What if you could plan your pre-launch (and launch!) in under 30 minutes?

Introducing...

THE ULTIMATE
PRE-LAUNCH PLAN
CALENDAR

YES, PLEASE!

Grab the Calendaring System That Helps You Plan Your Launch in Minutes

AS SEEN / HEARD ON:

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Brenna McGowan as seen on the Amy Porterfield Show.
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Brenna McGowan as seen with Lisa Johnson.
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Here’s what Justin Blackman said about The Ultimate Pre-Launch Plan Calendar:

“I’m inherently lazy. I’ve downloaded lots of calendars and planning docs, but they were work.

Brenna’s process is the only one that doesn’t exhaust me or scare me to try. You just bloop in your dates and you know what to write and when to send it.

I’m not saying it’s magic — but it’s definitely not not magic.”

JUSTIN BLACKMAN

BRAND VOICE EXPERT

The first step in any
“successful” launch?

The first step in any “successful” launch?

The plan.

But the step *most* skip in the launch planning process?

THE PRE-LAUNCH.

But, when it comes to the Pre-Launch period, you might be asking yourself:

  • “Where do I start?”
  • “How long should my pre-launch be?”
  • “What kind of content do I create in my pre-launch?”
  • “Do I sell in my pre-launch?”
  • “How can I get people primed to buy my offer and not feel like I’m repeating myself for weeks on end?”

(Great questions, BTW.)

If you feel overwhelmed with where to start in the Pre-Launch Process, you’re not alone. 

The launch runway is the most overlooked part of a launch. 

Launch experts spend their time talking about cart open and close emails, and do little to no education around a pre-launch. 

And people who are launching their product or services have an inkling of an idea they should probably be doing something around their launch to get primed for their offer, but they don’t know exactly what.

But, imagine for a moment…

You could sit down to plan your launch and know exactly what you need to do BEFORE and DURING your launch — without questioning yourself, overwhelm, or staring at a blank Google Doc. 

And what would happen during your next sales promotion if you: 

  • Knew exactly what content you need to create during the pre-launch
  • Were way ahead of the game because you had a clearly defined timeline
  • Felt crazy organized (the days of “what should I post today? are g-o-n-e)
  • Didn’t feel the pressure that every launch email had to be perfect because your pre-launch content did the heavy lifting
  • Went into your next launch feeling SOLID and confident​

Well, if you want to plan and organize your next launch EARLY and want to build momentum with anticipation, I’ve created something just for you….

THE ULTIMATE PRE-LAUNCH Pre-Launch Process

The complete launch calendaring system that allows you to quickly plan your pre-launch so you go into your next launch confident your audience is primed, excited, and ready to pounce on your offer. 

TAKE ME TO THIS $17 OFFER

01

WHAT YOU GET

STEP 1

Calendaring

  • Editable Google Doc for Easy Reference
  • Precise instructions on How to Fill in Your Marketing Calendar
  • What To Keep in Mind When Planning

02

WHAT YOU GET

pre-launch-email-templates

STEP 2

Strategizing

  • Uncover What to Talk About Each Week
  • Step-by-Step Instructions on How to Fill in Calendar
  • Discover What Content to Create in Your Pre-Launch

03

WHAT YOU GET

STEP 3

Creating

  • Learn How to Repurpose Content for Pre-Launch
  • Get Ideas About How to Quickly Create Emails, Videos, & Social Posts
  • Know Exactly What You Need to Do During the 6 Weeks Before Your Launch

With the Ultimate Pre-Launch Plan Calendar you’ll:

  • Know exactly what topics you need to hit for the 5-6 weeks before your launch
  • Discover why you need to sell your process — NOT your offer — during your Pre-Launch
  • Go confidently into your next launch because you’re oh, so organized
  • Uncover the type of content creation that’s vital during your pre-launch so you don’t waste time with content that doesn’t move the needle
  • Grab a quick, repeatable calendaring system you can use on all your sales promotions moving forward
SO, YOU MIGHT BE ASKING YOURSELF:

What makes The Ultimate Pre-Launch Calendar different from all the other launch planning tools out there?

Well, I’m showing you the exact calendaring system of what you need to do BEFORE your launch to increase anticipation and overall sales. 

The cool part is when you inject anticipation into your next launch — and can do it strategically without stress — you create an environment for more sales.

And yes, more sales is nice (you’re a for-profit business after all), but you also call in the *perfect-fit* buyers because you’ve given your audience time to contemplate their decision (instead of an impulse decision they may regret later!)

When you call in more perfect-fit buyers:

  • they get better results
  • which helps your reputation
  • which helps you sell more during your next launch
  • which increases your overall sales.

You build cyclical momentum and become a force in your industry. 

Are you ready to plan your next pre-launch in under 30 minutes — and know exactly what content you need to create to build intense anticipation?

When you grab the
PRE-LAUNCH CALENDAR
today you’ll get:

  • Editable Pre-Launch 2026 and 2027 Calendar
  • The Entire Anticipation Marketing Calendaring System
  • Blueprint of Exactly What Pre-Launch Content to Create (and when!)

$97 $17

BUY NOW

Plus, when you grab the Ultimate Pre-Launch Calendar you’ll also get:

pre-launch-email-templates
BONUS #1

The Exclusive Breakdown of the PACE Framework, which shows you how to:

Throw out the tired content buckets, pillars, and categories — and instead position your content with Personality, Authority, Credibility, and Empathy — so your content moves beyond likes and comments, and instead moves people closer to the sale.

BONUS #2

Launch Email Outline

Day-by-day breakdown of what kind of emails you should include in your actual launch, from Doors Open til “Doors Close in an Hour”.

BONUS #3

Brand New Launch Plan Generator

Plug in your launch dates and the days you show up and the generator maps your entire pre-launch calendar for you — every post, email, and touchpoint slotted into the right week. Prefer to build it yourself? The editable calendar is yours either way. This is for the days you want it done in five minutes.

VALUE: $97

Hey there!

Pre Launch Strategy Prelaunch Cheat Sheet

Hi! I’m Brenna McGowan, and I can’t wait to help you create tons of momentum, call in early buyers, and rake in more sales during your next launch with my proven Pre-Launch Process.™

I’m a launch strategist, copywriter, and pre-launch expert. 

After helping my private clients and Pre-Launch Plan Program students use a pre-launch to see amazing wins, like 4X previous launch results and creating a 230K pre-launch, I want to show you how you can use a pre-launch to create momentum, pre-sell seats, and have your best launch ever–

…without a hustle-based, high-pressure launch.

And the first step to all the above is having a plan and a system to follow. Can’t wait to show you how with Ultimate Pre-Launch Calendar. 

Pre Launch Strategy Prelaunch Cheat Sheet

Now for your questions!

How is this different from the Pre-Launch Plan Program?

Completely different jobs. The calendar tells you what to create and when — it’s a self-guided planning system you can set up this afternoon.

The Pre-Launch Plan Program is where I personally work on your launch: reviewing your messaging, looking at your copy, and building custom strategy for your specific offer with a group keeping you accountable. Think of it this way — the calendar organizes your pre-launch.

The program is me in your corner during it. Most people start with the calendar. When you’re ready for eyes on your actual launch, you’ll know.

You can get more details at brennamcgowan.co/ppp/.

How is the Pre-Launch Process™ different from the kind of content I usually produce before my launch?

Well, I notice 1 of 2 things before most people’s launches:

  1. They don’t do a pre-launch.
  2. They are so busy getting their launch together, they throw out some random content on the fly to stay “top-of-mind” — which keeps them super busy, but doesn’t move the needle.
  3. They attempt a pre-launch, but they don’t really know the kind of content they should be creating (which, once again, wastes time).
    But, when you know what you should be talking about during your launch, and take the time to properly plan it out, it creates the type of momentum I see my clients and students getting:


“Blew past our launch goal and doubled it!” – Amy Nicole


“Increased the results 3x compared to my previous launch.” – Susan Reoch 


“I had no idea how much more calm and confident Iʻd feel about my launch. The pre-launch plan made things feel manageable and stress-free.” – Linda Sidhu

What if I need more help with planning my Pre-Launch?

You might! The calendar gets you organized — and for a lot of launches, organized is the missing piece. But a calendar can’t read your sales page or tell you why your messaging isn’t landing. If you get your calendar filled in and realize the what to say part is where you’re stuck, I teach a free live class on that a few times a month — you’ll get an invite after you grab the calendar. No pressure either way; the calendar stands on its own.

When do I get access to the Ultimate Pre-Launch Plan Calendar system and the Bonuses?

As soon as you buy, you’ll get access to everything! 

The Ultimate Pre-Launch Calendar is for you if:

  • Want To Do a Pre-Launch, but Don't Know Where to Start
  • Want a Sneak Peek at the Pre-Launch Process™
  • Excited to Plan Your Next Launch in Less Than an Hour

When you grab the
ULTIMATE PRE-LAUNCH CALENDAR
today you’ll get:

Are you ready to plan your next launch in under 30 minutes — and know exactly what content you need to create for your Pre-Launch?

  • Editable Pre-Launch 2026 & 2027 Calendar
  • The Anticipation Marketing Calendar System
  • Blueprint of Exactly What Pre-Launch Content to Create (and when!)

$97 $17

Copyright © 2026 Brenna McGowan | Launch Strategist & Pre-Launch Expert