LIVE GROUP COACHING EXPERIENCE ONLY 20 ?? SPOTS AVAILABLE

Hurry, doors close March 20th!

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing
a unique opportunity to add significant impact for your students — and your bottom line.

Get the *Proven* System That Helps You Sell Smarter with Less Hectic Launches

…So Your Right-and-Ready People Are Sold Before Your Cart Even Opens and Your Sales Skyrocket

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing
a unique opportunity to add significant impact for your students — and your bottom line.

Get the *Proven* System That Helps You Sell Smarter with Less Hectic Launches

…So Your Right-and-Ready People Are Sold Before Your Cart Even Opens and Your Sales Skyrocket

The Pre-Launch Plan Program
is the same one that's helped its best students...

Launching without Brenna’s PPP is a mistake I’ll never make again.

We sold out 40% of our program BEFORE the cart even opened. And surpassed our goal by 130%.”

-Kevin Rogers | Copy Chief

What Students are Saying:

“Over 230k in closed conversions!
What is going to happen when we actually launch?!”

“This is a must-have program for anyone who launches.”

SUSAN REOCH 

 

“Best. Money.
Spent.”

JESSICA BROOKS

 

“I’m obsessed with this program.”

FRENCHIE FERENCZI

 

Blew past our launch goal and doubled it!”

AMY NICOLE

 

susan-reoch

I tripled my enrollment! This is a must-have program for anyone who launches.

I loved EVERYTHING about the program.

I felt so well cared for inside this container.  Brenna’s hands-on feedback was phenomenal and gave the course work real context.  I now feel super confident to implement everything I learned for my next launch and have an A-Z framework on how to plan a successful launch. I also loved that there was a resource for every single part of the program.  

One of the other things I loved was how to talk up my client wins in my content in a way that feels helpful and not ick. I also uncovered how to effectively target and address the stuff that was holding people back from joining my program.

After PPP, I walked away with a clear roadmap of every piece of content for my next launch as well as having resources galore to use in every launch I’m involved in going forward!

I also have a better understanding of how content fits into a launch strategy! Inside the Pre-Launch Plan Program Brenna walks you through every single step in detail of how to lock down your messaging and plan and write persuasive content that gets people fired up and ready to buy.

Not to mention, I also have a rinse-and-repeat framework to use for every launch, several killer emails to whip up a frenzy of excitement for my next promotion, and an expanded community of entrepreneurs I met inside the program (priceless!)

Lastly, I loved how much Brenna cared and how whip-smart she is (a rare and special combination in this online business world!).

This is a must-have program for anyone who launches.

SUSAN REOCH

UX COPYWRITER & STRATEGIST

When you think about planning your next launch, what comes to mind?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress. 

Chaos behind the scenes.

(And let’s be honest) Lackluster sales. 

What if you were able to use the weeks before to warm up your audience and open your doors with seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic and chaotic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)? 

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

When you think about planning your next launch, what comes to mind?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress. 

Chaos behind the scenes.
(And let’s be honest) Lackluster sales. 

What if you were able to use the weeks before your launch to dial in your messaging, get crystal clear on your strategy, and open your doors with ½ the seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you had extra time to collect the objections, concerns, and worries you need to overcome (so you’re not scrambling when doors open)?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)?

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

brenna-mcgowan-pre-launch-program-graphic (1)

The Other thing a Pre-Launch Does? 

Takes the pressure off YOUR Actual Launch. 

Because let’s be real for a second…

When you launch it can be tough to feel you have to be “ON” for days on end. 

Let’s also not forget the existential crisis mid-cart when it’s quiet — leaving you to wonder if despite all this hard work you still might not reach your goals. 

Or when you’ve broken down in tears because of a checkout page tech glitch that leaves your leads no option to buy. #truestory

With pre-launch done right, your entire bottom line isn’t riding on some arbitrary 5-10 day window. 

You’ve already built tons of early interest and pre-sold spots. 

Since you’re here, I’m guessing you don’t want to follow all the BeSt PrAcTiCeS shenanigans that feel gross, spammy, and slimier than the salami I found in my kid’s backpack two months after school ended.

You’re looking for a solid, sleaze-free launch method that feels right to you – and your potential clients. 

You’re over the kind of selling that forces you to send sneaky cold DMs and “social sell” your next victim client — or where you back people into a corner and demand a decision out of them because the countdown timer is running out.

If you’re like so many of my biz besties whispering behind the scenes that “sales are down” and “selling is different in 2024” — and you’re not sure how to fix it — please let me introduce you to:

The Other thing a Pre-Launch Does? 

Takes the pressure off YOUR Actual Launch. 

Because let’s be real for a second…

When you launch it can be tough to feel you have to be “ON” for days on end. 

Let’s also not forget the existential crisis mid-cart when it’s quiet — leaving you to wonder if despite all this hard work you still might not reach your goals. 

Or when you’ve broken down in tears because of a checkout page tech glitch that leaves your leads no option to buy. #truestory

With pre-launch done right, your entire bottom line isn’t riding on some arbitrary 5-10 day window. 

You’ve already built tons of early interest and pre-sold spots. 

Since you’re here, I’m guessing you don’t want to follow all the BeSt PrAcTiCeS shenanigans that feel gross, spammy, and slimier than the salami I found in my kid’s backpack two months after school ended.

You’re looking for a solid, sleaze-free launch method that feels right to you – and your potential clients. 

You’re over the kind of selling that forces you to send sneaky cold DMs and “social sell” your next victim client — or where you back people into a corner and demand a decision out of them because the countdown timer is running out.

If you’re like so many of my biz besties whispering behind the scenes that “sales are down” and “selling is different in 2023” — and you’re not sure how to fix it — please let me introduce you to:

THE PRE-LAUNCH PLAN PROGRAM

The Pre-Launch Plan Program is a 10-week LIVE high-touch program where you nail your messaging, create a strategic pre-launch plan — and all the copy that goes with it… with me in your corner.

The Pre-Launch Process™ is something I’ve created to help you get out of the do-or-die live launch cycle. (And this process has worked time and time again.)

With an effective pre-launch, you can uniquely position your course or program with content that drives momentum, sells seats before the doors open, and takes the overwhelm out of a launch (and leaves you feeling oh-so-confident). 

Here’s what one student said when I asked them to describe PPP: 

“PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take.

You get the A-Z of a how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff.

And if you want templates and examples for inspiration, you got them by the bucketload.

I don’t think you can find anything else quite like PPP out there!”

Couldn’t have said it better myself! –

When you and I create a strategic pre-launch, you:

It doesn't matter if you...

When you know how to use the Pre-Launch Process, you’re able to take someone from “Hmmm, this might be interesting” to “Where do I sign up? I need this now!” in a way that feels good to you!

HI! I'M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring you to buy your offer. 

But this isn’t some system that I just teach. I’m not a coach who coaches coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches. 

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

brenna-mcgowan-about-ppp-3

HI! I'M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring you to buy your offer. 

But this isn’t some system that I just teach. I’m not a coach who coaches coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches. 

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

brenna-mcgowan-about-ppp-3

Take a look at some of the unsolicited comments I get when I've helped students with their pre-launch:

jamie-bright-social-proof

Here's the thing: 

A pre-launch isn't for the people who were going to buy anyway — it's for those who weren't going to buy at all.  

Which is why during the Pre-Launch Plan Program you'll...

Justin-Blackman-Headshot

I pre-sold 50% of my seats in my early bird round! And had my biggest launch yet! 

The truth is, I didn’t want to enroll in PPP. I wanted to skip the hard parts and just have things work automagically – and that’s exactly what Brenna taught me to do. 

With just a few easy tweaks, we created a launch plan that fit my style and didn’t force me into never-ending Tik Tok dances, social posts, or reels. We created a schedule that allowed a natural flow, solid content, and no yuckiness.

Brenna helped me figure how to be a more efficient and effective me. 

She made my launch easier than ever, and I even pre-sold 75% of my seats in the early bird round. 

She’s the real deal. Having her in your corner is extremely Brennaficial.”

JUSTIN BLACKMAN

BRAND VOICE EXPERT

Nina-head-shot-Nina-Dafe

I feel so much more equipped to market my current offer.

Before the Pre-Launch Plan Program I felt overwhelmed. I didn’t know how best to convey my messaging through all forms of content marketing without then burning myself out.
 
Inside the program I uncovered how important VOC is and how systematic the whole process can be. I appreciated the logical sequences and discovering how to get into the hearts and minds of my clients so that I know how best to serve them. 
 
The Pre-Launch Plan Program gives you a blueprint for marketing new and current offers.  It helps you to lay the foundation for take off for your launch. I feel so much more equipped to market my current offer — and anything else I have coming up in the future. I now have another tool in my arsenal!

NINA DAFE

PR EXPERT

The Pre-Launch Plan Program is for you if you don’t want just another course.

This is for you if you’re ready to take action and want a little kick in the butt to make sure you  *actually* do the work. 

You also want a whole lot of customization because you know cookie-cutter templates and working in a silo doesn’t work for you.  

Here’s what your next 10 weeks will look like:

We kick off the week of April 2nd!

Course-Mockups-1

MODULE 1

PPP Module Graphics - 1

Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)

But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.

You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer. 

Lastly, you’ll nail your offer messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

Analyze

You have the research you need to get a strategic plan in place.

But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.

You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 2

brenna-mcgown-pre-launch-program-module-2

MODULE 2

brenna-mcgown-pre-launch-program-module-2

Analyze

You have the research you need to get a strategic plan in place.

But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.

You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 3

brenna-mcgowan-pre-launch-program-module-3

Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.

First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch. 

Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content. 

I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer. 

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

MODULE 4

MODULE 4

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer. 

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

And, Now for the Bonuses! 🎉

Special BONUSES Just for the
Pre-Launch Plan Program 5.0

Get them while you can!

SALES PAGE AUDIT 

by Brenna McGowan 

Joining the Pre-Launch Plan Program comes with a bucket load of perks, and topping the list is a personalized sales page audit through Loom, conducted by none other than me! 

Imagine having an *award-winning* copywriter dissect your launch plan, layer by layer, infusing it with strategies to escalate its effectiveness exponentially. 

It’s not just about pinpointing what works; it’s about elevating everything to a level where ‘working’ meets ‘wowing.’ 

With my experienced eyes on your sales page, I’ll tell you what tweaks I’d make on your sales page so it’s not just good, but launch-ready and laser-focused to convert!

LAUNCH EMAIL TRAINING

with Brittany McBean

So, you’ve got your pre-launch strategized and all the copy written, but what about your launch emails?

I got you covered! Well, actually Launch Strategist and Copywriter Brittany McBean does. 

Brittany is an in-demand copywriter who has written for 7-figure launches, and she’s going to show you the *exact* emails to send during your launch to close all those people you warmed up during pre-launch. 

And, you’re going to be able to use all the research and VOC you collected during PPP. 

brenna-mcgowan-about-ppp

PPP isn’t some random course that sits
on your virtual shelves.

Which is why you get…

Weekly Live Coaching & Editing Calls

I’ve run this program four times — with top-notch entrepreneurs filling it each time.

A few things I know for sure:

Which is why PPP is designed as a high-support, implementation-rich program where you have lots of opportunity to ask questions and space inside the program to implement everything you’ve learned.

Can’t make the calls? No problem! You can submit your questions/copy for video feedback!

EmilyR0006-Emily-Reagan-1-scaled

 “We just had our first 6-figure launch thanks to PPP! ”

When I hired Brenna I was unsure about what I should really focus on AND totally overwhelmed with all the moving parts of this launch (I had revamped so many new parts that it felt like starting over).

I wanted everything to be fresh and not just use old templates and swipes that I got from copywriters that never fit my product or messaging.

With the pre-launch I now know how to seed in and talk about my offer in my regular emails AND still deliver content my audience wants.

I went into launch mode knowing I had a plan, purpose and strategy for all my emails and podcast.

Brenna laid it out in a way my team could follow, and I knew exactly what to share when and where. I even had the tools to seed my offer across all my platforms — even my podcast. I also feel confident in who I am attracting and how I say it to call in my audience. I’ve gained so much clarity in my audience and messaging! And, I had the biggest grossing launch ever! I quadrupled my revenue from my previous launch!  It was well worth the investment!

Then I put my team member through the Pre-Launch Plan Program so we could continue to implement. The next launch we did was $136K — our first 6-figure launch! 

EMILY REAGAN

DIGITAL MARKETING COURSE CREATOR

linda-sidhu

“I had no idea how much more calm and confident Iʻd feel about my launch. The pre-launch plan made things feel manageable and stress-free.”

Brenna helped me set up a pre-launch strategy that focused on weekly emails, live events, and social media posts ahead of time, so when I went into my pre-launch mode, everything was perfectly laid out.

Doing the launch this way feels so refreshing. Iʻm wasn’t stressed out, and I was so excited because the strategy we put into play worked! In fact, I had 7 people who asked for more information or booked a call with me an entire month before my doors opened.

The Pre-Launch Plan provided a sense of direction and made things manageable to the point where I felt stress-free and could provide dinner to my family without feeling the weight of my upcoming launch looming over my head.

And the results? A 69K launch on the very first launch of my signature program! So ya, you can say I’m pretty happy with the overall results.” 

LINDA SIDHU​

QUIZ CREATION EXPERT

Here's what happens whn you implement the Proprietary 
Pre-Launch Process™

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"If selling has felt stressful to you, the Pre-Launch Plan program feels like self-care!"

Mary Chhea

Fangirl

Play Video

"The Pre-Launch Plan Program is very clearly a steal!"

Dr. Junaid Niazi

Medical Doctor & Life Coach

Play Video about video-testimonial-jamie-bright

“The Pre-Launch Plan Program is worth every penny.”

Jamie Bright

Pivot Coach

Play Video about tiffany-noel-taylor

"This was the most useful program I’ve ever taken! There's nothing else in the marketplace right now — you’ll never get this kind of coaching and implementation in a program. And the proof is in the data — our pre-launch yielded 230K!"!

Tiffany Noel Taylor

SOCIAL SELLING COACH

Play Video about amy-nicole

"I helped a client with their pre-launch. We only implemented maybe 30-40% of what Brenna taught me (due to time) and we more than doubled the expected revenue in our launch — and it all felt very easy!" ​

Amy Nicole

OBM & STRATEGIEST

Play Video about sharell-weeams

“I’ve launched over nine times, and generated, high multiple, six figures in launch results. But I see how a pre-launch is going to, double, triple the results that I get!”

Sharell Weeams

BUSINESS GROWTH & SALES STRATEGIST

Play Video about dr-michelle-mazur-you-tube cropped

"There were a lot of things I loved about this program. First, I loved the emphasis on messaging. I also loved how actionable it was. I sold 8 spots during my pre-launch of a new program!"

Dr. Michelle Mazur

MESSAGING STRATEGIST

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"What I really loved about the experience was being able to get Brenna’s feedback. You can tell she deeply cares."

Nina Dafe

PR EXPERT

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"I truly believe this is one of the best programs I've been in! What sets this program apart is Brenna's approach- she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable."

Frenchie Ferenczi

GROWTH & MARKETING SPECIALIST

PPP is unlike ANY program you’ve taken before.

Yeah, you’ve taken a bazillion courses and trainings.

But here’s the thing:

The Pre-Launch Plan Program doesn’t just help you launch your program or course: it’s what will help you skyrocket the sales of ANY service, program, or idea.

With PPP, you'll learn the art of priming your audience to see your value long before you make an offer.

This program is about more than just what and when to post on Instagram or sending out emails. 

It's about crafting a message that resonates deeply with your audience, gets them excited, and primes them to buy before your doors even open.

The entire messaging process you learn throughout the Pre-Launch Plan Program will make it so much easier for you to finally leverage the courses and investments you’ve left gathering dust on your desktop. 

When you know how to create a USP (unique selling proposition) around your offer, and have a system to create the messaging (sales argument) for what you’re trying to sell, your launch life becomes easier.

PPP will hold a spotlight up to your offer and help you define where you need to make tweaks or changes so you can get the highest conversion. 

Yes, you get a simple process to pre-launch in PPP. Yes, Instagram Reels, recording Live Videos, writing your next email, or recording your podcast episodes will be so much easier.

But, perhaps most importantly,  you get a roadmap to stop overthinking and start putting out the right content to draw in that perfect-fit person into your world

And, this is why PPP gets reviews and testimonials from seasoned business owners saying:

“This is one of the best investments I’ve made in my business.”

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts Fall 2024!

ONLY 20 ?? SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

1 Payment of $3500

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

1 Payment of $5000


Next cohort starts Fall 2024!

Have questions?

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts in Fall 2024!

ONLY 20 17 SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

1 Payment of $3500

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

1 Payment of $5000


Hurry, doors close March 20th!

Have questions?

Like I mentioned earlier, PPP's Best Students Have Seen Results!

And if you look at someone like Susan Reoch who’s said:
“The investment has paid me back by tens of thousands at this point.”

PPP is a no brainer.

Now, you may not see these same results.
Everybody’s business is different, but these results are not a-typical.

And if you have a strong offer (or are in process of creating one) and an audience to sell to, this should be a very easy decision for you.

What I can promise is that I’ll do everything in my power to give you the tools you need to sell more without all the icky pressure — and have your biggest launch ever.

However, the Pre-Launch Plan Program isn’t for everyone.

That’s why I want to be real with you — because I only want you to be a part of the Pre-Launch Plan Program unless it’s the right decision for you.

So...

If you don’t have 2-3 hours a week to spend watching the training and implementing, this isn’t for you.

If you don’t know what your numbers are to know if this program is going to give you an ROI, this isn’t for you

If you don’t have an audience to sell to, this isn’t for you.

And if this isn’t you, it’s totally Ok. I just want you to have all the information upfront so you can make an informed decision.

But if you’re thinking this *is* for you, but feel a little hesitant about making the investment, let me ask you this: 

How many extra spots would you need to sell in your own program to get an ROI?

Let’s  do the math: 

  • If your program is $2000, that’s just a couple of sales 
  • If your program is $1000 that’s just a few sales. 

  • If your program is $4000, one sale does it. 

    For example, let’s take Voice Expert Justin Blackman.

    He’s pre-sold 10 spots in his current launch (50% of his total goal) in pre-launch.

    That’s the 2nd time he’s done it (the strategy you uncover in PPP can be used again and again for future launches) and each spot was $2,750.

    That’s $55k in revenue! 

If we look at those numbers, that’s a 1,471.43% ROI (this workshop is just $3,500 and you’ll get the exact same information as Justin).

So, when you’re contemplating your decision, I’d ask you to consider your numbers, and what would it look like to have a repeatable strategy for EVERY launch you do that increases revenue.

So, I want to ask you, how much is the offer you’re selling?

In most cases, if sell just 1-2 more of your thing, the Pre-Launch Plan Program is essentially a bargain (especially because you can rinse-and-repeat this strategy for EVERY promotion you do moving forward). 

And it’s not just about the money. Justin also said to me that this process “…Is way less pressure. It’s really just made everything so much easier.” 

Want your next launch to feel “easier?”

Get one of the 20 ?? spots left inside the Pre-Launch Plan Program.

HERE'S WHAT KIM DALTON FUNK IS SAYING:

HERE'S WHAT KIM DALTON FUNK IS SAYING:

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

tiffany-testimonial

Tiffany Noel Taylor had over $230K in closed conversions after taking PPP!

tiffany-testimonial

Check out Susan Reoch's success:

"I 10x'd the investment on my first launch after taking PPP!"

"I 10x'd the investment on my first launch after taking PPP!"

Check out Susan Reoch's success:

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.

It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius. 

I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

jamie-bright-social-proof

I got so much clarity around my offer!

The VIP coaching during PPP has been so helpful for me to get the clarity that I was looking for in terms of what my core offer should be.

It’s just been really amazing and helpful to have Brenna as a mirror as I’ve been figuring everything out. I’d been thinking about making a change for three years, and hadn’t come to anything that felt specific or within my zone of genius. 

I also loved having the PPP framework go through as I revamped everything, including all my messaging. I appreciate Brenna more than she knows!

JAMIE BRIGHT

pivot coach

jamie-bright-social-proof

You’ll also get:

Examples Out the Wazoo

I don’t know about you, but I need to see an example that goes along with the system I’m learning to make it truly applicable. So with each structure-late you get, I’ll also provide a copy of how it works in the “wild” to make implementation even easier.

Non-Templatey Templates

And no, not the mad-lib style you can grab on Pinterest. My templates are more like structure-lates. I give you the structure of what goes into an email, social post, etc., and show you how to put it into your own words so it’s uniquely YOU.

Launch Outline

Not sure what emails need to go into your live launch? I’ve created an outline for you so you know exactly what emails to send once you’re in full launch mode.

Story Strategy Worksheet

Easily uncover what stories you should tell to get your audience laughing, connecting, and relating to you on a deeper level in a way — while also staying relevant and strategic.

Customizable Pre-Launch Calendar

I’ll show you how to give yourself plenty of space and map it out on a customizable calendar so you know exactly what you need to do at each phase of your pre-launch/launch.

Voice of Customer Organizational Tool

I’m not what you’d call super organized, but when it comes to VOC, I don’t play. I’ll give you my simple tool for keeping all your customer research organized (BTW, this tool is something you’ll be able to use not only for this launch, but will help you with every single piece of content you put out in the future).

Use AI in Your Pre-Launch

AI is all the rage, right?! And that’s why the PPP curriculum is getting an upgrade with instruction on how to use ChatGPT from everything to research to writing (making the pre-launch even easier!)

How to Blow Up Your Email List During Pre-Launch

Grab the training on innovative ways to grow your email list during your pre-launch so you have an eager list of buyers waiting to snap up your offer!

The Pre-Launch Plan Program is for you if:

Now for the questions I get on the regular...

How long is the program?

10 weeks. We start the week of April 1st! 

When does the new cohort start?

The week of April 1, 2024. Our Kickoff Webinar is April 2nd!

How much time should I allocate to PPP each week?

Great question! On average, about 3-5 hours a week to listen/watch the modules, do any activities associated with the curriculum, and come to the Coaching + Editing Calls.

The videos/modules are set up to be quick and to the point.

Also, there are implementation weeks built in where you can have a little breathing space, catch up, or take the week off!

How is the program structured?

Another great question!

I teach the lessons every other week.

Then the coaching/copy review calls are every other week, and everyone is guaranteed a hot seat and personalized edits (which is why I’m keeping the group small!).

I’ve also built a ton of implementation and support into this program, so you get stuff done (and not have another program sitting on a Kajabi portal).

One of the last participants said PPP “is as close as you can come to 1:1 without the price tag.” I agree!

Do I get immediate access to the program or is it dripped out?

You get access to everything the moment you buy so you can go at your own pace!

What days are the calls on?

The calls will be on Thursdays at 1pm PST. 

What if I can’t make the calls?

No problem. There have been several students who’ve gone through the program with lots of success and haven’t been able to make it to the calls.

Here’s what PPP 4.0 Sarah Dobson had to say: 

“I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!”

Also, every week you’ll have an opportunity to submit copy/questions and get personalized feedback via video if you can’t make the call. 

How long do I have access to the content for?

You’ll have lifetime access to the materials!

I’m short on time - should I take PPP next time you offer it?

First, I totally respect if you feel like now is not the right time. With that being said, taking programs is like having a baby — there’s never a “right” time.

And since this is the 4th time running the program, I’ve had people tell me it wasn’t a good time, but when the next enrollment happens they are in the exact place they were the last time.

Since we’re busy business owners, I’m not sure there ever is a right time. It’s more about deciding that you’re going to make it the right time.

Second, I’ll be offering the Pre-Launch Plan Program in the future, but I can’t promise that it will be at the same investment with the same level of support.

For example, the investment with edits has gone up $1,500 compared to earlier iterations.

Also, I won’t be running the Pre-Launch Plan Program again until at least September 2024 — which means that you won’t have access to the Pre-Launch Process until the fall.

How much potential revenue are you losing by waiting?

For example, PPP’s Tiffany Noel Taylor’s had a $230k pre-launch — what would’ve happened if she didn’t join the program when she did?

But only you can determine when is the best time for you!

I’m a copywriter/VA/OBM. Can I take this program and use it to help with client work?

Yes! Several PPP students have taken the program so they can use the Pre-Launch Process on client work!

Plus, the extra advantage is not only can you use it for client work, but on your own launches. #win-win

Just look at what Sales Copy & Voice Expert Kim Kiel said about PPP: 

Brenna’s Pre-launch Plan Program was a great investment! It gave me a new service to add onto my launch copy packages – I sold a Pre-Launch Plan to a new client and doubled my investment in the program. Plus it provided great insights into my own messaging as well. If you’re in the launch space – whether you’re writing your own copy or writing launch copy for others – you need to work with Brenna. It was one of the best investments I made in my business. 

I just launched / am in the middle of launching / launching soon / not launching until next year. Does taking PPP make sense right now?

Yes, yes, yes, and yes!

What you learn and all the resources inside the program will benefit you no matter what stage of “launching” you’re in.

If you just got done with a launch, taking PPP now will help you prep for the next one while also gaining knowledge on how to:

  • collect better voice of customer
  • plan your promotional calendar
  • strategize a lucrative pre-launch
  • write copy that builds anticipation while it converts

…all while becoming a better copywriter for your own business.

Plus you’ll be WAY ahead (that’s always a great feeling!).

If you have a launch coming up soon, there’s no better time to join because the sooner you get pre-launch content out to your audience, the better your chances are to have a successful launch!

And if you have a launch coming up in the future, everything you learn will help you prep well ahead of time and start calling in early buyers who are ideal clients.

Jess Brooks says,

“Everything that is taught is super practical and can be applied to more things than just launches. The skills you learn can also help you tighten up your offer and get clearer on your messaging.”

And Susan Reoch said,

“This is a must-have program for everyone who launches!”

So yes, this program is for you, no matter where you’re at in your launch journey!

I’m a service provider. Will PPP work for me?

Absolutely! Using a strategic pre-launch to sell your services is a great way to get booked up and not feel like you’re selling all the time to get clients. Everything you learn will give you an easy, repeatable process to attract more clients.

Plus, when you’re just selling your services all the time, it can start to be a static message to your audience.

PPP’s Mary Chhea said, “I don’t launch and I booked up faster than ever!”

When you do the Pre-Launch Plan Process™ you create anticipation and desire for what you offer, so you become the best solution when you do put an offer in front of people.

Here’s what 1:1 service provider Susannah Juteau said about the program:

“The Pre-Launch Plan Program gives you a guided plan, so you have a strategy before your launch to speak about your service and knock down objections authentically without it feeling like a sales pitch! So glad I joined the program!”

I feel like I need to grow my list/audience before taking PPP…

I hear you. Having an audience to sell to is an important part of the sales process. But, a problem I see is that people spend time on list building before launching, when they really should be working on their messaging SO they attract the right audience. Because if you build a list of the wrong type of buyers, you are wasting precious time and resources.

The Pre-Launch Plan Program is designed to help you nail your messaging first, which not only helps you create a super effective pre-launch, it also helps ensure you grow a list of eager buyers.

Also, when you join PPP you get immediate access to the bonus workshop on How to Blow Up Your Email List During Pre-Launch! So you can grow your list, while you work on your pre-launch!

What if I have an evergreen funnel?

What I show you inside the program can be applied to your evergreen funnels.

I’m nervous about the investment — 2024 hasn't taken off as expected.

I totally get it — investing can feel a little scary.

First, I want to direct you to all of the testimonials, videos, and case studies on this page about other’s people experiences and how they felt about their investment so you know it’s not just me saying, “this is great!”

Second, if you’re in your business to make money, and want a step-by-step plan to increase sales without increasing stress — where every piece of content does the heavy lifting for your sales promotions, then “YES!” this program is worth it!

This isn’t just another course! PPP is a high-touch, high-level group program that’s a hybrid of curriculum-based teaching (I even consulted with a curriculum development specialist), business coaching, and copy coaching.

Students have seen results like a 60% increase in revenue compared to previous launches and selling out 50% of their spots before their doors open.

And PPP participants have seen BIG wins and have said this is the Best. Money. Spent. and that they are glad they “took the plunge.”

I’m a copywriter, business coach, or marketing expert. I feel like I should know how to do a pre-launch already.

I hear this all. the. time.

You feel like you “should” know how to do this pre-launch thing already. 

So you might be hesitant to invest in pre-launch because isn’t this something you kind of already know?

And, even if you’re ok with the investment, what may feel even more intimidating is admitting you *might* need help. 

Especially if you’re a copywriter, business coach, or someone who helps others with marketing. 

Take PPP’s Angie Colee. If you don’t know Angie, she used to be the Copy Chief for the OG of launch, Jeff Walker with Product Launch Formula. 

I asked her why she decided to take the Pre-Launch Plan Program when she’s a bonafide expert in launches. 

And it all comes back to this: 

(I’m going to throw a cliche at you, but it’s the best way I can think to describe it.)

You can’t see the label when you’re inside the bottle. 

Doing your own messaging, strategy, and copy is difficult. 

Heck, I teach this stuff and still need help.

I’ve run the Pre-Launch Plan Program four times — with top-notch entrepreneurs filling it each time.

And a few things I know for sure:

  • Creating your own messaging is hard (even if you do it for others)
  • Strategy sometimes feels like throwing spaghetti at the wall
  • No matter what stage of the game you’re in, you have questions
  • Copy always improves with editing and positive feedback 
  • Talking things out brings clarity 

This is why PPP is a high-support, implementation-rich coaching program where you can ask questions and get space inside the program to implement everything you’ve learned.

And that “should” around if you “should” know pre-launch? 

Well, no one is teaching pre-launch — at least not the way I show you!

So, if you got down this far you might be wondering,

“Is this really for me? Can’t I create a pre-launch myself?”

My guess is that you wouldn’t be this far down here if you thought you could. 

And even though I’m not teaching rocket science, there IS a lot of science to what I teach. 

What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.

Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs. 

But, if you’re like many of my clients, it’s not just about the money.

It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start. 

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.

You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).

Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

My guess is that you wouldn’t be this far down here if you thought you could. 

And even though I’m not teaching rocket science, there IS a lot of science to what I teach. 

What I am showing you is a simple system you can repeatedly implement that’s helped my students like S. see a 300% increase in enrollments or E. who just had their first 6-figure launch.

Plus, there’s nothing else like this program on the market where you’re getting hand-holding support and the benefit of being part of group with top-notch entrepreneurs. 

But, if you’re like many of my clients, it’s not just about the money.

It’s about creating a sales system where you’re not working on the weekends or having a panic attack at 9am on a Tuesday morning because you’re overwhelmed and don’t know where to start. 

You want “life” freedom as much as “time” freedom. You’re tired of the hustle.

You want an authentic way to sell your program or services without feeling icky or like you’re backing people into a corner.

And what I teach you inside PPP will not only help you with this launch but every promotion you do from here on out (and quite honestly, it’ll help you with ALL your other content creation).

Plus, PPP will save you oodles of time! One current student said she’s convinced the program will save her 90% of the time it would take for her to do the pre-launch on her own!

headshot-at-desk-Michelle-Mazur

There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise. 

Before the Pre-Launch Plan program I felt overwhelmed and confused. I wanted to know how to create a strategy for a pre-launch that lasts for weeks. I saw people doing it and loved how natural it seemed but I had no clue what topics should go into it.

There’s so much I love about this program, but if I had to choose one, I really loved the support and feedback on my emails and posts from Brenna. I left the program a better writer! I also loved the different templates for emails that I can use not only during pre-launch, but for all my emails. Such a time saver!

During the program my life had a major hiccup and I wasn’t able to participate fully during the writing implementation, but I still left with a solid strategy, several emails written and social posts done.

I also have fully developed a pre-launch strategy, a compelling elevator pitch and clear benefits for my new offer (that didn’t exist when I first started this program). I feel fully prepared to have a pre-launch that leads seamlessly to my founding member launch.  

As a messaging expert, it was nice to be working with someone who shared my philosophy around messaging and knew her stuff. There are very few people I trust with my messaging (because it’s what I do), but I trust Brenna and her expertise.

I also was really impressed with the structure of the program. It was super actionable and implementable.

Thank you Brenna for helping me create a pre-launch campaign that will make my audience excited for what’s to come!

DR. MICHELLE MAZUR

MESSAGING STRATEGIEST

Ready to go into your next launch and promotion feeling energized instead of scattered?

There’s a reason why I’ve run this program 4 times. 

What I teach works. Just take a look at the testimonials and case studies. 

I know it’s a big claim, but this program will make everything different inside your business. 

If you have questions, let’s jump on a call and chat. I’ll even give you my phone # (because who wants another Zoom call?!).

So if you…

> Want a repeatable system that helps you be strategic with your content (especially since you’re putting out content anyway).

> Are tired of the churn-and-burn that typically comes with  launching and selling.

> Want your pre-launch content to act as a way to warm up your clients, pre-sell your program, fill spots early, and feel super confident when your doors officially open.

> And, the biggest question of all, if you want me to help you do it all…

If so, I invite you to grab your spot in the October cohort of the Pre-Launch Plan Program.

Here’s what other Pre-Launch Plan Program Students are saying:

Here’s what other Pre-Launch Plan Program Participants are saying:

brittany-herzberg-testimonial

I really loved the structure of the training. It’s so easy to follow along with the modules and the resources!

The Pre-Launch Plan program is a step-by-step plan of how to write your content that gets people queuing up for your program before you open doors, hosted by one of the copywriting greats!

Before PPP, I always felt like I was cobbling things together as I went along with launches. So, before taking the Pre-Launch Plan Program I wasn’t even sure what would go in a pre-launch plan. I didn’t know how to schedule things or what the plan should look like — I was completely clueless. 

As a result of taking PPP, I got a clear plan of action for my next launch—and a skillset + resources that I can use to craft pre-launches for absolutely anything I want! I can use this for future freebies, my podcast, offers, etc. And I can even craft pre-launches for future clients.

I really loved the structure of the training. It’s so easy to follow along with the modules and the resources Brenna has created. I love having the training video up on one side of my screen & the Google Doc open on the other half. I could easily listen to what Brenna was saying, pause the training, & do whatever the task was! It made me feel so accomplished & was an efficient way for me to work.

Not to mention, the people inside the program are just next-level incredible humans & business owners! We were always celebrating something. And even though I wasn’t able to make the live calls, the Facebook Group setting allowed me to feel connected to them!

It’s obvious that Brenna has poured care and attention to detail into this program. She deeply cares about her students and their success. It’s apparent every single step of the way!

BRITTANY HERZBERG

SEO + Case Study Copywriter

Ericka-Anderson-Sylvester

My biggest win inside was pre-planning content so it’s less work when the pre-launch begins!

I’d describe PPP as a program that helps you plan and write content for upcoming launches so selling spots in your program comes easier.

Before taking the Pre-Launch Plan Program, I was a little lost on what to do between launches. But now I have a structure, pre-written plan/outline for my next pre-launch. My favorite part of the program was Brenna’s edits on my sales page (amazing!) and edits to my emails.

My biggest win inside was pre-planning content so it’s less work when the pre-launch begins.

One thing I liked about Brenna is that she’s very personable, relatable, and she was always quick to reply and edit things. Overall she’s just a very kind, approachable person! 

ERICKA ANDERSEN SYLVESTER

WRITING COACH

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I now have a clear strategy I can follow each and every time I launch.

I felt a little insecure before taking the Pre-Launch Plan Program. I wasn’t sure if what I was doing was the BEST strategy for pre-launches. But as a result of taking PPP, I now have a clear strategy I can follow each and every time.

My favorite thing about the program is how hands-on it was.  My biggest win was writing a pillar piece of content that helped clarify my new direction in my business.

Brenna’s the smartest cookie and quickly identifies gaps, fluff, or lack of flow. She asks great questions that help clarify things you didn’t even know were unclear. She’s supportive and makes you feel like you got this.

PPP helps you create anticipation, buzz, and desire for a product or service. When I enrolled in this course, I thought I’d get a “system” to streamline the pre-launches I was already doing. But what I got was way more than that. Brenna’s course has changed the way I see pre-launches.

VALENTINA VOLCINSCHI

Launch Specialist for Supplement Brands

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I developed a full pre-launch plan during the program!

I felt a little disorganized before taking the Pre-Launch Plan Program. I didn’t know what I needed to do to prepare potential clients for the launch so that they’re ready to buy.

As a result of taking PPP, I have a clear plan for pre-launch content and a system to help get clients ready to buy during launch. My favorite thing about the program was Brenna’s legendary generosity, and my biggest win was developing a full pre-launch plan!

Brenna is very generous with her students  —  she really goes above and beyond and has a depth of knowledge and expertise on pre-launching!  I wasn’t able to attend *any* of the group calls, and I still got a lot out of PPP. I think the program is amazing!

SARAH DOBSON

Research grant consultant and
academic career coach

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The calls were full of supportive, awesome peers and colleagues!

I was feeling overwhelmed with what I was offering, who I was talking to and where to start before diving into the Pre-Launch Plan Program. I tend to get caught up in my head and make things way more complicated than they need to be. Basically, I do the complete opposite of what I’d advise any of my clients to do because it’s me and my stuff. 

Brenna gave me the tools and the gentle encouragement to allow simplicity and straightforwardness, vs getting caught up in complication and endless delays. I left PPP with much more clarity and confidence in my new direction, and have been able to distill all the research and target market discussions down to topics and talking points that let me really dig into my “why” and share my passion.

The calls I attended were full of supportive, awesome peers and colleagues. They helped me see the vision I hadn’t yet fully formed, and cheered me on every step of the way. 

There was never any judgment, even when I got distracted by personal stuff and fell off the map for a bit. Brenna gave me space and checked in on me, gave me ideas for different areas when I got stuck, and celebrated the hell out of every breakthrough and a-ha moment. Brenna’s badass and I’m honored to know her. In the end, PPP is a system for helping you identify and build connections with your ideal people, so that when you’ve got something to offer them, they’re already primed and excited to work with you!

ANGIE COLEE

FOUNDER OF PERMISSION TO KICK ASS

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I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.

In the past, I felt like I had an idea of what pre-launch could do, but wasn’t 100% confident on how to execute it for myself or my clients.  I didn’t know some of the nuances that made some content more effective to use during pre-launch, and how to leverage that in-between content so that by the time you launch, you’re not trying to overcome soo many objections in a short amount of time.

One thing I learned during the program was how to create more time and space for our audience to make a decision while shifting beliefs… Pre-launch isn’t just starting early. It’s really using that time to prepare your audience for an easier decision. LOVE IT!

After going through the program I now have clarity on my offer and how I wanted to position it as well as a repeatable process I can use for my business and for my clients. My favorite thing about PPP is the fact that you can apply it to so many parts of your business — not just when you’re launching a new program or course. Anytime you want to create some type of excitement or anticipation PPP can help you!  I’ve been able to apply in my client work — in the copy, in the strategy and positioning of their message. I’ve also been able to start using it in my own business. 

I joined PPP to provide pre-launch for clients as well as to use it to launch a new 1:1 service. My biggest win is getting clarity on my offer. I walked away with a clear game plan on how to launch my new offer in a way that I can be confident about.

Brenna leads a very generous group and I would sometimes listen in on the calls just to learn from everyone else! She brings so much insight and knowledge to the program. Yes, you’ll learn the pre-launch process (and learn to apply it really well) but you’ll get so much more than that! She gives you the resources you need, templates, real life applications, etc., so you’re implementing from the very beginning. 

Brenna’s also such an awesome teacher. She is also invested in helping you – she shares strategic insights, gives detailed edits, gets you out of your head…it’s almost addicting! You’ll want to get her thoughts on everything you are working on!  Wherever you are in your business when you start the program, it’s guaranteed you’ll be much further along by the time you are done working with Brenna!

REN BENEDICTO

LAUNCH COPYWRiter & Brand voice specialist

kim-kiel-branding

My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered.

I knew I wasn’t strategic enough with my pre-launch copy. But after going through the Pre-Launch Plan Program I discovered how thoughtful and analytic it is to create a marketing/communication plan. 

And now I have a new tool to offer clients, as well as new strategies to use myself. My favorite thing was all the templates and workbooks. I decided to practice by “launching” my copy coaching club. 

It was great to have a blueprint to follow and now I can relaunch when I’m ready.

My favorite thing inside the program was all the templates and workbooks, and Brenna really over-delivered. PPP gives you the exact roadmap and the words and messaging to use in the lead up to a sale so that you can pre-sell your spots and have easier sales during the promotion. 

KIM KIEL

COPYWRITER

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I’ve never been this organized in my business, ever! 

All my pre-launch content is scheduled 5 weeks ahead of time! The Pre-Launch Plan Program is a complete system of warming your audience up before a launch and helping them to understand the bigger picture of what they’re trying to achieve — without the sales pressure! I now feel like I have a rinse and repeat plan for not just this launch — but every launch in the future. Brenna’s also attentive and supportive — and so generous with her time and expertise! PPP is amazing!

LINDY ALEXANDER

Course Creator + Freelance Food and Travel Writer

Working with Brenna gave me a roadmap to build momentum for my launch.

It was such a relief to have weeks and weeks worth of content mapped out. It freed me up to do other things inside my business. And instead of me having to think through the strategy and make even more decisions, it was amazing to have someone I trusted come in and make some of the decisions for me.
I closed the doors with 47% increase in revenue versus my prior launch. But more than that, I went into this launch with confidence, not feeling the pressure I’ve felt in the past. 
I’d totally recommend Brenna if you want a mix of strategy, story and sales for your next launch. 

REESE SPYKERMAN

ECOMM & WEBSITE CONVERSION SPECIALIST

I truly believe this is one of the best programs I’ve been in!

I recently participated in the Pre-Launch Plan Program and it completely exceeded my expectations. Before enrolling, I wanted to make my launches easier and more impactful, while still staying true to my authentic self. 

The program provided me with a wealth of knowledge, including the double CTA technique, the importance of a strong program promise, and how to develop a content strategy. 

I especially appreciated the combination of learning and doing, as I was able to complete all of my pre-launch content during the course. The flow and homework structure is logical and makes the learning process effortless.

I am confident that my upcoming launch will be a smooth and successful one, thanks to the comprehensive pre-launch plan and calendar provided in the program. 

What sets this program apart is Brenna’s approach – she has no ego and is always mindful of potential gaps in understanding, making her insights incredibly valuable.

The Pre-Launch Plan Program is a live course that teaches you how to get a head start on your launch promo, allowing you to warm up your audience and avoid the open cart scaries. I highly recommend this program to anyone looking to elevate their launch game.

FRENCHIE FERENCZI

GROWTH & MARKETING SPECIALIST

Faith-3-Faith-Burtamekh (1)

I may honestly never need to have a hard core launch. 

I joined the Pre-Launch Plan Program because I knew I needed a more strategic approach to launching without feeling the pressure to send a bazillion sales emails and do things that aren’t my style (like “doors are open!” and “I’ve just added a new bonus!”).  

Inside the program I discovered pre-launching is what was missing from my sales process. The planning and strategy that goes into developing a pre-launch plan *almost* guarantees successful execution and increased results. 

I now feel like I have a plan for nurturing my community in a way that’s authentic –friendly, approachable, non-salesy, service oriented, etc. I may honestly never need to have a hard core launch!

My favorite part of the program was getting to work with Brenna — I appreciated the careful attention to how she mapped out the curriculum (BTW – I used to be a school principal!) and the feedback I received from her  on my writing. I also walked away knowing where my ideal client was in the customer buying journey. 

In the past, I felt like I always heard “use the language” in your copy that your client speaks – but having an actual process (interviews, launch debrief, email and social analytics…) to follow and how to extract VOC was powerful.

It provided the language my clients use, but the clarity I got about my overall messaging about who I serve, how I help clients, and what their transformation is was by far the most impactful discovery and shift for writing better copy and sharing about my 1:1 coaching experience.

I also got so much clarity around my messaging. Brenna’s framework helps you get specific and concise about your offer and the transformation regardless if you’re writing or talking about it.

I’ve even had current clients notice how clear I am in sharing about what I do, who I help, and why it matters!

PPP is a comprehensive and strategic approach to build awareness about your offers without the stress of bro marketing tactics and complicated launches.

It gives you the opportunity to connect authentically with your community, the freedom to sell YOUR way, and still get results (aka raving fans ready that can’t get enough of your content and are ready to hand over the credit card without hesitation).

Overall, this experience has given me a greater desire to become better at creating content and writing copy for my business.

FAITH BURTAMEKH

FOUNDER & CEO

The Pre-Launch Plan Program is laid out so well! Each step builds on the next!

Before taking Brenna’s program I was overwhelmed with doing a pre-launch in addition to a full launch. But after going through the Pre-Launch Plan Program, creating a pre-launch became doable!

Brenna breaks down everything step-by-step, and I loved all the templates and feedback I got on my copy.

She really took the time with the copy I submitted for feedback and gave battle-tested tips that made the copy so much better. Having a pre-launch in place is going to make the launch so much less stressful!

DEB HANDLEY

UDMI

Best. Money. Spent.

Before the Pre-Launch Plan Program, I didn’t know how I was going to launch my new product. I was worried to just start selling to my audience and didn’t know how to begin without it seeming sleazy.

But I learned so. many. things. Inside the program,  but my favorite was how to tackle objections and speak to them directly.

I also loved getting inside Brenna’s brain and discovering how to plug voice of customer into my content to use it strategically.

My biggest win inside the program was becoming waaayyyy more clear on my offer.

I’m also obsessed with Brenna’s plug-n-play style of teaching and the way she thinks of EVERYTHING to connect all the dots. 

As a result of taking PPP, I now have the skills to design an entire pre-launch from scratch.

PPP is a brilliant program that teaches you how to warm your audience up before your launch and gets them hungry for your offer.

Everything that is taught is super practical and can be applied to more things than just launches. 

The skills you learn can also help you tighten up your offer and get clearer on your messaging.

Brenna is the best and teaches in a way that’s so detail-oriented and much more hands-on than any program I’ve ever taken.

Best. Money. Spent.

JESS BROOKS

CONVERSION COPYWRITER

I helped a client implement a pre-launch and they blew past their sales goal and doubled it!

Before starting the Pre-Launch Plan program, I was curious and excited to learn how to design a pre-launch strategy to add to my launch skillset as an OBM.

I wanted to know what to say before a launch without the messaging getting repetitive.

After taking PPP I walked away with a system for creating pre-launch content and the confidence I’m doing everything I can to help my client’s have a successful launch.

In fact, I recently helped a client implement a pre-launch and they blew past their launch goal and doubled it!

Brenna’s a generous teacher and I was impressed with the level of support inside the program.

I’m so glad I now have a system for designing pre-launch content that actually sells (without repeating yourself or running out of things to say!).

AMY NICOLE

LAUNCH OBM & STRATEGIST

This program is a game changer!

Stuck, lost in my messaging, pulled in multiple directions — that’s how I felt before taking the Pre-Launch Plan Program.

I also didn’t know anything about pre-launching! I had been keeping launch communications separate from most of the other messaging I was doing. It left me feeling really disjointed and like I had to jump into sales mode. 

So, one of the things I really loved about PPP was the framework for planning the content. I’m able to connect the messaging for the launch to the rest of the content I create.

The program gives you the tools you need to build your audience’s awareness of the problem you solve for them before your launch so that when you do launch, your audience is ready.

It takes the stress out of launching and integrates the messaging so that you can really be cyclical with what you do rather than popping up out of context with a launch.

As a busy mom with three boys under 6, any tools that help me be more effective with my time are always appreciated!

I feel like I have solid connections between the topics so everything makes sense together and builds upon itself.

I also appreciated Brenna’s commitment to all of us. She answered every question thoughtfully and in a way that helped the people who hadn’t asked it. Her insights were incredible. 

As a result of the program, I now have a  game plan!

I’ve been able to take what I’ve learned from Brenna and add structure and strategy to what I’m doing. I feel like I can use what she’s given us to map out so much of what I need to communicate.

I may actually be able to batch create my content now. 😉

BRIE JOHNSON

Career Coach

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I loved the step-by-step guidance! 

I was in the middle of pivoting a bit and wasn’t sure what my focus should be, much less having any of the content written for any of it.

My biggest win inside the program was having a plan with emails written ahead of time. I also loved the step-by-step guidance. 

As a result of taking PPP, I now have a great voice of customer spreadsheet to go back to time and time again. 

One thing I really liked about Brenna was how she really places herself in our ideal clients shoes and is able to empathize with them so well.

Her edits and thoughts about the copy and plan I created inside the program are so on-point. 

The Pre-Launch Plan gives you a guided plan so you have a strategy before your launch to speak about your service and knock down objections in an authentic way without it feeling like a sales pitch!

So glad I joined the program and loved having upgraded to Voxer access to get immediate feedback anytime I needed it!

SUSANNAH JUTEAU

HEADACHE NUTRITIONIST

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As a result of the Pre-Launch Plan Program I now have the confidence to launch! I don’t think you can find anything else quite like PPP out there!

I felt scared shitless about even just the idea of doing a launch before I joined the Pre-Launch Plan Program. I learned SO MANY valuable things in PPP, but the standout discovery was probably understanding how voice of customer is so critical in all of our marketing. Not just that, but where to find it and how to use it. 

The best part of the Pre-Launch Plan was having Brenna in my pocket on Voxer and the incredibly thorough feedback she gave on my “fun work.” Brenna doesn’t just review your copy and give you a pat on the head or a kick up the ass, she edits it (and explains why she’s doing it), and asks pertinent questions to get you to go deeper into the mind of your ideal client.

Many of the skills I’ve learned in PPP I can also apply to my content when I’m not in a launch cycle which is just invaluable. Breanna doesn’t just tell you what to do, she teaches and shows you how to do it so you can start seeing your content in a different way – a way that speaks to your ideal client.

As a result of PPP I know have the confidence to launch! The tangibles are that my entire pre-launch (and launch) is mapped out, created, scheduled and ready to push out, minus all the stress of trying to do it as you go along (hello: burnout). And the best part – this system can be repurposed time and time again.

I really appreciated Brenna helping me brainstorm things and bringing a fresh perspective to issues that I couldn’t see because I was too close to my content. Brenna came across as someone who cares just as much about your pre-launch as much as she cares about her own.

PPP is a done-with-you, high-touch program that anyone who sells something NEEDS to take. You get the A-Z of a how to create and implement a pre-launch strategy with the guidance and support of a fantastic mentor who really knows her stuff. And if you want templates and examples for inspiration, you got them by the bucketload. I don’t think you can find anything else quite like PPP out there!

CLAIRE HUNTER

NUTRITIONIST

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The Pre-Launch Plan Program has been an amazing resource for me to use for any of my offers and future launches.

Before joining the Pre-Launch Plan program, I hadn’t taken enough of a deep dive into what my audience struggled with and how they felt. Because of this, I didn’t know how to communicate the value of what I offer.

However, after discovering the program and working with Brenna, I quickly realized that the woman knows what she’s talking about! Through the program, I gained more insight and education on how to better understand my client’s voice of customer and the strategies behind a successful launch. 

I think of PPP as a step-by-step framework into creating a pre-launch so that you can warm up your audience to the value you have to offer them.

PPP has been an amazing resource for me to use for any of my offers and future launches. Brenna is also relatable, fun, and full of advice.

ANNA BRADLEY

DUBSADO SPECIALIST & MENTOR

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I now have the tools and knowledge to implement successful pre-launch strategies in my business.

Before taking the Pre-Launch Plan Program, I was overwhelmed and intimidated by the thought of launching. 

However, within the program, I discovered the power of pre-launching and how to write better copy by sharing more about myself and my previous clients. 

The templates and scheduling help provided was incredibly helpful, as was having Brenna provide feedback on my copy. Her candid editing and positive feedback gave me more confidence in launching my group program.

Brenna’s program is specifically designed to help entrepreneurs write better copy for the pre-launch of their program or service. 

Thanks to Brenna, I now have the tools and knowledge to implement successful pre-launch strategies in my business. I truly appreciated everything and am excited to implement the tips and tools in my business and throughout my launch.

Dr. ROBYN GRAHAM

CERTIFIED BRAND STRATEGIST
& CERTIFIED MASTER CHRISTIAN LIFE COACH

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 The program is super thorough and exceeded my expectations.

Before taking the Pre-launch Plan Program I felt unsure of where to begin with getting more structure and strategy around my launches and didn’t know specifically what my customers want. 

During PPP I got a clear path and way more clarity. The program provided structure and specific steps to get clear on what you offer and how it matches up with what your customer wants. 

It also shows you how to talk to your customer so they know your offer is what they need. My favorite part was working with Brenna. It’s obvious she knows what she’s doing and cared about my experience  — and everyone else’s —  in PPP. The program is super thorough and exceeded my expectations.

SYDNEY CRAIG

RESTORATIVE MOVEMENT SPECIALIST

I finished PPP with my whole pre-launch email sequence done!

Before taking the Pre-Launch Plan Program I felt paralyzed and like I needed to convince people to buy. But after going through PPP, I understood what I should be saying to my potential clients and got more courage, interest, and excitement to do the research. I loved all the templates and resources inside the program. I also felt like it was an intimate class rather than a program. Brenna definitely over delivered with the hot seats and copy reviews — I finished with my whole pre-launch email sequence done!


MARY CHHEA

SOCIAL MEDIA STRATEGIST & COPYWRITER

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts in Fall 2024!

ONLY 20 ?? SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

 

 

 

1 Payment of $3500

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

1 Payment of $5000


Hurry, doors close March 20th!

Have questions?

Now, it's time to choose your level of support inside the Pre-Launch Plan Program!

Next Cohort Starts in Fall 2024!

ONLY 20 ?? SPOTS LEFT!

Pre-Launch Program Plan

ONLY 13 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program you'll get:

1 Payment of $3500

Pre-Launch Program Plus+ Plan

ONLY 7 SPOTS AVAILABLE

When you join the Pre-Launch Plan Program Plus+ you'll get:

1 Payment of $5000


Hurry, doors close March 20th!

Have questions?

Still have questions?

Let’s chat about it! 

P.S. Don’t worry, I don’t do the high-pressure sales call thing.