THE PRE-LAUNCH PLAN PROGRAM REGISTRATION IS NOW OPEN!

Build Demand. Pre-Sell Spots. Increase Sales.

Get more eyes, more engagement, and more buyers — before your cart even opens.

The Pre-Launch Plan Program is a high-touch experience with a proven framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

Build Demand. Pre-Sell Spots. Increase Sales.

Get more eyes, more engagement, and more buyers — before your cart even opens.

The Pre-Launch Plan Program is a high-touch experience with a proven framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

Build Demand. Pre-Sell Spots. Increase Sales.

Get more eyes, more engagement, and more buyers – before your cart even opens.

The Pre-Launch Plan Program is a high-touch experience with a proven framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

The Pre-Launch Plan Program
is the same one that's helped its best students...

Sell more than 50% of their seats in pre-launch
Quadruple previous launch revenue
Have their first 6-figure launch
Close $230k during pre-launch
Get a 10X ROI on their investment
Ease their stress load by 97% (based on raw and unscientific data)

I tripled my enrollment! This is a must-have program for anyone who launches.

I loved EVERYTHING about the program.

I felt so well cared for inside this container. Brenna’s hands-on feedback was phenomenal and gave the course work real context. I now feel super confident to implement everything I learned for my next launch and have an A-Z framework on how to plan a successful launch. I also loved that there was a resource for every single part of the program.

One of the other things I loved was how to talk up my client wins in my content in a way that feels helpful and not ick. I also uncovered how to effectively target and address the stuff that was holding people back from joining my program.

After PPP, I walked away with a clear roadmap of every piece of content for my next launch as well as having resources galore to use in every launch I’m involved in going forward!

I also have a better understanding of how content fits into a launch strategy! Inside the Pre-Launch Plan Program Brenna walks you through every single step in detail of how to lock down your messaging and plan and write persuasive content that gets people fired up and ready to buy.

Not to mention, I also have a rinse-and-repeat framework to use for every launch, several killer emails to whip up a frenzy of excitement for my next promotion, and an expanded community of entrepreneurs I met inside the program (priceless!)

Lastly, I loved how much Brenna cared and how whip-smart she is (a rare and special combination in this online business world!).

This is a must-have program for anyone who launches.

SUSAN REOCH

UX COPYWRITER & STRATEGIST

What Students are Saying:

“Over 230k in closed conversions!
What is going to happen when we actually launch?!”

“This is a must-have program for anyone who launches.”

SUSAN REOCH

“Best. Money.
Spent.”

JESSICA BROOKS

“I’m obsessed with this program.”

FRENCHIE FERENCZI

Blew past our launch goal and doubled it!”

AMY NICOLE

“Launching without Brenna’s PPP is a mistake I’ll never make again.

We sold out 40% of our program BEFORE the cart even opened. And surpassed our goal by 130%.”

-Kevin Rogers | Copy Chief

When you think about planning your next launch, what starts swirling in your brain?

Is it the emails you should be writing?
The webinar slides you haven’t started?

The sales page updates sitting in a doc… untouched?

Or maybe the 97 other things that feel like they all need to be done first?

It’s a lot, right?!

And if we’re being honest, most of us just default to what we’ve done before — even if that means…

Pushing through last-minute tasks because “they” said it was important

Feeling unsure if all those Instagram Reels (that take hours to make) are really moving the needle

Hoping this will finally be the launch that clicks

And wondering (again) if it’s time to just hire someone and be done with it

But what if you didn’t need to overhaul everything?

What if the weeks before your launch actually became the easiest and most effective part of the whole thing?

What if the content you’re already creating could start building interest, trust, momentum, even sales — before you ever mention your offer?

What if your best-fit buyers were already leaning in… and pre-selling spots felt like the norm?

And what if — maybe for the first time — your launch felt clear, calm, and under control?

That’s what a strategic pre-launch makes possible.

When you think about planning your next launch, what starts swirling around in your brain?

Is it the emails you should be writing?

The webinar slides you haven’t started?

The sales page updates sitting in a doc…untouched?

Or maybe the 97 other things that feel like they all need to be done first?

It’s a lot, right?

And if we’re being honest, most of us just default to what we’ve done before — even if that means…

Pushing through last-minute tasks because “they” said it was important
Feeling unsure if all those Instagram Reels (that take hours to make) are really moving the needle
Hoping this will finally be the launch that clicks
And wondering (again) if it’s time to just hire someone and be done with it

But what if you didn’t need to overhaul everything?

What if the weeks before your launch actually became the easiest and most effective part of the whole thing?

What if the content you’re already creating could start building interest, trust, momentum, even sales — before you ever mention your offer

What if your best-fit buyers were already leaning in… and pre-selling spots felt like the norm?

And what if — maybe for the first time — your launch felt clear, calm, and under control?

That’s what a strategic pre-launch makes possible.

The Other thing a Pre-Launch Does?

It takes the pressure off your actual launch.

Because let’s be real…

Showing up “on” for days on end? Exhausting.

The mid-cart quiet stretch where your brain spirals into “what if no one buys”? Brutal.

The checkout glitch that locks out eager buyers and leaves you crying into your laptop? Been there. #truestory

With a pre-launch done right, your entire bottom line doesn’t depend on a stressful 5–10 day window.

You’ve already built interest.
You’ve already pre-sold spots.
You’re not walking into launch week crossing your fingers — you’re walking in with momentum.

And since you’re here, I’m guessing you’re done following the launch “tactics” that feel more manipulative than effective.

You’re not here for spammy countdowns, cold DMs, or selling that makes your skin crawl (or worse, makes your audience tune out).

You want a smarter, easier way to launch — one that feels good to you and your buyers.

Ones that actually reflects the kind of business you’re building.
One that works now, in a market that’s shifted.

If you’ve been quietly thinking, “Sales feel harder,” “My audience is more resistant,” or “The old stuff just isn’t working anymore…”

Let me introduce you to what actually does.

THE PRE-LAUNCH PLAN PROGRAM

The Pre-Launch Plan Program is an intimate, high-touch experience where we build your full pre-launch — together.

Over 10 weeks, you’ll clarify your messaging, map out a strategic pre-launch runway, and create the content that warms up your audience and starts selling spots before your cart even opens.

You’ll get access to the Pre-Launch Process™ — a proven method I’ve developed to help course creators, coaches, and service providers finally break free from high-pressure launches

With this process, you’ll:

Clarify your message and know exactly how to guide your audience from curiosity to ready to buy
Dial in your positioning so your audience says, “I’ve been looking for exactly this.”
Create content that builds demand, drives momentum, and takes the pressure off your launch window

Here’s how one student described it:

“PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take.

You get the A-Z of how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff.

And if you want templates and examples for inspiration, you got them by the bucketload.

I don’t think you can find anything else quite like PPP out there!”

Honestly? I couldn’t have said it better myself.

What Makes the Pre-Launch Plan Program Different

Most launch programs teach you what to say once your cart is open. PPP helps you get results before you ever pitch — by turning your pre-launch content into a sales strategy that feels good, builds trust, and gets buyers leaning in early.

Unlike generic launch frameworks or fluff-filled courses, PPP is:

Based on a tested system used by dozens of clients who’ve pre-sold spots, increased launch revenue, and launched with more ease (peep the testimonials)
Highly personalized — with feedback, accountability, and live support along the way
Designed to help you make the most of the content you’re already creating (no content treadmill required)
Run in a small group format, where I’m in the trenches with you — reviewing your messaging, guiding your plan, and giving you strategic — not generic — feedback
Spread over 10 weeks intentionally — with implementation time built in, so you can go deep without falling behind
Built for smart, discerning business owners who want more than plug-and-play — and are ready for a system that actually makes sense and space to make it their own

This isn’t about hype, hacks, or pressure.

It’s about having a clear message, a thoughtful plan, and content that quietly does the heavy lifting of your launch.

When you and I create a strategic pre-launch, you:

Know your audience is already warmed up and ready for your offer
Spark early interest - with people reaching out to ask when they can join
Use testimonials, case studies, and personal stories not just to build authority, but to create connection and show your actual personality
Build genuine trust by giving your sudience the space to make a decision - while guiding them with content that makes them feel seen and supported
Make selling feel lighter. with fun, story-driven content (yes to memes, no to fake "never doing this again" messages)
Increase revenue by knowing exactly how to build anticipation and desire before you launch

It doesn't matter if you...

Are launching your offer for the first time
Have launched before and want to optimize
Need to tweak or totally reimagine your offer
Have an evergreen funnel and want to boost conversions
Have no limit on seats — or a highly selective group
Are feeling uncertain about selling in this economy (yes, people are still buying!)
Don't use social media

When you know how to use the Pre-Launch Process™, you can move someone from “Hmm… this looks interesting” to “Where do I sign up?” — in a way that feels totally you.

Hi! I'm Brenna, the person behind these big launches.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who just “coaches” coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer pre-launch messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

Hi! I'm Brenna, the person behind these big launches.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring you to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who coaches coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

Take a peek at some of the unsolicited comments I get when I've helped students with their pre-launch:

Here's the thing:

A pre-launch isn't for the people who were going to buy anyway — it's for those who weren't going to buy at all.

Which is why during the Pre-Launch Plan Program you'll...

Discover what you really need to know and understand about your audience so you can create content that speaks directly to them

Uncover the exact language and stories to use during your pre-launch period to build trust and confidence before the sale

Get my expert copywriter eyes on your pre-launch plan and copy so you're confident your words will connect

Grab templates and examples of emails, social media posts, and more with a customizable plug-n-play formula - which takes analysis paralysis out of the equation and speeds up your content creation process

Have a step-by-step process you can use again and again for creating content strategically that sells your course, program, or 1:1 services

Finish with your pre-launch plan & copy ready to go!

I pre-sold 75% of my seats in my early bird round! And had my biggest launch yet!

The truth is, I didn’t want to enroll in PPP. I wanted to skip the hard parts and just have things work automagically – and that’s exactly what Brenna taught me to do.
With just a few easy tweaks, we created a launch plan that fit my style and didn’t force me into never-ending Tik Tok dances, social posts, or reels. We created a schedule that allowed a natural flow, solid content, and no yuckiness.
Brenna helped me figure how to be a more efficient and effective me.
She made my launch easier than ever, and I even pre-sold 75% of my seats in the early bird round.
She’s the real deal. Having her in your corner is extremely Brennaficial.”

JUSTIN BLACKMAN

BRAND VOICE EXPERT

I feel so much more equipped to market my current offer.

Before the Pre-Launch Plan Program I felt overwhelmed. I didn’t know how best to convey my messaging through all forms of content marketing without then burning myself out. Inside the program I uncovered how important VOC is and how systematic the whole process can be. I appreciated the logical sequences and discovering how to get into the hearts and minds of my clients so that I know how best to serve them.

The Pre-Launch Plan Program gives you a blueprint for marketing new and current offers. It helps you to lay the foundation for take off for your launch. I feel so much more equipped to market my current offer — and anything else I have coming up in the future. I now have another tool in my arsenal!

NINA DAFE

PR EXPERT

The Pre-Launch Plan Program isn’t just another course to collect dust in your inbox.

It’s built for people who are ready to take action — and want smart, strategic support to actually follow through.

You want accountability with a little (loving) kick in the butt to stay on track

You want customization — not cookie-cutter content or plug-and-play templates that leave you second-guessing

You crave personal support and thoughtful feedback — not “one-size-fits-all” advice

You want to be part of an intimate group of business owners who are showing up, doing the work, and going after their best launch yet (yep, even in this economy)

If that sounds like what you’ve been looking for…
Here’s exactly what the next 10 weeks will look like:

📅 We kick off the week of April 21st.

Now powered with my proprietary AI tools, aka, BrennaBots to help you get results 30-50% faster!

(It's like having a research assistant, data analyst, and junior copywriter at your fingertips!)

MODULE 1

This is where your pre-launch starts taking shape — with a message that actually lands, resonates, and drives demand.

Clarify & Categorize

Every great launch starts with research.(Not the kind that makes your eyes glaze over — the kind that gives you powerful insights that shape everything you write and say.)
In this module, you’ll go beyond surface-level demographics and start uncovering the emotional drivers, desires, and objections that influence your audience’s buying decisions.
You’ll learn how to:
Identify your audience’s stage of awareness — and tailor your messaging to meet them where they are
Pinpoint the exact language your right-fit buyer needs to hear to go from “maybe later” to “I’m in”
Extract benefit-rich messaging that positions your offer clearly and confidently — even in a saturated market

Analyze

You’ve got the research — now let’s figure out what it’s actually telling you.
In this module, we’ll review the content and messaging you’ve already put into the world and start making strategic decisions. What’s connecting? What’s falling flat? What’s worth building on — and what can you finally stop wasting time on?
You’ll learn how to:
Identify where your people are on the Awareness Journey — so you’re not talking over their heads or missing what they really need to hear

Assess whether someone is a “right-fit buyer” — or just an observer who’s not ready to take action

Analyze your research using a mix of AI and human touch so you build a strategic plan 100% based on your audience (the secret to conversions!)

MODULE 2

This is where you stop guessing and start turning your insights into a pre-launch plan that actually reflects how your audience makes decisions.

MODULE 2

Analyze

You’ve got the research — now let’s figure out what it’s actually telling you.
In this module, we’ll review the content and messaging you’ve already put into the world and start making strategic decisions. What’s connecting? What’s falling flat? What’s worth building on — and what can you finally stop wasting time on?
You’ll learn how to:
Identify where your people are on the Awareness Journey — so you’re not talking over their heads or missing what they really need to hear

Assess whether someone is a “right-fit buyer” — or just an observer who’s not ready to take action

Analyze your research using a mix of AI and human touch so you build a strategic plan 100% based on your audience (the secret to conversions!)

MODULE 3

This is where we move beyond generic nurture content and start crafting a message that sells — while still sounding like you.

Strategize

Now that you’ve gathered the research and analyzed what’s working, it’s time to map out a strategic content plan that leads your audience straight to your offer.
We’ll start by building your pre-launch calendar — week by week — using my proprietary runway framework that shows you exactly what to say (and when to say it) to build momentum.

Then I’ll walk you through my repeatable content planning system — one you can use for every future launch — to ensure your plan includes the four key ingredients of conversion content:
Personality, Empathy, Credibility, and Authority.

You’ll also learn how to incorporate AI tools (like the Brennabots!) to speed up your planning process — using your research and data to generate weekly content plans in just minutes.

Energize

Each module builds on the last — and now that you’ve built a strategy rooted in research, it’s time to bring it to life with content that creates buzz, builds momentum, and pre-sells your program, course, membership, or 1:1 offer.
You’ve already done the hard part — the research, the planning, the messaging angles. You know what your audience needs to know, understand, and believe to feel fully ready for your offer.
Now? You just need to write it.
But don’t worry — you’re not doing it alone.
You’ll get my complete library of email and social media templates, plug-and-play structures, and examples for every type of pre-launch content you’ll need.
Plus, you’ll get support from the Brennabots — my custom-built AI tools designed to help you brainstorm, draft, and refine content faster (without losing your voice or your edge).

MODULE 4

By the end of this module, you’ll have a full suite of pre-launch content written — emails, social posts, stories, and more — and the tools to confidently write high-converting messaging and copy for every launch that follows.

MODULE 4

By the end of this module, you’ll have a full suite of pre-launch content written- emails, social posts, stories, and more – and the tools to confidently write high-converting messaging and copy for every launch that follows.

Energize

Each module builds on the last — and now that you’ve built a strategy rooted in research, it’s time to bring it to life with content that creates buzz, builds momentum, and pre-sells your program, course, membership, or 1:1 offer.
You’ve already done the hard part — the research, the planning, the messaging angles. You know what your audience needs to know, understand, and believe to feel fully ready for your offer.
Now? You just need to write it.
But don’t worry — you’re not doing it alone.
You’ll get my complete library of email and social media templates, plug-and-play structures, and examples for every type of pre-launch content you’ll need.
Plus, you’ll get support from the Brennabots — my custom-built AI tools designed to help you brainstorm, draft, and refine content faster (without losing your voice or your edge).

The Pre-Launch Plan Program is for you if you don’t want just another course.

This is for you if you’re ready to take action and want a little kick in the butt to make sure you *actually* do the work.
You want a whole lot of customization because you know cookie-cutter templates and working in a silo doesn’t work for you.
You also want personalized help and to be part of an intimate group of go-getters who are on a quest to be have their best launch ever (yep, even in this economy!).
Sound like what you need? Here’s what your next 11 weeks will look like:
We kick off the week of October 7th!

Now powered with my proprietary AI tools, aka, BrennaBots to help you get results 30-50% faster!

(It's like having a research assistant, data analyst, and junior copywriter at your fingertips!)

Module 1

MODULE 2

MOUDULE 3

MODULE 4

Module 1

MODULE 2

MOUDULE 3

MODULE 4

MODULE 1

Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)
But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.
You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.
Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

Analyze

You have the research you need to get a strategic plan in place.
But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.
You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.
Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 2

MODULE 2

Analyze

You have the research you need to get a strategic plan in place.
But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.
You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.
Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 3

Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.
First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.
Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.
I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.
Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

MODULE 4

MODULE 4

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.
Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.
Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

And, Now for the Bonuses! 🎉

You Don’t Need a Huge Audience.
You Just Need the Right One.

These bonuses will help you grow your list with the right people — before you launch.

01

WHAT YOU GET

The Visibility Framework: Your 90-Day Pre-Launch List Building Plan

with Audience Growth Expert, Kylie Kelly

Ready to grow your audience before your next launch? In this bonus training, audience growth expert Kylie Kelly walks you through her signature Visibility Growth Framework – designed to help you grow your email list with aligned, relationship-based strategies that actually work (and feel good). You’ll discover the best list-building options for your unique strengths and goals, and walk away with a clear 90-day growth plan.
To make it even easier, you’ll also get access to Sally: Your AI Strategic Planner, who will help you create a personalized list-building roadmap in minutes. Whether you want to attract your first 500 subscribers or grow an already established list, this bonus will set you up for a successful launch and beyond.

02

WHAT YOU GET

From Posts to Profits: Mastering Pinterest for Long-Term Email List Building

with Meagan Williamson

Pinterest isn’t just for recipes or DIY — it’s a powerful, search-driven platform that can quietly build your email list while you focus on your next big launch.

In this workshop, Pinterest and growth expert Meagan Williamson shows you how to turn your Pinterest presence into an evergreen lead generation — one that brings in aligned email subscribers consistently, without the burnout of constantly creating content for social.
You’ll get an inside look at Meagan’s signature Pin Potential™ Framework — a 3-part system that helps you:

✅ Captivate your ideal audience with content they’re already searching for

✅ Create visibility through strategic, optimized Pin designs and keywords

✅ Convert views into high-quality email leads who are primed and ready to buy
Inside, you’ll learn:
Why Pinterest is the ideal between-launch growth platform (and how to use it to support your offers year-round)
The smart way to turn your runway content (including social posts!) into evergreen Pins that drive traffic for months
The proven Pinterest strategy Meagan and her students use to build warm audiences and generate leads 24/7 — without needing to go viral or spend on ads

Whether you’re gearing up for your next launch or building your evergreen engine, this workshop will help you turn Pinterest into a powerful part of your list-building strategy.

02

03

WHAT YOU GET

Sold Out Launches Using Conversion Quizzes

with Alefiya Khorak

If someone is not interested in buying your course, 8/10 times they say they can’t afford it, but that’s not the case.
After spending 80+ hours on finding why people don’t buy, Alefiya Khoraki found 7 reasons.
Then she built 6 types of Conversion Quizzes to tackle those 7 buying hesitations and objections.
Results?
74% opt-in rates for her Quizzes.
7,306% list growth within 3 days for a client.
Multi-6-figure launch for a $2000 cohort
Half a million dollar launch for a $350 membership
One sale a day for a $500/quarter Evergreen membership

What you’ll walk away with after this class:

Live brainstorming with Alefiya on your Quiz Hook and Angle

How to add up to 10 clients using a Quiz Funnel within 30 days of launching

Once you learn how to use DMs to sell your course using a Quiz, you'll see sales in a different light (one where it feels super easy to close 1 sale a day)

Don't have enough time in your day to get everything done?

Well, don't miss this from Brian McCarthy...

The High-Performing Entrepreneur

with Brian McCarthy

Release the mental and emotional blocks keeping you from consistently performing at your best. So you can:
Get more done in 5 hours than you used to in 8 (while doing better work)
Feel energized by your work instead of drained by it
Grow your business from a place of ease, joy, and confidence instead of stress and overwhelm
If you want to crush your pre-launch without procrastination, perfectionism, or self-doubt holding you back, don’t miss this.

PPP isn’t some random course that sits
on your virtual shelves.

Which is why you get…

A guided, choose-your-own-adventure experience designed to help you actually do the work — with the structure, support, and feedback you need to keep moving.
Each week, you’ll get what you need — whether it’s strategy, accountability, or eyes on your copy.
We alternate between:

Live Teaching + Q&A Calls — where I walk you through key concepts, answer questions, and give you the clarity to move forward

Implementation Weeks — built for doing the work, with space to ask questions and get support while you write, plan, and execute

You’ll also have a dedicated thread each week where you can submit questions or a piece of copy for me to review — and I’ll reply with feedback via text or video (whatever fits best).
The goal?
You leave each week knowing what to do, how to do it, and with support to make sure it gets done.

You’ll never have to wonder what to do next — or do it alone.

“We just had our first 6-figure launch thanks to PPP! ”

When I hired Brenna I was unsure about what I should really focus on AND totally overwhelmed with all the moving parts of this launch (I had revamped so many new parts that it felt like starting over).

I wanted everything to be fresh and not just use old templates and swipes that I got from copywriters that never fit my product or messaging.

With the pre-launch I now know how to seed in and talk about my offer in my regular emails AND still deliver content my audience wants.

I went into launch mode knowing I had a plan, purpose and strategy for all my emails and podcast.

Brenna laid it out in a way my team could follow, and I knew exactly what to share when and where. I even had the tools to seed my offer across all my platforms — even my podcast. I also feel confident in who I am attracting and how I say it to call in my audience. I’ve gained so much clarity in my audience and messaging! And, I had the biggest grossing launch ever! I quadrupled my revenue from my previous launch! It was well worth the investment!

Then I put my team member through the Pre-Launch Plan Program so we could continue to implement. The next launch we did was $136K — our first 6-figure launch!

READ EMILY’S ENTIRE CASE STUDY

EMILY REAGAN

DIGITAL MARKETING COURSE CREATOR

“I had no idea how much more calm and confident Iʻd feel about my launch. The pre-launch plan made things feel manageable and stress-free.”

Brenna helped me set up a pre-launch strategy that focused on weekly emails, live events, and social media posts ahead of time, so when I went into my pre-launch mode, everything was perfectly laid out.

Doing the launch this way feels so refreshing. Iʻm wasn’t stressed out, and I was so excited because the strategy we put into play worked! In fact, I had 7 people who asked for more information or booked a call with me an entire month before my doors opened.
The Pre-Launch Plan provided a sense of direction and made things manageable to the point where I felt stress-free and could provide dinner to my family without feeling the weight of my upcoming launch looming over my head.
And the results? A 69K launch on the very first launch of my signature program! So ya, you can say I’m pretty happy with the overall results.”

READ LINDA'S ENTIRE CASE STUDY

LINDA SIDHU

QUIZ CREATION EXPERT

Here's what happens whn you implement the Proprietary
Pre-Launch Process™

"If selling has felt stressful to you, the Pre-Launch Plan program feels like self-care!"

Mary Chhea

Fangirl

"The Pre-Launch Plan Program is very clearly a steal!"

Dr. Junaid Niazi

Medical Doctor & Life Coach

“The Pre-Launch Plan Program is worth every penny.”

Jamie Bright

Pivot Coach

"This was the most useful program I’ve ever taken! There's nothing else in the marketplace right now — you’ll never get this kind of coaching and implementation in a program. And the proof is in the data — our pre-launch yielded 230K!"!

Tiffany Noel Taylor

SOCIAL SELLING COACH

"I helped a client with their pre-launch. We only implemented maybe 30-40% of what Brenna taught me (due to time) and we more than doubled the expected revenue in our launch — and it all felt very easy!"

Amy Nicole

OBM & STRATEGIEST

“I’ve launched over nine times, and generated, high multiple, six figures in launch results. But I see how a pre-launch is going to, double, triple the results that I get!”

Sharell Weeams

BUSINESS GROWTH & SALES STRATEGIST

"There were a lot of things I loved about this program. First, I loved the emphasis on messaging. I also loved how actionable it was. I sold 8 spots during my pre-launch of a new program!"

Dr. Michelle Mazur

MESSAGING STRATEGIST

"What I really loved about the experience was being able to get Brenna’s feedback. You can tell she deeply cares."

Nina Dafe

PR EXPERT

"I truly believe this is one of the best programs I've been in! What sets this program apart is Brenna's approach- she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable."

Frenchie Ferenczi

GROWTH & MARKETING SPECIALIST

PPP is unlike ANY program you’ve taken before.

Yeah, you’ve taken a bazillion courses and trainings.

But here’s the thing:

The Pre-Launch Plan Program doesn’t just help you launch your program or course: it’s what will help you skyrocket the sales of ANY service, program, or idea.

With PPP, you'll learn the art of priming your audience to see your value long before you make an offer.

This program is about more than jus what and when to post on Instagram or sending out emails.

It's about crafting a message that resonates deeply with your audience, gets them excited, and primes them to buy before your doors even open.

The entire messaging process you learn throughout the Pre-Launch Plan Program will make it so much easier for you to finally leverage the courses and investments you’ve left gathering dust on your desktop.

When you know how to create a USP (unique selling proposition) around your offer, and have a system to create the messaging (sales argument) for what you’re trying to sell, your launch life becomes easier.

PPP will hold a spotlight up to your offer and help you define where you need to make tweaks or changes so you can get the highest conversion.
Yes, you get a simple process to pre-launch in PPP. Yes, Instagram Reels, recording Live Videos, writing your next email, or recording your podcast episodes will be so much easier.
But, perhaps most importantly, you get a roadmap to stop overthinking and start putting out the right content to draw in that perfect-fit person into your world

And, this is why PPP gets reviews and testimonials from seasoned business owners saying:

“This is one of the best investments I’ve made in my business.”

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts April 21st!

***Now powered with proprietary AI Tools***

ONLY 20 ?? SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 12 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Teaching & Implementation Calls

Private Facebook Group

Investment

$3500

I'M READY

*payment plans + pay in full bonus available at checkout

Click to see payment plans.

Pre-Launch Program Plus+ Plan

ONLY 7 2 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Teaching & Implementation Calls

Private Facebook Group

Personalized Edits

Voxer Access to Brenna

Investment

$5000

I'M READY

*payment plans + pay in full bonus available at checkout

Click to see payment plans.

Hurry! Registration ends ends at midnight PT
on April 16th!

Have questions?

Book a (no pressure) 20-minute call

Or send me a Voxer

Book a (no pressure) 20-minute call

or send me a Voxer

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts April 21st!

***Now powered with proprietary AI Tools***

ONLY 20 17 SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Coaching & Editing Calls

Private Facebook Group

Weekly Co-working "Get it Done" Sessions"

Investment

$3500

I'M READY

*payment plans available at checkout

Click to see payment plans.

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Coaching & Editing Calls

Private Facebook Group

Weekly Co-working "Get it Done" Sessions"

Personalized Edits by Brenna

Voxer Access to Brenna

Investment

$5000

I'M READY

*payment plans available at checkout

Click to see payment plans.

Hurry, Registration closes at midnight on April 15th!

Have questions?

Book a (no pressure) 20-minute call

Or send me a Voxer

Book a (no pressure) 20-minute call

or send me a Voxer

Like I mentioned earlier, PPP's Best Students Have Seen Results!

And if you look at someone like Susan Reoch who’s said:
“The investment has paid me back by tens of thousands at this point.”

PPP is a no brainer.

Now, you may not see these same results.
Everybody’s business is different, but these results are not a-typical.
And if you have a strong offer (or are in process of creating one) and an audience to sell to, this should be a very easy decision for you.
What I can promise is that I’ll do everything in my power to give you the tools you need to sell more without all the icky pressure — and have your biggest launch ever.

However, the Pre-Launch Plan Program isn’t for everyone.

Sometimes money is a real problem

Sometimes people don’t want to be held accountable in a program

Sometimes people say they want to have bigger launches, but don’t want to do the work upfront to get those results

That’s why I want to be real with you — because I only want you to be a part of the Pre-Launch Plan Program unless it’s the right decision for you.

So...

If you don’t have 2 hours a week to spend watching the trainings and implementing, this program isn’t for you.

If you don’t know what your numbers are to know if this program is going to give you an ROI, this program isn’t for you

If you don’t have an audience to sell to, this program isn’t for you.

And if this isn’t you, it’s totally Ok. I just want you to have all the information upfront so you can make an informed decision.

But if you’re thinking this *is* for you, but feel a little hesitant about making the investment, let me ask you this:

How many extra spots would you need to sell in your own program to get an ROI?

Let’s do the math:
If your program is $2000, that’s just a couple of sales .
If your program is $1000 that’s just a few sales.
If your program is $4000, one sale does it.
For example, let’s take Voice Expert Justin Blackman.

He’s pre-sold 10 spots in his current launch (50% of his total goal) in pre-launch.

That’s the 2nd time he’s done it (the strategy you uncover in PPP can be used again and again for future launches) and each spot was $2,750.

That’s $55k in revenue!
If we look at those numbers, that’s a 1,471.43% ROI (this workshop is just $3,500 and you’ll get the exact same information as Justin).
So, when you’re contemplating your decision, I’d ask you to consider your numbers, and what would it look like to have a repeatable strategy for EVERY launch you do that increases revenue.
So, I want to ask you, how much is the offer you’re selling?
In most cases, if sell just 1-2 more of your thing, the Pre-Launch Plan Program is essentially a bargain (especially because you can rinse-and-repeat this strategy for EVERY promotion you do moving forward).
And it’s not just about the money. Justin also said to me that this process “…Is way less pressure. It’s really just made everything so much easier.”
Want your next launch to feel “easier?”

Get one of the 20 ?? spots left inside the Pre-Launch Plan Program.

HERE'S WHAT KIM DALTON FUNK IS SAYING:

HERE'S WHAT KIM DALTON FUNK IS SAYING:

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

Check out Susan Reoch's success:

"I 10x'd the investment on my first launch after taking PPP!"

"I 10x'd the investment on my first launch after taking PPP!"

Check out Susan Reoch's success:

Even more results from past Pre-Launch Plan Program participants!

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.
It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.
I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.
It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius.
I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

You’ll also get:

Examples Out the Wazoo

I don’t know about you, but I need to see an example that goes along with the system I’m learning to make it truly applicable. So with each structure-late you get, I’ll also provide a copy of how it works in the “wild” to make implementation even easier.

Non-Templatey Templates

And no, not the mad-lib style you can grab on Pinterest. My templates are more like structure-lates. I give you the structure of what goes into an email, social post, etc., and show you how to put it into your own words so it’s uniquely YOU.

Launch Outline

Not sure what emails need to go into your live launch? I’ve created an outline for you so you know exactly what emails to send once you’re in full launch mode.

Story Strategy Worksheet

Easily uncover what stories you should tell to get your audience laughing, connecting, and relating to you on a deeper level in a way — while also staying relevant and strategic.

Customizable Pre-Launch Calendar

I’ll show you how to give yourself plenty of space and map it out on a customizable calendar so you know exactly what you need to do at each phase of your pre-launch/launch.

Voice of Customer Organizational Tool

I’m not what you’d call super organized, but when it comes to VOC, I don’t play. I’ll give you my simple tool for keeping all your customer research organized (BTW, this tool is something you’ll be able to use not only for this launch, but will help you with every single piece of content you put out in the future).

Launch Email Templates

Know exactly what to say (and when) once your cart opens. These launch-ready email templates are designed to match the tone and strategy you’ve built in your pre-launch — so your momentum doesn’t fizzle when it’s time to sell.

How to Blow Up Your Email List During Pre-Launch

Grab the training on innovative ways to grow your email list during your pre-launch so you have an eager list of buyers waiting to snap up your offer!

🤖 The BrennaBots: Your Strategic AI Assistant

Think of these like mini-Brennas trained to help you think, plan, and create like a launch strategist.
Whether you need help analyzing your voice-of-customer research, brainstorming hooks, tightening up your messaging, or drafting a caption or email — the Brennabots are here to guide you.
They don’t replace your voice — they amplify it.
Custom-built using my own frameworks and prompts, these proprietary AI tools will save you time, get you unstuck faster, and help you implement everything you’re learning inside PPP.

From research to writing, and strategy to structure — the Brennabots are like having a strategist and copywriter on call, 24/7.

The Pre-Launch Plan Program is for you if:

You want a proven, repeatable, step-by-step system for marketing and selling your offers with less pressure

You’re tired of the hustle that comes from traditional launching and are looking for a way to sell more of your program or service without the typical launch frenzy

You have a new offer and know that pre-launch is best way to launch it

You have an established program or service and want to increase sales from your existing list and audience

You have an evergreen offer and are looking for a way to boost revenue

You’re a course creator, coach, or high-end service provider and recognize the old launch model is dying off and people need more time and space in their buying decisions in 2024 and beyond

Totally love the idea of an easeful launch, but feel stuck on where to start and how to pull it off

Questions you might have...

How long is the program?
10 weeks. We start the week of April 21st!

When does the new cohort start?
The week of April 21st, 2025.

How is the program structured?
Another great question!
As soon as you join you get immediate access to all the curriculum, and you’ll get periodic updates as we roll out our proprietary AI Tools aka BrennasBots.
Then the coaching/copy review calls are every week, besides implementation weeks. Everyone is guaranteed a hot seat and personalized edits (which is why I’m keeping the group small!).
I’ve also built in implementation time and support into this program, so you get stuff done (and not have another program sitting on a Kajabi portal).
One of the last participants said PPP “is as close as you can come to 1:1 without the price tag.” I agree!

Do I get immediate access to the program or is it dripped out?
Yes! You’ll get access to all the curriculum.
And throughout the program you’ll also be getting updates as we implement our new —and exclusive — proprietary AI tools, aka BrennasBots

What days are the calls on?
The calls will be on Mondays, at 1pm Pacific Time, with the exception of Monday, May 27th (for U.S. Memorial Day). That week the call will be on Tuesday, May 28th, at 1pm PST.
Our first call is Monday, April 21st, at 1pm PST.

What if I can’t make the calls?
No problem. There have been several students who’ve gone through the program with lots of success and haven’t been able to make it to the calls.
Here’s what PPP’s Sarah Dobson had to say:
“I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!”
Also, every week you’ll have an opportunity to submit copy/questions and get personalized feedback via video if you can’t make the call.

How long do I have access to the content for?
When you join this cohort you’ll have lifetime access to the materials, including the proprietary AI tools.
However, this is the last time I’m guaranteeing lifetime access so if you’re thinking about joining, now is the time!

How much time should I allocate to PPP each week?
Great question! On average, about 3 hours a week to listen/watch the modules, do any activities associated with the curriculum, and come to the Coaching + Editing Calls.
The videos/modules are set up to be quick and to the point.
Also, there are implementation weeks built in where you can have a little breathing space, catch up, or take the week off!
And this cohort things will go faster than ever with the introduction of BrennaBots to help use AI to get more done in less time. I estimate that things will go 30-50% faster for this cohort than in past ones!

I’m short on time - should I take PPP next time you offer it?
First, I totally respect if you feel like now is not the right time. With that being said, taking programs is like having a baby — there’s never a “right” time.
And since this is the 7th time running the program, I’ve had people tell me it wasn’t a good time, but when the next enrollment happens they are in the exact place they were the last time.
Since we’re busy business owners, I’m not sure there ever is a right time. It’s more about deciding that you’re going to make it the right time.
Plus, this next round will go faster than ever as we implement our new proprietary AI tools, AKA BrennasBots.
Second, I’ll be offering the Pre-Launch Plan Program in the future, but I can’t promise that it will be at the same investment with the same level of support.
In fact, my plan is to raise the price in the near future. (I don’t say that to scare you, just so you have the right information to help you make a decision.)
Also, I won’t be running the Pre-Launch Plan Program again until at least Fall 2025 (tentatively) — which means that you won’t have access to the Pre-Launch Process until the next summer.
How much potential revenue are you losing by waiting?
For example, PPP’s Tiffany Noel Taylor had a $230k pre-launch — what would’ve happened if she didn’t join the program when she did?
But only you can determine when is the best time for you!
Also, happy to chat with you over Zoom or Voxer to help you determine this!

I’m a copywriter/VA/OBM. Can I take this program and use it to help with client work?
Yes! Several PPP students have taken the program so they can use the Pre-Launch Process on client work!
Plus, the extra advantage is not only can you use it for client work, but on your own launches. #win-win
Just look at what Sales Copy & Voice Expert Kim Kiel said about PPP:
Brenna’s Pre-launch Plan Program was a great investment! It gave me a new service to add onto my launch copy packages – I sold a Pre-Launch Plan to a new client and doubled my investment in the program. Plus it provided great insights into my own messaging as well. If you’re in the launch space – whether you’re writing your own copy or writing launch copy for others – you need to work with Brenna. It was one of the best investments I made in my business.
However, you should know that my plan in the near future is to change how this program is structured (and priced) for individuals who want to use this process for client work.
So, if you’re thinking about it, NOW is the time.

I just launched / am in the middle of launching / launching soon / not launching until next year. Does taking PPP make sense right now?
Yes, yes, yes, and yes!
What you learn and all the resources inside the program will benefit you no matter what stage of “launching” you’re in.
If you just got done with a launch, taking PPP now will help you prep for the next one while also gaining knowledge on how to:
collect better voice of customer
plan your promotional calendar
strategize a lucrative pre-launch
write copy that builds anticipation while it converts
…all while becoming a better copywriter for your own business.
Plus you’ll be WAY ahead (that’s always a great feeling!).
If you have a launch coming up soon, there’s no better time to join because the sooner you get pre-launch content out to your audience, the better your chances are to have a successful launch!
And if you have a launch coming up in the future, everything you learn will help you prep well ahead of time and start calling in early buyers who are ideal clients.
Jess Brooks says,
“Everything that is taught is super practical and can be applied to more things than just launches. The skills you learn can also help you tighten up your offer and get clearer on your messaging.”
And Susan Reoch said,
“This is a must-have program for everyone who launches!”
So yes, this program is for you, no matter where you’re at in your launch journey!

I’m a service provider. Will PPP work for me?
Absolutely! Using a strategic pre-launch to sell your services is a great way to get booked up and not feel like you’re selling all the time to get clients.
Everything you learn inside PPP will give you an easy, repeatable process to attract more clients.
Plus, when you’re just selling your services all the time, it can start to be a static message to your audience.
PPP’s Mary Chhea said, “I don’t launch and I booked up faster than ever!”
When you do the Pre-Launch Plan Process™ you create anticipation and desire for what you offer, so you become the best solution when you do put an offer in front of people.
Here’s what 1:1 service provider Susannah Juteau said about the program:
“The Pre-Launch Plan Program gives you a guided plan, so you have a strategy before your launch to speak about your service and knock down objections authentically without it feeling like a sales pitch! So glad I joined the program!”

I feel like I need to grow my list/audience before taking PPP…
I hear you. Having an audience to sell to is an important part of the sales process.
But, a problem I see is that people spend time on list building before launching, when they really should be working on their messaging SO they attract the right audience. Because if you build a list of the wrong type of buyers, you are wasting precious time and resources.
The Pre-Launch Plan Program is designed to help you nail your pre-launch pre-launch messaging first, which not only helps you create a super effective pre-launch, it also helps ensure you grow a list of eager buyers.
When you join PPP you get immediate access to the bonus workshop on How to Blow Up Your Email List During Pre-Launch! So you can grow your list, while you work on your pre-launch!
Also, students have gone through PPP and have had extraordinary results with a *smallish* email list. Look at Susan Reoch as an example. She tripled her enrollment with a list of 800 people, and continues to have her “biggest launches ever” without huge growth to her list.

What if I have an evergreen funnel?
What I show you inside the program can be applied to your evergreen funnels.

What's the difference between this PPP Live Cohort and the PPP Self-Study program?
Great question.
PPP self study is only the curriculum, there is no live support.
With PPP live you get access to the FB Group, weekly teaching and implementation calls, Q&A threads, etc.
If you just want info, PPP Self Study is for you.
If you want accountability, community, feedback, support, and a place to ask questions, PPP Live is the place for you.

I've had 6 figure launches in the past. Can PPP really help me?
OMGosh yes! In fact, if you’ve been having 6 figure launches already without an extended launch runway, adding a pre-launch is like adding gasoline to your launch.
The fact is, you’re probably missing out on sales not doing a pre-launch.

Do I have to use AI?
No! I started this program before AI so I know you can get the same results not using it.
However, using the AI Tools I have created will expedite the process significantly.
Also, you can choose which AI tools to use. For example, you can use the research tools and forgo the writing tools.
You get to choose your customized experience.

I've been burned by programs before? What makes PPP different?
The sad reality is that there’s a lot of people who do great marketing that lure you in, but have sucky programs.
I also know that it doesn’t matter how much I tell you what a fantastic program PPP is.
But what I can tell you is that more than 1/2 the people that have gone through PPP have either given it a written testimonial (you can see these on the sales page) or have taken time out of their busy day to record a live case study interview with me.
I encourage you to reach out to anyone who’s gone through the program and ask them about their personal experience.
Or, if you have a specific question I’ll put you in touch with a student that I think can best help you with determine the right decision is for you.

I’m nervous about the investment — 2025 hasn't taken off as expected.
I totally get it — investing can feel a little scary.
First, I want to direct you to all of the testimonials, videos, and case studies on this page about other’s people experiences and how they felt about their investment so you know it’s not just me saying, “this is great!”
Second, if you’re in your business to make money, and want a step-by-step plan to increase sales without increasing stress — where every piece of content does the heavy lifting for your sales promotions, then “YES!” this program is for you.
This isn’t just another course! PPP is a high-touch, high-level group program that’s a hybrid of curriculum-based teaching (I even consulted with a curriculum development specialist), business coaching, and copy coaching.
Students have seen results like a 60% increase in revenue compared to previous launches and selling out 50% of their spots before their doors open.
And PPP participants have seen BIG wins and have said this is the Best. Money. Spent. and that they are glad they “took the plunge.”
A lot of students make back their investment before their cart even opens, just like Marianna Henninger recently did.

LOOKS AMAZING. I WANT IN!

So, if you got down this far you might be wondering,

“Is this really for me? Can’t I create a pre-launch myself?”

My guess is that you wouldn’t be this far down here if you thought you could.
And even though I’m not teaching rocket science, there IS a lot of science to what I teach.
What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.
Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.

But, if you’re like many of my clients, it’s not just about the money.
It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.
You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).
Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

And that was before BrennaBots, our proprietary AI tools, were part of the curriculum!

My guess is that you wouldn’t be this far down here if you thought you could.
And even though I’m not teaching rocket science, there IS a lot of science to what I teach.
What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.
Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs.

But, if you’re like many of my clients, it’s not just about the money.
It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start.

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.
You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).
Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.

Before the Pre-Launch Plan program I felt overwhelmed and confused. I wanted to know how to create a strategy for a pre-launch that lasts for weeks. I saw people doing it and loved how natural it seemed but I had no clue what topics should go into it.

There’s so much I love about this program, but if I had to choose one, I really loved the support and feedback on my emails and posts from Brenna. I left the program a better writer! I also loved the different templates for emails that I can use not only during pre-launch, but for all my emails. Such a time saver!
During the program my life had a major hiccup and I wasn’t able to participate fully during the writing implementation, but I still left with a solid strategy, several emails written and social posts done.
I also have fully developed a pre-launch strategy, a compelling elevator pitch and clear benefits for my new offer (that didn’t exist when I first started this program). I feel fully prepared to have a pre-launch that leads seamlessly to my founding member launch.
As a messaging expert, it was nice to be working with someone who shared my philosophy around messaging and knew her stuff. There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.
I also was really impressed with the structure of the program. It was super actionable and implementable.
Thank you Brenna for helping me create a pre-launch campaign that will make my audience excited for what’s to come!

DR. MICHELLE MAZUR

MESSAGING STRATEGIEST

Ready to go into your next launch and promotion feeling energized instead of scattered?

There’s a reason why I’ve run this program 4 times.
What I teach works. Just take a look at the testimonials and case studies.
I know it’s a big claim, but this program will make everything different inside your business.
If you have questions, let’s jump on a call and chat. I’ll even give you my phone # (because who wants another Zoom call?!).
So if you…
> Want a repeatable system that helps you be strategic with your content (especially since you’re putting out content anyway).
> Are tired of the churn-and-burn that typically comes with launching and selling.
> Want your pre-launch content to act as a way to warm up your clients, pre-sell your program, fill spots early, and feel super confident when your doors officially open.
> And, the biggest question of all, if you want me to help you do it all…

If so, I invite you to grab your spot in the March cohort of the Pre-Launch Plan Program.

JOIN THE INTEREST LIST

I'M READY!

Here’s what other Pre-Launch Plan Program Students are saying:

Here’s what other Pre-Launch Plan Program Participants are saying:

I learned how to use the plan with small launches and 1:1 offers, not just courses or group programs.

Before the Pre-Launch Plan Program, I felt confused and overwhelmed by the idea of prelaunch. I knew I was missing something, but couldn’t figure it out on my own, even though I’m in the marketing field myself.
One thing I discovered inside PPP was how micro you really need to get with your content & strategy to meet your audience where they are and get them where you want them to go. Big, sweeping promises and anything too vague is absolutely not gonna cut it marketing to a modern audience.
And as a result of taking PPP, I now have a clear understanding of exactly which steps to take to create my plan, resources I can use over and over again, and AI tools to make all of this sh*t easier.
My favorite thing about PPP was how clearly everything was broken down, how many tools Brenna created, and how there was no gatekeeping of information to upsell into another program. The PPP program is COMPLETE.
My biggest win was seeing how to use the PPP plan with small launches and 1:1 offers, not just courses or group programs.
One thing I really liked about Brenna was how available and attentive she is. I was so impressed by how available she was with each person’s feedback and meeting their needs in a group program. She really took time to provide a high level of support.
The Pre-Launch Plan Program is a step-by-step program where you learn all the strategic and tactical steps needed to understand how to set up your pre-launch for success. You get feedback from an expert who’s deeply immersed in all things pre-launch. You walk away with everything you need to launch any kind of offer.

Michelle Pollack

Executive Leadership Coach & Speaker

Our show-up rates jumpted back up and we more than doubled our conversions.

I’ve been launching since 2013, and our launch process had been working for us for years, making millions. But we started to notice that attendance, email open rates, and show-up rates were going down and down, until we were down to around 6% show-ups. Each launch, we kept having to increase our ad spend to keep up with the decrease in attendance, and that’s when I decided to jump into the Pre Launch Plan Program.
Instead of our usual two-week invite sequence, we added four additional weeks of layered content, and suddenly our live show-up rates jumped back up to 19% and our email open rates went from about 20 or 21% back up into the 35-40% range. In the past we were converting at 1- 2%, but now we’re up over 4%. Plus a really exciting thing happened during our pre-launch — our content really resonated with the high-ticket clientele we wanted to reach, which turned into a $60,000 sale before we ever opened doors.
PPP has helped us by warming up the audience in a very real way – not through hype or generic “excitement” but by changing how the audience sees themselves and what they’re capable of achieving with our methods. When they anchor in that belief during pre-launch, they enter the launch in a state of curiosity and anticipation, rather than resistance and doubt. This is what drives up attendance, engagement, and sales, while drastically reducing our ad spend. PPP has reenergized our entire launch strategy. Highly recommend.

Julie Cabezas

Copywriter to the Stars

You walk away with everything you need to launch any kind of offer. PPP is COMPLETE.

I have to be honest—I wasn’t planning on joining the Pre-Launch Program. I felt fine before I signed up. It was one of those programs I had looked at every time Brenna launched it, and every time I’d think, I’m sure there’s value here, something smart for me…
What changed everything was Brenna. She reached out to me personally. She answered all my questions. And it wasn’t just surface-level answers—she took the time to really listen and help me understand how this could apply to my business.
Inside the program, I discovered how to get so much more specific with my content—to speak to my ideal customer in a way I never had before. Brenna made content creation feel accessible—and gave me tools I can return to again and again. I even started going live, which I never would’ve done without this push. People responded so positively, and it’s something I plan to keep doing long after the program.
But the biggest transformation? The support. It was on a whole other level.
Even inside a group program, it felt like a hybrid between group and 1:1 support. Brenna was right there with me—every time I hit a stumbling block, she showed up, ready to help me figure it out. She was as invested in me figuring it out as I was, and I felt like she genuinely cared that I got what I needed to feel confident and move forward.
It’s rare. And it made all the difference.
She also gave me permission to repurpose content—something I was nervous about, especially when it came to using AI. But the way she reframed it helped me see that if I’m using my words, ideas, and conversations, AI just helps me find new angles. That shift alone was such a time saver and a confidence booster.
My favorite part of the program? The personalized feedback. Every step of the way, I felt supported and seen. It didn’t matter if I was on a group call or had a private question—Brenna was there, making sure I didn’t get stuck, making sure I could implement what I was learning.
The result? I’ve created more content than ever before—and now I have a bank of material I can revisit, repurpose, and reuse. And I’m still mid-pre-launch, but the energy around my business feels completely different.
This program works whether you have a group offer or work with 1:1 clients—it’s that versatile. And while the content and teachings are amazing, what really makes it special is Brenna herself. She’s knowledgeable, accessible, fun—and she genuinely cares about your success.
I’d do it again in a heartbeat.

Jen Liddy

Brand Voice & Messaging Strategist

I got clear on my message.

I felt disorganized before I joined the Pre-Launch Plan Program.I didn’t know the importance of not teaching so much, and the value of curiosity style post and/emails.
One thing I learned during PPP is that I actually enjoy marketing and the psychology behind it, despite having ESL [English as a second language].
I really liked Brenna’s demeanor and ability to get clear before answering my questions.
My favorite thing about PPP was the weekly calls and my biggest win was my ability to get clear on my message to my market.

Jcarlos

Therapeutics Trainer to the Non-Golfers

I FINALLY started getting engagement with my emails!

Before the Pre-Launch Plan Program, I didn’t know the importance of having a good strategy and doing market research and felt extremely overwhelmed.
During PPP I gained a deeper understanding of how to refine and strengthen my messaging. Now I have a more impactful and well-defined message that clearly resonates with my audience.

My favorite part was the actionable steps and clarity it provided to transform my ideas into a compelling message — and how helpful people were in the community.
My biggest win was gaining clarity and refining my message. Before PPP, I felt scattered and uncertain, but now I have a clear direction. Also once I reworked my emails I started getting engagement. Finally!!!
What I loved most about working with Brenna was her accountability and thought-provoking guidance. She takes the time to truly dive deep,something I haven’t experienced with other coaches. She helped me realize that I had more value to offer and that my messaging wasn’t connecting because it didn’t align with what my audience truly needed.
PPP is a bomb program that offers a step-by-step system that helps entrepreneurs create a clear, intentional strategy to build excitement and trust with their audience before launching a product or service. It’s all about refining your messaging, addressing objections upfront, and warming up your audience so they’re ready to say yes when it’s time to launch.

Ivorie Mayes

Copy Coach

I felt like I was flying by the seat of my pants before I joined the Pre-Launch Plan Program.

Before the Pre-Launch Plan Program, I didn’t know what I did not know about pre-launching.
One thing I learned or discovered inside PPP was that pre-launch is about selling your methodology, process, or framework not your program, course or offer.
As a result of taking PPP, I now have a roadmap (and loads of exceptionally useful supporting templates/tools) that will help me plan and execute launches.
My favorite thing about PPP was putting the GPTs to work. Magic.
One thing I really liked about Brenna was witnessing her working through scenarios on the fly in a live setting.
The Pre-Launch Plan Program is an a-z roadmap of pre-launch planning.
I am really happy I participated in PPP. I do not doubt I will be returning to the lessons, tools and templates again and again.

Amy Greene-Dittz

Web Designer/Digital Strategist

I felt overwhelmed before I joined the Pre-Launch Plan Program.

Before the Pre-Launch Plan Program, I didn’t know how to structure my prelaunch content to strategically move buyers through the different awareness stages.
One thing I learned or discovered inside PPP was how to take voice of customer research and turn it into the prelaunch content move buyers through the different awareness stages. I also learned how avoid teaching potential buyers too much (so they don’t purchase).
As a result of taking PPP, I now have a solid prelaunch plan that I’m excited to use!
My favorite thing about PPP was Breanna’s availability to review ideas, plans and copy.
My biggest win inside PPP was creating a detailed prelaunch plan for the next launch of The Copywriting Inkubator. I had a calendar of topics PLUS a weekly breakdown of the hook, outline for a video/live plus social media and blog ideas. It was a such a relief to break for the holidays knowing I’d done the heavy lifting.
One thing I really liked about Brenna was how generous she is with her knowledge and expertise.
The Pre-Launch Plan Program is a complete prelaunch system to move people through the stages of awareness and get them in the strong position to buy. It’s strategy and content based on research, delivered in a container that means you’re fully supported by Brenna’s experience and expertise.
The bonus call was actually great though — to have time to implement a little more and then come back with final questions, that was nice.
You rock. It was such a great investment.

BELINDA WEAVER

Copy Coach

I have more and more people inquiring to work with me from my content.

I felt like I was missing the mark on speaking to my ideal client through my content. My marketing wasn’t delivering the message that they needed to hear which had me working harder and spending more time on discovery calls before I joined the Pre-Launch Plan Program.
Before PPP, I didn’t know how vague my copy really sounded even though I worked hard at being more specific. I didn’t realize I could go deeper. It actually made copywriting more fun!
Now I’ve learned how to talk about what makes me different with specificity. This has helped me stand out in a crowded industry.
I also now have pre-launch and launch content that I can rinse and repeat for as long as I am running the same business. It has helped me learn how to sell myself and my unique business approach so I can apply the copy assets to many other offers. This will save so much time and frustration!
My favorite thing about PPP was doing the VIP tier because Brenna gave me a lot of support! She was so kind and patient with me as I kept on working on extracting a more vivid description of what I do and how I help my clients.
One thing I really liked about Brenna was how kind and patient she was with me. She asked REALLY good questions which helped me get clear on my messaging.
My biggest win inside PPP was the clarity and confidence I gained to sell my offers. It made me excited to share because I finally felt I knew how to articulate my signature program’s value! I have more and more people inquiring to work with me from my content.
The Pre-Launch Plan Program is the messaging strategy you didn’t know you needed. If you’ve felt like you’re all over the place with your messaging, this will get you clear and organized, thus making you the clear best decision for your dream clients.

Vanessa Ann Miller

Business Coach & Strategist

As a result of taking PPP, I now have solid messaging, positioning, offer, and pre-launch content planned out.

I felt lost before I joined the Pre-Launch Plan Program. I didn’t know why my messaging wasn’t landing with my audience and my launches weren’t doing so great. One thing I learned or discovered inside PPP was to really listen to what your audience wants, instead assuming what people want. As a result of taking the program, I now have solid messaging, positioning, offer, and pre-launch content planned out.
My favorite thing about PPP was the VIP Voxer support with Brenna and our group calls with the members.
My biggest win inside PPP was getting clear on my messaging and positioning and feeling more confident about my upcoming pre-launch.
One thing I really liked about Brenna was her analytical mind and how insightful her questions were. She’s brilliant in her approach and figuring out the missing pieces in my business to help give it a more solid foundation.
PPP sets the stage for having solid foundations in your business which position your messaging and methodology as an expert in your field so you are attracting your dream clients.

DR. CELIA VARGHESE

Coach for mom business owners

After taking PPP, I now have so much more depth to my pre-launch strategy and a whole new way to look at launching all around.

Before I joined the Pre-Launch plan Program I felt like a clear and effective pre-launch plan rested behind a veil, the edges were visible, but the details and real strategy were deeply unclear before. I didn’t know how a pre-launch plan genuinely fit into the launch cycle other than to drum up excitement.
After taking PPP, I now have so much more depth to my pre-launch strategy and a whole new way to look at launching all around. One thing I discovered inside the program was that pre-launch makes your launch easier because of pre-selling seats and getting the audience excited — but it also addresses the pain points, objections, and all that jazz. It’s like it magically removes the barriers and moves ideal buyers right into that beautiful space where they are ready to plunk down their card and hop right in.
My favorite thing about PPP was the coaching calls and the community that was formed on them. Love! The calls were so fun and the opportunity to thrive that was created was AMAZING! I am very grateful for these past few months. Thank you!!!
My biggest win was the new thought process around strategy, and a deeper focus on the awareness journey and buyer belief statement and how to bring them to that belief so they are ready to join, buy, and generally do the things.
I would describe the Pre-Launch Plan Program as a method of making your launches easier, making more money, AND bringing you so much closer to where your ideal client is in their journey. There’s so much great insight, it’s insane! It’ll make all of your marketing, and really your business as a whole, better. It helps you create a deeper relationship with your business and your bestest favoritest clients.
Brenna’s amazing. It has been a pleasure and I cannot wait to hopefully work with her again in the future!

Laura Kendrick

Copywriter

PPP is a complete solution to help you generate pre-sale interest —and revenue—in the 6 weeks before you open cart.

I felt curious, convinced, and optimistic before I joined the Pre-Launch Plan Program. Before I didn’t know how to properly launch or pre-launch. I now have a much better understanding of my customers, and how to position my offer.
One thing I learned or discovered inside PPP was personas, voice of customer, and copywriting are EVERYTHING! My favorite thing about PPP were the live calls.
PPP is a complete solution to help you generate pre-sale interest (and revenue) in the 6 weeks before you open cart. PPP had everything I needed.

Sidneyeve Matrix

Graphic and Instructional Designer

My biggest win inside PPP was learning how to write good copy!

I felt lost before I joined the Pre-Launch Plan Program. I felt that way because other online marketers and coaches were not doing a deep dive into pre-launch (which is not criticism of them, they were focusing on other parts of being an online course creator).
I have taken a lot of courses about marketing but pre-launch was the missing piece, and I knew that which is why I signed up so quickly. I didn’t know how to prep people on my email list for an upcoming launch. This troubled me because my course costs $2K and it’s a big ask to get people to shell out that amount of money if (a) they don’t know you very well and (b) you spring this on them during a webinar or workshop.
My favorite thing about PPP was the weekly calls and the small group. I felt that I was getting individualized attention to my specific niche, course idea, and the copy I was writing. The input from other people on the call was a benefit. Also, listening to others and hearing what concerns they had about their own courses. I now have a bank of solid emails that I can use to let people know that this course is being launched. I also feel a lot more confident.
My biggest win was learning how to write good copy! I’d say that PPP is a program designed to help you nail down where your ICA is in their journey, and how to talk to them (in emails and social media posts) way before you launch. It’s a program designed to make people want to sign up for your course the minute you open your cart because they’ve been made aware of how it can help them. That way your open cart period doesn’t have to be a beg-a-thon filled with fast action bonuses and razzle-dazzle.
By the end of the program, I wished that it would keep on going because I felt like I was learning so much!

Jenna McLean

Artist and Business Owner

After taking PPP, I now have confidence and a clear strategy going into the next launch of my course.

I felt a bit scatterbrained before I joined the Pre-Launch Plan Program — I didn’t know how the heck to even put my pre-launch together. I had heard of pre-launching and a pre-launch runway but I really didn’t know how to approach it.
After taking PPP, I now have confidence and a clear strategy going into the next launch of my course. Also, that pre-launching doesn’t have to be complicated (I was making it complicated in my mind!)
My favorite thing about PPP was the support from Brenna. Even though I didn’t get the VIP version of the program, I still felt like a VIP. She took extra time when I needed it and was always so quick to answer my questions. I truly felt valued by her. She made me feel so supported inside of a group program. She was a mentor, teacher, and friend and I’m so thankful to know her.
The Pre-Launch Program is a step-by-step program that shows you how to take your audience across the invisible bridge to your offer. It helps people to know and understand what they need to in order to make an informed buying decision when it comes time to open the cart to your offer. It also helps you to become a better copywriter and marketer.
My biggest win was realizing that I’m a better writer than I give myself credit for and that if I just start writing and experimenting with the right direction and support, I can write copy without being a copywriter.
Thank you so much, Brenna. I’m truly so thankful that I chose to join PPP. I would do it again in a heartbeat.

ASHLEE WRIGHT

Registered Dietitian

I really loved the structure of the training. It’s so easy to follow along with the modules and the resources!

The Pre-Launch Plan program is a step-by-step plan of how to write your content that gets people queuing up for your program before you open doors, hosted by one of the copywriting greats!
Before PPP, I always felt like I was cobbling things together as I went along with launches. So, before taking the Pre-Launch Plan Program I wasn’t even sure what would go in a pre-launch plan. I didn’t know how to schedule things or what the plan should look like — I was completely clueless.
As a result of taking PPP, I got a clear plan of action for my next launch—and a skillset + resources that I can use to craft pre-launches for absolutely anything I want! I can use this for future freebies, my podcast, offers, etc. And I can even craft pre-launches for future clients.
I really loved the structure of the training. It’s so easy to follow along with the modules and the resources Brenna has created. I love having the training video up on one side of my screen & the Google Doc open on the other half. I could easily listen to what Brenna was saying, pause the training, & do whatever the task was! It made me feel so accomplished & was an efficient way for me to work.
Not to mention, the people inside the program are just next-level incredible humans & business owners! We were always celebrating something. And even though I wasn’t able to make the live calls, the Facebook Group setting allowed me to feel connected to them!
It’s obvious that Brenna has poured care and attention to detail into this program. She deeply cares about her students and their success. It’s apparent every single step of the way!

BRITTANY HERZBERG

SEO + Case Study Copywriter

My biggest win inside was pre-planning content so it’s less work when the pre-launch begins!

I’d describe PPP as a program that helps you plan and write content for upcoming launches so selling spots in your program comes easier.
Before taking the Pre-Launch Plan Program, I was a little lost on what to do between launches. But now I have a structure, pre-written plan/outline for my next pre-launch. My favorite part of the program was Brenna’s edits on my sales page (amazing!) and edits to my emails.
My biggest win inside was pre-planning content so it’s less work when the pre-launch begins.
One thing I liked about Brenna is that she’s very personable, relatable, and she was always quick to reply and edit things. Overall she’s just a very kind, approachable person!

ERICKA ANDERSEN SYLVESTER

WRITING COACH

I now have a clear strategy I can follow each and every time I launch.

I felt a little insecure before taking the Pre-Launch Plan Program. I wasn’t sure if what I was doing was the BEST strategy for pre-launches. But as a result of taking PPP, I now have a clear strategy I can follow each and every time.
My favorite thing about the program is how hands-on it was. My biggest win was writing a pillar piece of content that helped clarify my new direction in my business.
Brenna’s the smartest cookie and quickly identifies gaps, fluff, or lack of flow. She asks great questions that help clarify things you didn’t even know were unclear. She’s supportive and makes you feel like you got this.
PPP helps you create anticipation, buzz, and desire for a product or service. When I enrolled in this course, I thought I’d get a “system” to streamline the pre-launches I was already doing. But what I got was way more than that. Brenna’s course has changed the way I see pre-launches.

VALENTINA VOLCINSCHI

Launch Specialist for Supplement Brands

I developed a full pre-launch plan during the program!

I felt a little disorganized before taking the Pre-Launch Plan Program. I didn’t know what I needed to do to prepare potential clients for the launch so that they’re ready to buy.
As a result of taking PPP, I have a clear plan for pre-launch content and a system to help get clients ready to buy during launch. My favorite thing about the program was Brenna’s legendary generosity, and my biggest win was developing a full pre-launch plan!
Brenna is very generous with her students — she really goes above and beyond and has a depth of knowledge and expertise on pre-launching! I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!

SARAH DOBSON

Research grant consultant and
academic career coach

The calls were full of supportive, awesome peers and colleagues!

I was feeling overwhelmed with what I was offering, who I was talking to and where to start before diving into the Pre-Launch Plan Program. I tend to get caught up in my head and make things way more complicated than they need to be. Basically, I do the complete opposite of what I’d advise any of my clients to do because it’s me and my stuff.
Brenna gave me the tools and the gentle encouragement to allow simplicity and straightforwardness, vs getting caught up in complication and endless delays. I left PPP with much more clarity and confidence in my new direction, and have been able to distill all the research and target market discussions down to topics and talking points that let me really dig into my “why” and share my passion.
The calls I attended were full of supportive, awesome peers and colleagues. They helped me see the vision I hadn’t yet fully formed, and cheered me on every step of the way.
There was never any judgment, even when I got distracted by personal stuff and fell off the map for a bit. Brenna gave me space and checked in on me, gave me ideas for different areas when I got stuck, and celebrated the hell out of every breakthrough and a-ha moment. Brenna’s badass and I’m honored to know her. In the end, PPP is a system for helping you identify and build connections with your ideal people, so that when you’ve got something to offer them, they’re already primed and excited to work with you!

ANGIE COLEE

FOUNDER OF PERMISSION TO KICK ASS

I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.

In the past, I felt like I had an idea of what pre-launch could do, but wasn’t 100% confident on how to execute it for myself or my clients. I didn’t know some of the nuances that made some content more effective to use during pre-launch, and how to leverage that in-between content so that by the time you launch, you’re not trying to overcome soo many objections in a short amount of time.
One thing I learned during the program was how to create more time and space for our audience to make a decision while shifting beliefs… Pre-launch isn’t just starting early. It’s really using that time to prepare your audience for an easier decision. LOVE IT!
After going through the program I now have clarity on my offer and how I wanted to position it as well as a repeatable process I can use for my business and for my clients. My favorite thing about PPP is the fact that you can apply it to so many parts of your business — not just when you’re launching a new program or course. Anytime you want to create some type of excitement or anticipation PPP can help you! I’ve been able to apply in my client work — in the copy, in the strategy and positioning of their message. I’ve also been able to start using it in my own business.
I joined PPP to provide pre-launch for clients as well as to use it to launch a new 1:1 service. My biggest win is getting clarity on my offer. I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.
Brenna leads a very generous group and I would sometimes listen in on the calls just to learn from everyone else! She brings so much insight and knowledge to the program. Yes, you’ll learn the pre-launch process (and learn to apply it really well) but you’ll get so much more than that! She gives you the resources you need, templates, real life applications, etc., so you’re implementing from the very beginning.
Brenna’s also such an awesome teacher. She is also invested in helping you – she shares strategic insights, gives detailed edits, gets you out of your head…it’s almost addicting! You’ll want to get her thoughts on everything you are working on! Wherever you are in your business when you start the program, it’s guaranteed you’ll be much further along by the time you are done working with Brenna!

REN BENEDICTO

LAUNCH COPYWRiter & Brand voice specialist

My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered.

I knew I wasn’t strategic enough with my pre-launch copy. But after going through the Pre-Launch Plan Program I discovered how thoughtful and analytic it is to create a marketing/communication plan.
And now I have a new tool to offer clients, as well as new strategies to use myself. My favorite thing was all the templates and workbooks. I decided to practice by “launching” my copy coaching club.
It was great to have a blueprint to follow and now I can relaunch when I’m ready.
My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered. PPP gives you the exact roadmap and the words and messaging to use in the lead up to a sale so that you can pre-sell your spots and have easier sales during the promotion.

KIM KIEL

COPYWRITER

I’ve never been this organized in my business, ever!

All my pre-launch content is scheduled 5 weeks ahead of time! The Pre-Launch Plan Program is a complete system of warming your audience up before a launch and helping them to understand the bigger picture of what they’re trying to achieve — without the sales pressure! I now feel like I have a rinse and repeat plan for not just this launch — but every launch in the future. Brenna’s also attentive and supportive — and so generous with her time and expertise! PPP is amazing!

LINDY ALEXANDER

Course Creator + Freelance Food and Travel Writer

Working with Brenna gave me a roadmap to build momentum for my launch.

It was such a relief to have weeks and weeks worth of content mapped out. It freed me up to do other things inside my business. And instead of me having to think through the strategy and make even more decisions, it was amazing to have someone I trusted come in and make some of the decisions for me.
I closed the doors with 47% increase in revenue versus my prior launch. But more than that, I went into this launch with confidence, not feeling the pressure I’ve felt in the past.
I’d totally recommend Brenna if you want a mix of strategy, story and sales for your next launch.

READ REESE’S ENTIRE CASE STUDY

REESE SPYKERMAN

ECOMM & WEBSITE CONVERSION SPECIALIST

I truly believe this is one of the best programs I’ve been in!

I recently participated in the Pre-Launch Plan Program and it completely exceeded my expectations. Before enrolling, I wanted to make my launches easier and more impactful, while still staying true to my authentic self.
The program provided me with a wealth of knowledge, including the double CTA technique, the importance of a strong program promise, and how to develop a content strategy.
I especially appreciated the combination of learning and doing, as I was able to complete all of my pre-launch content during the course. The flow and homework structure is logical and makes the learning process effortless.
I am confident that my upcoming launch will be a smooth and successful one, thanks to the comprehensive pre-launch plan and calendar provided in the program.
What sets this program apart is Brenna’s approach – she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable.
The Pre-Launch Plan Program is a live course that teaches you how to get a head start on your launch promo, allowing you to warm up your audience and avoid the open cart scaries. I highly recommend this program to anyone looking to elevate their launch game.

FRENCHIE FERENCZI

GROWTH & MARKETING SPECIALIST

I may honestly never need to have a hard core launch.

I joined the Pre-Launch Plan Program because I knew I needed a more strategic approach to launching without feeling the pressure to send a bazillion sales emails and do things that aren’t my style (like “doors are open!” and “I’ve just added a new bonus!”).
Inside the program I discovered pre-launching is what was missing from my sales process. The planning and strategy that goes into developing a pre-launch plan *almost* guarantees successful execution and increased results.
I now feel like I have a plan for nurturing my community in a way that’s authentic –friendly, approachable, non-salesy, service oriented, etc. I may honestly never need to have a hard core launch!
My favorite part of the program was getting to work with Brenna — I appreciated the careful attention to how she mapped out the curriculum (BTW – I used to be a school principal!) and the feedback I received from her on my writing. I also walked away knowing where my ideal client was in the customer buying journey.
In the past, I felt like I always heard “use the language” in your copy that your client speaks – but having an actual process (interviews, launch debrief, email and social analytics…) to follow and how to extract VOC was powerful.
It provided the language my clients use, but the clarity I got about my overall messaging about who I serve, how I help clients, and what their transformation is was by far the most impactful discovery and shift for writing better copy and sharing about my 1:1 coaching experience.
I also got so much clarity around my messaging. Brenna’s framework helps you get specific and concise about your offer and the transformation regardless if you’re writing or talking about it.
I’ve even had current clients notice how clear I am in sharing about what I do, who I help, and why it matters!
PPP is a comprehensive and strategic approach to build awareness about your offers without the stress of bro marketing tactics and complicated launches.
It gives you the opportunity to connect authentically with your community, the freedom to sell YOUR way, and still get results (aka raving fans ready that can’t get enough of your content and are ready to hand over the credit card without hesitation).
Overall, this experience has given me a greater desire to become better at creating content and writing copy for my business.

FAITH BURTAMEKH

FOUNDER & CEO

The Pre-Launch Plan Program is laid out so well! Each step builds on the next!

Before taking Brenna’s program I was overwhelmed with doing a pre-launch in addition to a full launch. But after going through the Pre-Launch Plan Program, creating a pre-launch became doable!
Brenna breaks down everything step-by-step, and I loved all the templates and feedback I got on my copy.
She really took the time with the copy I submitted for feedback and gave battle-tested tips that made the copy so much better. Having a pre-launch in place is going to make the launch so much less stressful!

DEB HANDLEY

UDMA

Best. Money. Spent.

Before the Pre-Launch Plan Program, I didn’t know how I was going to launch my new product. I was worried to just start selling to my audience and didn’t know how to begin without it seeming sleazy.
But I learned so. many. things. Inside the program, but my favorite was how to tackle objections and speak to them directly.
I also loved getting inside Brenna’s brain and discovering how to plug voice of customer into my content to use it strategically.
My biggest win inside the program was becoming waaayyyy more clear on my offer.
I’m also obsessed with Brenna’s plug-n-play style of teaching and the way she thinks of EVERYTHING to connect all the dots.
As a result of taking PPP, I now have the skills to design an entire pre-launch from scratch.
PPP is a brilliant program that teaches you how to warm your audience up before your launch and gets them hungry for your offer.
Everything that is taught is super practical and can be applied to more things than just launches.
The skills you learn can also help you tighten up your offer and get clearer on your messaging.
Brenna is the best and teaches in a way that’s so detail-oriented and much more hands-on than any program I’ve ever taken.
Best. Money. Spent.

JESS BROOKS

CONVERSION COPYWRITER

I helped a client implement a pre-launch and they blew past their sales goal and doubled it!

Before starting the Pre-Launch Plan program, I was curious and excited to learn how to design a pre-launch strategy to add to my launch skillset as an OBM.
I wanted to know what to say before a launch without the messaging getting repetitive.
After taking PPP I walked away with a system for creating pre-launch content and the confidence I’m doing everything I can to help my client’s have a successful launch.
In fact, I recently helped a client implement a pre-launch and they blew past their launch goal and doubled it!
Brenna’s a generous teacher and I was impressed with the level of support inside the program.
I’m so glad I now have a system for designing pre-launch content that actually sells (without repeating yourself or running out of things to say!).

AMY NICOLE

LAUNCH OBM & STRATEGIST

This program is a game changer!

Stuck, lost in my messaging, pulled in multiple directions — that’s how I felt before taking the Pre-Launch Plan Program.
I also didn’t know anything about pre-launching! I had been keeping launch communications separate from most of the other messaging I was doing. It left me feeling really disjointed and like I had to jump into sales mode.
So, one of the things I really loved about PPP was the framework for planning the content. I’m able to connect the messaging for the launch to the rest of the content I create.
The program gives you the tools you need to build your audience’s awareness of the problem you solve for them before your launch so that when you do launch, your audience is ready.
It takes the stress out of launching and integrates the messaging so that you can really be cyclical with what you do rather than popping up out of context with a launch.
As a busy mom with three boys under 6, any tools that help me be more effective with my time are always appreciated!
I feel like I have solid connections between the topics so everything makes sense together and builds upon itself.
I also appreciated Brenna’s commitment to all of us. She answered every question thoughtfully and in a way that helped the people who hadn’t asked it. Her insights were incredible.
As a result of the program, I now have a game plan!
I’ve been able to take what I’ve learned from Brenna and add structure and strategy to what I’m doing. I feel like I can use what she’s given us to map out so much of what I need to communicate.
I may actually be able to batch create my content now. 😉

BRIE JOHNSON

Career Coach

I loved the step-by-step guidance!

I was in the middle of pivoting a bit and wasn’t sure what my focus should be, much less having any of the content written for any of it.
My biggest win inside the program was having a plan with emails written ahead of time. I also loved the step-by-step guidance.
As a result of taking PPP, I now have a great voice of customer spreadsheet to go back to time and time again.
One thing I really liked about Brenna was how she really places herself in our ideal clients shoes and is able to empathize with them so well.
Her edits and thoughts about the copy and plan I created inside the program are so on-point.
The Pre-Launch Plan gives you a guided plan so you have a strategy before your launch to speak about your service and knock down objections in an authentic way without it feeling like a sales pitch!

So glad I joined the program and loved having upgraded to Voxer access to get immediate feedback anytime I needed it!

SUSANNAH JUTEAU

HEADACHE NUTRITIONIST

As a result of the Pre-Launch Plan Program I now have the confidence to launch! I don’t think you can find anything else quite like PPP out there!

I felt scared shitless about even just the idea of doing a launch before I joined the Pre-Launch Plan Program. I learned SO MANY valuable things in PPP, but the standout discovery was probably understanding how voice of customer is so critical in all of our marketing. Not just that, but where to find it and how to use it.
The best part of the Pre-Launch Plan was having Brenna in my pocket on Voxer and the incredibly thorough feedback she gave on my “fun work.” Brenna doesn’t just review your copy and give you a pat on the head or a kick up the ass, she edits it (and explains why she’s doing it), and asks pertinent questions to get you to go deeper into the mind of your ideal client.
Many of the skills I’ve learned in PPP I can also apply to my content when I’m not in a launch cycle which is just invaluable. Breanna doesn’t just tell you what to do, she teaches and shows you how to do it so you can start seeing your content in a different way – a way that speaks to your ideal client.
As a result of PPP I know have the confidence to launch! The tangibles are that my entire pre-launch (and launch) is mapped out, created, scheduled and ready to push out, minus all the stress of trying to do it as you go along (hello: burnout). And the best part – this system can be repurposed time and time again.
I really appreciated Brenna helping me brainstorm things and bringing a fresh perspective to issues that I couldn’t see because I was too close to my content. Brenna came across as someone who cares just as much about your pre-launch as much as she cares about her own.
PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take. You get the A-Z of a how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff. And if you want templates and examples for inspiration, you got them by the bucketload. I don’t think you can find anything else quite like PPP out there!

CLAIRE HUNTER

NUTRITIONIST

I finished PPP with my whole pre-launch email sequence done!

Before taking the Pre-Launch Plan Program I felt paralyzed and like I needed to convince people to buy. But after going through PPP, I understood what I should be saying to my potential clients and got more courage, interest, and excitement to do the research. I loved all the templates and resources inside the program. I also felt like it was an intimate class rather than a program. Brenna definitely over delivered with the hot seats and copy reviews — I finished with my whole pre-launch email sequence done!

MARY CHHEA

SOCIAL MEDIA STRATEGIST & COPYWRITER

The Pre-Launch Plan Program has been an amazing resource for me to use for any of my offers and future launches.

Before joining the Pre-Launch Plan program, I hadn’t taken enough of a deep dive into what my audience struggled with and how they felt. Because of this, I didn’t know how to communicate the value of what I offer.
However, after discovering the program and working with Brenna, I quickly realized that the woman knows what she’s talking about! Through the program, I gained more insight and education on how to better understand my client’s voice of customer and the strategies behind a successful launch.
I think of PPP as a step-by-step framework into creating a pre-launch so that you can warm up your audience to the value you have to offer them.
PPP has been an amazing resource for me to use for any of my offers and future launches. Brenna is also relatable, fun, and full of advice.

ANNA BRADLEY

DUBSADO SPECIALIST & MENTOR

I now have the tools and knowledge to implement successful pre-launch strategies in my business.

Before taking the Pre-Launch Plan Program, I was overwhelmed and intimidated by the thought of launching.
However, within the program, I discovered the power of pre-launching and how to write better copy by sharing more about myself and my previous clients.
The templates and scheduling help provided was incredibly helpful, as was having Brenna provide feedback on my copy. Her candid editing and positive feedback gave me more confidence in launching my group program.
Brenna’s program is specifically designed to help entrepreneurs write better copy for the pre-launch of their program or service.
Thanks to Brenna, I now have the tools and knowledge to implement successful pre-launch strategies in my business. I truly appreciated everything and am excited to implement the tips and tools in my business and throughout my launch.

Dr. ROBYN GRAHAM

CERTIFIED BRAND STRATEGIST
& CERTIFIED MASTER CHRISTIAN LIFE COACH

The program is super thorough and exceeded my expectations.

Before taking the Pre-launch Plan Program I felt unsure of where to begin with getting more structure and strategy around my launches and didn’t know specifically what my customers want.
During PPP I got a clear path and way more clarity. The program provided structure and specific steps to get clear on what you offer and how it matches up with what your customer wants.
It also shows you how to talk to your customer so they know your offer is what they need. My favorite part was working with Brenna. It’s obvious she knows what she’s doing and cared about my experience — and everyone else’s — in PPP. The program is super thorough and exceeded my expectations.

SYDNEY CRAIG

RESTORATIVE MOVEMENT SPECIALIST

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts April 21st!

ONLY 20 ?? SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 12 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Teaching & Implementation Calls

Private Facebook Group

Investment

$3500

I'M READY

*payment plans + pay in full bonus available at checkout

Click to see payment plans.

Pre-Launch Program Plus+ Plan

ONLY 7 2 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Teaching & Implementation Calls

Private Facebook Group

Personalized Edits by Brenna

Voxer Access to Brenna

Investment

$5000

I'M READY

*payment plans + pay in full bonus available at checkout

Click to see payment plans.

Hurry! Early Registration closes at midnight PT
on April 16th!

Have questions?

Book a (no pressure) 20-minute call
Or send me a Voxer

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts March 2025!

***Now powered with proprietary AI Tools***

ONLY 20 17 SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Coaching & Editing Calls

Private Facebook Group

Weekly Co-working "Get it Done" Sessions"

Investment

$3500

I'M READY

*payment plans available at checkout

Click to see payment plans.

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

Lifetime Access to PPP Curriculum + Future Updates

Weekly Coaching & Editing Calls

Private Facebook Group

Weekly Co-working "Get it Done" Sessions"

Personalized Edits by Brenna

Voxer Access to Brenna

Investment

$5000

I'M READY

*payment plans available at checkout

Click to see payment plans.

Hurry, Registration closes at midnight on October 2nd!

Have questions?

Book a (no pressure) 20-minute call
Or send me a Voxer

Still have questions?

Let’s chat about it!

P.S. Don’t worry, I don’t do the high-pressure sales call thing.

THE PRE-LAUNCH PLAN PROGRAM REGISTRATION IS NOW OPEN!

Build Demand. Pre-Sell Spots. Increase Sales.

Get more eyes, more engagement, and more buyers — before your cart even opens.

The Pre-Launch Plan Program is a high-touch experience with a *proven* framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

Build Demand. Pre-Sell Spots. Increase Sales.

Get more eyes, more engagement, and more buyers — before your cart even opens.

The Pre-Launch Plan Program is a high-touch experience with a *proven* framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

The Pre-Launch Plan Program is a high-touch experience with a *proven* framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

The Pre-Launch Plan Program is the same one that's helped its best students...

SUSAN REOCH

UX COPYWRITER & STRATEGIST

When you think about planning your next launch, what starts swirling in your brain?

But what if you didn’t need to overhaul everything?

That’s what a strategic pre-launch makes possible.

When you think about planning your next launch, what starts swirling around in your brain?

But what if you didn’t need to overhaul everything?

That’s what a strategic pre-launch makes possible.

What Makes the Pre-Launch Plan Program Different

Most launch programs teach you what to say once your cart is open. PPP helps you get results before you ever pitch — by turning your pre-launch content into a sales strategy that feels good, builds trust, and gets buyers leaning in early.

Unlike generic launch frameworks or fluff-filled courses, PPP is:

This isn’t about hype, hacks, or pressure.

It’s about having a clear message, a thoughtful plan, and content that quietly does the heavy lifting of your launch.

When you and I create a strategic pre-launch, you:

It doesn't matter if you...

When you know how to use the Pre-Launch Process™, you can move someone from “Hmm… this looks interesting” to “Where do I sign up?” — in a way that feels totally you.

Hi! I'm Brenna, the person behind these big launches.

Hi! I'm Brenna, the person behind these big launches.

Take a peek at some of the unsolicited comments I get when I've helped students with their pre-launch:

Here's the thing:

A pre-launch isn't for the people who were going to buy anyway — it's for those who weren't going to buy at all.

Which is why during the Pre-Launch Plan Program you'll...

JUSTIN BLACKMAN

BRAND VOICE EXPERT

NINA DAFE

PR EXPERT

It’s built for people who are ready to take action — and want smart, strategic support to actually follow through.

📅 We kick off the week of April 21st.

Now powered with my proprietary AI tools, aka, BrennaBots to help you get results 30-50% faster!

(It's like having a research assistant, data analyst, and junior copywriter at your fingertips!)

MODULE 1

Clarify & Categorize

Analyze

MODULE 2

MODULE 2

Analyze

MODULE 3

Strategize

Energize

MODULE 4

MODULE 4

Energize

Now powered with my proprietary AI tools, aka, BrennaBots to help you get results 30-50% faster!

(It's like having a research assistant, data analyst, and junior copywriter at your fingertips!)

Clarify and Categorize

Analyze

Strategize

Energize

MODULE 1

Clarify and Categorize

Analyze

MODULE 2

MODULE 2

Analyze

MODULE 3

Strategize

Energize

MODULE 4

MODULE 4

Energize

And, Now for the Bonuses! 🎉

These bonuses will help you grow your list with the right people — before you launch.

01

WHAT YOU GET

The Visibility Framework: Your 90-Day Pre-Launch List Building Plan

with Audience Growth Expert, Kylie Kelly

02

WHAT YOU GET

From Posts to Profits: Mastering Pinterest for Long-Term Email List Building

with Meagan Williamson

Pinterest isn’t just for recipes or DIY — it’s a powerful, search-driven platform that can quietly build your email list while you focus on your next big launch.

The Pre-Launch Plan Program is a high-touch experience with a proven framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

The Pre-Launch Plan Program is a high-touch experience with a proven framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

The Pre-Launch Plan Program is a high-touch experience with a proven framework that helps you turn the content you’re already creating into a strategic runway that does the heavy lifting of your next launch.

The Pre-Launch Plan Program
is the same one that's helped its best students...

PPP isn’t some random course that sits
on your virtual shelves.

Which is why you get…

LINDA SIDHU

Here's what happens whn you implement the Proprietary
Pre-Launch Process™

"I helped a client with their pre-launch. We only implemented maybe 30-40% of what Brenna taught me (due to time) and we more than doubled the expected revenue in our launch — and it all felt very easy!"

Next Cohort Starts April 21st!

Now powered with proprietary AI Tools

Hurry! Registration ends ends at midnight PT
on April 16th!

Book a (no pressure) 20-minute call

or send me a Voxer

Next Cohort Starts April 21st!

Now powered with proprietary AI Tools