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Fractional CMO Services Where I Do the Thinking, Planning, and Copy for Your Marketing With My Exclusive Anticipation Marketing™ Metrics
Brenna comes in with a sharp editing eye and tweaks mediocre copy into personality filled-words.
Brenna was the lead editor inside my mastermind and I can tell you her attention to detail, voice of customer, and sprinkles of personality are unparalleled.
She comes in with a sharp editing eye and tweaks mediocre copy into personality-filled words. Brenna has the copy chops to finesse words that turn readers into buyers—and makes it look easy! I'm always pinching myself to have snagged her to help me.
Let me guess...
You’re here because you’re looking for a partner to help you strategize how to get more engagement, reach more people, and kill your sales goals.
And you’re crazy busy —you don’t want to spend all your time thinking about your marketing.
You also…
- Get overwhelmed thinking about how you're going to plan this month's content, plan for next month's launch AND still run your group coaching program.
- Want to sell in a way that feels effortless
- Can't seem to ever find the time to get ahead when it comes to planning content
- Wish someone would help relieve you of the day-to-day planning (and communicate that plan to your team)
- Long to have your clients read your copy and say, “Omgosh, it’s like you’re reading my mind.”
- Have a million ideas swirling around your head like a tornado but can’t seem to channel them into a strategic marketing plan
If you're like, "YES!!! You've just described my life—let me introduce you to my Fractional CMO Service...
The Welcome Series Brenna wrote for me gets insane open rates and constant responses!
Brenna is an incredibly talented and truly gifted writer who gets to know her clients and their voice.
When I reached out to Brenna I had no idea where to start when it came to my Welcome Series. I was overwhelmed and lacked direction and she provided ALL the clarity I needed.
Not only did she walk me through it, but she simplified it to the point I went from frustrated to crazy excited. Now I have a welcome series I feel confident in and know it will allow me to connect even further with my audience and grow my brand.
Long story short, if you are struggling with words and tired of looking at a blinking cursor and blank document, Brenna will rescue you. I cannot recommend her enough!!
But hey, you’ve got questions about how I can help you—and I’ve got answers….
I love a good Q & A (What can I say—I used to binge the Q & A section of Parade Magazine in the Sunday LA Times as a kid), so let’s go:
What’s a Fractional CMO?
Great question!
“Brenna is a magician with words. Seriously. I’ve gone to her for full copy projects as well as just to help me look over things I’ve written myself and they always end up so, so much better!
She knows how to write copy that really draws in the reader and her emails feel more like a conversation with a friend than marketing material. As a marketer myself I know that like/know/trust is key and Brenna knows how to knock it out of the park and build huge levels of trust in her writing!”
Owner of Kiara Jennifer & Co
“Working with Brenna and learning from her has completely changed the way that I write for my business! Writing emails (and repurposing them for social media posts) is so much easier, faster, and less intimidating now! I attended Brenna's Write Your Welcome Series Workshop and reference back to it all the time—best money I've spent on my business, hands down!
She teaches in a way that makes things very relatable and easy to understand, and all of her advice is extremely easy to implement. Since taking that workshop I have implemented an automated welcome series and begun writing more frequent sales emails (without being too sales-y in them) that are generating 200% more income each month than what I was earning before. I absolutely recommend working with Brenna!”
How do I know if I need (or want! a CMO)?
STELLAR QUESTION
Who's a good fit for this service?
You're a good fit for this if....
You're tired of wearing both the CEO & CMO hat in your business, and hiring a yet another contractor doesn't help you with all the BIG picture thinking. You want someone that can see the big picture and get granular with details (and who's also an award-winning copywriter).
If you love a perfect mix of straight-forward, personality, empathy, and humor in your copy—backed up with strategy to increase your audience and your sales—we’ll be a better match than Jane and Mr. Rochester.
“Brenna’s personalized story prompts and ideas for my email content were an integral part of marketing my first small group program, which brought in $59,000 of revenue.”
When I’m stuck on ideas for stories in my emails and social posts, Brenna McGowan’s who I turn to. Though copywriting comes fairly easily to me, I struggle to find ways to tie my personal stories into pieces that connect with my customers, and Brenna's the expert I count on to help make that happen.
As my business grows, I increasingly lean on Brenna to help me create resonance and deeper relationships with people. Her personalized story prompts and ideas for my email content were an integral part of marketing my first small group program, which brought in $59,000 of revenue. One of my dreams is to bring Brenna on in a bigger capacity in my business because she’s really that good. In fact, I hesitate to write this testimonial because I’m afraid she’ll get booked solid before I bring her on full time 😉
Seriously, Brenna’s not only who I trust to help me bring my copy to life, but who I trust, period. Not only is Brenna a storytelling savant, but more importantly, she possesses some of the greatest character and integrity I've come across in my 15+ years of doing business.
How does this Fractional CMO thing work?
Let me break it down for you…
Apply so we can see if we’re a better fit than Jane & Mr. Rochester (love me some Jane Eyre).
If we’re a match we’ll meet once a month and discuss what’s coming up for your business. Then we’ll chat about your marketing and sales goals—and what copy needs to be produced for the initiatives.
Then I spend the rest of the day creating a clear marketing plan for the month and then creating assets to support the plan. Whatever is beyond my scope I delegate to your team so everyone is clear on what needs to be accomplished to support the goals.
I hand you back your monthly strategic plan and copy (that’s filled with personality and words that make your buyers drool and want to “click” and work with you).
Then you have Voxer access to me where you can ask me any questions that might come up throughout the month (or we can chat about what’s new on Netflix. I’m up for both:)
Q. What deliverables will you work on during my day?
It's up to you.
The more consistent we are with the deliverables each month, the more I can get done in a day, BUT I'm can work on any copy project you need — as long as it fits into the scope of a day.
After our monthly check-in meeting we'll decide together what is priority and what I can delegate out to your or your team. Also, some companies do all their own writing, and they just have me create the marketing plan for the month and edit their copywriter's work.
Brenna and her exceptional copywriting skills made my website and welcome series POP with personality.
"Gimme more BRENNA. I couldn’t have done my rebrand without you! You’re not only a delight to work with but made me sail through my rebrand with ease. You have such exceptional copywriting skills that made both my website and welcome series POP with personality! At this moment, I feel CONFIDENT in my new website copy and truly feel grateful to have your support during this transition. I can’t wait for what’s to come.”
Q. What happens if I need revisions?
No problem.
Brenna is a master at email marketing. She provided so much valuable feedback and insight!
Brenna is a master at email marketing! She mentored me through the process of writing my own welcome series and I learned SO much. She gave me the freedom to be myself and get creative but provided so much valuable feedback and insight. She was so encouraging and affirming throughout the whole process and she gave me so much confidence in the process.
Q. Who isn't a good fit for your Fractional CMO service?
Another great question!
In general, this service works best with mid-level businesses that are looking to scale and make more of an impact, but the burden of this has been entirely on the CEO's shoulders.
Q. I want to hire you. When can I get on your schedule?
Depends.
Sometimes I'm completely booked and sometimes I have a spot open (I only take 5 CMO clients at a time). You can fill out an application and someone from my team will contact you and let you know if I have availablity. If not, we'll add you to our waitlist if we're a good fit.
Q. What is the cost to hire you as my Fractional CMO?
Ahhh, let's get down to business.
The monthly investment for this service is $5000/a month with a minimum 4-month contract.
Q. What happens if I have a special copy project like a sales page or website refresh?
Well, now you have a copywriter in your back pocket.
Instead of having to search for a copywriter anytime you have a launch or special project coming up, you'll have one that's totally familiar with your business (and since we're planning so far ahead, you're my first priority for scheduling.)
When you hire me it's like getting a strategist and copywriter on your team for a fraction of the the price (not a bad deal, right?!).
Q. I thought you were a "just" a copywriter?
Ahhh, yes.
When I pivoted into copywriting, I took my strategizing brain and put it to work for my clients thinking through each step of their marketing funnel.
Now, I'm taking all my experience in marketing, messaging, and copy and combining them into one offer so that you can leave your marketing woes behind (while also creating momentum with on-point messaging and consistency).
"Nothing compares to working with Brenna. She's an overachiever and worth every penny."
Working with Brenna has been the lifeline I needed. I needed strong poignant words on how to sell my services on a sales page and on social media. Brenna streamlined massive amounts of data that we provided to her as well as data she collected on her own.
She was able to intellectually conceptualize my business model and overall mission. The words she wrote sounded as if they were in my own voice. I've worked with many outsourced solopreneurs in the past but nothing compares to working with Brenna. She's an overachiever in the best sense of the word and worth every penny.
Brenna is my #1 copywriter of choice! As a marketer, I KNOW what's good copy and what's "sufficient" copy.
Every time I bring Brenna on board for a project I know I'm going to get GREAT copy. She's helped me with a pretty demanding client this summer, and not only did she nail the client's voice and tone in everything she wrote, but she even went above and beyond in her delivery and deadlines. Thank you for being so incredible! I wish all my contractors were as professional and reliable as you.
If you’ve been:
- Confused about what how to intertwine your messaging into every piece of marketing material you put out there
- Overwhelmed piecing together your monthly, quarterly, and yearly marketing and content strategy
- Skipping writing emails or doing social posts because you’re not sure what to say — or simply don’t have the time to write and publish
- Putting your head in the sand when it comes to the analytics because you’re not sure how to interpret the data and create a strategy from it
- Wishing someone could help you with your content, writing, and marketing so you can do the stuff in your business you actual enjoy
Then I’m the girl to help you get it DONE.
(Go ahead, plan your next Netflix Binge on my time).
Here's what more clients have said about working with me...
“Brenna is a special agent of copywriting, like a spy, she subtly pulls a story out of her clients to capture the essence of their company she then takes it to her lab for processing and presents her clients with copy that makes you feel like she has known you for years. She is scientific, strategic and skilled. She wastes nobody's time and delivers an amazing product.”
Brenna McGowan helped me with my first Welcome Series on one of her VIP days 🙂. She's very real and personable and I liked that from the start. She communicates efficiently throughout the process, delivers timely as promised and then overdelivers. My kinda lady! This was my first Welcome series writing, so I went from not having a plan and feeling a bit unsure where to start and how to go about it....to having fun editing my Welcome Series and excited to share it with the Mamas I serve! I definitely would hire her again. Now I feel like I have such a better foundation for future writing projects. Thank you Brenna! You're the best.
I loved watching her take my ideas and seeing the words flow. I call her the word doctor—especially with her ability to evoke emotion and feeling throughout the copy. She's amazing to work with and made the process so smooth! I totally recommend her!"
