Helping You Wrangle Your Copy Chaos and Make Consistent “Cha-Ching!”
Your Copy Projects Done and Dusted in a Day (VIP Day, that is.)
Brenna comes in with a sharp editing eye and tweaks mediocre copy into personality filled-words.
Brenna is the lead editor inside my mastermind. Her attention to detail, the voice of customer, and sprinkles of personality are unparalleled. She comes in with a sharp editing eye and tweaks mediocre copy into personality-filled words.
Brenna has the copy chops to finesse words that turn readers into buyers—and makes it look easy! I'm always pinching myself to have snagged her to help me.
Let me guess... You:
- Don’t want to go back and forth emailing about your website headline for three weeks
- Secretly want more time on your calendar to binge The Queen’s Gambit (no judgment here)
- Would love your copy project whipped out in a day instead of the standard 4-6 weeks
- Long to have your clients read your copy and say, “Omgosh, it’s like you’re reading my mind.”
- Have a million ideas swirling around your head like a tornado but can’t seem to complete a project
- Don’t want to think about what words sound best on your homepage or don’t know what stories work in your launch emails
You’re here because you’re ready to bang out those copy projects (that usually drag on forever)
so you can start making money (sooner than later).
The Welcome Series Brenna wrote for me gets insane open rates and constant responses!
Brenna is an incredibly talented and truly gifted writer who gets to know her clients and their voice.
When I reached out to Brenna I had no idea where to start when it came to my Welcome Series. I was overwhelmed and lacked direction and she provided ALL the clarity I needed.
Not only did she walk me through it, but she simplified it to the point I went from frustrated to crazy excited. Now I have a welcome series I feel confident in and know it will allow me to connect even further with my audience and grow my brand.
Long story short, if you are struggling with words and tired of looking at a blinking cursor and blank document, Brenna will rescue you. I cannot recommend her enough!!
But hey, you’ve got questions about how I can help you—and I’ve got answers….
I love a good Q & A (What can I say—I used to binge the Q & A section of Parade Magazine in the Sunday LA Times as a kid), so let’s go:
What’s a VIP Day?
Great question!
Yep, a DAY.
No back and forth for four weeks. No Asana task lists. We work collaboratively to nail your copy in a day so it can start producing before your next (blissful-because-your-copy-is-done) sleep.
“Brenna is a magician with words. Seriously. I’ve gone to her for full copy projects as well as just to help me look over things I’ve written myself and they always end up so, so much better!
She knows how to write copy that really draws in the reader and her emails feel more like a conversation with a friend than marketing material. As a marketer myself I know that like/know/trust is key and Brenna knows how to knock it out of the park and build huge levels of trust in her writing!”
Owner of Kiara Jennifer & Co
“Working with Brenna and learning from her has completely changed the way that I write for my business! Writing emails (and repurposing them for social media posts) is so much easier, faster, and less intimidating now! I attended Brenna's Write Your Welcome Series Workshop and reference back to it all the time—best money I've spent on my business, hands down!
She teaches in a way that makes things very relatable and easy to understand, and all of her advice is extremely easy to implement. Since taking that workshop I have implemented an automated welcome series and begun writing more frequent sales emails (without being too sales-y in them) that are generating 200% more income each month than what I was earning before. I absolutely recommend working with Brenna!”
Are you writing my copy from scratch during the VIP Day?
MAYBE.
,
For larger projects—like a sales page or launch emails—will take longer than a day. When you contact me to chat about your project I can get a better understanding of what you need and how long it will take.
If I already have some copy written, why would I want to hire you?
Excellent question.
You may be someone who gets stuck figuring out how not to sound like Jen-who-just-used-a-template—or adding the colorful details of your life to your words and strategy. (←this is my expertise).
How do you know if you want me punching into your Google Docs?
If you love a perfect mix of straight-forward, personality, empathy, and humor in your copy, we’re a perfect fit.
“Brenna’s personalized story prompts and ideas for my email content were an integral part of marketing my first small group program, which brought in $59,000 of revenue.”
When I’m stuck on ideas for stories in my emails and social posts, Brenna McGowan’s who I turn to. Though copywriting comes fairly easily to me, I struggle to find ways to tie my personal stories into pieces that connect with my customers, and Brenna's the expert I count on to help make that happen.
As my business grows, I increasingly lean on Brenna to help me create resonance and deeper relationships with people. Her personalized story prompts and ideas for my email content were an integral part of marketing my first small group program, which brought in $59,000 of revenue. One of my dreams is to bring Brenna on in a bigger capacity in my business because she’s really that good. In fact, I hesitate to write this testimonial because I’m afraid she’ll get booked solid before I bring her on full time 😉
Seriously, Brenna’s not only who I trust to help me bring my copy to life, but who I trust, period. Not only is Brenna a storytelling savant, but more importantly, she possesses some of the greatest character and integrity I've come across in my 15+ years of doing business.
How does a VIP Day work?
Let me break it down for you…
Set up a time to see if we’re a better fit than Jane & Mr. Rochester (love me some Jane Eyre).
If we’re a match made in copy heaven, you fill out a questionnaire before our scheduled day. Then, on our day, we jump on a Zoom call where I ask you your deepest darkest secrets for some additional details and stories
I hand you back your copy, filled with personality and words that make your buyers drool and want to “click” and work with you.
Cue: a sense of relief that you don’t have to think about your email series, launch or website copy anymore.
Q. How will you sound like me and my voice?
I’m a professional, baby.
Before our day together, I go through your current content, testimonials, and voice guide (if you have one) and study it with more attention than I used to give to a 90210 episode in high school. (This is saying a lot.)
You'll also fill out a questionnaire before our day that helps me get to know you better than an eHarmony profile. Lastly, we meet first thing in the morning of your VIP day and I ask you some additional questions. So, even though I’m working on your copy for a day, I’m studying you for longer.
Brenna and her exceptional copywriting skills made my website and welcome series POP with personality.
"Gimme more BRENNA. I couldn’t have done my rebrand without you! You’re not only a delight to work with but made me sail through my rebrand with ease. You have such exceptional copywriting skills that made both my website and welcome series POP with personality! At this moment, I feel CONFIDENT in my new website copy and truly feel grateful to have your support during this transition. I can’t wait for what’s to come.”
Q. What happens if I need revisions?
No problem.
Brenna is a master at email marketing. She provided so much valuable feedback and insight!
Brenna is a master at email marketing! She mentored me through the process of writing my own welcome series and I learned SO much. She gave me the freedom to be myself and get creative but provided so much valuable feedback and insight. She was so encouraging and affirming throughout the whole process and she gave me so much confidence in the process.
Q. What happens if you don’t get my stuff done in a day?
Another great question!
Q. I want to hire you. How long until we can do a VIP Day?
Hmmmm, not sure.
Sometimes I have an opening next week. Sometimes I’m booked out for months. So, if you want to hire me you'll want to schedule a time with me sooner than later—ESPECIALLY if you have a hard deadline like a launch.
Q. I thought you were an email copywriter?
Ahhh, yes.
"Nothing compares to working with Brenna. She's an overachiever and worth every penny."
Working with Brenna has been the lifeline I needed. I needed strong poignant words on how to sell my services on a sales page and on social media. Brenna streamlined massive amounts of data that we provided to her as well as data she collected on her own.
She was able to intellectually conceptualize my business model and overall mission. The words she wrote sounded as if they were in my own voice. I've worked with many outsourced solopreneurs in the past but nothing compares to working with Brenna. She's an overachiever in the best sense of the word and worth every penny.
Q. What are these "Buy Brenna's Brain for the Day" Voxer Days I keep hearing about?
Ahhh, these days are my new thing to help you.
I call these "Coaching in a Day" sessions. These are perfect if you're asking yourself questions like "Should I niche?" and "What should my messaging be?".
BOOK YOUR DAY
What have your other clients said about your VIP Days?
You’re smart to check up on me! Here’s what a couple of recent VIP Day Clients said:
“Brenna is a special agent of copywriting, like a spy, she subtly pulls a story out of her clients to capture the essence of their company she then takes it to her lab for processing and presents her clients with copy that makes you feel like she has known you for years. She is scientific, strategic and skilled. She wastes nobody's time and delivers an amazing product.”
Brenna McGowan helped me with my first Welcome Series on one of her VIP days 🙂. She's very real and personable and I liked that from the start. She communicates efficiently throughout the process, delivers timely as promised and then overdelivers. My kinda lady! This was my first Welcome series writing, so I went from not having a plan and feeling a bit unsure where to start and how to go about it....to having fun editing my Welcome Series and excited to share it with the Mamas I serve! I definitely would hire her again. Now I feel like I have such a better foundation for future writing projects. Thank you Brenna! You're the best.
I loved watching her take my ideas and seeing the words flow. I call her the word doctor—especially with her ability to evoke emotion and feeling throughout the copy. She's amazing to work with and made the process so smooth! I totally recommend her!"
What kind of stuff do you work on during a VIP Day?
A: I thought you’d never ask! Here’s my most in-demand Dusted-in-a-Day Copy Projects, but we can customize your VIP day however you’d like:
The Email Sequence
You’ve got your drafts written for your Welcome or Launch Emails, but they’re missing flavor (just like my mom’s pork chops that she’d make us eat as kids, but don’t tell her I said that).
You hand me your crappy first drafts and I work my copy magic on them by adding the 3 S’s: Stories, Specificity, Strategy
The Website Refresh
Hand me your Google Doc with your website copy and I’ll start updating headlines, tweaking copy and make sure your copy makes sense.
I’ll also make sure I clean up my BIGGEST website pet peeve that KILLS conversion (Want to know what it is? Book a call here and I’ll tell ya)
The Sales Page
“Do I really need a sales page?”
“How long should it be?”
The answers:
1. Most likely
2. It depends
Whether you need a sales page from scratch or an existing one rewritten, I got you covered.
Brenna is my #1 copywriter of choice! As a marketer, I KNOW what's good copy and what's "sufficient" copy.
Every time I bring Brenna on board for a project I know I'm going to get GREAT copy. She's helped me with a pretty demanding client this summer, and not only did she nail the client's voice and tone in everything she wrote, but she even went above and beyond in her delivery and deadlines. Thank you for being so incredible! I wish all my contractors were as professional and reliable as you.
Q. How do I know if I’m not a fit for your VIP Day?
Another stellar question.
- You’re not clear on your core messaging (what your business is, who you serve, & why it matters)
- You want lots of “corporate speak.” I speak in punch, personality (and humor if that’s yo’ thing)
- You don't have your ICA clearly identified (Close your eyes and imagine your ideal client. If you come up blank, then Done & Dusted in a Day is not the right thing for you)
Q. Um, what happens if my project can't be completed in a day?
Good news!
How much does a VIP Day cost?
Want to discuss your project? You can book a call and fill out a (little) application here:
If you’ve been:
- Trying to get your website done since you heard the word pandemic
- Thinking about writing that darned Welcome Series for months (ok, years) now
- Strategizing your Launch Emails and Sales Page but are going cross-eyed thinking through copy, personality AND strategy
Then I’m the girl to help you get it DONE.
(Go ahead, plan your next Netflix Binge on my time).
