FREE MASTERCLASS!
What Taylor Swift, Disney, and Apple Know About Selling That You Don't (Yet)
Pre-Launch Like a Pro
How to Build Demand Before You Sell to Increase Sales
Replay available through Friday, April 11th
“Brenna doesn’t miss a thing. She’s thorough, smart, tuned in, creative, adaptive, supportive, relatable, funny and real.”
GEOFF STEURER
MS, LMFT
You're confident in your offer and the results you deliver.
But if launching is feeling harder right now, you’re not alone. The key isn’t working harder – it’s getting strategic earlier.
What if, instead of scrambling for last-minute sales…
- You had buyers lining up, ready to buy before your cart even opens?
- Your launch wasn’t a sprint to the finish but a strategic runway, designed to bring in pre-sales and prime your perfect-fit clients?
- You could stop relying on urgency and instead create demand that makes your offer the only logical next step?
The most successful online businesses don’t wait until launch week to start selling—they create anticipation and desire weeks in advance.
And in this masterclass, I’ll show you exactly how to do it (just like Apple has people lining up when the new iPhone comes out!)
You Don’t Need More Fluff - You Need a Strategy That Actually Works
Whether you've launched before and want better results - or you're still growing your audience and wondering how to get people excited to buy - there's one thing that changes everything:
Building demand before your sell.
If you've ever wondered:
“What exactly goes into a pre-launch?”
“How do I get more of my audience to buy early?”
“How do I create demand so strong that my audience sells themselves on my offer?”
Then Pre-Launch Like a Pro is for you.
In one power-packed hour, you'll walk away knowing:
- The common pre-launch strategy that’s quietly costing you buyers—and what to do instead.
- How to craft content that “sells without selling” and pre-sells spots in your course or program
- Why urgency and scarcity aren’t enough anymore— and the content shift that creates real desire for your offer.
- The exact timeline for what content to create—and when to share it—to build momentum before your launch (no second-guessing your strategy!).
This is for you even if:
- You're new to launching.
- You have a smaller audience but know engagement matters more than numbers.
- You've had successful launches but want to refine your strategy for bigger results.
Hi! I’m Brenna McGowan.
I help high-level course creators, coaches, and service providers turn their pre-launch period into their most profitable phase.
My clients have:
>>> Tripled their launch revenue by shifting their pre-launch strategy
>>> Sold six-figure offers before the cart even opened
>>> Had their least stressful and most peaceful launch ever
Now, it’s time to implement the one strategy that makes every launch easier, more profitable, and more predictable.
And I’m teaching it inside this masterclass.
But you’ll have to join live to get the full breakdown and have a chance to ask questions!
“Brenna’s attentive and supportive — and so generous with her time and expertise!”
LINDY ALEXANDER
course creator, freelance food & Travel writer
This Masterclass Will Change the Way You Launch
You’re either building demand before you sell—or you’re working 10x harder once your cart opens.
(Disney doesn't wait until opening weekend to sell out a movie - why should you wait until launch day to sell your offer?)
Friends don’t let friends launch without a pre-launch —
I’m here to show you how!
“Brenna’s very generous with her students — she really goes above and beyond and has a depth of knowledge and expertise on pre-launching!”