively for early-birds.
- Flexibility to choose your cohort — join the next Live Cohort in March or October (you get to choose!)
- VIP option available for hands-on support (copy reviews + Voxer access) anytime you want!
- Locked- in pricing (avoid any potential price increase)
Your future self will thank you during your next launch because your messaging, pre-launch strategy, and all your content + copy is DONE!
THE PRE-LAUNCH PLAN PROGRAM
Now powered by a proprietary, custome AI platform.
(It's like having a research assistant, data analyst, and junior copywriter at your fingertips!)
MODULE 1
This is where your pre-launch takes shape — with a message that stops the second-guessing and makes the right people lean in.
Clarify & Categorize
You’ve surveyed your audience before. You have testimonials, intake forms, maybe years of launch data. You know your people (probably better than most!)
But knowing your audience and knowing exactly what’s stopping your right-fit buyer from saying yes right now are two different things.
This is where you’ll use my Pre-Launch Messaging Process™, a method that goes one layer deeper than standard VOC research.
You’re not looking for demographics or general pain points. You’re looking for the specific thing your ideal buyer needs to see, hear, and feel before they’re ready to act — and why they haven’t acted yet.
Analyze
You’ve done the research. Now let’s figure out what it’s actually telling you for your next launch.
This is where you’ll uncover the Perfect-Fit Buyer Process perfect-fit client™ so you understand who they are, where they’re at right now, and what they need to believe before they’re ready to buy.
In this module you’ll map exactly where your audience sits in their awareness journey right now and build a messaging strategy that meets them there.
It’ll also give you a system to know how to use your pre-launch content as stepping stones to move the right-fit person closer to buying, while uncovering the right message for the right person in their decision-making process.
MODULE 2
This is where you stop guessing and start turning your insights into a pre-launch plan that actually reflects how your audience makes decisions.
MODULE 2
Analyze
You’ve done the research. Now let’s figure out what it’s actually telling you for your next launch.
This is where you’ll uncover the Perfect-Fit Buyer Process perfect-fit client™ so you understand who they are, where they’re at right now, and what they need to believe before they’re ready to buy.
In this module you’ll map exactly where your audience sits in their awareness journey right now and build a messaging strategy that meets them there.
It’ll also give you a system to know how to use your pre-launch content as stepping stones to move the right-fit person closer to buying, while uncovering the right message for the right person in their decision-making process.
MODULE 3
This is where we plan your launch and create a pre-launch strategy that gets people leaning in and saying, “Tell me more!”
Strategize
Now that you’ve gathered the research and analyzed what’s working, it’s time to map out a strategic content plan that leads your audience straight to your offer.
We’ll start by building your pre-launch calendar — week by week — using my proprietary runway framework that shows you exactly what to say (and when to say it) to build momentum.
Then I’ll walk you through my repeatable content planning system — one you can use for every future launch — to ensure your plan includes the four key ingredients of conversion content.
You’ll also learn how to incorporate AI tools (like the Brennabots!) to speed up your planning process — using your research and data to generate weekly content plans in just minutes.
Energize
You’ve done the research, built the strategy, mapped the runway. Now you write it.
And you’re not doing it alone.
This module is where everything comes together with my complete library of pre-launch email and social templates, the Anticipation AI (custom AI platform trained on my proprietary methods), and my eyes on your work throughout.
But here’s what makes this different from just having templates: you’re not filling in blanks. You’re writing content that has a specific job to do at a specific moment because you’ve already done the work in modules 1 through 3 to know exactly what that job is.
By the end of this module you’ll have your full pre-launch content written, a system you can repeat for every launch that follows, and a clear understanding of the difference between content that fills a calendar and content that fills a program.
MODULE 4
By the end of this module, you’ll have your full pre-launch content written — emails, social posts, stories, and more — plus the tools to confidently write high-converting messaging and copy for every launch that follows.
MODULE 4
By the end of this module, you’ll have a full suite of pre-launch content written- emails, social posts, stories, and more – and the tools to confidently write high-converting messaging and copy for every launch that follows.
Energize
You’ve done the research, built the strategy, mapped the runway. Now you write it.
And you’re not doing it alone.
This module is where everything comes together with my complete library of pre-launch email and social templates, the Anticipation AI (custom AI platform trained on my proprietary methods), and my eyes on your work throughout.
But here’s what makes this different from just having templates: you’re not filling in blanks. You’re writing content that has a specific job to do at a specific moment because you’ve already done the work in modules 1 through 3 to know exactly what that job is.
By the end of this module you’ll have your full pre-launch content written, a system you can repeat for every launch that follows, and a clear understanding of the difference between content that fills a calendar and content that fills a program.
A quick note about the group format...
(because I know what you might be thinking).
You’ve been in group programs before.
Maybe you got lost in a community of hundreds and never felt like anyone actually knew your business.
Maybe you’ve reached a point where you’re wondering if you’re “beyond” a group coaching program.
Maybe you’ve reached a point where you’re wondering if you’re “beyond” a group coaching program.
PPP runs with 20-25 people max. I know your offer, your audience, your voice, and your specific gaps,not in a generic “feedback for the group” way, but in a “I’ve read your emails and I know exactly what’s not landing and why” way.
What surprises most people who come in skeptical?
The group calls become their favorite part. As Tess Masters — a seasoned entrepreneur who recently had her biggest launch in four years inside PPP — put it:
“Not only will you get nourished by Brenna, but you’ll get nourished by other entrepreneurs and business owners around the world.”
And if you want even more direct access, that’s what VIP is for.
Three months of copy reviews and Voxer access — send me your pre-launch emails on a Tuesday and have strategic feedback quickly. Voxer me mid-launch when something isn’t converting and get a real answer from someone who knows your business.
So if you need more than a group program usually offers — VIP was built for exactly that.
So if you need more than a group program usually offers — VIP was built for exactly that.
And, Now for the Bonuses! 🎉
01
WHAT YOU GET
Brand Voice Mini-Intensive
with Justin Blackman
It's not about getting AI to sound like you… it's about having something to say that AI can't replicate.
This isn’t another (boring!) “How to get Chat GPT to sound like you” presentation. Brand Voice Finder Justin Blackman will help you understand the ins and outs of your true style so you can lean into the voice that’s itching to get out onto the page.
No more generic AI garbage. We’re digging down to the muckiness of your voice so you can say something that your audience can’t ignore.
02
WHAT YOU GET
The Visibility Framework: Your 90-Day Pre-Launch List Building Plan
with Audience Growth Expert, Kylie Kelly
Ready to grow your audience before your next launch? In this bonus training, audience growth expert Kylie Kelly walks you through her signature Visibility Growth Framework – designed to help you grow your email list with aligned, relationship-based strategies that actually work (and feel good). You’ll discover the best list-building options for your unique strengths and goals, and walk away with a clear 90-day growth plan.
To make it even easier, you’ll also get access to Sally: Your AI Strategic Planner, who will help you create a personalized list-building roadmap in minutes. Whether you want to attract your first 500 subscribers or grow an already established list, this bonus will set you up for a successful launch and beyond.
03
WHAT YOU GET
The Story Strategy Tool
with Meagan Williamson
Having a strategy is one thing — but turning that plan into content your audience actually wants to read is another. That’s where story comes in.
Story is what makes people trust you, remember you, and start leaning in before you ever make an offer.
The Story Strategy Tool takes any topic you want to talk about and instantly pairs it with a personal story. No more wondering “How do I show my personality here?” — you’ll have a clear way to bring your voice into emails and posts so they build connection and sell.
03
04
WHAT YOU GET
Launch Email Templates
with Alefiya Khorak
You’ve got your pre-launch done and dusted, but what about the actual launch?
I’ve got you covered.
Inside PPP, you’ll also get my complete set of Launch Email Templates — the same structures I’ve used (and refined) to help clients sell out programs, fill masterminds, and run stress-free launches.
These templates walk you through every type of launch email you’ll need — from “cart open” to reminders to last-call — with prompts to customize for your offer and your voice.
So instead of agonizing over what to say (and when), you’ll be able to knock out your launch emails quickly and confidently — knowing you’ve got a proven framework to lean on.
05
WHAT YOU GET
Sales Page Outline
with Meagan Williamson
Your sales page is one of the most important pieces of your launch - but it’s also one of the most intimidating to write.
Especially if you’re tweaking or reimagining your offer, staring at that blank page can feel overwhelming.
Your sales page is one of the most important pieces of your launch — but it’s also one of the most intimidating to write. Especially if you’re tweaking or reimagining your offer, staring at that blank page can feel overwhelming.
That’s why I’ve created a Sales Page Blueprint to guide you. It’s not a cookie-cutter template — it’s a proven structure that shows you exactly what belongs where, so you can tell a clear, compelling story about your offer.
When your sales page aligns with your pre-launch messaging, everything clicks: your audience sees the value, your message feels consistent, and your launch feels seamless from start to finish. (Delivered 10/15)
05
PPP isn’t some random course that sits on your virtual shelves.
Which is why you get:
A guided experience designed to help you actually do the work — with the structure, support, and feedback you need to keep moving.
Each week, you’ll know exactly what to focus on — whether it’s strategy, accountability, or eyes on your copy.
How it works:
-
Hot Seat & Copy Coaching Calls
You’ll have the chance for me to review your copy, answer your specific questions, and coach you through whatever’s keeping you stuck.
Think of it as direct feedback + accountability wrapped into one. -
VIP Access (optional)
Want personalized support right away? Upgrade to VIP for 3 months of copy reviews and Voxer access with me throughout the Live Cohort. -
Private Community
When you join a live round, you’ll get access to our private Facebook group — a small, supportive space to connect with your PPP cohort, ask questions in real time, and get feedback between calls.
The goal?
You’ll never wonder “What do I do next?” or feel like you’re doing this alone.
Instead, you’ll move through PPP with a clear plan, real-time feedback, and a system that helps you finish what you start — at your own pace, with as much or as little live support as you want.
“We just had our first 6-figure launch thanks to PPP! ”
When I hired Brenna I was unsure about what I should really focus on AND totally overwhelmed with all the moving parts of this launch (I had revamped so many new parts that it felt like starting over).
I wanted everything to be fresh and not just use old templates and swipes that I got from copywriters that never fit my product or messaging.
With the pre-launch I now know how to seed in and talk about my offer in my regular emails AND still deliver content my audience wants.
I went into launch mode knowing I had a plan, purpose and strategy for all my emails and podcast.
Brenna laid it out in a way my team could follow, and I knew exactly what to share when and where. I even had the tools to seed my offer across all my platforms — even my podcast. I also feel confident in who I am attracting and how I say it to call in my audience. I’ve gained so much clarity in my audience and messaging! And, I had the biggest grossing launch ever! I quadrupled my revenue from my previous launch! It was well worth the investment!
Then I put my team member through the Pre-Launch Plan Program so we could continue to implement. The next launch we did was $136K — our first 6-figure launch!
EMILY REAGAN
DIGITAL MARKETING COURSE CREATOR
“I had no idea how much more calm and confident Iʻd feel about my launch. The pre-launch plan made things feel manageable and stress-free.”
Brenna helped me set up a pre-launch strategy that focused on weekly emails, live events, and social media posts ahead of time, so when I went into my pre-launch mode, everything was perfectly laid out.
Doing the launch this way feels so refreshing. Iʻm wasn’t stressed out, and I was so excited because the strategy we put into play worked! In fact, I had 7 people who asked for more information or booked a call with me an entire month before my doors opened.
The Pre-Launch Plan provided a sense of direction and made things manageable to the point where I felt stress-free and could provide dinner to my family without feeling the weight of my upcoming launch looming over my head.
And the results? A 69K launch on the very first launch of my signature program! So ya, you can say I’m pretty happy with the overall results.”
LINDA SIDHU
QUIZ CREATION EXPERT
Here's what happens when you implement the Proprietary Pre-Launch Process™
"If selling has felt stressful to you, the Pre-Launch Plan program feels like self-care!"
Mary Chhea
Fangirl
"The Pre-Launch Plan Program is very clearly a steal!"
Dr. Junaid Niazi
Medical Doctor & Life Coach
“The Pre-Launch Plan Program is worth every penny.”
Jamie Bright
Pivot Coach
"This was the most useful program I’ve ever taken! There's nothing else in the marketplace right now — you’ll never get this kind of coaching and implementation in a program. And the proof is in the data — our pre-launch yielded 230K!"!
Tiffany Noel Taylor
SOCIAL SELLING COACH
"I helped a client with their pre-launch. We only implemented maybe 30-40% of what Brenna taught me (due to time) and we more than doubled the expected revenue in our launch — and it all felt very easy!"
Amy Nicole
OBM & STRATEGIEST
“I’ve launched over nine times, and generated, high multiple, six figures in launch results. But I see how a pre-launch is going to, double, triple the results that I get!”
Sharell Weeams
BUSINESS GROWTH & SALES STRATEGIST
"There were a lot of things I loved about this program. First, I loved the emphasis on messaging. I also loved how actionable it was. I sold 8 spots during my pre-launch of a new program!"
Dr. Michelle Mazur
MESSAGING STRATEGIST
"What I really loved about the experience was being able to get Brenna’s feedback. You can tell she deeply cares."
Nina Dafe
PR EXPERT
"I truly believe this is one of the best programs I've been in! What sets this program apart is Brenna's approach- she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable."
Frenchie Ferenczi
GROWTH & MARKETING SPECIALIST
PPP is unlike ANY program you’ve taken before.
Yeah, you’ve taken a bazillion courses and trainings.
But here’s the thing:
Most “launch” programs teach you how to sell. PPP teaches you how to make the selling almost unnecessary because by the time your cart opens, your audience has already decided.
The Pre-Launch Plan Program doesn’t just help you launch your program or course: it’s what will help you skyrocket the results of ANY service, program, or idea.
With PPP, you'll learn the art of priming your audience to see your offer as the exact solution they've been looking for — long before you make an offer.
This program is about crafting a message that resonates deeply with your audience, gets them excited, and primes them to buy before your doors even open.
The entire messaging process you learn throughout the Pre-Launch Plan Program will make it so much easier for you to finally leverage the courses and investments you’ve left gathering dust on your desktop.
When you know how to create a unique selling proposition around your offer, and have a system to create the messaging for what you’re trying to sell, you stop white-knuckling every launch and start walking in with momentum already built.
This program is about more than just what and when to post on Instagram or sending out emails.
PPP will hold a spotlight up to your offer and help you define where you need to make tweaks or changes so you can get the highest conversion.
But perhaps most importantly, you get a roadmap to stop second-guessing and start putting out the right content that has your perfect-fit people reaching out, ready to buy before your cart even opens.
And, this is why PPP gets reviews and testimonials from seasoned business owners saying:
“This is one of the best investments I’ve made in my business"
"I had my biggest launch in 4 years”
TESS MASTERS
AUTHOR AND CREATOR OF THE SKINNY 60 PROGRAM
Now I know what you might be thinking:
You've invested in programs before.
Maybe a lot of them.
Some delivered. Some didn’t.
And at some point you made a promise to yourself: the next thing I invest in better be worth it.
Or maybe you’ve decided that you’re done “investing in programs” all together.
I respect that.
And I’m not going to tell you PPP is for everyone — because it’s not.
What I will tell you is this: the people who get the most out of PPP are usually the ones who *almost* didn’t join.
The ones who thought they already had this covered.
The ones who had to talk themselves into it (and then couldn’t believe they’d waited so long!).
Paddy Johnson is one of those people:
“If you want to make more money, you should buy PPP.”
“Before the Pre-Launch Plan Program, I didn’t know there was even such a thing as pre-launch. As far as I knew, I needed nurture content and sales sequences, both of which I had. Also, I’m already a very good copywriter, so my emails tend to convert very well. I know the value of good writing, but I’d also consider myself predisposed to think I didn’t need a course like this.
One thing I learned or discovered inside PPP was that even the skills you think you have can be improved, or use accountability. I’m a very motivated entrepreneur. If I want something done, it gets done. But I don’t always prioritize the right things. This helped me learn not just what I didn’t know, but the kind of information I needed to get to move my business forward.
As a result of taking PPP, I now have a new pre-sales process that gets insane engagement and has people asking about my membership way before the launches even start.
My biggest win inside PPP was in just three months, I made up a 50% drop in revenue in the first two quarters of the year. I hit my year-end numbers — a goal both my accountants and I thought impossible.
PPP is a great way to learn the exact messaging your customers need to hear to purchase your product. If you want to make more money, you should buy PPP.”
Paddy Johnson
Founder of Netvvrk
Now, it's time to choose your level of support inside the Pre-Launch Plan Program!
***Now powered by a proprietary, custom AI platform.
ONLY 25 SPOTS AVAILABLE
Get Instant Access +
Get Access to a 2026 Live Cohort!
Pre-Launch Plan Program: CORE
Pre-Launch Plan Program: VIP
When you join the Pre-Launch Plan Program CORE you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$667*
or
Pay in Full
$3750**
*Multiple payment plans available at checkout
+
**This includes a $250 pay-in-full bonus
When you join the Pre-Launch Plan Program VIP you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- Copy Reviews
- Voxer Access to Brenna for 3 months (before or during the Live Cohort)
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$1084*
or
Pay in Full
$6000**
*Multiple payment plans available at checkout
+
** This includes a $500 pay-in-full bonus
Hurry! Registration closes at midnight PT on March 25th!
We start March 30th!
Have questions?
M-Now, it's time to choose your level of support inside the Pre-Launch Plan Program!
***Now powered by a proprietary, custom AI platform***
ONLY 20 ?? SPOTS LEFT!
ONLY 25 SPOTS AVAILABLE
Get Instant Access &
Save your spot in the Spring 2026 Live Cohort!
Pre-Launch Plan Program: CORE
When you join the Pre-Launch Plan Program CORE you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- On Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$667*
or
Pay in Full
$3750**
*multiple payment plans available at checkout
+
**This includes a $250 pay-in-full bonus
Pre-Launch Plan Program: VIP
When you join the Pre-Launch Plan Program VIP you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- Copy Reviews
- Voxer Access to Brenna for 3 months
- On Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$1084*
or
Pay in Full
$6000**
*Multiple payment plans available at checkout
+
**This includes a $500 pay-in-full bonus
Hurry! Registration ends at midnight PT
on March 25th!
We start March 30th.
Have questions?
Tablet-Now, it's time to choose your level of support inside the Pre-Launch Plan Program!
***Now powered by a proprietary, custom AI platform***
ONLY 20 ?? SPOTS LEFT!
ONLY 25 SPOTS AVAILABLE
Get Instant Access &
A spot in the Spring 2026 Live Cohort!
Pre-Launch Plan Program: CORE
Pre-Launch Plan Program: VIP
When you join the Pre-Launch Plan Program CORE you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$667*
or
Pay in Full
$3750**
*Multiple payment plans available at checkout
+
**This includes a $250 pay-in-full bonus
When you join the Pre-Launch Plan Program VIP you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- Copy Reviews
- Voxer Access to Brenna for 3 months
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$1084*
or
Pay in Full
$6000**
*Multiple payment plans available at checkout
+
**This includes a $500 pay-in-full bonus
Hurry! Registration ends at midnight PT
on March 25th!
We start March 30th!
Have questions?
PPP Students See
REAL Results
If you look at students like Susan Reoch, she’ll tell you:
“The investment has paid me back by tens of thousands at this point.”
Or Justin Blackman, who’s used PPP to pre-sell 10 spots (half of his total goal) before cart open — at $2,750 per seat.
That’s $27,500 banked before launch week even started. He’s run the process again and again, each time creating consistent results and less stress.
And yes — your results will depend on your offer, your audience, and your effort. But what I can promise is that I’ll give you the system, tools, and feedback you need to sell more without the icky pressure — and finally have a launch that feels easier.
But let's be real - PPP isn't for everyone.
I only want you inside PPP if it’s truly the right fit — because that’s how you’ll see results.
So what about ROI?
Let’s do the math.
→ If your program is $2,000, just two sales more than usual covers your investment.
→ If your program is $4,000, one sale does it.
And because this is a rinse-and-repeat strategy, the ROI grows every time you launch.
So the real question is: how many more sales would it take for PPP to pay for itself — and then some?
Or as Justin told me after implementing:
“…It’s way less pressure. It’s really just made everything so much easier.”
Save your spot in the Spring cohort! Spots are limited, and once they’re gone, they’re gone.
Here's what Kim Dalton Funk is saying:
HERE'S WHAT KIM DALTON FUNK IS SAYING:
Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!
Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!
Check out Susan Reoch's success:
"I 10x'd the investment on my first launch after taking PPP!"
"I 10x'd the investment on my first launch after taking PPP!"
Check out Susan Reoch's success:
Even more results from past Pre-Launch Plan Program participants!
I got so much clarity around my offer!
The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.
It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.
I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!
JAMIE BRIGHT
pivot coach
I got so much clarity around my offer!
The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.
It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.
I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!
JAMIE BRIGHT
pivot coach
You’ll also get:
Examples Out the Wazoo
I don’t know about you, but I need to see an example that goes along with the system I’m learning to make it truly applicable. So with each structure-late you get, I’ll also provide a copy of how it works in the “wild” to make implementation even easier.
Non-Templatey Templates
And no, not the mad-lib style you can grab on Pinterest. My templates are more like structure-lates. I give you the structure of what goes into an email, social post, etc., and show you how to put it into your own words so it’s uniquely YOU.
Launch Outline
Not sure what emails need to go into your live launch? I’ve created an outline for you so you know exactly what emails to send once you’re in full launch mode.
How to Blow Up Your Email List During Pre-Launch
Grab the training on innovative ways to grow your email list during your pre-launch so you have an eager list of buyers waiting to snap up your offer!
Customizable Pre-Launch Calendar
I’ll show you how to give yourself plenty of space and map it out on a customizable calendar so you know exactly what you need to do at each phase of your pre-launch/launch.
Private Podcast Feed
Every lesson inside PPP is available as a private podcast so you can listen on the go - on a walk, in the car, wherever you do your best thinking. No need to carve out time to watch videos from your desk!
BONUS: ONE YEAR OF ANTICIPATION AI
(Value: $997 — and this is the only time this offer is available for a full year)
Yes, you get the Pre-Launch Plan Program when you join today, but I’m also giving you a custom system to implement it. And now, for the first time, that system includes Anticipation AI.
Anticipation AI is your personal pre-launch assistant — a proprietary platform built entirely on my IP, methodology, and hundreds of hours of coaching calls.
It’s not a set of generic AI prompts. It’s a fully connected system where every tool talks to the others, all using your business data, your offer, your audience, and your voice.
Inside you’ll find tools for every stage of the process — from analyzing your voice and researching your audience, to building out your offer overview, to writing the pre-launch and launch emails that actually move people to buy.
It’s the entire PPP system, built into an AI that already knows how I think, how I teach, and what actually works (and what gets incredible results!).
And because we’re continuously updating and improving it, the output keeps getting better over time.
With Anticipation AI you’re getting an intelligent system designed to help you implement faster and get results that compound — and a full year to use it.
This level of access is only available to this cohort. Future students won’t get a year. This is the only time I’m offering it at this length.
The Pre-Launch Plan Program is for you if:
- You want a proven, repeatable, step-by-step system for marketing and selling your offers - without the pressure of a "traditional" launch
- You’re tired of the hustle and second-guessing your launches and ready to ditch the launch frenzy
- You’re launching something new and know you need to do it right from the start.
- You’ve got an existing program or service and want to increase sales from the audience you already have.
- You run an evergreen offer and need a way to boost conversions and revenue.
- You’re a course creator, coach, or service provider who sees that the old launch model is fading — buyers today need more time, trust, and space before they say yes.
- Totally love the idea of an easeful launch, but feel stuck on where to start and how to pull it off
Questions you might have...
How long is the program?
The Live Cohort is 12 weeks (March 30 – June 18, 2026). You get instant access to the materials now. Our first call is Thursday, April 2nd at 12pm PT.
When does the new cohort start?
The next live cohort starts the week of March 30, 2026!
How is the program structured?
Another great question!
As soon as you join you get immediate access to all the curriculum.
Then the coaching/copy review calls are every week, besides implementation weeks. Everyone is guaranteed a hot seat and personalized edits (which is why I’m keeping the group small!).
I’ve also built in implementation time and support into this program, so you get stuff done (and not have another program sitting on a Kajabi portal).
One of the last participants said PPP “is as close as you can come to 1:1 without the price tag.” I agree!
Do I get immediate access to the program or is it dripped out?
Yes! You’ll get access to all the curriculum.
You’ll also get 1 Year Access Anticipation AI (this cohort only! – our new proprietary, custom AI platform.
What days are the calls on?
The calls take place during the Live Cohorts and are generally on Thursdays at 12pm PST.
What if I can’t make any of the calls?
No problem. There have been several students who’ve gone through the program with lots of success and haven’t been able to make it to the calls.
Here’s what PPP’s Sarah Dobson had to say:
“I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!”
Also, every week you’ll have an opportunity to submit copy/questions and get personalized feedback via video if you can’t make the call.
What if I miss a call?
All calls are recorded with timestamped replays and action notes. You also get a private podcast so you can easily catch up on anything you missed. Additionally, you can submit a copy or questions for our coaching call if you can’t make it and I’ll record a Loom for you so you still get feedback.
I don’t really want to take part in the live cohort. Should I still join?
Absolutely! The Pre-Launch Plan Program is set up as a choose-your-own adventure. Take what you need. Many students have gone through the program and never come to any of the live Coaching & Editing calls and have had tons of success.
Here’s what Research Grand Consultant and Academic Career Coach Sarah Dobson said, “I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!”
How long do I have access to the content for?
When you join this cohort you’ll have lifetime access to the curriculum.
How much time should I allocate to PPP each week?
Great question! On average, about 3 hours a week to listen/watch the modules, do any activities associated with the curriculum, and come to the Coaching + Editing Calls.
The videos/modules are set up to be quick and to the point.
Also, there are implementation weeks built in where you can have a little breathing space, catch up, or take the week off!
And this cohort things will go faster than ever with the introduction of BrennaBots to help use AI to get more done in less time. I estimate that things will go 50-70% faster for this cohort than in past ones!
I’m swamped—will I fall behind?
We built this for real schedules. You’ll get a clear, follow-along plan, alternating teaching and implementation time, replays with timestamps, private podcast feed, and small weekly checkpoints. Most students stay on track with ~2–3 hours a week. When life happens, you can submit assets asynchronously and still get feedback on the coaching calls so momentum doesn’t die off.
I’m short on time - should I take PPP next time you offer it?
First, I totally respect if you feel like now is not the right time. With that being said, taking programs is like having a baby — there’s never a “right” time.
And since this is the 9th time running the program, I’ve had people tell me it wasn’t a good time, but when the next enrollment happens they are in the exact place they were the last time.
Since we’re busy business owners, I’m not sure there ever is a right time. It’s more about deciding that you’re going to make it the right time.
Plus, this next round will go faster than ever as we implement our new proprietary Anticipation AI platform.
Second, I’ll be offering the Pre-Launch Plan Program in the future, but I can’t promise that it will be at the same investment with the same level of support.
In fact, my plan is to raise the price in the near future. (I don’t say that to scare you, just so you have the right information to help you make a decision.)
Also, I won’t be running a Pre-Launch Plan Program Live Cohort again until at least Fall 2026 (tentatively) — which means that you won’t have access to the Pre-Launch Process until next year.
How much potential revenue are you losing by waiting?
For example, PPP’s Tiffany Noel Taylor had a $230k pre-launch — what would’ve happened if she didn’t join the program when she did?
But only you can determine when is the best time for you!
Also, happy to chat with you over Zoom or Voxer to help you determine this!
I’m a copywriter/VA/OBM. Can I take this program and use it to help with client work?
Yes! Several PPP students have taken the program so they can use the Pre-Launch Process on client work!
Plus, the extra advantage is not only can you use it for client work, but on your own launches. #win-win
Just look at what Sales Copy & Voice Expert Kim Kiel said about PPP:
Brenna’s Pre-launch Plan Program was a great investment! It gave me a new service to add onto my launch copy packages – I sold a Pre-Launch Plan to a new client and doubled my investment in the program. Plus it provided great insights into my own messaging as well. If you’re in the launch space – whether you’re writing your own copy or writing launch copy for others – you need to work with Brenna. It was one of the best investments I made in my business.
However, you should know that my plan in the near future is to change how this program is structured (and priced) for individuals who want to use this process for client work.
So, if you’re thinking about it, NOW is the time.
I just launched / am in the middle of launching / launching soon / not launching until next year. Does taking PPP make sense right now?
Yes, yes, yes, and yes!
What you learn and all the resources inside the program will benefit you no matter what stage of “launching” you’re in.
If you just got done with a launch, taking PPP now will help you prep for the next one while also gaining knowledge on how to:
- collect better voice of customer
- plan your promotional calendar
- strategize a lucrative pre-launch
- write copy that builds anticipation while it converts
…all while becoming a better copywriter for your own business.
Plus you’ll be WAY ahead (that’s always a great feeling!).
If you have a launch coming up soon, there’s no better time to join because the sooner you get pre-launch content out to your audience, the better your chances are to have a successful launch!
And if you have a launch coming up in the future, everything you learn will help you prep well ahead of time and start calling in early buyers who are ideal clients.
Jess Brooks says,
“Everything that is taught is super practical and can be applied to more things than just launches. The skills you learn can also help you tighten up your offer and get clearer on your messaging.”
And Susan Reoch said,
“This is a must-have program for everyone who launches!”
So yes, this program is for you, no matter where you’re at in your launch journey!
Can my team member join?
Yes. One teammate can attend and submit assets for the same project so you’re not bottlenecked!
I’m a service provider. Will PPP work for me?
Absolutely! Using a strategic pre-launch to sell your services is a great way to get booked up and not feel like you’re selling all the time to get clients.
Everything you learn inside PPP will give you an easy, repeatable process to attract more clients.
Plus, when you’re just selling your services all the time, it can start to be a static message to your audience.
PPP’s Mary Chhea said, “I don’t launch and I booked up faster than ever!”
When you do the Pre-Launch Plan Process™ you create anticipation and desire for what you offer, so you become the best solution when you do put an offer in front of people.
Here’s what 1:1 service provider Susannah Juteau said about the program:
“The Pre-Launch Plan Program gives you a guided plan, so you have a strategy before your launch to speak about your service and knock down objections authentically without it feeling like a sales pitch! So glad I joined the program!”
I feel like I need to grow my list/audience before taking PPP…
I hear you. Having an audience to sell to is an important part of the sales process.
But, a problem I see is that people spend time on list building before launching, when they really should be working on their messaging SO they attract the right audience. Because if you build a list of the wrong type of buyers, you are wasting precious time and resources.
The Pre-Launch Plan Program is designed to help you nail your pre-launch pre-launch messaging first, which not only helps you create a super effective pre-launch, it also helps ensure you grow a list of eager buyers.
When you join PPP you get immediate access to the bonus workshop on How to Blow Up Your Email List During Pre-Launch! So you can grow your list, while you work on your pre-launch!
Also, students have gone through PPP and have had extraordinary results with a *smallish* email list. Look at Susan Reoch as an example. She tripled her enrollment with a list of 800 people, and continues to have her “biggest launches ever” without huge growth to her list.
What if I have an evergreen funnel?
What I show you inside the program can be applied to your evergreen funnels.
I've had 6 figure launches in the past. Can PPP really help me?
OMGosh yes! In fact, if you’ve been having 6 figure launches already without an extended launch runway, adding a pre-launch is like adding gasoline to your launch.
The fact is, you’re probably missing out on sales not doing a pre-launch.
Do I have to use AI?
No! I started this program before AI so I know you can get the same results not using it.
However, using the Anticipation AI platform I have created will expedite the process significantly.
Also, you can choose which AI tools to use. For example, you can use the research tools and forgo the writing tools.
You get to choose your customized experience.
I've been burned by programs before? What makes PPP different?
The sad reality is that there’s a lot of people who do great marketing that lure you in, but have sucky programs.
I also know that it doesn’t matter how much I tell you what a fantastic program PPP is.
But what I can tell you is that more than 1/2 the people that have gone through PPP have either given it a written testimonial (you can see these on the sales page) or have taken time out of their busy day to record a live case study interview with me.
I encourage you to reach out to anyone who’s gone through the program and ask them about their personal experience.
Or, if you have a specific question I’ll put you in touch with a student that I think can best help you with determine the right decision is for you.
I’m nervous about the investment — the year hasn't taken off as expected.
I totally get it — investing can feel a little scary.
First, I want to direct you to all of the testimonials, videos, and case studies on this page about other’s people experiences and how they felt about their investment so you know it’s not just me saying, “this is great!”
Second, if you’re in your business to make money, and want a step-by-step plan to increase sales without increasing stress — where every piece of content does the heavy lifting for your sales promotions, then “YES!” this program is for you.
This isn’t just another course! PPP is a high-touch, high-level group program that’s a hybrid of curriculum-based teaching (I even consulted with a curriculum development specialist), business coaching, and copy coaching.
Students have seen results like a 60% increase in revenue compared to previous launches and selling out 50% of their spots before their doors open.
And PPP participants have seen BIG wins and have said this is the Best. Money. Spent. and that they are glad they “took the plunge.”
A lot of students make back their investment before their cart even opens, just like Marianna Henninger recently did.
What’s the biggest difference between the CORE track and VIP?
Great question! Through the CORE track you get access to the curriculum, hot seat + editing calls, & Facebook group.
If you’re looking for a more personalized experience, the VIP track gives you Voxer access to me answer any questions, get quick feedback, and get unstuck. The VIP track also comes with UNLIMITED copy reviews, so you have tons of opportunities for me to give direct feedback on anything you’re working on in the program and any copy you write!
Can’t AI just strategize my pre-launch?
AI is a great speed tool—but it’s not a strategy. It can brainstorm angles, rough-draft emails, summarize voice-of-customer notes, and even spit out a calendar skeleton. What it can’t reliably do is pick the right strategy for your offer and audience, sequence messages for buyer psychology, make trade-offs based on your bandwidth, or quality-check whether the copy actually builds trust.
How we use it here (optional):
- AI accelerates: idea lists, first drafts, repurposing, subject lines, and checklists.
- We decide and refine: your message, angles, and week-by-week plan—then edit pieces into buyer-ready assets.
- You leave with a plan you can repeat and a set of prompts/templates you can reuse—so AI becomes a helper, not the boss.
TL;DR: AI can help you write faster; it won’t create a pre-launch plan that fits your offer, buyers, timeline, and goals. That’s what we do together—then we use AI (if you want) to ship it faster.
So, if you got down this far you might be wondering,
“Is this really for me? Can’t I create a pre-launch myself?”
Can I join now and start later?
Yes! You get instant access to the materials and can join a live cohort within the next 12 months. It’s truly the best of both worlds.
What happens when I join now?
Great question! As soon as you join you get access to all the modules, lessons, AI tools, bonuses, and templates.
If you join the Core track, we’ll reach out so you can let us know what cohort you want to take part in over the next 12 months.
If you join VIP, we’ll reach out so you can let us know what cohort you want to take part in over the next 12 months, and when you’d like to take advantage of the 3 months of unlimited copy reviews and Voxer access to Brenna.
When can I use my VIP access?
Anytime! You can use your 3 months of copy reviews and Voxer access anytime that works best for you over the next 12 months. Some students want to use it during the live cohort, some like taking advantage of it now while working through the program on their own.
How long is the program?
The Live Cohort is 12 weeks. You get instant access to the materials now.
When does the new cohort start?
The next live cohorts will be in 2026 – they kickoff in March & April.
How is the program structured?
Another great question!
As soon as you join you get immediate access to all the curriculum.
Then the coaching/copy review calls are every week, besides implementation weeks. Everyone is guaranteed a hot seat and personalized edits (which is why I’m keeping the group small!).
I’ve also built in implementation time and support into this program, so you get stuff done (and not have another program sitting on a Kajabi portal).
One of the last participants said PPP “is as close as you can come to 1:1 without the price tag.” I agree!
Do I get immediate access to the program or is it dripped out?
Yes! You’ll get access to all the curriculum.
And throughout the program you’ll also be getting updates as we implement our new —and exclusive — proprietary AI tools, aka BrennasBots
Can I work through the program on my own?
Absolutely — you can go self-paced right now or join a live round for community and accountability.
What days are the calls on?
The calls take place during the Live Cohorts and are generally on Thursdays at 12pm PST.
What if I can’t make any of the calls?
No problem. There have been several students who’ve gone through the program with lots of success and haven’t been able to make it to the calls.
Here’s what PPP’s Sarah Dobson had to say:
“I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!”
Also, every week you’ll have an opportunity to submit copy/questions and get personalized feedback via video if you can’t make the call.
What if I miss a call?
All calls are recorded with timestamped replays and action notes. You also get a private podcast so you can easily catch up on anything you missed. Additionally, you can submit a copy or questions for our coaching call if you can’t make it and I’ll record a Loom for you so you still get feedback.
I don’t really want to take part in the live cohort. Should I still join?
Absolutely! The Pre-Launch Plan Program is set up as a choose-your-own adventure. Take what you need. Many students have gone through the program and never come to any of the live Coaching & Editing calls and have had tons of success.
Here’s what Research Grand Consultant and Academic Career Coach Sarah Dobson said, “I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!”
How long do I have access to the content for?
When you join this cohort you’ll have lifetime access to the curriculum.
How much time should I allocate to PPP each week?
Great question! On average, about 3 hours a week to listen/watch the modules, do any activities associated with the curriculum, and come to the Coaching + Editing Calls.
The videos/modules are set up to be quick and to the point.
Also, there are implementation weeks built in where you can have a little breathing space, catch up, or take the week off!
And this cohort things will go faster than ever with the introduction of BrennaBots to help use AI to get more done in less time. I estimate that things will go 50-70% faster for this cohort than in past ones!
I’m swamped—will I fall behind?
We built this for real schedules. You’ll get a clear, follow-along plan, alternating teaching and implementation time, replays with timestamps, private podcast feed, and small weekly checkpoints. Most students stay on track with ~2–3 hours a week. When life happens, you can submit assets asynchronously and still get feedback on the coaching calls so momentum doesn’t die off.
I’m short on time - should I take PPP next time you offer it?
First, I totally respect if you feel like now is not the right time. With that being said, taking programs is like having a baby — there’s never a “right” time.
And since this is the 8th time running the program, I’ve had people tell me it wasn’t a good time, but when the next enrollment happens they are in the exact place they were the last time.
Since we’re busy business owners, I’m not sure there ever is a right time. It’s more about deciding that you’re going to make it the right time.
Plus, this next round will go faster than ever as we implement our new proprietary AI tools, AKA BrennasBots.
Second, I’ll be offering the Pre-Launch Plan Program in the future, but I can’t promise that it will be at the same investment with the same level of support.
In fact, my plan is to raise the price in the near future. (I don’t say that to scare you, just so you have the right information to help you make a decision.)
Also, I won’t be running the Pre-Launch Plan Program again until at least Spring 2026 (tentatively) — which means that you won’t have access to the Pre-Launch Process until next year.
How much potential revenue are you losing by waiting?
For example, PPP’s Tiffany Noel Taylor had a $230k pre-launch — what would’ve happened if she didn’t join the program when she did?
But only you can determine when is the best time for you!
Also, happy to chat with you over Zoom or Voxer to help you determine this!
I’m a copywriter/VA/OBM. Can I take this program and use it to help with client work?
Yes! Several PPP students have taken the program so they can use the Pre-Launch Process on client work!
Plus, the extra advantage is not only can you use it for client work, but on your own launches. #win-win
Just look at what Sales Copy & Voice Expert Kim Kiel said about PPP:
Brenna’s Pre-launch Plan Program was a great investment! It gave me a new service to add onto my launch copy packages – I sold a Pre-Launch Plan to a new client and doubled my investment in the program. Plus it provided great insights into my own messaging as well. If you’re in the launch space – whether you’re writing your own copy or writing launch copy for others – you need to work with Brenna. It was one of the best investments I made in my business.
However, you should know that my plan in the near future is to change how this program is structured (and priced) for individuals who want to use this process for client work.
So, if you’re thinking about it, NOW is the time.
I just launched / am in the middle of launching / launching soon / not launching until next year. Does taking PPP make sense right now?
Yes, yes, yes, and yes!
What you learn and all the resources inside the program will benefit you no matter what stage of “launching” you’re in.
If you just got done with a launch, taking PPP now will help you prep for the next one while also gaining knowledge on how to:
- collect better voice of customer
- plan your promotional calendar
- strategize a lucrative pre-launch
- write copy that builds anticipation while it converts
…all while becoming a better copywriter for your own business.
Plus you’ll be WAY ahead (that’s always a great feeling!).
If you have a launch coming up soon, there’s no better time to join because the sooner you get pre-launch content out to your audience, the better your chances are to have a successful launch!
And if you have a launch coming up in the future, everything you learn will help you prep well ahead of time and start calling in early buyers who are ideal clients.
Jess Brooks says,
“Everything that is taught is super practical and can be applied to more things than just launches. The skills you learn can also help you tighten up your offer and get clearer on your messaging.”
And Susan Reoch said,
“This is a must-have program for everyone who launches!”
So yes, this program is for you, no matter where you’re at in your launch journey!
Can my team member join?
Yes. One teammate can attend and submit assets for the same project so you’re not bottlenecked!
I’m a service provider. Will PPP work for me?
Absolutely! Using a strategic pre-launch to sell your services is a great way to get booked up and not feel like you’re selling all the time to get clients.
Everything you learn inside PPP will give you an easy, repeatable process to attract more clients.
Plus, when you’re just selling your services all the time, it can start to be a static message to your audience.
PPP’s Mary Chhea said, “I don’t launch and I booked up faster than ever!”
When you do the Pre-Launch Plan Process™ you create anticipation and desire for what you offer, so you become the best solution when you do put an offer in front of people.
Here’s what 1:1 service provider Susannah Juteau said about the program:
“The Pre-Launch Plan Program gives you a guided plan, so you have a strategy before your launch to speak about your service and knock down objections authentically without it feeling like a sales pitch! So glad I joined the program!”
I feel like I need to grow my list/audience before taking PPP…
I hear you. Having an audience to sell to is an important part of the sales process.
But, a problem I see is that people spend time on list building before launching, when they really should be working on their messaging SO they attract the right audience. Because if you build a list of the wrong type of buyers, you are wasting precious time and resources.
The Pre-Launch Plan Program is designed to help you nail your pre-launch pre-launch messaging first, which not only helps you create a super effective pre-launch, it also helps ensure you grow a list of eager buyers.
When you join PPP you get immediate access to the bonus workshop on How to Blow Up Your Email List During Pre-Launch! So you can grow your list, while you work on your pre-launch!
Also, students have gone through PPP and have had extraordinary results with a *smallish* email list. Look at Susan Reoch as an example. She tripled her enrollment with a list of 800 people, and continues to have her “biggest launches ever” without huge growth to her list.
What if I have an evergreen funnel?
What I show you inside the program can be applied to your evergreen funnels.
I've had 6 figure launches in the past. Can PPP really help me?
OMGosh yes! In fact, if you’ve been having 6 figure launches already without an extended launch runway, adding a pre-launch is like adding gasoline to your launch.
The fact is, you’re probably missing out on sales not doing a pre-launch.
Do I have to use AI?
No! I started this program before AI so I know you can get the same results not using it.
However, using the AI Tools I have created will expedite the process significantly.
Also, you can choose which AI tools to use. For example, you can use the research tools and forgo the writing tools.
You get to choose your customized experience.
I've been burned by programs before? What makes PPP different?
The sad reality is that there’s a lot of people who do great marketing that lure you in, but have sucky programs.
I also know that it doesn’t matter how much I tell you what a fantastic program PPP is.
But what I can tell you is that more than 1/2 the people that have gone through PPP have either given it a written testimonial (you can see these on the sales page) or have taken time out of their busy day to record a live case study interview with me.
I encourage you to reach out to anyone who’s gone through the program and ask them about their personal experience.
Or, if you have a specific question I’ll put you in touch with a student that I think can best help you with determine the right decision is for you.
I’m nervous about the investment — the year hasn't taken off as expected.
I totally get it — investing can feel a little scary.
First, I want to direct you to all of the testimonials, videos, and case studies on this page about other’s people experiences and how they felt about their investment so you know it’s not just me saying, “this is great!”
Second, if you’re in your business to make money, and want a step-by-step plan to increase sales without increasing stress — where every piece of content does the heavy lifting for your sales promotions, then “YES!” this program is for you.
This isn’t just another course! PPP is a high-touch, high-level group program that’s a hybrid of curriculum-based teaching (I even consulted with a curriculum development specialist), business coaching, and copy coaching.
Students have seen results like a 60% increase in revenue compared to previous launches and selling out 50% of their spots before their doors open.
And PPP participants have seen BIG wins and have said this is the Best. Money. Spent. and that they are glad they “took the plunge.”
A lot of students make back their investment before their cart even opens, just like Marianna Henninger recently did.
What’s the biggest difference between the CORE track and VIP?
Great question! Through the CORE track you get access to the curriculum, hot seat + editing calls, & Facebook group.
If you’re looking for a more personalized experience, the VIP track gives you Voxer access to me answer any questions, get quick feedback, and get unstuck. The VIP track also comes with UNLIMITED copy reviews, so you have tons of opportunities for me to give direct feedback on anything you’re working on in the program and any copy you write!
Can’t AI just strategize my pre-launch?
AI is a great speed tool—but it’s not a strategy. It can brainstorm angles, rough-draft emails, summarize voice-of-customer notes, and even spit out a calendar skeleton. What it can’t reliably do is pick the right strategy for your offer and audience, sequence messages for buyer psychology, make trade-offs based on your bandwidth, or quality-check whether the copy actually builds trust.
How we use it here (optional):
- AI accelerates: idea lists, first drafts, repurposing, subject lines, and checklists.
- We decide and refine: your message, angles, and week-by-week plan—then edit pieces into buyer-ready assets.
- You leave with a plan you can repeat and a set of prompts/templates you can reuse—so AI becomes a helper, not the boss.
TL;DR: AI can help you write faster; it won’t create a pre-launch plan that fits your offer, buyers, timeline, and goals. That’s what we do together—then we use AI (if you want) to ship it faster.
So, if you got down this far you might be wondering,
“Is this really for me? Can’t I create a pre-launch myself?”
My guess is that you wouldn’t be this far down here if you thought you could.
And even though I’m not teaching rocket science, there IS a lot of science to what I teach.
What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.
Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.
But, if you’re like many of my clients, it’s not just about the money.
It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.
You want “life” freedom as much as “time” freedom. You’re tired of the hustle.
You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.
And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).
Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!
And that was before our proprietary AI platform became a part of the curriculum!
My guess is that you wouldn’t be this far down here if you thought you could.
And even though I’m not teaching rocket science, there IS a lot of science to what I teach.
What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.
Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.
But, if you’re like many of my clients, it’s not just about the money.
It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.
You want “life” freedom as much as “time” freedom. You’re tired of the hustle.
You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.
And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).
Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!
There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.
Before the Pre-Launch Plan program I felt overwhelmed and confused. I wanted to know how to create a strategy for a pre-launch that lasts for weeks. I saw people doing it and loved how natural it seemed but I had no clue what topics should go into it.
There’s so much I love about this program, but if I had to choose one, I really loved the support and feedback on my emails and posts from Brenna. I left the program a better writer! I also loved the different templates for emails that I can use not only during pre-launch, but for all my emails. Such a time saver!
During the program my life had a major hiccup and I wasn’t able to participate fully during the writing implementation, but I still left with a solid strategy, several emails written and social posts done.
I also have fully developed a pre-launch strategy, a compelling elevator pitch and clear benefits for my new offer (that didn’t exist when I first started this program). I feel fully prepared to have a pre-launch that leads seamlessly to my founding member launch.
As a messaging expert, it was nice to be working with someone who shared my philosophy around messaging and knew her stuff. There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.
I also was really impressed with the structure of the program. It was super actionable and implementable.
Thank you Brenna for helping me create a pre-launch campaign that will make my audience excited for what’s to come!
DR. MICHELLE MAZUR
MESSAGING STRATEGIEST
Ready to go into your next launch and promotion feeling energized instead of scattered?
There’s a reason why I’ve run this program 8 times.
What I teach works. Just take a look at the testimonials and case studies.
I know it’s a big claim, but this program will make everything different inside your business.
If you have questions, let’s jump on a call and chat. I’ll even give you my phone # (because who wants another Zoom call?!).
So if you…
> Want a repeatable system that helps you be strategic with your content (especially since you’re putting out content anyway).
> Are tired of the churn-and-burn that typically comes with launching and selling.
> Want your pre-launch content to act as a way to warm up your clients, pre-sell your program, fill spots early, and feel super confident when your doors officially open.
> And, the biggest question of all, if you want me to help you do it all…
If so, I invite you to grab your spot in the Pre-Launch Plan Program.
Here’s what other Pre-Launch Plan Program Students are saying:
Here’s what other Pre-Launch Plan Program Participants are saying:
“My favorite thing about PPP was Brenna's supportive and warm demeanor.”
I felt overwhelmed at the prospect of creating, much less launching a new online business.
Before the Pre-Launch Plan Program, I didn’t know literally anything about how to get started creating an offering that would truly resonate with my ideal customer.
But a result of taking PPP, I now have confidence that the product I continue to develop and refine will meet the needs of the people I seek to serve.
My favorite thing about PPP was Brenna’s supportive and warm demeanor. It really makes a difference when stepping so far out of my comfort zone to feel like no question is off the table!
It’s a big investment — and it was almost a silly one for me, at this point of pre-revenue (pre-existence) in the new business I’m developing.But sometimes a big step and vote of confidence in yourself is exactly what you need in order to make an even bigger next step.
I’m grateful I chose to make that investment in Brenna, as her insights, care, and compassion have quickly made her an indispensable part of my business-building strategy.
There are so many perils out there online – know it all gurus, get-rich-quick systems, hopelessly generic templates – where you can easily drop a lot of money and not get what you were sold. With Brenna, you get it all, and more.
Karen Bellinger
Nearly half the spots were pre-sold before the masterclass…and I finished 120% to goal”
I felt excited and nervous before I joined the Pre-Launch Plan Program.
Before the Pre-Launch Plan Program, I didn’t know what I should be doing outside “launch time”
One thing I learned or discovered inside PPP was that there’s a way to connect with your audience before your launch that will “prime” them to purchase. Just how important VOC is. Although I know this, I’ve had a challenging time wrapping my head around it.
Now as a result of taking PPP, I now have a structure for content outside my launch cycles. I have a dedicated document for VOC; a calendar I can easily follow, taking the guesswork out of “what am I supposed to talk about now??”
I’m so glad I upgraded to VIP. That was money well spent! I really appreciated that our cohort was intimate. I didn’t feel like a number or intimidated to talk during our coaching calls.
My biggest win inside PPP was going through the VOC process and content mapping. Finally getting the language for my Art of Becoming Sales Page. I cannot thank you enough…
One thing I really liked about Brenna was her coaching style. I never felt minimized, talked down to, or that I had to be a “good student” You accepted me for where I was in the journey. I didn’t feel pressured to talk in our group if I didn’t have anything to share that week.
I appreciated the variety of ways we could connect – FB group, Voxer, coaching calls, email.
I would tell someone else to buy this product or service because it’s so well organized and you need a pre-launch plan!
Thank you so much for having this program and being an amazing coach and mentor!
Clarissa Castillo-Ramsey
FOUNDER
“PPP is a game changer!”
My favorite thing about PPP was the organization of the course materials and all the bots that helped me complete the VOC. My biggest was getting a clear VOC to start my new marketing
One thing I really liked about Brenna is that she is really kind while also being very straightforward and knowledgeable. I felt like I was in good hands. I also really appreciated that she gave me feedback and advice but never told me what to do. Also, she treats us like equals in business while also helping guide us toward the best path.
If I could advise someone who might be pivoting or expanding their business like I am, PPP is a game-changer.
Jess Atkas
“My favorite thing about PPP was the amazing group!”
I felt very frustrated and lost in how to create a successful launch of my new group coaching program. Before the Pre-Launch Plan Program, I didn’t know the key elements that could expedite a more successful launch
As a result of taking PPP, I now have a better understanding on what is important to put my time and energy into to create more sales by attracting the right people to my launch
My favorite thing about PPP was firstly, the amazing group of women we had led by Brenna, and that a successful launch really can happen!
My biggest win inside PPP was that many of us are going through this together and the commitment by Brenna on the calls to go deep in supporting each of us through her brilliant coaching is pure gold!
One thing I really liked about Brenna was that she genuinely cares about our success and takes the time to get to know you and your business so she can really support you to the fullest.
I would absolutely tell someone else to buy PPP! I really appreciate Brenna’s commitment to everyone’s success. Her in-depth support and caring is top notch (and I’ve been in a lot of containers over the years!)
PATTI HANRATH
Life Reset Coach
“I didn’t know that there would be such a clear step-by-step process. And now as result of taking PPP, I now have a framework for my messaging.”
Before the Pre-Launch Plan Program, I didn’t know that there would be such a clear step-by-step process.
I sort of think of each thing you taught us as individual LEGO blocks. (And not the ones your kid left on the floor for you to step on!) Brenna gave a really specific plan for building those blocks into a successful pre-launch runway. But — and here’s the genius — I now have those blocks for my business. And I can rearrange, reconstruct, and re-use them in almost an infinite number of ways.
And as a result of taking PPP, I now have a framework for my messaging — not only for pre-launch, but for all of my messaging. I have everything organized the way Brenna taught us and I now have copy that I can quickly grab and I know it resonates with my audience.
Brenna is AH-MA-ZING at copywriting and launch. But on a personal level, Brenna can meet each of us where we are and explain topics in a way that each of us can understand and that we can implement — no matter the stage of our business.
First launch or hundredth launch, she meets you there and provides her expertise within the context of your business specifically. Also, Brenna has an uncanny ability to “connect” with your ideal client. It doesn’t matter what your business is, she is really fabulous at asking, “Is that really what your customer wants? I don’t think that’s it. I think it’s more of such and such.” And she hits the nail on the head every time!
Karen Patten
Owner Grassroots Parenting
Nearly half the spots were pre-sold before the masterclass…and I finished 120% to goal”
I joined PPP in the middle of another launch with zero bandwidth for group calls—and it still worked beautifully!
The plan was clear and organized, support was individualized (Voxer for the win), and the copy reviews were next level.
I could move through lessons, workshop my offer, and stop second-guessing.
It felt like the best of all worlds—detailed, but with a simplicity… like luxury products—simple, but profound—so I was grounded and confident instead of rushed.”
We ran a six-week pre-launch, listened to real voice-of-customer, and refined the offer. Nearly half the spots were pre-sold before the masterclass, it sold out early, and I finished 120% to goal .
What’s in the program isn’t something AI can do—it’s a luxe-simple, repeatable system I’ll rely on for every launch.
PPP is one of the best programs I’ve ever taken (and I’ve taken a lot!”)
STEFFeNY FELD
THERAPIST AND INTENSIVES MENTOR
“You’ve got to experience Brenna’s magic!”
I felt lost and frustrated before I joined the Pre-Launch Plan Program.I didn’t know why I wasn’t getting enrollment in my programs.
Now as a result of taking PPP, I now have a roadmap for prelaunch, so instead of trying to cram all of my launch into one week, I get to space it out in a mindful (and doable) way.
My favorite thing about PPP was the community — it deepened my understanding of the content. And my biggest win was learning how to segue my offers in my emails.
One thing I really liked about Brenna was how she magically encourages you while giving you constructive feedback (boss level!) She has this magical way of communicating in an orderly way that’s also super personal and intuitive. You gotta experience Brenna’s magic way with words!
Kerstin phillips
Founder of Love & Live Wellness
“The Pre-Launch Plan Program is for those who don’t even know where to begin!”
I felt overwhelmed and naive before I joined the Pre-Launch Plan Program. I didn’t know the power of brand messaging and the importance of truly understanding the depth of your audience besides just what you think you know about them (even if you are part of your audience yourself — you’re only one voice and really not the most important one).
One thing I learned or discovered inside PPP was how packaging your branding message will make or break your launch
Now I now have a clearer direction, brand voice, and solid messaging that resonates with my audience.
My biggest win inside PPP was creating clear brand messaging that helps make my brand new and never before seen product actually be understood by audience
One thing I really liked about Brenna was her willingness to help — truly going above and beyond. My favorite thing was working with Brenna closely and having access to her wealth of knowledge.
The Pre-Launch Plan Program is a launch strategy that starts at the beginning of your brand messaging and ends with an actual strategy. It’s made for those who don’t even know where to begin!
Truly, I cannot thank Brenna enough! For a short staffed team and a lot riding on a successful launch for my tech company, she has been such a gift and a pleasure to work with. I wish she was always a part of my team!
CARTER LONG
CEO of Yoiur Home Page
“I loved EVERYTHING about PPP. I highly recommend it!”
I felt motivated but unsure what steps to take before I joined the Pre-Launch Plan Program, I didn’t know anything about pre-launch.
Now as result of taking PPP, I now have stronger copy skills, a solid plan for pre-launch.
My favorite thing about PPP was ALL OF IT! The group was great, Brenna was so wonderful to work with, and the material all made sense. I felt like going through the work strengthened my marketing skills.
My biggest win inside PPP was building a solid pre-launch marketing plan so I know that I’m creating something of value for my ideal client.
As I have been developing a new product, I started with my Outstanding Offer Overview and Buyer Belief Statement. They’re my north star for product creation and marketing. I have them up on the wall over my desk to keep me focused on making sure I’m always serving my ideal client at a really high level.
One thing I really liked about Brenna was that she’s so supportive, always over-delivering! She’s also an expert at copy and at pre-launch as a solid marketing plan. I felt like learning this process helped me take my marketing a couple of steps deeper.
I got so much value out of this; the information inside the program was super valuable itself, and then having Brenna’s time, attention, and support as I implemented it was incredibly helpful. I highly recommend it!
Dr. Emilie Wilson
Naturopathic doctor
I learned how to use the plan with small launches and 1:1 offers, not just courses or group programs.
Before the Pre-Launch Plan Program, I felt confused and overwhelmed by the idea of prelaunch. I knew I was missing something, but couldn’t figure it out on my own, even though I’m in the marketing field myself.
One thing I discovered inside PPP was how micro you really need to get with your content & strategy to meet your audience where they are and get them where you want them to go. Big, sweeping promises and anything too vague is absolutely not gonna cut it marketing to a modern audience.
And as a result of taking PPP, I now have a clear understanding of exactly which steps to take to create my plan, resources I can use over and over again, and AI tools to make all of this sh*t easier.
My favorite thing about PPP was how clearly everything was broken down, how many tools Brenna created, and how there was no gatekeeping of information to upsell into another program. The PPP program is COMPLETE.
My biggest win was seeing how to use the PPP plan with small launches and 1:1 offers, not just courses or group programs.
One thing I really liked about Brenna was how available and attentive she is. I was so impressed by how available she was with each person’s feedback and meeting their needs in a group program. She really took time to provide a high level of support.
The Pre-Launch Plan Program is a step-by-step program where you learn all the strategic and tactical steps needed to understand how to set up your pre-launch for success. You get feedback from an expert who’s deeply immersed in all things pre-launch. You walk away with everything you need to launch any kind of offer.
Michelle Pollack
Executive Leadership Coach & Speaker
Our show-up rates jumpted back up and we more than doubled our conversions.
I’ve been launching since 2013, and our launch process had been working for us for years, making millions. But we started to notice that attendance, email open rates, and show-up rates were going down and down, until we were down to around 6% show-ups. Each launch, we kept having to increase our ad spend to keep up with the decrease in attendance, and that’s when I decided to jump into the Pre Launch Plan Program.
Instead of our usual two-week invite sequence, we added four additional weeks of layered content, and suddenly our live show-up rates jumped back up to 19% and our email open rates went from about 20 or 21% back up into the 35-40% range. In the past we were converting at 1- 2%, but now we’re up over 4%. Plus a really exciting thing happened during our pre-launch — our content really resonated with the high-ticket clientele we wanted to reach, which turned into a $60,000 sale before we ever opened doors.
PPP has helped us by warming up the audience in a very real way – not through hype or generic “excitement” but by changing how the audience sees themselves and what they’re capable of achieving with our methods. When they anchor in that belief during pre-launch, they enter the launch in a state of curiosity and anticipation, rather than resistance and doubt. This is what drives up attendance, engagement, and sales, while drastically reducing our ad spend. PPP has reenergized our entire launch strategy. Highly recommend.
Julie Cabezas
Copywriter to the Stars
You walk away with everything you need to launch any kind of offer. PPP is COMPLETE.
I have to be honest—I wasn’t planning on joining the Pre-Launch Program. I felt fine before I signed up. It was one of those programs I had looked at every time Brenna launched it, and every time I’d think, I’m sure there’s value here, something smart for me…
What changed everything was Brenna. She reached out to me personally. She answered all my questions. And it wasn’t just surface-level answers—she took the time to really listen and help me understand how this could apply to my business.
Inside the program, I discovered how to get so much more specific with my content—to speak to my ideal customer in a way I never had before. Brenna made content creation feel accessible—and gave me tools I can return to again and again. I even started going live, which I never would’ve done without this push. People responded so positively, and it’s something I plan to keep doing long after the program.
But the biggest transformation? The support. It was on a whole other level.
Even inside a group program, it felt like a hybrid between group and 1:1 support. Brenna was right there with me—every time I hit a stumbling block, she showed up, ready to help me figure it out. She was as invested in me figuring it out as I was, and I felt like she genuinely cared that I got what I needed to feel confident and move forward.
It’s rare. And it made all the difference.
She also gave me permission to repurpose content—something I was nervous about, especially when it came to using AI. But the way she reframed it helped me see that if I’m using my words, ideas, and conversations, AI just helps me find new angles. That shift alone was such a time saver and a confidence booster.
My favorite part of the program? The personalized feedback. Every step of the way, I felt supported and seen. It didn’t matter if I was on a group call or had a private question—Brenna was there, making sure I didn’t get stuck, making sure I could implement what I was learning.
The result? I’ve created more content than ever before—and now I have a bank of material I can revisit, repurpose, and reuse. And I’m still mid-pre-launch, but the energy around my business feels completely different.
This program works whether you have a group offer or work with 1:1 clients—it’s that versatile. And while the content and teachings are amazing, what really makes it special is Brenna herself. She’s knowledgeable, accessible, fun—and she genuinely cares about your success.
I’d do it again in a heartbeat.
Jen Liddy
Brand Voice & Messaging Strategist
I got clear on my message.
I felt disorganized before I joined the Pre-Launch Plan Program.I didn’t know the importance of not teaching so much, and the value of curiosity style post and/emails.
One thing I learned during PPP is that I actually enjoy marketing and the psychology behind it, despite having ESL [English as a second language].
I really liked Brenna’s demeanor and ability to get clear before answering my questions.
My favorite thing about PPP was the weekly calls and my biggest win was my ability to get clear on my message to my market.
Jcarlos
Therapeutics Trainer to the Non-Golfers
I FINALLY started getting engagement with my emails!
Before the Pre-Launch Plan Program, I didn’t know the importance of having a good strategy and doing market research and felt extremely overwhelmed.
During PPP I gained a deeper understanding of how to refine and strengthen my messaging. Now I have a more impactful and well-defined message that clearly resonates with my audience.
My favorite part was the actionable steps and clarity it provided to transform my ideas into a compelling message — and how helpful people were in the community.
My biggest win was gaining clarity and refining my message. Before PPP, I felt scattered and uncertain, but now I have a clear direction. Also once I reworked my emails I started getting engagement. Finally!!!
What I loved most about working with Brenna was her accountability and thought-provoking guidance. She takes the time to truly dive deep,something I haven’t experienced with other coaches. She helped me realize that I had more value to offer and that my messaging wasn’t connecting because it didn’t align with what my audience truly needed.
PPP is a bomb program that offers a step-by-step system that helps entrepreneurs create a clear, intentional strategy to build excitement and trust with their audience before launching a product or service. It’s all about refining your messaging, addressing objections upfront, and warming up your audience so they’re ready to say yes when it’s time to launch.
Ivorie Mayes
Copy Coach
I felt like I was flying by the seat of my pants before I joined the Pre-Launch Plan Program.
Before the Pre-Launch Plan Program, I didn’t know what I did not know about pre-launching.
One thing I learned or discovered inside PPP was that pre-launch is about selling your methodology, process, or framework not your program, course or offer.
As a result of taking PPP, I now have a roadmap (and loads of exceptionally useful supporting templates/tools) that will help me plan and execute launches.
My favorite thing about PPP was putting the GPTs to work. Magic.
One thing I really liked about Brenna was witnessing her working through scenarios on the fly in a live setting.
The Pre-Launch Plan Program is an a-z roadmap of pre-launch planning.
I am really happy I participated in PPP. I do not doubt I will be returning to the lessons, tools and templates again and again.
Amy Greene-Dittz
Web Designer/Digital Strategist
I felt overwhelmed before I joined the Pre-Launch Plan Program.
Before the Pre-Launch Plan Program, I didn’t know how to structure my prelaunch content to strategically move buyers through the different awareness stages.
One thing I learned or discovered inside PPP was how to take voice of customer research and turn it into the prelaunch content move buyers through the different awareness stages. I also learned how avoid teaching potential buyers too much (so they don’t purchase).
As a result of taking PPP, I now have a solid prelaunch plan that I’m excited to use!
My favorite thing about PPP was Breanna’s availability to review ideas, plans and copy.
My biggest win inside PPP was creating a detailed prelaunch plan for the next launch of The Copywriting Inkubator. I had a calendar of topics PLUS a weekly breakdown of the hook, outline for a video/live plus social media and blog ideas. It was a such a relief to break for the holidays knowing I’d done the heavy lifting.
One thing I really liked about Brenna was how generous she is with her knowledge and expertise.
The Pre-Launch Plan Program is a complete prelaunch system to move people through the stages of awareness and get them in the strong position to buy. It’s strategy and content based on research, delivered in a container that means you’re fully supported by Brenna’s experience and expertise.
The bonus call was actually great though — to have time to implement a little more and then come back with final questions, that was nice.
You rock. It was such a great investment.
BELINDA WEAVER
Copy Coach
I have more and more people inquiring to work with me from my content.
I felt like I was missing the mark on speaking to my ideal client through my content. My marketing wasn’t delivering the message that they needed to hear which had me working harder and spending more time on discovery calls before I joined the Pre-Launch Plan Program.
Before PPP, I didn’t know how vague my copy really sounded even though I worked hard at being more specific. I didn’t realize I could go deeper. It actually made copywriting more fun!
Now I’ve learned how to talk about what makes me different with specificity. This has helped me stand out in a crowded industry.
I also now have pre-launch and launch content that I can rinse and repeat for as long as I am running the same business. It has helped me learn how to sell myself and my unique business approach so I can apply the copy assets to many other offers. This will save so much time and frustration!
My favorite thing about PPP was doing the VIP tier because Brenna gave me a lot of support! She was so kind and patient with me as I kept on working on extracting a more vivid description of what I do and how I help my clients.
One thing I really liked about Brenna was how kind and patient she was with me. She asked REALLY good questions which helped me get clear on my messaging.
My biggest win inside PPP was the clarity and confidence I gained to sell my offers. It made me excited to share because I finally felt I knew how to articulate my signature program’s value! I have more and more people inquiring to work with me from my content.
The Pre-Launch Plan Program is the messaging strategy you didn’t know you needed. If you’ve felt like you’re all over the place with your messaging, this will get you clear and organized, thus making you the clear best decision for your dream clients.
Vanessa Ann Miller
Business Coach & Strategist
As a result of taking PPP, I now have solid messaging, positioning, offer, and pre-launch content planned out.
I felt lost before I joined the Pre-Launch Plan Program. I didn’t know why my messaging wasn’t landing with my audience and my launches weren’t doing so great. One thing I learned or discovered inside PPP was to really listen to what your audience wants, instead assuming what people want. As a result of taking the program, I now have solid messaging, positioning, offer, and pre-launch content planned out.
My favorite thing about PPP was the VIP Voxer support with Brenna and our group calls with the members.
My biggest win inside PPP was getting clear on my messaging and positioning and feeling more confident about my upcoming pre-launch.
One thing I really liked about Brenna was her analytical mind and how insightful her questions were. She’s brilliant in her approach and figuring out the missing pieces in my business to help give it a more solid foundation.
PPP sets the stage for having solid foundations in your business which position your messaging and methodology as an expert in your field so you are attracting your dream clients.
DR. CELIA VARGHESE
Coach for mom business owners
After taking PPP, I now have so much more depth to my pre-launch strategy and a whole new way to look at launching all around.
Before I joined the Pre-Launch plan Program I felt like a clear and effective pre-launch plan rested behind a veil, the edges were visible, but the details and real strategy were deeply unclear before. I didn’t know how a pre-launch plan genuinely fit into the launch cycle other than to drum up excitement.
After taking PPP, I now have so much more depth to my pre-launch strategy and a whole new way to look at launching all around. One thing I discovered inside the program was that pre-launch makes your launch easier because of pre-selling seats and getting the audience excited — but it also addresses the pain points, objections, and all that jazz. It’s like it magically removes the barriers and moves ideal buyers right into that beautiful space where they are ready to plunk down their card and hop right in.
My favorite thing about PPP was the coaching calls and the community that was formed on them. Love! The calls were so fun and the opportunity to thrive that was created was AMAZING! I am very grateful for these past few months. Thank you!!!
My biggest win was the new thought process around strategy, and a deeper focus on the awareness journey and buyer belief statement and how to bring them to that belief so they are ready to join, buy, and generally do the things.
I would describe the Pre-Launch Plan Program as a method of making your launches easier, making more money, AND bringing you so much closer to where your ideal client is in their journey. There’s so much great insight, it’s insane! It’ll make all of your marketing, and really your business as a whole, better. It helps you create a deeper relationship with your business and your bestest favoritest clients.
Brenna’s amazing. It has been a pleasure and I cannot wait to hopefully work with her again in the future!
Laura Kendrick
Copywriter
PPP is a complete solution to help you generate pre-sale interest —and revenue—in the 6 weeks before you open cart.
I felt curious, convinced, and optimistic before I joined the Pre-Launch Plan Program. Before I didn’t know how to properly launch or pre-launch. I now have a much better understanding of my customers, and how to position my offer.
One thing I learned or discovered inside PPP was personas, voice of customer, and copywriting are EVERYTHING! My favorite thing about PPP were the live calls.
PPP is a complete solution to help you generate pre-sale interest (and revenue) in the 6 weeks before you open cart. PPP had everything I needed.
Sidneyeve Matrix
Graphic and Instructional Designer
My biggest win inside PPP was learning how to write good copy!
I felt lost before I joined the Pre-Launch Plan Program. I felt that way because other online marketers and coaches were not doing a deep dive into pre-launch (which is not criticism of them, they were focusing on other parts of being an online course creator).
I have taken a lot of courses about marketing but pre-launch was the missing piece, and I knew that which is why I signed up so quickly. I didn’t know how to prep people on my email list for an upcoming launch. This troubled me because my course costs $2K and it’s a big ask to get people to shell out that amount of money if (a) they don’t know you very well and (b) you spring this on them during a webinar or workshop.
My favorite thing about PPP was the weekly calls and the small group. I felt that I was getting individualized attention to my specific niche, course idea, and the copy I was writing. The input from other people on the call was a benefit. Also, listening to others and hearing what concerns they had about their own courses. I now have a bank of solid emails that I can use to let people know that this course is being launched. I also feel a lot more confident.
My biggest win was learning how to write good copy! I’d say that PPP is a program designed to help you nail down where your ICA is in their journey, and how to talk to them (in emails and social media posts) way before you launch. It’s a program designed to make people want to sign up for your course the minute you open your cart because they’ve been made aware of how it can help them. That way your open cart period doesn’t have to be a beg-a-thon filled with fast action bonuses and razzle-dazzle.
By the end of the program, I wished that it would keep on going because I felt like I was learning so much!
Jenna McLean
Artist and Business Owner
After taking PPP, I now have confidence and a clear strategy going into the next launch of my course.
I felt a bit scatterbrained before I joined the Pre-Launch Plan Program — I didn’t know how the heck to even put my pre-launch together. I had heard of pre-launching and a pre-launch runway but I really didn’t know how to approach it.
After taking PPP, I now have confidence and a clear strategy going into the next launch of my course. Also, that pre-launching doesn’t have to be complicated (I was making it complicated in my mind!)
My favorite thing about PPP was the support from Brenna. Even though I didn’t get the VIP version of the program, I still felt like a VIP. She took extra time when I needed it and was always so quick to answer my questions. I truly felt valued by her. She made me feel so supported inside of a group program. She was a mentor, teacher, and friend and I’m so thankful to know her.
The Pre-Launch Program is a step-by-step program that shows you how to take your audience across the invisible bridge to your offer. It helps people to know and understand what they need to in order to make an informed buying decision when it comes time to open the cart to your offer. It also helps you to become a better copywriter and marketer.
My biggest win was realizing that I’m a better writer than I give myself credit for and that if I just start writing and experimenting with the right direction and support, I can write copy without being a copywriter.
Thank you so much, Brenna. I’m truly so thankful that I chose to join PPP. I would do it again in a heartbeat.
ASHLEE WRIGHT
Registered Dietitian
I really loved the structure of the training. It’s so easy to follow along with the modules and the resources!
The Pre-Launch Plan program is a step-by-step plan of how to write your content that gets people queuing up for your program before you open doors, hosted by one of the copywriting greats!
Before PPP, I always felt like I was cobbling things together as I went along with launches. So, before taking the Pre-Launch Plan Program I wasn’t even sure what would go in a pre-launch plan. I didn’t know how to schedule things or what the plan should look like — I was completely clueless.
As a result of taking PPP, I got a clear plan of action for my next launch—and a skillset + resources that I can use to craft pre-launches for absolutely anything I want! I can use this for future freebies, my podcast, offers, etc. And I can even craft pre-launches for future clients.
I really loved the structure of the training. It’s so easy to follow along with the modules and the resources Brenna has created. I love having the training video up on one side of my screen & the Google Doc open on the other half. I could easily listen to what Brenna was saying, pause the training, & do whatever the task was! It made me feel so accomplished & was an efficient way for me to work.
Not to mention, the people inside the program are just next-level incredible humans & business owners! We were always celebrating something. And even though I wasn’t able to make the live calls, the Facebook Group setting allowed me to feel connected to them!
It’s obvious that Brenna has poured care and attention to detail into this program. She deeply cares about her students and their success. It’s apparent every single step of the way!
BRITTANY HERZBERG
SEO + Case Study Copywriter
My biggest win inside was pre-planning content so it’s less work when the pre-launch begins!
I’d describe PPP as a program that helps you plan and write content for upcoming launches so selling spots in your program comes easier.
Before taking the Pre-Launch Plan Program, I was a little lost on what to do between launches. But now I have a structure, pre-written plan/outline for my next pre-launch. My favorite part of the program was Brenna’s edits on my sales page (amazing!) and edits to my emails.
My biggest win inside was pre-planning content so it’s less work when the pre-launch begins.
One thing I liked about Brenna is that she’s very personable, relatable, and she was always quick to reply and edit things. Overall she’s just a very kind, approachable person!
ERICKA ANDERSEN SYLVESTER
WRITING COACH
I now have a clear strategy I can follow each and every time I launch.
I felt a little insecure before taking the Pre-Launch Plan Program. I wasn’t sure if what I was doing was the BEST strategy for pre-launches. But as a result of taking PPP, I now have a clear strategy I can follow each and every time.
My favorite thing about the program is how hands-on it was. My biggest win was writing a pillar piece of content that helped clarify my new direction in my business.
Brenna’s the smartest cookie and quickly identifies gaps, fluff, or lack of flow. She asks great questions that help clarify things you didn’t even know were unclear. She’s supportive and makes you feel like you got this.
PPP helps you create anticipation, buzz, and desire for a product or service. When I enrolled in this course, I thought I’d get a “system” to streamline the pre-launches I was already doing. But what I got was way more than that. Brenna’s course has changed the way I see pre-launches.
VALENTINA VOLCINSCHI
Launch Specialist for Supplement Brands
I developed a full pre-launch plan during the program!
I felt a little disorganized before taking the Pre-Launch Plan Program. I didn’t know what I needed to do to prepare potential clients for the launch so that they’re ready to buy.
As a result of taking PPP, I have a clear plan for pre-launch content and a system to help get clients ready to buy during launch. My favorite thing about the program was Brenna’s legendary generosity, and my biggest win was developing a full pre-launch plan!
Brenna is very generous with her students — she really goes above and beyond and has a depth of knowledge and expertise on pre-launching! I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!
SARAH DOBSON
Research grant consultant and
academic career coach
The calls were full of supportive, awesome peers and colleagues!
I was feeling overwhelmed with what I was offering, who I was talking to and where to start before diving into the Pre-Launch Plan Program. I tend to get caught up in my head and make things way more complicated than they need to be. Basically, I do the complete opposite of what I’d advise any of my clients to do because it’s me and my stuff.
Brenna gave me the tools and the gentle encouragement to allow simplicity and straightforwardness, vs getting caught up in complication and endless delays. I left PPP with much more clarity and confidence in my new direction, and have been able to distill all the research and target market discussions down to topics and talking points that let me really dig into my “why” and share my passion.
The calls I attended were full of supportive, awesome peers and colleagues. They helped me see the vision I hadn’t yet fully formed, and cheered me on every step of the way.
There was never any judgment, even when I got distracted by personal stuff and fell off the map for a bit. Brenna gave me space and checked in on me, gave me ideas for different areas when I got stuck, and celebrated the hell out of every breakthrough and a-ha moment. Brenna’s badass and I’m honored to know her. In the end, PPP is a system for helping you identify and build connections with your ideal people, so that when you’ve got something to offer them, they’re already primed and excited to work with you!
ANGIE COLEE
FOUNDER OF PERMISSION TO KICK ASS
I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.
In the past, I felt like I had an idea of what pre-launch could do, but wasn’t 100% confident on how to execute it for myself or my clients. I didn’t know some of the nuances that made some content more effective to use during pre-launch, and how to leverage that in-between content so that by the time you launch, you’re not trying to overcome soo many objections in a short amount of time.
One thing I learned during the program was how to create more time and space for our audience to make a decision while shifting beliefs… Pre-launch isn’t just starting early. It’s really using that time to prepare your audience for an easier decision. LOVE IT!
After going through the program I now have clarity on my offer and how I wanted to position it as well as a repeatable process I can use for my business and for my clients. My favorite thing about PPP is the fact that you can apply it to so many parts of your business — not just when you’re launching a new program or course. Anytime you want to create some type of excitement or anticipation PPP can help you! I’ve been able to apply in my client work — in the copy, in the strategy and positioning of their message. I’ve also been able to start using it in my own business.
I joined PPP to provide pre-launch for clients as well as to use it to launch a new 1:1 service. My biggest win is getting clarity on my offer. I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.
Brenna leads a very generous group and I would sometimes listen in on the calls just to learn from everyone else! She brings so much insight and knowledge to the program. Yes, you’ll learn the pre-launch process (and learn to apply it really well) but you’ll get so much more than that! She gives you the resources you need, templates, real life applications, etc., so you’re implementing from the very beginning.
Brenna’s also such an awesome teacher. She is also invested in helping you – she shares strategic insights, gives detailed edits, gets you out of your head…it’s almost addicting! You’ll want to get her thoughts on everything you are working on! Wherever you are in your business when you start the program, it’s guaranteed you’ll be much further along by the time you are done working with Brenna!
REN BENEDICTO
LAUNCH COPYWRiter & Brand voice specialist
My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered.
I knew I wasn’t strategic enough with my pre-launch copy. But after going through the Pre-Launch Plan Program I discovered how thoughtful and analytic it is to create a marketing/communication plan.
And now I have a new tool to offer clients, as well as new strategies to use myself. My favorite thing was all the templates and workbooks. I decided to practice by “launching” my copy coaching club.
It was great to have a blueprint to follow and now I can relaunch when I’m ready.
My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered. PPP gives you the exact roadmap and the words and messaging to use in the lead up to a sale so that you can pre-sell your spots and have easier sales during the promotion.
KIM KIEL
COPYWRITER
I’ve never been this organized in my business, ever!
All my pre-launch content is scheduled 5 weeks ahead of time! The Pre-Launch Plan Program is a complete system of warming your audience up before a launch and helping them to understand the bigger picture of what they’re trying to achieve — without the sales pressure! I now feel like I have a rinse and repeat plan for not just this launch — but every launch in the future. Brenna’s also attentive and supportive — and so generous with her time and expertise! PPP is amazing!
LINDY ALEXANDER
Course Creator + Freelance Food and Travel Writer
Working with Brenna gave me a roadmap to build momentum for my launch.
It was such a relief to have weeks and weeks worth of content mapped out. It freed me up to do other things inside my business. And instead of me having to think through the strategy and make even more decisions, it was amazing to have someone I trusted come in and make some of the decisions for me.
I closed the doors with 47% increase in revenue versus my prior launch. But more than that, I went into this launch with confidence, not feeling the pressure I’ve felt in the past.
I’d totally recommend Brenna if you want a mix of strategy, story and sales for your next launch.
REESE SPYKERMAN
ECOMM & WEBSITE CONVERSION SPECIALIST
I truly believe this is one of the best programs I’ve been in!
I recently participated in the Pre-Launch Plan Program and it completely exceeded my expectations. Before enrolling, I wanted to make my launches easier and more impactful, while still staying true to my authentic self.
The program provided me with a wealth of knowledge, including the double CTA technique, the importance of a strong program promise, and how to develop a content strategy.
I especially appreciated the combination of learning and doing, as I was able to complete all of my pre-launch content during the course. The flow and homework structure is logical and makes the learning process effortless.
I am confident that my upcoming launch will be a smooth and successful one, thanks to the comprehensive pre-launch plan and calendar provided in the program.
What sets this program apart is Brenna’s approach – she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable.
The Pre-Launch Plan Program is a live course that teaches you how to get a head start on your launch promo, allowing you to warm up your audience and avoid the open cart scaries. I highly recommend this program to anyone looking to elevate their launch game.
FRENCHIE FERENCZI
GROWTH & MARKETING SPECIALIST
I may honestly never need to have a hard core launch.
I joined the Pre-Launch Plan Program because I knew I needed a more strategic approach to launching without feeling the pressure to send a bazillion sales emails and do things that aren’t my style (like “doors are open!” and “I’ve just added a new bonus!”).
Inside the program I discovered pre-launching is what was missing from my sales process. The planning and strategy that goes into developing a pre-launch plan *almost* guarantees successful execution and increased results.
I now feel like I have a plan for nurturing my community in a way that’s authentic –friendly, approachable, non-salesy, service oriented, etc. I may honestly never need to have a hard core launch!
My favorite part of the program was getting to work with Brenna — I appreciated the careful attention to how she mapped out the curriculum (BTW – I used to be a school principal!) and the feedback I received from her on my writing. I also walked away knowing where my ideal client was in the customer buying journey.
In the past, I felt like I always heard “use the language” in your copy that your client speaks – but having an actual process (interviews, launch debrief, email and social analytics…) to follow and how to extract VOC was powerful.
It provided the language my clients use, but the clarity I got about my overall messaging about who I serve, how I help clients, and what their transformation is was by far the most impactful discovery and shift for writing better copy and sharing about my 1:1 coaching experience.
I also got so much clarity around my messaging. Brenna’s framework helps you get specific and concise about your offer and the transformation regardless if you’re writing or talking about it.
I’ve even had current clients notice how clear I am in sharing about what I do, who I help, and why it matters!
PPP is a comprehensive and strategic approach to build awareness about your offers without the stress of bro marketing tactics and complicated launches.
It gives you the opportunity to connect authentically with your community, the freedom to sell YOUR way, and still get results (aka raving fans ready that can’t get enough of your content and are ready to hand over the credit card without hesitation).
Overall, this experience has given me a greater desire to become better at creating content and writing copy for my business.
FAITH BURTAMEKH
FOUNDER & CEO
The Pre-Launch Plan Program is laid out so well! Each step builds on the next!
Before taking Brenna’s program I was overwhelmed with doing a pre-launch in addition to a full launch. But after going through the Pre-Launch Plan Program, creating a pre-launch became doable!
Brenna breaks down everything step-by-step, and I loved all the templates and feedback I got on my copy.
She really took the time with the copy I submitted for feedback and gave battle-tested tips that made the copy so much better. Having a pre-launch in place is going to make the launch so much less stressful!
DEB HANDLEY
UDMA
Best. Money. Spent.
Before the Pre-Launch Plan Program, I didn’t know how I was going to launch my new product. I was worried to just start selling to my audience and didn’t know how to begin without it seeming sleazy.
But I learned so. many. things. Inside the program, but my favorite was how to tackle objections and speak to them directly.
I also loved getting inside Brenna’s brain and discovering how to plug voice of customer into my content to use it strategically.
My biggest win inside the program was becoming waaayyyy more clear on my offer.
I’m also obsessed with Brenna’s plug-n-play style of teaching and the way she thinks of EVERYTHING to connect all the dots.
As a result of taking PPP, I now have the skills to design an entire pre-launch from scratch.
PPP is a brilliant program that teaches you how to warm your audience up before your launch and gets them hungry for your offer.
Everything that is taught is super practical and can be applied to more things than just launches.
The skills you learn can also help you tighten up your offer and get clearer on your messaging.
Brenna is the best and teaches in a way that’s so detail-oriented and much more hands-on than any program I’ve ever taken.
Best. Money. Spent.
JESS BROOKS
CONVERSION COPYWRITER
I helped a client implement a pre-launch and they blew past their sales goal and doubled it!
Before starting the Pre-Launch Plan program, I was curious and excited to learn how to design a pre-launch strategy to add to my launch skillset as an OBM.
I wanted to know what to say before a launch without the messaging getting repetitive.
After taking PPP I walked away with a system for creating pre-launch content and the confidence I’m doing everything I can to help my client’s have a successful launch.
In fact, I recently helped a client implement a pre-launch and they blew past their launch goal and doubled it!
Brenna’s a generous teacher and I was impressed with the level of support inside the program.
I’m so glad I now have a system for designing pre-launch content that actually sells (without repeating yourself or running out of things to say!).
AMY NICOLE
LAUNCH OBM & STRATEGIST
This program is a game changer!
Stuck, lost in my messaging, pulled in multiple directions — that’s how I felt before taking the Pre-Launch Plan Program.
I also didn’t know anything about pre-launching! I had been keeping launch communications separate from most of the other messaging I was doing. It left me feeling really disjointed and like I had to jump into sales mode.
So, one of the things I really loved about PPP was the framework for planning the content. I’m able to connect the messaging for the launch to the rest of the content I create.
The program gives you the tools you need to build your audience’s awareness of the problem you solve for them before your launch so that when you do launch, your audience is ready.
It takes the stress out of launching and integrates the messaging so that you can really be cyclical with what you do rather than popping up out of context with a launch.
As a busy mom with three boys under 6, any tools that help me be more effective with my time are always appreciated!
I feel like I have solid connections between the topics so everything makes sense together and builds upon itself.
I also appreciated Brenna’s commitment to all of us. She answered every question thoughtfully and in a way that helped the people who hadn’t asked it. Her insights were incredible.
As a result of the program, I now have a game plan!
I’ve been able to take what I’ve learned from Brenna and add structure and strategy to what I’m doing. I feel like I can use what she’s given us to map out so much of what I need to communicate.
I may actually be able to batch create my content now. 😉
BRIE JOHNSON
Career Coach
I loved the step-by-step guidance!
I was in the middle of pivoting a bit and wasn’t sure what my focus should be, much less having any of the content written for any of it.
My biggest win inside the program was having a plan with emails written ahead of time. I also loved the step-by-step guidance.
As a result of taking PPP, I now have a great voice of customer spreadsheet to go back to time and time again.
One thing I really liked about Brenna was how she really places herself in our ideal clients shoes and is able to empathize with them so well.
Her edits and thoughts about the copy and plan I created inside the program are so on-point.
The Pre-Launch Plan gives you a guided plan so you have a strategy before your launch to speak about your service and knock down objections in an authentic way without it feeling like a sales pitch!
So glad I joined the program and loved having upgraded to Voxer access to get immediate feedback anytime I needed it!
SUSANNAH JUTEAU
HEADACHE NUTRITIONIST
As a result of the Pre-Launch Plan Program I now have the confidence to launch! I don’t think you can find anything else quite like PPP out there!
I felt scared shitless about even just the idea of doing a launch before I joined the Pre-Launch Plan Program. I learned SO MANY valuable things in PPP, but the standout discovery was probably understanding how voice of customer is so critical in all of our marketing. Not just that, but where to find it and how to use it.
The best part of the Pre-Launch Plan was having Brenna in my pocket on Voxer and the incredibly thorough feedback she gave on my “fun work.” Brenna doesn’t just review your copy and give you a pat on the head or a kick up the ass, she edits it (and explains why she’s doing it), and asks pertinent questions to get you to go deeper into the mind of your ideal client.
Many of the skills I’ve learned in PPP I can also apply to my content when I’m not in a launch cycle which is just invaluable. Breanna doesn’t just tell you what to do, she teaches and shows you how to do it so you can start seeing your content in a different way – a way that speaks to your ideal client.
As a result of PPP I know have the confidence to launch! The tangibles are that my entire pre-launch (and launch) is mapped out, created, scheduled and ready to push out, minus all the stress of trying to do it as you go along (hello: burnout). And the best part – this system can be repurposed time and time again.
I really appreciated Brenna helping me brainstorm things and bringing a fresh perspective to issues that I couldn’t see because I was too close to my content. Brenna came across as someone who cares just as much about your pre-launch as much as she cares about her own.
PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take. You get the A-Z of a how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff. And if you want templates and examples for inspiration, you got them by the bucketload. I don’t think you can find anything else quite like PPP out there!
CLAIRE HUNTER
NUTRITIONIST
The Pre-Launch Plan Program has been an amazing resource for me to use for any of my offers and future launches.
Before joining the Pre-Launch Plan program, I hadn’t taken enough of a deep dive into what my audience struggled with and how they felt. Because of this, I didn’t know how to communicate the value of what I offer.
However, after discovering the program and working with Brenna, I quickly realized that the woman knows what she’s talking about! Through the program, I gained more insight and education on how to better understand my client’s voice of customer and the strategies behind a successful launch.
I think of PPP as a step-by-step framework into creating a pre-launch so that you can warm up your audience to the value you have to offer them.
PPP has been an amazing resource for me to use for any of my offers and future launches. Brenna is also relatable, fun, and full of advice.
ANNA BRADLEY
DUBSADO SPECIALIST & MENTOR
I finished PPP with my whole pre-launch email sequence done!
Before taking the Pre-Launch Plan Program I felt paralyzed and like I needed to convince people to buy. But after going through PPP, I understood what I should be saying to my potential clients and got more courage, interest, and excitement to do the research. I loved all the templates and resources inside the program. I also felt like it was an intimate class rather than a program. Brenna definitely over delivered with the hot seats and copy reviews — I finished with my whole pre-launch email sequence done!
MARY CHHEA
SOCIAL MEDIA STRATEGIST & COPYWRITER
The program is super thorough and exceeded my expectations.
Before taking the Pre-launch Plan Program I felt unsure of where to begin with getting more structure and strategy around my launches and didn’t know specifically what my customers want.
During PPP I got a clear path and way more clarity. The program provided structure and specific steps to get clear on what you offer and how it matches up with what your customer wants.
It also shows you how to talk to your customer so they know your offer is what they need. My favorite part was working with Brenna. It’s obvious she knows what she’s doing and cared about my experience — and everyone else’s — in PPP. The program is super thorough and exceeded my expectations.
SYDNEY CRAIG
RESTORATIVE MOVEMENT SPECIALIST
I now have the tools and knowledge to implement successful pre-launch strategies in my business.
Before taking the Pre-Launch Plan Program, I was overwhelmed and intimidated by the thought of launching.
However, within the program, I discovered the power of pre-launching and how to write better copy by sharing more about myself and my previous clients.
The templates and scheduling help provided was incredibly helpful, as was having Brenna provide feedback on my copy. Her candid editing and positive feedback gave me more confidence in launching my group program.
Brenna’s program is specifically designed to help entrepreneurs write better copy for the pre-launch of their program or service.
Thanks to Brenna, I now have the tools and knowledge to implement successful pre-launch strategies in my business. I truly appreciated everything and am excited to implement the tips and tools in my business and throughout my launch.
Dr. ROBYN GRAHAM
CERTIFIED BRAND STRATEGIST
& CERTIFIED MASTER CHRISTIAN LIFE COACH
Now, it's time to choose your level of support inside the Pre-Launch Plan Program!
***Now powered by a proprietary, custom AI platform.
ONLY 25 SPOTS AVAILABLE
Get Instant Access +
Get Access to a 2026 Live Cohort!
Pre-Launch Plan Program: CORE
Pre-Launch Plan Program: VIP
When you join the Pre-Launch Plan Program CORE you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$667*
or
Pay in Full
$3750**
*Multiple payment plans available at checkout
+
**This includes a $250 pay-in-full bonus
When you join the Pre-Launch Plan Program VIP you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- Copy Reviews
- Voxer Access to Brenna for 3 months (before or during the Live Cohort)
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$1084*
or
Pay in Full
$6000**
*Multiple payment plans available at checkout
+
** This includes a $500 pay-in-full bonus
Hurry! Registration closes on March 25th!
We start on March 30th!
Have questions?
M-Now, it's time to choose your level of support inside the Pre-Launch Plan Program!
***Now powered by a proprietary, custom AI platform***
ONLY 20 ?? SPOTS LEFT!
ONLY 25 SPOTS AVAILABLE
Get Instant Access &
Save your spot in the Spring 2026 Live Cohort!
Pre-Launch Plan Program: CORE
When you join the Pre-Launch Plan Program CORE you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- On Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$667*
or
Pay in Full
$3750**
*multiple payment plans available at checkout
+
**This includes a $250 pay-in-full bonus
Pre-Launch Plan Program: VIP
When you join the Pre-Launch Plan Program VIP you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- Copy Reviews
- Voxer Access to Brenna for 3 months
- On Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$108*
or
Pay in Full
$6000**
*Multiple payment plans available at checkout
+
**This includes a $5000 pay-in-full bonus
Hurry! Registration ends at midnight PT
on March 25th!
We start March 30th.
Have questions?
Tablet- Now, it's time to choose your level of support inside the Pre-Launch Plan Program!
***Now powered by a proprietary, custom AI platform***
ONLY 20 ?? SPOTS LEFT!
ONLY 25 SPOTS AVAILABLE
Get Instant Access &
A spot in the Spring 2026 Live Cohort!
Pre-Launch Plan Program: CORE
Pre-Launch Plan Program: VIP
When you join the Pre-Launch Plan Program CORE you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$667*
or
Pay in Full
$3750**
*Multiple payment plans available at checkout
+
**This includes a $250 pay-in-full bonus
When you join the Pre-Launch Plan Program VIP you'll get:
- Lifetime Access to PPP Curriculum + Future Updates
- Weekly Coaching & Editing Calls
- Private Facebook Group
- Copy Reviews
- Voxer Access to Brenna for 3 months
- One Year Access to Anticipation AI (this cohort only!)
Investment
6 payments of
$1084*
or
Pay in Full
$6000**
*Multiple payment plans available at checkout
+
**This includes a $500 pay-in-full bonus
Hurry! Registration ends at midnight PT
on March 25th!
We start March 30th!
Have questions?
Still have questions?
Let’s chat about it!
P.S. Don’t worry, I don’t do the high-pressure sales call thing.